 This is JSATV, the newsroom for tech and telecom professionals. I'm Dean Perine and welcome to JSATV. We are coming at you live from the show floor of Encompass 2016 in the Lone Star State of Texas. We are in Dallas, Texas, to be exact. And I'm here with Mr. Joseph Bondi. And Joseph is the Director of Corporate and Solution Strategy for NI2. Joe, welcome to JSATV. Thank you very much. Appreciate it. And so, how's the show going for you? It's actually going quite well. It's our first time presenting or exhibiting at the Encompass show. And so far, it's been a first day. We've had some really good traction at the show. Very good. So lots of folks showing up to the booth. Did you come prepared with some meetings and all that good stuff? Meetings, not so much, but definitely came prepared for the booth. We have meetings set up after the show. So it's been pretty good actually. Very good. So for our viewers that don't already know, why don't you tell them a little bit about NI2? Well, NI2 is a software provider. We provide next generation cross-domain software for service providers. Fundamentally, what that means is that we provide a software that allows them to basically document their infrastructure, be able to do design, build, transformation, be able to do the fulfillment side, the delivery part, but also the support side, the ticketing, basically the service desk. What makes us unique in the marketplace is that we don't only do it for the network side. What makes us unique is that we also do the IT service management side as well as the data center infrastructure management. So basically network, IT, data center, basically cloud on one single platform. That's basically our unique selling proposition. Okay. So that makes a lot of sense to me now because earlier before we started rolling, you were talking to me a little bit about some of the successes you've had. And I could see now where folks would absolutely need what it is that you provide. So why don't you tell us the latest and greatest coming out of the NI2 newsroom? Well, from a NI2 perspective, we sort of changed our marketing strategy. We only now, from a go-to-market perspective, sell to service providers. That's a broad term. So basically our target market is network service providers, IT slash data center service providers, and communication service providers, or any mix thereof. We have a lot of customers that are both, let's say, network service providers and also offer some data center service as well. So really there's even an even stronger value prop in those cases. We'll be, we're on version five of our platform. We're going to be releasing in 2017 version six. That was my next question. What's coming up? Yeah, exactly. And just a more targeted, you know, from a, from a marketing and go-to-market perspective, you know, just targeting the right shows and the right customers actually. So you mentioned the right customers and we talked about service providers. Let's be more specific. Who are the right customers for you? Right customers? Well, from a geography perspective, regardless of where they are. So we have customers in the U.S., in Canada, in Europe also, and we just signed our first deal in Asia as well. So thank you very much. We're very excited about that actually. From a, from a customer perspective, we have, for example, Orion. We have LightEdge, very, you know, great customers here in the, in the Midwest actually. In Canada, we have Mascotel in Europe. We have quite a few in Europe actually. We have Netis in Belgium. We have TDF in France, TALIS actually in France. So we have some quite large, some very large customers and not so large customers. So really, you know, we're, we're any customer, any, as long as they're a service provider, we feel that they have a need for our software. Really, we offer, basically, we allow service providers, regardless of the type and size, to basically run better and grow faster. We, the benefit they get about our of our softwares really is enable that sort of top-line growth, seeing those margins. That's the challenge that they have. There's a lot of growth in our space, but you know, when we're talking with our customers, they're telling us that they're not seeing the margins as much as possible with our solution. They, you know, enables them to do that, gives them that agility because we have a platform solution. It's not just an application. It's really a platform solution and really bridging the gap between the business side and the, we'll call it the, what I like to call the network or IT factory, really bridging that gap. At the end of the day, it's all about also reducing some of that OPEX and giving them that agility to, you know, deliver the next generation of services. You know, it's all becoming virtualized, it's becoming more complex, a lot more difficult to manage, and just doing it the way they've been doing it before, it really doesn't work anymore, unfortunately. Joe, you're a problem solver. We like that at JSA TV. Well, you know, we're, you know, our, you know, what, what NITU really believes in. You know, we believe in what we call the connected society. That's, you know, we truly believe in this. We believe that, you know, at the end of the day, we like to share that innovation, you know, with customers. We share a lot of those customer experiences. And at the end of the day, you know, whether it's Internet of Things, mobility, you know, software defined infrastructure, look, all that is, you know, we believe that that's going to change the way, you know, the world communicates and, you know, does transact with each other. We truly believe that service riders are going to be the enablers and also the beneficiaries of this sort of digital transformation taking place. So, you know, I think we're at the right place at the right time and we're offering a solution that will help the service riders, you know, achieve their goals as well. Outstanding, Joe, and wonderful button you put on the conversation. Thank you very much for joining us on JSA TV. Thank you very much for having me, and I appreciate it, and good luck for us to show. Same to you. Thank you very much. Thank you viewers for watching JSA TV. We'll see you soon.