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AM New York | On The Pulse

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Published on Jan 13, 2011

http://indigoprod.com/

AM New York, Manhattan's largest daily newspaper, hired Indigo to create a unique promo video about their hip, upscale, and in-demand publication.

Indigo shot for ten days all over New York City, documenting scores of amazing recommendations pulled directly from their pages. Our marathon production included stops in all 5 boroughs, a Beyonce concert, time lapse photography of a dramatic NYC sunrise, and location shoots for twenty other amazing things.

The hardest part about the post production was deciding what to leave out. After a really fun edit, some custom-designed motion graphics, and an infectiously-groovy pop track, the video eventually took on a life of its own.

It premiered in front of a packed house on the Yankee Stadium Jumbotron, and played for several additional months on numerous video billboards all over New York City, including Times Square Billboards and inside Madison Square Garden.

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