 Morning, it's my honor and privilege to be here at the exchange for media pitch BFSI marketing summit and awards It's my special pleasure to Welcome our keynote speaker Tall business leader and entrepreneur in a very compassionate individual and leader mr. We were the nathan who's the mdnc of idfc first bank and in a very short span of four and a half years. He's built his bank To a level where he's on his way to build a truly world-class bank as he keeps saying please give mr Wadden a big round of applause I'm primarily here at this event for him because I live in Delhi And I'd like to be at all e4m events, but I'm not able to be it. I Want to keep it short. I want to keep to his time 11 20 years to speak I just want to say that as I was preparing for today's Session with him and what I'd say in the morning I thought of two things one today is the world mental health day And I think to achieve anything in life having a cheerful disposition and Being at peace with your thoughts and accepting world life and World as it is is key. India is a very large country 1.4 5 billion people It is also the most Depressed country. Sorry, I have to say because we are large numbers So numbers would be so I just want to say that I was with a very important political leader who Is the governor of a state and he's a friend of mine and I was with him on Sunday And he said some to me something to me which over the last nine days has been resonating with me and he said he met Morari Bapu sir and I'd say it in Hindi because that's how it carries impact He said Morari. He said if you're talking about Hindu Dham and Sanatan and you know the ethos of India And he said Morari Bapu said to me that the His guiding motto in life is Ki hum ya swikar ne aayai sudhar ne nahi aayai. He said accept things as you are and Once you accept them you will be mentally at peace it sounds very simple second thing I wanted to talk to you about was the fact that India is growing, we know from all statistics that India is the fastest growing economy in the world and the digital economy is also growing, the digital public infrastructure that has been built in the last 8, 10 years has really seen that the bottom of the pyramid gets integrated into the digital economy. With the integration of the bottom of the pyramid in the digital economy, the BFSI segment is growing. In future, there would be no distinction between what is a bank, what we've known traditionally as a bank, what is a financial services organization, and what are NIO banks or fintechs, as we call them. I think in future all these lines will blur. Just to give you a data point, Mr. Vedanathan in every speech he does, his theme is how India's retail penetration is still very low and as it grows, which it is growing, the financial services will grow. My friend Mr. Kakkad is there. I called him last night for data and I'm going to use the data that you shared with me. The money in FDs and savings and current accounts in India is currently rupees 181 trillion and India's total GDP in 2122 was 234 trillion. So out of the 234 trillion Mr. Vedanathan, 181 trillion is locked in savings and current accounts, FDs. So really India is a, so there is a segue for life insurance and mutual fund companies to kind of dip into that. So I think also if you look at state-wise bank deposits, you know, there are certain states that do much better than others. I also want to say that traditionally you've all grown up thinking that real estate gives fantastic returns, but data shows us that equities buy for the best return on investment. Even gold has given better returns than real estate's data, right? So I just want to say that from a banking BFSI standpoint, I think the next decade would be a huge decade and also a study conducted in Canada by CIRANO, a network of researchers on the value of long-term financial advice revealed that investors who engage with a financial advisor or any form of advice for 4 to 6 years reported almost a 60% increase on their wealth over and above unadvised investors. So the BFSI segment, again, I don't want to go into the equity market, we'll stick to BFSI, but today there are financial influencers who don't have several license, you know, who are in some way moving the market. So be careful about that. Use advisors that are bona fide and who have high integrity. I just want to say that this is an exchange for media BFSI summit. Mr. Wehdenathan was asking me what is a forum, so I told him an exchange for media while for the last 23 years we've been reporting on marketing, advertising, media, communication. We are now segmenting, sub-segmenting. And that's why BFSI, which is such a big segment of business is growing. We're also lucky to have Mr. Wehdenathan speak to us because in a very short span of time he's built a bank with very solid fundamentals and I don't invest in stock market but my wife does. A year back I called her because I met some people, not Mr. Wehdenathan in Bombay and they said buy IDFC bank and whatever little I know of the bank and I know of Mr. Wehdenathan because the leader does have a huge role to play in the organization, especially in a sensitive and a very important sector like banking where you're dealing with other people's money. So I just want to say that we look forward to a day of deliberations. In the evening we also have the first edition of the E4MF BFSI marketing awards. The awards were decided by Ajuri. I want to end by saying the two things are very important. I came last night because I wanted to catch up on my sleep and I got a little delayed in between a call of friends. Mother was scammed of some money. She ended up depositing 45 lakhs in a phishing account and I called Mr. Wehdenathan to find out more information on that and how we can help her. But I want to say that the most important pillar for mental health is good quality sleep. If you sleep well, you'll eat well, you'll think well, you'll be kinder to yourself and you'll be kinder to others. So whatever you do I know you're pursuing your dreams, you're pursuing your passion, sleep for eight, nine hours. I think you'll do well in every part of your life. I think I read this book many, many years back by Matthew Walker called Why We Sleep and I read it about ten days back again. I can tell you why food, nutrition and movement which is exercise are very integral to heart and to the health of the body. The most important fundamental pillar is sleep. So don't compromise on your sleep. You will be kinder to yourself and to everyone while you pursue your dreams. All the best and we look forward to a day of engaging conversations on the BFSI sector and the trends in marketing and communication in the BFSI marketing domain. Thank you, God bless you.