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Uploaded on Jul 6, 2011
Social media can be a fantastic business intelligence platform. In order to gain insight and business intelligence you need data sources, and listening across the various social media channels can provide a lot of information. However, in order to make this information useful you need to first categorize the information, followed by charting the data, you can map multiple data points across different data sets thereby providing you with great insight on how it can be leveraged across business functions. This three step procedure of listening across social channels, data categorization and analysis provide you with business intelligence and enables insight.