 how to create a perfect checkout page and what not to do. Hey, as the odds are already stacked against you, some 60 to 80% of checkout pages are abandoned cards. They don't finish the process. So why would you make it worse? You don't wanna make it worse. If you watch this video, I'm gonna show you some of the best ways to improve your checkout page and some of the major mistakes that a lot of people make. All you have to do is erase these mistakes and your sales are gonna go up. So with that, having been said, please do me a favor and subscribe. Hit that subscribe button down there. Turn it from red to gray. Don't forget to turn on all bell notifications so you're notified every time I go live or I upload a video. This checkout thing, guys, will blow your mind as to how much money you're losing if you don't improve these checkout pages. So what I wanna do is I wanna go through each individual step, show you what you can do, you can apply it to your website and you're gonna make more money. Number one, forgetting to tell them about your other products. Yeah, on the checkout page, you should have an area at the bottom that has other products that are related to what they bought. They've already got their wallet out. They've already got their credit card out. They're likely to buy more products from you at that point. But keep in mind, think about this, just the number wise. If somebody's on your checkout page and you offer some products, there's a certain portion of the people that are gonna add those extra products to their card. Now, flip side is if they're on the checkout page and you don't offer any other products on that checkout page, what are the odds of them adding more products? Well, they can't do it because there are no other products. So it's very important that we add more products to that checkout page, complimenting products that they may also buy. Number two, not having a path to the checkout. And what I mean by that is as soon as somebody adds something to their card, you should have an area that says go to cart to check out. If you don't do that, they may have to hunt for it. They may not be able to find that little cart at the top of your page. And if they can't find that little cart at the top of your page, guess what? It costs you money because they may not ever check out if you don't provide them with easy paths to the checkout page. Here's an example on the screen right here. This is called Top Shop. And every time you add something to your basket, you can go to the checkout page. You can see the big red circle there where it says go to checkout. Number three, don't make them lonesome. What do I mean by that? What I mean by that is have some type of support, have some type of ticket system, some type of chat, something that they can do if they have a question. Now we use chat boxes and people can enter information. They can also go to the frequently asked questions page from that particular chat box, but you gotta have something. They can't go it alone. I mean, a lot of people are really good with computers and then there's a lot of people that aren't really good with computers. Okay, so if they aren't and they have a question and you're not there to help them out, you're gonna lose a sale. Number four, not having any security. People wanna feel secure. Make sure on your checkout page you prominently have your guarantee, your warranty, whatever it is that you stand behind that product and they know they won't get screwed over if they buy a product from your company. That little bit of assurance is enough to push a lot of people over the edge and make them go ahead and check out. Number five, not having product reviews. Product reviews are so important guys. Nowadays people look at product reviews as if they are the end all be all. Now I go out to lunch a lot and dinner and I use Yelp and I'm always looking at the reviews to see what was written. But I'll tell you, a lot of the reviews online I think are bogus. I've been on Amazon a number of times where I go to click the reviews and the reviews in there may be glowing reviews, but they're not even about the product that I'm looking at. So I don't know why people depend on these things. However, you can't go by what I think. You gotta go by what the masses do and the masses say if they see a lot of five star ratings, a lot of really good reviews, they're probably gonna buy the product and if they don't, they probably won't. So you gotta have reviews on there. Make sure you add reviews. There's a lot of softwares you can use to facilitate this, find them, use them and display them. Number six, don't make them click too much. Don't make them click too much. If they gotta do too much work, they may not check out. Now, a lot of you will have your website set up where they have to register for an account to buy a product. And while that may really help your opt-in and build your list and all that, what you don't realize is a lot of people do not want to create an account. And since they don't wanna create an account, they won't buy from you. So you wanna remove that from your site. So how can you collect names and how do you build your list if you're not having them register? It's really simple. On my site on Survival Cave Food, what we do is we actually have, if you want to check out registered or if you wanna check out as a guest, but if you're a registered guest, you earn points. Yeah, you earn bonus points. And when you earn those bonus points, you can use those for future purchases. So if you wanna encourage somebody to do that, let them do it, but do it in a gentle, nice way where they actually get rewarded. Don't just make them do extra things to buy from your company because you're gonna lose sales. Number seven, forgetting to tell them about future offers. Now, it's true that customers are not gonna be visiting your site every day to see what the new offer is, but you have to give them a way to know about your future offers. Let me put a website up on the screen and show you what I mean by that. Right here, you see, sign up to our newsletter. I wouldn't say newsletter. I would say something along the lines of get our latest sales, put your email here or download some special or some freebie or something along those lines, but collecting those emails is super important to you. Number eight, make it as uncomplicated as possible. I see so many forums on websites. You have billing address and you have shipping address. Now, I understand that some of your websites are set up that way, but you can get around that by having a box they can tick and it says, ship to the same address is the billing. Make it easy for them. Don't make them put in information twice. It's overkill. The more they have to fill out, the lower your sales are gonna be. That's just a fact. The easier you make it for them, the better off you are and the better off it is for them and you're gonna benefit with more sales. Number nine, not allowing them to make changes. Oh my gosh, this is a big one. How many times have you been on a website and you went to buy something, but you changed your mind, you wanted to get another item and you had to go back and fill out the forums all over again? Make it easy for them. On your checkout forum, if they wanna delete items, they wanna add items, make it super easy for them. Imagine you go into a restaurant, you order your dinner and you say you want soup and then you call over the waiter and the waiter says, okay, what can I do for you? And you say, well, I changed that. I wanna have salad now, not soup. He goes, okay, well, I'm gonna have to take your whole order over again. Yeah, that would be irritating. And it's irritating on sites too. If they hit the back button, they should get right back to the forum they were already at. It shouldn't wipe out everything they have and I've seen a lot of sites do this. And number 10, not checking patterns and analysis. Now, what do I mean by that? You wanna check what sales are happening, okay? You wanna find out which products are more prominent than others, which ones sell better than others, which price points sell better, which your average sale is, all those things. In addition to that, you wanna have a heat map. A heat map's gonna tell you where people are going on your site. Where are they clicking? Where are they going next? If you see certain patterns on your website, you need to fix it. For example, we had a picture on one of our websites and it was just a picture. It wasn't a link, it didn't go anywhere or anything like that. But when we looked at the heat map, we found out that a lot of people were clicking on that picture. They were clicking there to go somewhere. They thought it was actually a link. So what did we do? We put a link there and we sent them somewhere where we could make more money and it actually made us more money. But if you don't know where they're going, if you don't know what their patterns are, if you don't know what their habits are, you're missing out on a lot of business. Now, you may be in the beginning stages where you don't have that many clicks, but now's the time to do it. You're much better off in the beginning to do a heat map and actually figure out what your customers are doing. You're gonna be shocked where they actually go. You're gonna be shocked where they fall off. You're gonna be shocked how far they scroll on your particular site. What's causing them to do that? You've gotta figure those things out. And the only way you can do that is with data. Fortunately, we don't live in the olden days. We don't have brick and mortar stores, right? Where you have to look at people coming in the store and watch where they walk every single day. That would drive you crazy, right? But on your website, you can. There are patterns. There are heat maps. There are things you can employ on your website to improve the actual system, to improve the pattern, and to improve your sales. So I hope this video helped you out. I hope you get it now. I hope you understand all these things that you could do on your site to improve your sales and to make more money. Now, you probably really didn't think about your checkout page before. It was probably just something that came with the template of your website. Almost all checkout pages now can be altered. If you have a website where it can't be altered, you probably are in the wrong spot, okay? Because most of these checkout pages can be altered. Now, a lot of the very basic website companies that give you a website on the Super Cheap, they're not gonna be able to make these changes. And that's why you should move away from them right now. I highly recommend you building some sales pages in Cartra. Cartra, you can make any changes you want in there. You can make changes to your checkout page, your sales pages and all that. And it's a great marketing tool. If you don't know about Cartra, look down in the description. I am an affiliate for Cartra. You can click on that link and it will take you to a page where you can actually watch a video and you can see exactly what it does. Absolutely free. You don't have to opt in. You don't have to give your email, none of that. And you can see exactly what Cartra does. I highly recommend it. And if you do like it, which you will, if you watch the video, you can get it for $1, just $1. So go check that out, check out Cartra. It's a great way to build your sales pages. And then if you have one of those cheaper websites, you can send them from your landing page stuff on over to your website at some other point. But make sure you change that website. If you can't make changes on it, that's a problem. That's a real problem. You'll wanna switch companies. I hope you enjoyed this video. If you did, give me a thumbs up. I would really appreciate that. Don't forget to comment below. Put any questions, comments, suggestions. Tell me what your weather is. I don't know, let's get a conversation going here, okay? Put something down below. Don't forget to subscribe if you haven't done so so far. Click that button. If it's red, click it, turn a gray. Don't forget your bell. Turn on all bell notifications so you're notified each and every time I go live or if I upload a video. I really appreciate you watching on my channel. There's 1,100 videos on this channel. There's a bunch of videos. You can get a full digital education on this channel to start going through videos. Make it a task. I'm gonna watch 10 videos a day on JR's channel. Until I get really good at this, until I make a lot of money. All the things that are taught on this channel are things that work. They're not theory. They are actually proven things that work. Wouldn't you rather do that than listen to somebody else's theory? I do e-commerce every single day. I sell courses every single day. I'm online every single day. I do what I teach. Isn't that what you wanna do? You wanna learn from somebody who actually does this stuff? If so, get in there, watch more videos, and I appreciate your attendance. Thanks so much for watching this video and I'll see you in the next one. Hey, thanks for watching my video. 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