 Wow, what's up everybody? Once again is Brandon Shawn and today we're gonna go to what I call scooter bronze school To breaking an artist now. You don't know who scooter brawn is he's managed people like Justin Bieber, Ash and Roth Kanye West But we're not gonna get into all that stuff right here first I just want you guys to watch this clip from scooter bronze blueprint interview with complex Shock as a little Chris's manager, and I went to a Hawks game and we were talking about how I'm starting my own thing He said look most people get one their whole career Lucky if you get two so really just focus on one So I was like I'm gonna get two because then I'm gonna show people like I'm for real So I basically sat down I looked for a gap in the marketplace, and I chose three different types acts One was what Asher was which was someone who could really really rap But spoke to the white boy that Asher was That loved hip-hop but didn't have anybody Like them in hip-hop like you know wearing flip-flops The other was this idea of the young Michael Jackson big Michael Jackson fan So when Michael was seeing these angelic songs you actually believed and loved before you became an adult and got Jaded because you had the angelic voice of a child Speaking of our love from the time you remembered it and that's the whole you know Justin filled and then the other one I never found and it was just It was like Britney Meats pink that's what I could probably describe it Now I think there are two really interesting points of how Scooter Braun thought about the marketplace and breaking an artist in the first place a Lot of managers end up just getting whoever they see popping or they're moving a little bit Or maybe you might end up in a management situation where you just know somebody it looks like they might be having some kind of potential and You just latch on now what Scooter Braun did obviously he did start up with a few more resources than a lot of the people But he actually had a vision of what he wanted to do beforehand But not just any vision he looked for gaps in the market Just like it was a business trying to fulfill a need that didn't exist already in the marketplace He even mentioned another person that he didn't find which leads to number two When you talk about identifying those gaps and looking for something to fulfill that need a lot of times It's easy to not be disciplined and just try to force it with somebody else But as we all pretty much know that usually doesn't work out too well with that being said Why I thought it was important to even do this video was just simply this a lot of people are already in management situations. It's cool That's fine. It works out But it's just a different way to think about what you do your moves in general Maybe your artist doesn't fulfill a particular need that doesn't exist But maybe some of the moves that you guys can make or some of the flexibility of your artists without actually being in authentic Could fulfill some kind of need that doesn't exist and oftentimes I know it's easy to hop on a bandwagon Oh, man, this style is working right now. Let's hop on a bandwagon get a quick come-up But the thing is we all know things about first mover advantage and all those kinds of concepts If you keep the idea of fulfilling a need in mind It will be harder at first if people aren't more receptive to that sound or you don't have the resources to give them That immediate platform, but when they finally get a certain level of a platform They will break through and because of that differentiation You will get a lot of looks and as a manager people will probably look at you as a goat a legend a genius of some sort in the Same way they look at scooter Braun But really want to get you guys thought on this idea Process concept put it in the comments below other than that you like this video go ahead hit that like button If you like it might as well share it and if you're not subscribed, you know what to do hit that subscribe button