 What is up everybody welcome back to the channel? What I'm gonna do is I'm a literally I'm going to literally walk you through my whole setup like exactly how I structure and Go through the process of uploading my download my whole strategy behind the download And exactly how you guys can execute it for yourself this right here no matter what type of business you're building you guys if you're in the business of Customers or clients or let's just say for example if you're in the business of Capturing leads if you're so whatever the heck you're selling if you're selling something you're obviously in business, right? You're looking for a customer. You're looking for a client and normally it starts off by Finding people who are interested a k a Capturing leaves right capturing leaves people that show an interest people that are raising their hand people are Out there on on the internet saying hey, man, I'm interested in this. What do you got interests, right? We're looking for interested people that are that are in the in the same niche or filled that that we're offering products, right? products and services so When it comes down to it at the end of the day when you look at coupons, what the heck is a coupon a coupon is Getting some type of offer out to those that are interested and the ones that are interested are going to raise their hand Hey, man, I like that. I'll take a coupon on that and X amount of people are going to come in and purchase your product, right? Same thing applies for the internet when it comes to the internet of coupon some type of download is So freaking easy to put out there and it's so valuable to the end consumer a coupon Right coupons been out forever Coupons are more popular than ever now you can go online and download Coupons right and so if you're in that type of a business like a restaurant or a dry cleaner Or some type of service-based business like that where you can give out some type of coupon That right there dude would help you capture leads So many leads you wouldn't even know what to do with it off with them off because that's an offer whenever you can Throw out an offer. That's actually valuable that actually holds some weight and and someone looks at it and be like damn I'll give up my name and number for that or I'll give up my name and email all Registered for that right how many times have you guys registered for something right? Some sweepstakes or something you guys are given up Consumers are given up their information every single day, but you want to entice them You have to entice them that is marketing that is marketing. That's what I love I hate cells, but I love marketing I love to put an offer out and get people to just raise their hand and say hey man I'm interested right and then and then me as the sales guy me as the business owner Me as the entrepreneur then I can only spend my time With those that are interested right rather than going around having a freaking talk to everyone and their mother And and and and convince those who are not interested right What makes you a good closer? Because you can convince people that weren't even interested is that what makes you a good closer like come on Do you really think about it right like I hate closing people like I don't like I don't I mean I mean It's I mean, I'm just looking at it from a different perspective I'm looking at it where it's like if you're out there and you're selling that stuff like dude You're just convincing people on your whack-ass product But at the end of the day, you're not even super far enough about it, right like you're just a sales guy Right like car locks. No disrespect anyone selling cars, but it's like dude come on like you're like you're you're literally convincing people That's why car locks have a bad name, right? They have a bad rap for themselves because every time you step on a damn car lot someone's trying to close you right? It's like damn dude. I just came to look like right and it's like But marketing is different marketing is where you can throw something out You can throw out some type of fake and it'll be some type of advertiser whether it's offline whether it's online Whatever what I'm going to show you how I'm doing it online and how you can scale it and how you can have simple Softwares freaking automate the entire damn thing like it's absolutely stupid ridiculous if you're not capturing leaves online of potential Customers of your product like you you're you're you got it twisted man But it starts with with with something free it starts with your bait it starts with with being able to give out value And in exchange for someone's information and their information is as simple as their name and email Like you don't want to ask for phone or front. You don't need to ask for a phone or front Name and email people will give it to you all damn day, dude And they'll in exchange for some value, right? You have a restaurant throw out a coupon 35% off download before 9 p.m. And and come in and you get 35% off your order and a free drink dude That's an offer like that's why I love marketing. I hate sales, but I love marketing I love throwing stuff out there like that on the internet Driving traffic to it getting thousands of people in that area to see it and and and want to take the offer and what I'm what are we exchanging? information Name an email Here's your free download and and I'm telling you man. That's how you can capture leave That's how you can capture leave. That's what it's all about. So those running paid traffic. Don't get it twisted man It's not exactly always running a Facebook ad or an Instagram ad or a YouTube ad to a Shopping cart where someone's gonna buy right away Sometimes sometimes your advertising doesn't have to consist of that type of strategy If you just kept it simple and threw up some some type of offer that was free a Free training video a free download a free PDF a free coupon a free voucher What can we give away for free a free report? Like what can you give away for free and in most most? In fact a lot of the gurus that I follow what do they do they write a book? They write a book dude. I got so many books dude. I ain't even playing. I want to show you hold on Look at this dude. Dang it dude. I was looking for my um, I Was looking for my newest book dude. I was looking for my newest book But it's my coffee writing one Hold on found it. What are these gurus do? What are these gurus do? the gym headman's The Rob the Rob Cosmics, and it's this guy right here It's actually this dude right here Who is the publisher of these books? He's a publisher of Russell's comm secrets and Russell's expert secrets This dude right here Rob He is the publisher. He owns a publishing company This dude right here put out a free book man. This is their bait. You know how many tens of millions of dollars click funnels made on The back end as as a result of Russell giving out a free book a free Download a free freaking and in this case, it's a physical freaking coffee free plus shipping You're paying $7.95 for the shipping right, but it was it was free, but at the same time $7.95 allows him most like allows the author right to pretty much break even like it and then and then build that list of interested people and hit them through offers hit them with offers via email in the future like whether it's through through more paid traffic Because now you have that data people went to a web page. They downloaded your stuff They went to a web page they freaking put in their credit card information and they got your free book plus shipping Right now you've got credit card information on your end and you can you can you can offer future promotions To get them through your door again like to get them to want to purchase again. That's all this is man These are physical copies of freaking Of what these gurus these are mentors man. These are people that I've learned from you know, I mean What what what they do to capture leads they get me in on the front door they get me to the front door They get me to the front door with a free offer an offer so ridiculous. We're all paid $7.95 for all this value This is freaking 200 and This is this book is 293 97 297 pages 299 300 pages. Let's just call it 300. It's actually exactly 300 300 pages, dude 300 pages And it was free It's like dude. This is how you build a list. Okay. Now in our case, we're going digital Now for sure, I will have my digital book I have a 55 page book that I wrote about a year and a half ago For my specific social media niche where i'm just educating them, right? What's the purpose of my book to capture the lead man? So if you're running paid traffic, don't end underestimate running some simple ones just to capture the lead Give out something for free man because once you have that lead You can monetize it on the back end and that's where you're going to monetize it You're not going to monetize monetize the upfront on the ad the facebook ad the instagram ad the youtube ad You're not going to monetize it on that first initial campaign But what you can do is if you had an irresistible offer And it happened to be free And I mean this is physical. I'm even saying it's even easier just if you just went digital Think about what you could first of all coupon and voucher. That's a little different Think about if you're in any other type of service-based business where You can write something like for example a shot of somebody Robert and that's what I'm going to show you an example of In insurance guy He simply put together a few page pdf That we're going to now use as his fate Where we can start running ads to video ads to a specific city building brand awareness Delivering value educating people via video doing it all through paid traffic targeting a specific local area And the bait is a free download Click here to download your top three tips on how to save money on life insurance over the course of the next 10 years like Some type of offer and and and so what what he put together was a simple tip sheet, right? on his industry on insurance on life insurance on why he's the shit right like simple pdf that becomes his bait And and and now we run ads to that we run ads to the video content where we're educating We're bringing value. We're talking about a specific topic a specific niche And and and and and and there's a call to action Click learn more to download your free copy Of the top three ways to save money on life insurance over the next bit over the course of the next 10 years Whatever the hell your pitch is, right? But what i'm saying is that it's it's that basic it's that simple where you can put together a simple few page pdf that actually has some value Educating that potential plan educating the audience educating that customer right educating them Give them something for free. We're running our paid traffic to give away something for free um In return of it in exchange of their email and and their basic info name email man And and again, it's it's through the caption of the lead through building an audience through putting together these people via email Is where you can continue is where you can build a huge brand then The more people you feed through the funnel the more people you have on the back end to to throw future promotions to and Make even more money And and focus on on that specific niche. So here's what I use cartridge for man Profit with cartridge dot online. There's a four today trial the link in the description I use cartridge for literally everything my landing pages my email Autoresponders my email sequences my automation um The forums my membership course. I have a membership course where where I teach My niche social media marketing basic facebook advertising and just really bring some value through an actual membership So I I you're a you're able to sell your course. You're able to sell your knowledge You're able to package it all up and and dump it over here into my products And and sell it it's information. You're selling a digital course all that is posted here on cartridge My videos and then my calendars that calendar is super important man A lot of you guys are messing around with calendar and and and you got the basic free version which i'm telling you it looks horrible, but I'm just saying stuff your game up a little bit, right? Like the calendar is super super important because it's it's in the emails where I get a ton of my appointment scheduled man I'm offering a free book, right? That's my whole thing. I'm offering a free book to my niche That's that's who I I I I I get as clients in my social media agency, right? That's what I've been doing since 2016 That's my full-time thing to this day, right bringing on clients um, and so As I give away my free book right my digital book in exchange for a leaf I got those leads coming in every day man people downloading stuff and and and I get that email, right? It's through the email and it's through the email sequence, which I'm going to show you it's through the email sequence where I continue to communicate with them. I continue to bring them value I continue to send them to my youtube videos. I continue to get them to subscribe to my channel I continue to to to bring value to that to that end user that person that's on my email That happened to come through my funnel because I was running a facebook ad to a free book to a free digital download Where I came to fiber and I even had a ghost writer right part of it, right? You can come over here to fiber this link is in the description click the link for a discount This is what you guys can do. It's as simple as it is man. You don't need to complicate it Put together something basic put together something of value Again, if you're some type of storefront give away a coupon, right? Let's turn that into a digital pdf Let's connect it to a cartridge page and let's capture some leads of some interested people Let's give them something to build a list, right? And so you can even come over here to fiber for any type of design or any type of ghost writing of that Like if you like for example with with rob in the insurance industry He already knew a bunch of stuff right like we're talking about a licensed insurance agent If you guys are licensed illustrations Dude, how how easy is it for you guys to put together a buyer guide or a seller guide? Here's five five steps to help you Increase the value of your home before deciding to sell it and all of a sudden you're capturing leads of People that are possibly thinking of selling somewhere in the future. Why else would they download your ship? They wouldn't download it for the hell of it because they're interested in work motorcycles But they download it your free five steps on how to sell your seller house Like come on, right? You're only capturing leads of people who are actually interested interested man And because you're running Facebook ads And and and you're giving up that type of of value, right? You're giving up that type of value people are now on this list, man And it's through the list where I get people To schedule appointments. It's like I get them a schedule appointment. I'll come over here to fiber and I'll like And it could be anything random and like if you're a real estate agent if you're an insurance agent You're a freaking dentist if you're a chiropractor if you're a Productions company like who is your client? Who is your potential audience? Who is who are your prospects? Who are you trying to get your message in front of right? Get all that on freaking on on on digital get all that typed up Get all that put together pretty like a PDF, right put together sometimes a little little pf Of of you and your services and and and it's all about you you wrote this, right? But what you can do is you can come over here to fiber and you can type in a ghost writer Like you could type in ghost writer and come over here and literally have someone put down a couple pages for you I'm going to keep it real. That's what I did with my with my pdf with my book I got 55 pages But what I did is I came over here and I found a ghost writer It's like a year and a half ago two years ago and I freaking um had that person I said meant I said here I said here's the topic I need you to just put together something for me because it's a ghost writer you can come in here I will ghost write your fiction or nonfiction book. I will be the pin to your thoughts a ghost writer Like I will interview you on skype then ghost write your nonfiction book Like there's so many different people here. I look for the reviews Five star and then I want them to have a bunch of reviews, right? But I just come in here man. You can set a budget You don't 50 bucks is like the most you could spend it It's like the most I would spend you don't need to spend no more than 50 bucks If you take someone here on on on fiber 50 bucks To have them put together something just say hey man like my buddy Robert as I was saying He knows a ton about his space right? He knows a ton But I also came over here and had a ghost writer put together a little bit more just just cushing it a little more Turn your one page pdf into a three page pdf. That's all I'm saying I when I when I started my my my book a couple years ago, right? I came over here. I think I paid like maybe 40 bucks. I don't I don't think I pay more than that And I said hey dude, here's the freaking topic. I need you to freaking just put together something social media marketing Facebook advertising local business small business put together something for me And and so they go and do the research they freaking put together a couple pages for you and then they send it back to you for for edit I literally took like I I think I had this ghost writer do like maybe maybe maybe maybe maybe maybe 10 pages for me Maybe five five to 10 pages. I can't remember now But but no matter what it was whether it was five or 10 it doesn't even matter because I turned that she did to 55 I turned it into 55. I put some pictures made it look all pretty and all that Put a bio put a list of resources put a contact list which is all my information I am marketing this to my niche People who I plan on doing businesses people that I'm trying to get business from clients right social media marketing services facebook advertising One niche clients right so but but but but but you can have you can put together whatever the hell you want man Like again that becomes my base and then I end up I end up coming over here getting a ghost writer to put To help me put it together on paper And then I just started marketing that and then the calendar That's what I was saying about the actual calendar once I get that person on my list man. I'm emailing them often I mean I'm emailing them often. I'm getting people to schedule appointments all through my calendar. So it's like That right there's a game changer as well If you're not having call to actions to get people to schedule appointments with you through a simple link via email You ain't doing it like if you ain't emailing your list first of all on a weekly basis You ain't doing it So ask yourself that as as a business owner Are you emailing your list once at least once a week minimum at least once a week? And then number two is a recall to action in those emails What's the call to action like in my case? It's to get your ass on the phone Like I need to get you on the phone. We need to talk business I I got some things to tell you your pages look like shit and I need to help you right? That's my social media agency right. I love it All my clients are freaking rock stars But but but the point is is that um, what the hell was I saying with that? Um It's through my emails that I send my link for my calendar And that's that's how I get a lot of people to schedule appointments That's how I freaking close deals Because that that because there's always a call to action some type of call to action in my email That's a hey man. And by the way I'm available for a strategy call So if you like chat if you'd like to chat about any of this stuff, man Click the link below or take you to my calendar where you can book call and I'd love to talk to you I use I use zoom so I can screen share and and visually show you You know how I can help you all this doesn't be an email man all in email connect to my calendar In my email sequence. So it's going out automatically, right? I ain't got time for this, right? Like it's going out automatically And so what I do man is it's or what I did is I just simply came over here It all started here. I said hey man unless like my buddy Robert He said David to tell you the truth fiber sucks and I can write this shit myself And so he actually wrote a lot of it himself like a lot like 99% of it Because he just he had the time and he has and he's so knowledgeable So he he was able to do that But I'm telling you most of us that don't know all that right like I'm this I'm just telling you a shortcut That's all this is this is an amazing shortcut He just thought it sucked because he knew more and and and shit. You better know more, right? It's your damn business. You better know everything about it. So he puts together a solid pdf that we're going to use As his bait to run facebook ads too and as he puts out video marketing and we're targeting his local area There's always a call to action in the video. Hey man, and don't forget to click learn more To download your top five steps on how to increase the value of your property before you decide to sell it Click learn more. You'll be able to download your free pf right now And and and that's your call to action and all your video marketing from this point on that It's your bait. That's your bait. So again, shout out to my boy dan daniel Putting out social media content right social media marketing at its finest my boy my boy daniel daniel Social media marketing at its finest, but at the same time They're all in and it's not like like you're pitching you're not pitching people all the time But your marketing there's a call to action bottom line There's a call to action So at the end of every call at the end of every video there needs to be a call to action to download your bait To get your bait. What's your bait man? Your bait is a free download Is what i'm saying dude You can come over here man get a go shredder to even help you on the topic Have them put together a page or two And then build off of that and then put your knowledge hopefully you're knowledgeable the hell you're talking about right your business I hope you are like right like that's why my buddy robert's i'll do i know more about this shit than any fiverr person I'll write this thing myself and that's what he did If you guys couldn't do that well then shit i'll save you the 40 bucks But if you can't like me i was i knew what i wanted to talk about but it's not like i ever wrote anything before like And that's why i reached out to fiverr and i'm like dude You put together a little rough draft Give me a template and i'll build off of it because i do have a lot to say i have a lot to teach You know i have my perspective and then that's what i used fiverr for man It's like a template of at least a couple pages and i literally took took a few of the pages and i turned it into 55 Because i fluffed it and i and i wrote a whole lot more too man because i was on fire I wrote a whole lot more so I use that dude i use that and and that's my bait and and that's how i capture leads And and i came over here and simply hired somebody to just to just put together something simple And then i use cartra. Here's what i do So you come to my memberships right here and then you click on files right here at the top And all i'm going to do is i'm going to upload I am going to upload My file Let's give this a category. We're going to call this um We're going to give it a category because we're going to have multiple files in this in this account so I want to start creating categories um For for everything. Okay, so And then we're going to upload it. Let's gonna we're going to put it in the three ways We're going to upload it from my computer and it's going to be um This one right here And that becomes the bait man everything in your call to action in your videos Hey, dude, and don't forget to click learn more It'll take you straight to my page where you can download your free pdf on The best ways to you to lose belly fat in 2020 Click learn more like that that that call to action man needs to be in all the marketing What i'm saying that's why in my youtube videos. There's always a call to action i'm always trying to get your ass on cartra or i'm trying to get you to Get on my fb ads for beginners list or or whatever right there's always a call to action I'm trying i'm telling you to subscribe right there's always some type of call to action And it doesn't sound like i'm pitching you guys right not at all So it's like there's just a call to action in all your marketing man and and i'm just saying Before you just throw a shopping cart and say hey click here and buy Try this as a strategy as a paid traffic strategy Facebook ad instagram youtube ad and make the entire campaign around your free offer Click here to download The the the best recipes for 2020 Like like what can you put together you can easily reach out to someone on fiverr and say hey man I'm in the fitness and health space and I help people Eat the best foods to lose the most amount of weight um And I want to put together some type of digital book How can you help me you reach out to me message them and they'll be like hey dude i'm fired up I'd love to work with you here's what I can do message them first message them first Look for the ones that have like a higher rating like let's say for example and 450 don't spend that you're not going to spend on More than 50 bucks dude like let's even put in put in the budget If you go to zero If we go zero Dude, what the hell okay, so if you just went like like five to 20 bucks, dude If you went five to 20 bucks Look at this You can find so many at 20 bucks dude. I will ghost write rewrite and edit your german and english ebooks. I will be your exceptional ebook writer and ghost writer Um, I will write your ebook be your ghost writer. I will be your best on ghost writer ebook Like dude five star five reviews like let's look for one that has a ton of reviews watch you'll find one That has a ton of reviews 37 reviews. I will ghost write suspense field crying Uh, I will be your christian ghost writer Nine reviews. I will write ghost write editor rewrite books ebooks novels. Look at that do 20 bucks right there, dude I will be your ebook ghost writer Like dude, there there's just play around with it dude play around with it Not only will they write the damn book but they'll even design the cover you can find someone on here If you go up here to to graphic and design and you go to let's just Let's call it just flyer Postcard menu catalog poster brochure design. You can have come you can come over here Social media design game design Book and album covers bam You can come over here after the book is done You come over here and you have someone do the graphics for you You hire someone for 10 bucks to do these are all expensive ones. Don't do that Like you have someone for sure like look budget will go Look dude, you can have someone freaking do do a nice book cover graphic for literally 10 bucks Watch this this is um budget five Let's just call it 10 dollars Look at this dude I will convert ebook cover to instagram spark lightning source This I will design professional magazine. I will design hot part catalog I will design 3d book cover product look 4.9 102 reviews This is the finishing finishing product right here You come in here and you have someone just put together not to see you wrong But just like just like the image of a of a book Like this might just be all digital Actually, no look. Yeah, they can design it easily design a book. You want the freaking book Version if you're doing a book, right? This is sitting wrong Where you could just be like, hey, dude, I got this freaking book like that one That kind of looks like a book, but they can easily easily design you a book Right there fam Get that designed right the spine the cover they put your name on it That's your dude. That's a legit image right there man And so if that was your topic in your sub you want a topic and you want a sub Headline right like mine is the social real estate agent And then my sub right here were four families. My sub is Five steps to implement on social media to capture more leads and build your personal brand fast That's my sub. So you want a headline the top the main headline in the sub, right? But look dude 10 bucks 10 bucks this dude will design something like that man So all i'm gonna do is i'm gonna upload this file. It's right there. Okay, then i'm gonna hit next And that file will be transferred and all i'm gonna do is take the link And and and start putting it Well, first of all I got to tie it to the page. So when they come in when they come in opt in They're gonna get that download. Okay, so Here's what i'm gonna do So now that we have the file the file is uploaded. So i'm gonna take this i'm gonna get url Look, this is the link right here So when someone clicks on that it takes them straight to the download straight to the freaking um To the to the pdf where they can download right away. Okay, they can download it You know go download straight to their computer. So look i i had them do a couple pages Came over here on fiber and and got a couple more just to put a little bit more a little bit more value to it a little bit more flood to it just a little bit more more more um Enticing for someone to really want to you know download it right so Simple simple book cover man simple and that's the link right there where now i'm gonna copy the link so i'm gonna copy it And then what i'm gonna do is i'm going to put that in the form The form is what sends out the welcome email Right away. So the moment someone comes to your landing page they enter their name and email That email triggers Instantly and emails that new lead right and so in that first email in that welcome emails where i'm gonna put the link Where all they got to do is click here and they automatically download it right that was that's their whole You know, that's the bait. That's what they're off. That's what their gift is here as a way of saying. Thank you Here's a free download here's free 30 30 off. Here's here's a coupon on your next drink Right. Here's here's 10 percent off the next hamburger like whatever the hell you're selling dude What can you give away in digital form right and so here's how i set it up In cartridge it's in my form just one way you can do it in my forms Through the welcome email or you can do it in the email sequence I'm going to just do it here in the welcome email So this is the the form when they come to the landing page They fill out this specific form And the reason why the form is separate and individual and its own cat and its own category because form You can put a form on on multiple landing pages You can put a form on multiple pages name email Or name phone number whatever the heck you want to ask But it's a form where they enter their information and click submit right that's a form With with cartridge you could it's independent because you can put that form on multiple pages So so that's why it's it's it's set up this way Independently so the thank you page. Thank you. So that's where that's what we're going to send them when they opt in They're going to go to that. Thank you page. And then here is the welcome message. Here is what goes out right away so My buddy Robert wrote this up, right? Let me put a little space right here My buddy Robert Wrote this basic text up, right and then what I'm going to do is I'm going to hyperlink this right here Here's what I'm going to do. I'm going to hyperlink that Let's go and cover it. There we go. So I'm going to hyperlink that With the actual link For the download So bam, I don't want to put it right there now I can easily create a button if I want to put make a button in fact, let me let me do a button for you guys We're going to come down here. So we're we're in it in advance, right? We're in advance So advance allows you to just bring over everything like you're going to page It just allows you to bring headlines text, you know video image, whatever So what I'm going to do is I'm going to I'm going to bring over a button And it's going to be this button. So let me scroll down Okay, so let me bring this button over. I'm going to drop it And I'm going to link this button as well. So let's Come up in here and I'm going to put download Yeah, and that's going to be the link To the download as well and what I'm also going to do is I'm going to change that color I'm actually going to change it to To a certain actually that's the blue. I want it right there. Dang it. Let me go. Can I go back? Yeah, I can go back Okay, so let me grab this blue right here. Here's what I'm going to do. I'm going to use color pick eyedropper That's what you guys want to want to make sure you install make sure you install color pick eyedropper color pick eyedropper is a free plugin It's google they'll they'll park it up here at the top right here where you see this, you know color will Click on that first one the google one And then um, you'll come over here to the to the web store This is the one you want to install color pick eyedropper. Okay, once you have that Then you can click on it and you can hover over any color Click on it and get the exact code And that's super important man because as you start to build out pages you want all these colors to match Bam You want all these colors to match dude? and so um These icons go go straight to his page, right go straight to the page and then you can save it as a template Um, and also I can send a test email. So let's send a test email. Let's um, Okay, so let's send a test email Send test email So you send test you guys test has been sent You always want to send a test right always want to send a test to make sure the links Are not are are working right there's no there's no dead link. Let's see It'll say test Okay, bam right there as promised Here's the info you requested They click on it. Here's our email right there where it says test. I'll be their name click here to download And boom it brings up the file and they download it right there you guys you're driving them straight to a freaking Um offer and getting people's email man and your whole job is just to build an email list That's where I'm gonna end this man. That's where I'm gonna end it You want to build an email list you want to build an army of people on an email list? Then you can send your message to in a freaking heartbeat And and and if you're a local business owner, you need to be literally Dominating that local area by having the biggest email list in every other business around you Bottom line So for those of you that are aspiring to market online or aspiring to advertise your local business online I'm telling you exactly what it takes put out some type of free offer Make it a digital download if you need help reach out to a ghost rider on fiber Hire one for a few bucks and have them put together something legit I'm talking about some real value about your about your business, right? Um, it's not a sales pitch. It's just value man. You're educating the audience. That's all man What the hell you think I'm doing over here on youtube? I'm just educating you guys on stuff that I'm doing right And and obviously, you know, some of you are interested in the same damn thing That's that's what it is. You're you're I'm bringing value. You're bringing value, right? And so just think about what you can offer man And then and then boom You start to build a huge list you start to email that list every week for example different offers or Different products whatever you're selling if you're getting people to schedule appointments Put your link in so just like I'm doing right here Click here to download that could easily be a link that says click here to schedule a strategy Call where I jump on screen share and really show you what your what your social media marketing It is really missing and how I can really help and bring some value Click here. I'll take you straight to my calendar where you can schedule your best time talk to you soon Like that's a freaking email like I'm telling you and those who have the biggest email list When bottom line, you're either going to have a ton of people in your in that audience that are on your email list I use cartridge for all of it. It makes it everything easy man. Everything is in one software, right? but It's those that have that bigger list that can really deliver value and get customers on demand Over and over and over and if you're a local businessman That's what you should be focused on like running turn all your all your other facebook ads off all your other instagram ads Turn them all off Go put out an offer first those custom audiences around people who are downloading your free offer That's your audience man. It's not everyone else like give out something for free people that are interested will download the damn thing They'll be on your email list. They'll be future customers And they'll they'll be repeated customers over and over and over again And and it all started because you got that email it all started because you gave up you you exchanged value For that email they gave up their email in exchange of your content That's powerful man. That is super powerful. So the digital way is how we're doing it you guys This is an email that's going to go out So right when they right when they click on download now, let's go back Look, I think I clicked on there and that took me to the to the download right and then it says right here download now I click on that And that takes me to the download as well And boom I just downloaded straight to my computer and now i'm on someone's email list Right, so that's super powerful. You guys super super powerful. And here's all I do to wrap it up. I click on save I click on save and next and then I can assign a tag I can assign a tag and I and you know what I will assign a tag And it's going to be in create a new tag. We're going to create Write the name here Let's go um three ways three ways Tag description right and I'm going to create new category three ways Okay, so create Okay, perfect. So that that person's tagged so I'll be able to look in the in the CRM And and with with the tag I'll be able to see everyone who's tagged. I hit save And then also I can look at the list whoever's still subscribed to the list Will show but but but also those who unsubscribe from the list. They're still going to be tagged Right, they just won't be on the list anymore. That's why tagging, you know, could be important too. So Subscribe to that list Perfect, those are the ones who downloaded that PDF I can subscribe to a sequence from here or I can do it through the sequence which I'm going to do it Through the sequence and I'll show you how I'm doing that. So advanced automations. I don't need that right now um form design That's it. So the form is ready when people fill out that form with which that form is going to be on a specific landing page That landing page is the is the link Facebook knows about right that's what's allowing the ad to run on facebook or run on instagram Right that link to that landing page. That that's what you're you're giving up, right? You're actually making you're actually creating a custom conversion around the thank you page for sure but you're also As as you're setting up the facebook ad or the instagram ad you're also give Let facebook know. Hey, here's the landing page link when they click on learn more They're they're they're taking to the landing page, right? And so Again that form is what I just set up and and and now The system knows hey when people fill out this form send them that email right away Send them that email right away. Okay, and then what we're going to do is Go to that forms ready. So now I'm in My communications So the list is ready for those that often are down are going to be on a specific list Which is that one, right? And then they're going to be in a specific sequence Which is this one. Okay, and then I'm going to come in here I'm going to hit edit Okay, so here's where I end up choosing Who gets on this sequence? Okay, so right here in the opt-in form right here in the opt-in form I'm saying hey whoever fills out this form Put them in the sequence I can put tag right because I also created a tag so I could put look I also created a category right So the tag would be three ways. I can even do it that way Or anyone who comes on a list, which what was the list right the list was free download three ways I can also Tell the system. Hey man, whoever fits this criteria Make sure these emails go out to them and that is the sequence So I don't need all three at all. I can go with just one right so It doesn't matter it's up to you then let's hit save And then One day later This right here is where the email sequence begins So I can set this up however. I want I can set up to go out immediately But I don't need to because the welcome email when they fill out the form That first email as I just showed you That goes out instantly. So I I'm choosing to have it go out through the form Rather than that one to go out through the sequence So through the sequence I have the first one going out a day later So a day later we're bringing more value And what's the call to action in the email the call to action is to get them To schedule an appointment the call to action is to maybe get them to download something else The call to action is to get them in your store The call to action is to get them to fill out something else. The call to action is what you're Selling like that's the call to action now. That's what becomes a nonchalant casual Call to action in your value-based emails, right? I'm sending out emails to people who are really on my list that I'm trying to do business with I'm sending them value-based emails, but I'm also sending links To get them where I need them to go whether it's registered for a webinar Or whether it's scheduled a strategy call. That's pretty much it or or buy or buy this product buy this digital product schedule a strategy call or Or or or register for this webinar. Those are my call to action in in emails and it's like dude unlimited Free if you set it up in a sequence like like which is what I'm doing That's why I use cartridge or because it's my it's also my email otter responder So I set up all the emails dude all through here one day later one's going to come out another day later Another one's going to come out A day after that a day after that a day after that so you you can send send as many emails as you humanly Possibly want so that's why I always recommend. Hey dude put yourself in the consumer shoes If you just downloaded something what would be cool to get next? And again, you're either going to do this v8 email or you're going to do it through text but whatever Platform you're using to to host phone numbers is not going to be cheap like at all mine is in one so This otter responder is automated. I'll set it up once. I'll put all the emails in place once And then I'll just fill the top of the funnel um With people coming through it man people coming through it and and value value value with call to actions In the majority of them Getting people to do what you need them to do right watch a video like how many of you are on my list Like if you're on any of my list like all the links in the description, but if you're on any of these lists I'm emailing you value and I'm also emailing you links to get you to do something Right and and that's that's either my affiliate marketing side of everything Or it's my social media side of everything getting people to schedule appointments The bottom line that's like what's in my emails, right? So I'm able to send those men On autopilot. Yes, it physically takes the time to write them once but after it's done It's done right you can now email and send value to this list of people man For free like for free like no, I'm no longer paying for the ad like I pay for that once I gave you something for free Once and once I had your email. I literally was able to monetize it in a good way For a very long time until you end up unsubscribing and not caring about what the hell I do Yeah, of course that's gonna happen, of course, but again if you're bringing value and you're actually capturing Interest of real good people and that's why No one stupid is going to download your offer like who the heck wants to even waste their time like if you were offering something that has to do with freaking um People who are bald like think about it like I wouldn't be there sitting there freaking downloading your stuff Like I'm not going to give you some bogus email because I was because I was because I wasn't you know Interested in what you have like it doesn't even make sense. I don't know how to say it It doesn't even make sense but you get what I'm saying like You start to build people you because you're giving away something you start to build an audience of people who are actually interested in what the hell You're talking about And and and I'm saying man once you get that email you can monetize it from that point on and not have to run ads to them Necessarily again because now you have their email you have their attention or you just bring value Be ethical You know have integrity integrity and what the hell you're selling right and and put together good stuff man And you'll build good people that will buy your stuff and a lot of it's going to happen through the email sequence man So you have to be bringing value through the emails And this is where it's all at man. Again, you're going to have an email list setup You're going to have a texting List setup, but that's not cheap and on the front end to run ads to get people's phone numbers to run ads to A cold market to get people's phone numbers Is not the easiest easiest thing you better be building a lot of personal branding You better be building a lot of content around your around your hustle Because no not everyone gives up their phone number like think about it and you don't Opt in stuff and give up your phone number right away. Yeah, right. No, you don't like at all so You got to put yourself in the consumer shoes man and this right here is is is is not some way to do it It's texting is it's going to be difficult Email name email people will give it up in a heartbeat if you give them something good for free So that's where it starts man. So there's some links in the description you guys Set up your 14-day trial with cartridge. You have in the ready man popular cartridge online I literally use it for everything. So this is my email sequence once I'm done with that And and and also Yeah, once I'm done with that I can hit done and exit and it just brings me back to the dashboard And now that sequence is ready to go out and so What I did or what we do or what in this case my buddy Robert did is literally sat down once Put together seven different emails a few sentences each nothing big at all But value right on topic these emails that go out over the next few days I would keep it on topic of what you gave them if you if you gave them a free pdf And you gave them five tips let your emails let your next five emails talk about that And and bring and keep all the attention on that one thing right don't start talking about what your random stuff Don't try to sell them something, you know crazy right away Like especially if you were running it to a cold market and some of you just that just barely jumped on your list Right, I guess everyone has a different strategy because I've been upsold like crazy super fast without even knowing who the heck this person was right so it happens and marketers do it all the time but To to really build something legit and to and to have a long last List where people actually love opening them right and you look at that all through the analytics. It's like dude like That can be valuable man. That could be valuable to any local business owner No matter what you're doing there So a real estate agent a free buyer guide give it up a free seller guide Give it up if you're a local restaurant Give me a damn coupon if you're a dentist give me some type of free cleaning Throw a coupon out run a facebook add to a coupon Tarve your local area and give everyone 35 percent off or give everyone a free note Let me take that back give everyone a free cleaning. Have them download your coupon in exchange for their name email And and have someone manage that email list and bring value through it bring value through it and get people to schedule appointments Bottom line man bottom line and and and and again. I use car chair for all of that dude so profit with car chair dot online that's how you set up the sequence you guys and um That's how you offer a free download man to capture leads. All right, guys. I'll see you in the next video over now