 Welcome to JSA TV Europe together with the greener data movement for this quarter's live event focused on the European digital infrastructure sustainability I'm Joe March Lim and joining me today is died Eric Vinikage co-founder and commercial director of trans Ix Derek, thank you so much for coming on boards I mean what's happening in the European connectivity space it is very very interesting and I mean We're building infrastructure at the speed of light almost literally To to keep our millions of people connected But when you look into the connectivity business in Europe, do you think this is an area or segments or markets? They is green enough or on a good path to become climate friendly Yeah As you said We're going with lightspeed at the moment all data centers are especially in Holland are Yeah The green green power. Do you call it? It's going really fast. Everything has to be Exactly right for power consumption with the latest Modification is the EFV so we need to Put every server on a balanced mode to have the correct way of using the power in all our hardware So yeah, especially in Holland, not sure about the rest of Europe, but it goes really fast Standards are high that need to be bet Yeah, I mean we were there just a couple weeks ago for an event and the sustainability conversation What's happening in the Netherlands is completely different not completely, but it's slightly further ahead Of some other markets in Europe But when you look even when you look into the Netherlands, what else do you think the industry should be doing more or better? To really advance the sustainable sustainable movement forwards and really become green Well, the initiatives that are running at the moment for example heating up homes around the data centers It's a really good way of Using the worms generated by data centers for the people because all of us are quite small country We they try to do the edge thing here, but if you throw rocks you hit the data center, so Especially if you if you place it in near Where people live we can use all the worms generated by the data center to work the houses I think there are a few big initiatives at the moment running I think it's called block heating and they have a really good proposition in Holland to Yeah, make sure we use everything that's needed Interesting. So in your opinion the industry is going in the right direction In Holland it is not really sure about our direct neighbors The market in Germany in Belgium and in France are completely different, of course Then then the Dutch will always want to be the first in everything And after a few months years stress falls And some slightly different challenges as well in those bigger markets they mentioned Special on the back of the other power crisis that Europe is going through If we're looking to Transi X now, so the company that you run Talk us through what do you exactly do what Marcus do you serve? Is it just Dutch or is it also outside of the Netherlands and who your clients are? Yeah, we're a medicine service provider We're one of the Flexible men's service providers as like to call it because we don't have a specific market that we don't want as we serve For every customer there is the correct solution For example, no, I said edge or on-premise hardware or in the data center or no no hardware at all if you don't need it We try to Get as close to the customers possible to have the best solution in Holland we have a lot of Solar power for bigger companies. So currently we're looking into Moving some of the workload to the customers There is an energy crisis But depends on who you ask what the crisis is because we generate a lot of power for solar wind Especially the Nordics cost the nor the Nordics countries Currently the problem is the grid We have so much power. We can Disturbed it correctly But if we move some of the loads to the customer the bigger customers We should have some more green initiatives, but that's still an early idea If it uses the edge That's the limit are you caught it? interesting Sorry at your own premise And then if we're looking to how Transax itself Is becoming or turning or improving its greennessy of business? What what's the company doing around being sustainable and that can be any scope the three scopes can be What are you guys doing to become green or green enough? Yeah internally we try to have some green initiatives like lunch make the Movements of our colleagues as little as possible if we don't have to drive don't drive and hyper I call it We do the last few years we really put everything in our own clouds around data center, so we went from 40 racks to 20 just to lower the power consumption Next to that we're trying to look into some initiatives To compensate the the footprint One of the ideas may be a plant trees and stuff like that no We need to power we need to But we can compensate it by order to a other ways Interesting, and then so if we look into the next 12 18 months of business strategy, what are the plans for Transax? Yeah, currently we are What last year's we did a lot of private clouds we did some public clouds, but Dutch people rather have their own hardware Yeah Of course if you bite yourself, it's cheaper and I can't argue with that of course Well, the next following years Today we're going to publish Partnership with a cloud supplier What we want to do is place more smaller clouds In Netherlands and use the power combined. There's some big examples in America. For example, I think Chica chica filet Not sure about that the company that uses a every branch has his own cubanese platform and they use the combined power To supply the rural application or infrastructure We want to do the same in Holland Because you can have 20 people that buy a private cloud with only use one third of it You better can maybe deliver 10 and use 100 percent Efficient so that's one of the things we're working on the following 12 months deploying that in Holland and See if people want to join Interesting. Well, hopefully they will but it is it is an interesting concept because it's almost like build your own clouds Yeah, or be be why you see Self-adringed just bring your own cloud. Yeah bring your own cloud and use your over capacity one of the Things in Europe is especially against that the bigger Giants like Amazon and and Microsoft all have a great product It works Perfectly not not always but it works But we don't have a really European version some of those initiatives How can I say it crashed and burned or still crashing? so Bring it back to the end user and starting small we should be able to have some proper way to Go on against that the bigger guys Who'd be interested to do the use case in case that is they come out of it There was a story yesterday and I can't remember what company was but they said they saved about 400 million dollars By not storing with AWS Yeah, so because they got their own service so they went and built their own thing. Yeah, a lot of money Yeah, that's that's one of the things we saw in the last eight years a lot of development Developers just keep on adding machines and excellent works until the CFO comes to you and say why we're paying that much at the moment my biggest Plush against the bigger guys is that CFO comes to us. Listen, we're paying a 70 80 title 100 euros a month Do we really need it? Our company looks into the design What you actually need and I think nine out of ten times with a single investment or There will be a lot much cheaper because Example what somebody paid 80,000 years a month we built a platform for 600,000 euros that can last them for five years And can do almost the same except for some nice tools that the big guys have so Got a signature really quickly No, that's interesting, but I think you'd also need a partner like yourselves To come and build it because if I guess if people start going on their own and building their own things like in the old days What used to be before we're going to public cloud and the whole thing Cheaper doesn't always mean greener. No in a way So that's why external partnerships are needed to help manage the loads and make sure that the equipment is being used to its best Uptime Yeah, a great example there is that if you want to build it, it's really complex You need a lot of people a lot of engineers and at the moment we don't have enough in the in especially in Holland I think it's for the rest of Europe as well But how we can do that just make a small cloud server where you can have your production 24-7 let it run and do Something like a beam cloud connect, you know Put it on our data center where we share a bigger platform for a lot of customers and if you need to Evade because you're For dutch your your office is underwater We can stand and start an opinion in our data center, but in the meantime, it's just down doesn't use anything It's just for you the security that you can Continue your business They need companies like us to have proper design and Especially work out the cost of course. Yeah, and I think that's kind of the the big difference between Building something like this today and the ones they used to be built before public cloud So the on-prem Enterprise isn't before the clouds. It's really the external partnerships. They come in and bring all the skills And the management platforms as well in a way Yeah, so so but then by there So if people want to to learn more about what trans X does and then of course keep up with the news of what's coming Especially announcement later today How can they reach out and being touch and follow you to find out what's going on with the with the business? Yeah, of course, I could visit our site Dot-com is already online for the English version And they can always contact me or one of my engineers currently with with 40 people for MSP in Holland I recall it Big enough What we we want to grow, but we want to keep the direct connection to the customer If they want to meet email text what's up, I don't have Facebook, but I don't have a snapchat, but I use the mail and my mobile and Yeah, we as an engineering Department we lack a little bit in marketing But for us it works because people find us because they know Really straightforward And we tell what you need or what you don't need Yeah, and sometimes delivering a good product is more powerful than any marketing campaign that will come to top up The the the work that's been done But the important is to really deliver a good product that you're happy with and then business will follow It's yeah, it's always a good business Yeah, and we are known for our 24-7 We monitor everything we have customers that are in the oil. So we monitor big ships We have accountants agencies a lot of Yeah, bigger companies that rely on us for monitoring their complete infrastructure and of course React if there's something goes wrong Security is a high demand at the moment, of course. Oh, yeah. Well, especially in the days that we live But that there are things so much for talking to me As I mean, thank you And then as for your home Thank you for joining and for watching JSA TV live and don't forget to check our social channels for more content Until next time happy networking