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Published on Jun 11, 2019
Do not be surprised if you hear that Amazon is gaining ground in the pay-per-click field! The future of e-commerce might be reshaped by one of the biggest retailers in the world, with its serious, and sometimes unfair, advantages.
Frederick Vallaeys is the co-founder of Optmyzr, a leading influencer in PPC (pay-per-click) search marketing, and one of Google’s first 500 employees. He and his team continue to shape and influence the industry through deep automation, driven by the advancements in machine learning and artificial intelligence. During the interview, Frederick shared with us how to be smart in e-commerce and how to remain competitive in the market even with Amazon as the scarecrow of the retail industry. We welcome Frederick Vallaeys to Growth Interviews, a series that reveals the grand secrets behind e-commerce.