 are increasingly seeing Asia being the hotbed for different kinds of online businesses and it's now being driven by a shift in technology. What is most interesting today in Asia is the quick adoption of this technology and that's what I'm going to discuss with my panelists today. A shift in in the kind of companies that are being developed out of Asia also the technology that is moving from developed countries to Asia and also another very interesting point about entrepreneurs is the opportunity that lies today you know in your business and your experience what have you seen and what do you feel about this changing ecosystem and it's a survival. Perfect. A very interesting question. So to me I am the founder and CEO of a company named Miss Bees. We do beauty services via our mobile platform and we deliver the beauty services to your home at your convenience 24-7. So as a mobile company we see tremendous shifting in the past three years when we started the company we still were concerned about the adoption of smartphones which now stopped to be any type of concern and now we see our customers shifting from e-commerce to mobile e-commerce and what's interesting about is that we go with our phone everywhere it's technically becoming slowly and carefully are wearable and as a wearable it keeps collecting data about our behavior our friends our usage our purchases and we can see immediately how we expect as consumers the phone to know who we are so we kind of expect brands to personalize their experience because if they know and collect this information about us at least what we can gain out of it is the personalization and the seamless experience that we experience now so I think that's the major shift and the way we manage our platform is really to create real-time communication with customers based on the data that we collect and I think this is also why large corporates now shift to instant messaging and incorporate many technologies in communication with customers to get this real-time quick response and adapt accordingly John what is your point of view on that do you see Asia upping its game in e-commerce how is it different from other Western countries yeah so I run an e-commerce a company in Los Angeles we're about six years old and I think it's there's been a massive shift in the tools available the cost of them and the speed to market over the last call it decade when we launched the books company in 2012 it wasn't early but it was certainly earlier than now and Shopify wasn't a thing then the tools that were available were so so fewer and so much more expensive and so much more complex to actually make work and I think what's what's really happened in the Asian market is there's a there's a sort of jumping off point from what has already happened in the US and other Western markets where the pain of going through that transformation has already been borne by those markets and the Asian markets are now sort of hitting the around running in a way that is so much faster because of so many trials and errors and mistakes made within those other markets that they can learn from I think that the mobile shift is another one you know when we started the company 75% of our sales were through desktop today 70% of our sales are through mobile and that's in a five-year period we've seen that shift and again when we started the company we focused on desktop because that's where our sales were in a lot of these Asian markets they don't even think about the desktop as a place to start it's really mobile first and so I think a lot of the learning and the reps that that we've had on in the West have have helped really accelerate things in Asia Sammy in your experience have you felt that new technology adoption is the driver for the changing ecosystem that we see with respect to e-commerce and do you see high-end technology beyond mobile you know we have e-commerce companies like Amazon looking at experimenting with drones where do you see all of that moving technology thank you very much technology is enables us now to do so many different things it's it helps us achieve our purpose in life much more easily my own company we are a life insurance company and who would have thought that a life insurance company can actually create something meaningful and something that's relevant but we're finding now that technology totally transforms the space and not only that we actually find a new technology for example we've created the currency of well-being called a ucoin you can earn the ucoin through very simple things like walking and meditating and that new currency of well-being where we actually collecting data from thousands of well-being apps out there in the ecosystem and recruiting data scientists to understand that data and then to create personal pathways for healing and for well-being to help people live their best lives something that technology can do which has never been able to do so the new technology can enable us to leave richer more meaningful lives that's what I'm particularly excited how much of an investor interest lies in the changing ecosystem for e-commerce we're we're seeing companies mushrooming at an alarming stage we have we have you know stats that say we have up to 10 companies alone in India that start up on an everyday basis and these are all driven by technology I think the landscape as an investor for e-commerce investment is changing quite a bit so first of all I would our crowds perspective is very broad and global so I would differentiate what I see going on in more developed markets like the US and Europe versus emerging markets and then China I kind of put in its own special category so when I look in the developed markets I think that you know the the shift to e-commerce is already well underway so I have pretty much no interest in funding anyone that's trying to sell product online I mean I think that's been done already and the one exception to that might be someone that has some kind of amazing new model that's really new unique and original that has never been seen before but other than that if you're selling product online that ship is probably sale I can tell you that the kind of trends that do interest me are or that I'm trying to play off of are things like getting offline and online right so clearly Amazon and Alibaba are opening stores they're gonna have a strong presence that's very challenging for the traditional retailers that also opens up an opportunity so I'm particularly interested in companies that developing different types of tools that help traditional retailers compete in this emerging world so that could be things like analytics I'm actually launching a new investment on our cloud platform around that in a company called CB4 I'm also interested in people that are providing critical pieces of infrastructure like delivery systems there's been a big change in expectations around delivery and all kinds of retailers need help to be able to compete with what Amazon is doing in that area and another area I'm interested in is payments so I think there's still room for innovation and payments I think credit cards are good for certain use cases but I think there's interesting new technologies emerging there so that's pretty much where I'm looking and then the last one that I'll cite although I think it'd be a challenge for me to look at but I actually invested but I'm open to our companies that are kind of disrupting a traditional retail sector that has high service requirements so there's been several examples of that in the US like mattresses for example we just did an investment in Casper the mattress company you wouldn't think there's too much room for innovation there but just by bringing it online providing better service cutting out the middlemen you can do a lot so that's been played out quite a bit in the US I think that in other geographies it's still kind of early games so there might be some opportunity there you're almost sounding like a death knell for you know e-commerce online but the savior is that you say that payment space still has the window for growth Mario tell me in your opinion how much of what has existed in the US and other countries has percolated to other countries have you seen ripple effect and do you feel that the US has reached the epitome of their growth and now there's not much more room left and that room will then be filled by other countries so first of all definitely I think there's a ripple effect in several countries right because you get all the you have a large amounts of capital in the US so you can test a lot fail a lot I mean I'm not saying that you have to fail always right but you can test a lot you can fail and because the size of the market you you get to test and try new things and that gets ripple to everywhere so I'm from Mexico City actually I'm not from the US and we see a lot of direct to consumer startups which is the most I'd say the hottest thing in e-commerce which is D2C brands there are just copycats from the US or from elsewhere and I'm and I've heard I don't know very much about the presentation but I've heard that it's the similar case