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Starstruck: The Business of Celebrity

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Uploaded on Nov 11, 2010

Visit USC on YouTube: http://www.youtube.com/usc
Learn more about the University of Southern California: http://www.usc.edu

Celebrity, these days, takes on many forms -- from the glamorous Hollywood icon to the irreverent YouTube sensation. And we follow with rapt attention every minute detail of their celebrity lives, whether they're buying a coffee at Starbucks or winning an Academy Award.

In her new book, "Starstruck, The Business of Celebrity" (Faber and Faber, http://www.fsgbooks.com/starstruck ), USC's Elizabeth Currid-Halkett explores society's obsession with celebrity and delineates why we anoint some as stars but not others, and the profound business implications that entails. The book will hit the shelves Nov. 16, 2010.

Read more about the book: http://uscnews.usc.edu/arts/starstruc...

Learn more about Elizabeth Currid-Halkett: http://www.usc.edu/schools/sppd/facul...

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