 the leader in live and emerging high tech coverage. Hey everyone, welcome back to theCUBE, the leader in live tech coverage. Wrapping up our three days of wall-to-wall coverage of Snowflake Summit 2023 with about Dave. 12,000 people are still here. This is the fifth annual Snowflake Summit, the biggest we've seen. It's like a downhill race, whoosh. I like that, that was a good pun. I got that. We're very pleased to welcome back Denise Pearson, the CMO of Snowflake. Denise, great to have you. Congrats on a very successful event. Thank you so much. So good to be here with you again. Great to be here. It's been quite the week at Snowflake Summit and we just have a few hours left until we wrap up. Talk about this scale of this year someone, as I mentioned, 12,000 or so. Last year was bustling. This year was even more bustling. Talk about the scale of the event. How does that compare to years past? Again, I may look at, we started in 2019 with 1,500 people in San Francisco and back then it was all around cloud analytics. And if we look at the partner ecosystem, then it was the ELT companies, it was the BI companies and it was regional SIs. And today we have over 200 partners here exhibiting and it's just incredible to bring this entire ecosystem together. What are some of your key takeaways so far? You mentioned you got in Saturday, nonstop the last four days. Obviously Monday night kicked off with that great fireside chat with Jensen Huang and Frank. What are some of your key takeaways from this year's event? Well, I mean it's more the energy in the ecosystem and now everyone also see a path forward when it comes to AI and generative AI as well. I think everyone has been looking for what we're going to announce this week and I think one of the biggest announcements this week of course was the announcements with our NVIDIA partnership and how we're going to bring generative AI to the enterprise and we also made a big announcement with Microsoft on Monday as well on how we're expanding our technology integration with them to tap into their AI and generative AI solutions but also how we're going to expand our go-to-market efforts with Microsoft as well. So it's been an incredible week, it's probably been the biggest week in snowflakes history from a product announcement standpoint and also the announcements of the expanded partnerships across the board. Yeah, I mean you've mentioned ecosystems a couple of times. The product announcements, I called it a fire hose, what did you call it? Like the T-shirt? The T-shirt cannon at the basketball games. So that was good but the ecosystems, I said the other day in one of my little videos, the hallmark of a cloud company is ecosystem and it's not just technology providers or sellers like the GSIs and the partners, it's others that are actually developing on top of a platform and that's what really is differentiating you from some of the other interesting early stage companies, now you're not early stage anymore but watching that ascendancy, the ecosystem is a fundamental vector of growth in your strategy, isn't it? Yeah, and again, last year we started this whole journey in regards to bringing app development to Snowflake. We're now a year later and we're seeing entire categories building and with platforming on Snowflake across supply chain management, cybersecurity, marketing, just in marketing as an example, last year we launched our modern marketing data stack report featuring 50 companies that are building marketing solutions on top of Snowflake. This report coming out now is going to have over 100 companies and solutions that are built on Snowflake that are solving specific challenges for us in marketing. So, and we're doing the same thing across every single industry. So you folks, you both have a marketing gene. I don't have that gene but I'm interested in how you think about personas and the expanding and changing personas that you target and personalities that you go after and we want to attract into the Snowflake ecosystem. And that has also been a big change over the past couple of years. We've moved more towards an industry orientation and these solutions were built. We built this industry-specific data cloud across financial services and now also manufacturing and telecom, retail, healthcare, and also public sector. And media and media is the one we had on Bill Stratton. And these industry data clouds is all about really aligning with the mission of those companies. So it's more aligning on the business side. So Snowflake is really all about bringing the business opportunities together with technology. So now across enterprise, of course, we are marketing to everything from developers, data scientists, data engineers, IT, security, of course a big part of a data strategy as well, but also the business side. And we're doing this together with the ecosystem because many of these companies that are building on top of Snowflake now, they're building those business-specific applications. Again, across marketing, those 100 companies we talked about, they are actually going in and solving the specific challenges we have in marketing. We now also have companies, of course, focus on finance and security and HR. And everything, so yeah. So how do you service those different constituencies in an event like this? Do you have little mini events inside of an event or is that sort of what you're planning for the future? Yeah, there are many mini events within the summit. We have our industry, you know, pavilions as well. So a lot of the specific industries are going in there, having specific conversations around the challenges they're facing and it's just a lot of mini conferences within the conference. How do you take a place? Yeah, how do you extend the reach of this beyond four days throughout the rest of the year to reach customers globally and to continue to have the message and the reach with those key personas? What's the plan to do that? Yeah, of course, maybe we've had a virtual component of summit as well, so we had well over 10,000 live attendees across the four days here as well. We fully understand that every company don't send people to Vegas at this time. You know, there are travel budget constraints out there as well. So it was very important to extend the content to all of them. But starting in August, we're going back on our data cloud world tour again. This year we're going to go to 25 stops around the world. So that's how we're extending the content here. And of course, the ecosystem here would be with us on this tour. And many of our ecosystem partners are very regional specific as well. We have regional specific partners of course in Japan and across Europe. So they would be with us on that tour. And the conference here is very much about our customers, right? So this is essentially more than 80% are existing, you know, customers who are really coming here to understand what they now can do with Snowflake, you know, after this week. The tour is very much about going after new, new companies. So it's almost 80% in our prospects around the world. I think we have to remember that many companies are still in that legacy on-prem world. And they will never be able to take advantage of all these applications we have now in AI and generative AI if they don't migrate over to the cloud. So there's so much work still to do in terms of helping these companies get onto a more modern data platform. Yeah. The news for you. Yes, yeah. So in five years, you mentioned starting back in 2019 with 1,500 people. Here we are in 2023, back from COVID, 12,000 plus people. How do you, what do you think keeps customers and partners coming back year after year and attracting more? I mean, customer success. I mean, customers are coming here because they're incredibly successful on Snowflake. And of course, you know, with the rest of these products in the ecosystem. And we have always had this mission and of being the most customer centric company in the technology world. And this is sort of, we never stop. There's no, you know, Frank Slutman, right? There's no complacency, you know, here. Every day, you know, we work so hard to earn the trust, you know, from our customers. And again, keep on innovating, you know, every single second of the day to really be their best, you know, possible partner. So it's all cast back to that extreme, relentless focus on the customer. And a partner strategy in ecosystem like this, it's the most customer centric go-to-market strategy they can have, but we don't solve all the problems for our customers. It's the whole ecosystem that does that. And our customers want to work with a vendor that really integrate well with others, that bring them a complete suite of solutions. And that's what we're doing here with the ecosystem. And today, on the marketing side, it's not about marketing Snowflake anymore. It's really about serving the ecosystem. And Summit has truly become a marketing platform for this ecosystem. Many of these companies are really relying on us now to drive demand, to drive brand awareness. So that's really our commitment to all these companies here to be that platform in the future. We've talked to a number of startups this week. And basically their go-to-market plan is to come inside of Snowflake, get product-market fit, and then go-to-market fit will take care of itself because of what you just said. They'll be able to monetize through your engine, the very powerful flywheel. It's incredible when you hear these companies that are building an application and they can go-to-market with it in the matter of a few months. And that was impossible before. You have to think about distribution, monetization, marketing, we're providing all that for them. We have our Power by Snowflake marketing program and all this Power by customers and companies, they're now integrated into all our marketing. So for instance, when their companies are building solutions for financial services, we're bringing them into our financial services industry data cloud and we are out there helping them go-to-market and to drive demand. And if they're successful, Snowflake is going to be successful too. When you think about starting a company pre-cloud, obviously you had to put a lot of cat-backs in. Cloud changed that. And then what happened is you'd raise a ton of money and most of the money would go to promotion and go to market. That's beginning to change now as well and now you have generative AI. I wonder as a CMO, how are you using generative AI yourself? We use a lot of AI in our marketing and what has been a game changer for us is forecasting. For us to be able to do things like predictive forecasting of our pipeline. Marketing, right, it's all about you don't want to overspend, you don't want to underspend either. So what we can do now with AI and machine learning to really predict what is our pipeline going to be six months from now in which territories around the world, that really helps us adjust our marketing investment to make sure we're always at that exact level of investment. And that has been a game changer for us. Very scientific. Yes, generative AI in B2B marketing it's still very, of course, experimental at this point. Of course, I think we're all using chapter GPT to help us with introductions of letters and emails and those things. And we just, we want to see what's going to give us back. But we're still at that experimental phase but I'm sure when we sit here a year from now there's going to be real game changing use cases that allows us to do things so much more efficiently than we've ever done before. I mean, I'm looking back when I started my career in marketing 30 years ago when we did market research we were looking for who are the top 50 companies in this region and what are their website addresses. That of course you can get back now in matter of seconds thanks to chat, GPT, et cetera. But so yeah, there's going to be, it's going to be just, it's going to be even harder to predict at the moment what we'll be able to do. But a year from now, let's break some news here Janice. Where are we going to be? A year from now we are, we're moving to a little more cooler space. We're going to move west. We announced this morning that we are taking summits back to San Francisco. That's our home, that's where we started. We love the city of San Francisco. So we announced today with the support of the mayor of San Francisco that yeah, we'll bring it back the largest conference for data, apps and AI. June 3rd to 6th, you know, marker calendars. I mean, it's time to book the hotel room. It's going to fill up. But again, San Francisco is an incredible place for a conference. We look forward to really, you know, give our biggest support to the city as well and collaborating with the city on just providing an incredible experience for all attendees. All attendees are very excited about coming to San Francisco too. We're just hearing everyone being super excited about this announcement. And next year, we are also going to combine summits with our developer conference too. So we usually do our build conference in November. We're still going to do that this year, but next year we're also going to bring build into summits. So we're probably looking at an attendance on upwards to 20,000 people. So Moscone is just going to be the perfect venue for that. And we're going to turn the city blue in the first year. That's fantastic. Moscone is shiny new Moscone. We've done a number of events there. That's great. Congratulations on a great show and an awesome messaging and looking forward to next year as well. Thank you so much. Thanks. Thank you for joining us. Really sharing your key takeaways from the fifth annual Snowflake Summit. What the attendees, what you're hearing from partners where we're going to be next year and how you're going to really extend this message with the world cheer throughout the rest of the year. We look so much forward to seeing you next year, Janice. Thanks for your time. Yeah, thank you. Great to see you. For Janice Pearson and Dave Vellante, I'm Lisa Martin. 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