 It was a very very challenging task, some amazing amount of work was showcased and the jury had a tough time on deciding on the winners and it was also very exciting to see the range of work which is happening in the marketing space across the country in different categories in the country right now. I think the most important thing is that what is the marketing objective that the market here is trying to address and then of course the solution towards it or the kind of creative being used, the kind of medium being used and last but not the least the results that the marketing program gets.