 What is up everybody welcome back to the channel you guys in today's video. I'm gonna show you two basic steps to super super powerful effective Just strategies steps just basic Disciplines that you want to get in the habit of doing right when you set up a Facebook ad Okay, and this is basic, but this is so freaking important and this is what it's all about. So The moment you the moment. Let me go to share the screen The moment you you put up an ad right there's two ways to really run a Facebook ad Instagram ad same damn thing, right? You can either post it on the business page first and then come over here to the ads manager Hit the create button and run that ad right use existing post run that ad post it on the business page first And then come back here and run that ad right? That's one way to do it The second way to do it is to is to is to is to run it run it Behind the scenes and what most call that is a dark post ad a dark post ad is when you don't post it on the business page first And you just simply have the image in your download folder video in your download folder And you just straight come over here hit the green button go straight through the through the through the ad setup And then pull that asset pull that image video from your computer pull it from your download folder and run it that way Right, that's behind the scenes. It's again. It's what they call a dark post ad The reason why I don't do it that way is because you're spending money on it, right? You're spending money on the ad you're spending money on the post The moment that ad shuts off the the post is offline and nowhere to be found ever ever ever again Right and I'm like the way I look at it I'm like dude if I spend money on it I might as well let the post live forever right even if it bombed even if it wasn't a freaking great ad So be it how many times you guys post all over the damn place and none of it gets engagement either so it's like Who cares especially so if I if I if I put money in it It's like dude, I might as well let it live on the damn page So that's why I post it on the page first and then I come back here and run the ad Okay, so that's what just happened right now. The post was was put up and all I'm doing is some basic Facebook cleanup for one of my friends Shout out to shout out to to so beard shout out to just crushing it crushing it building a global brand So I'm just doing some cleanup in the Facebook ad manager side of it all and in doing some basic setups, right? So the post was put on the page first then what I did is I came over here and I ran an ad right? I set up an ad for them. It's just a simple engagement ad the whole purpose of this the whole objective The whole strategy is to simply create engagement right target a local area create a buzz create a freaking Create some some some people talking right having comments below people sharing the post whatever right Engagement and then and then creating a custom audience around those Engagers so you can then retarget in the future. That's what this is all about right engagement ads So so if you're running engagement ads if you're running video view ads Brand awareness reach right as you come in here and click on this green button Let me go ahead and And you just choose whichever objective right the whole whole whole thing is is is Again, whether it's reach brand awareness traffic engagement video views even lead generation messages Conversions no matter what the hell it is right two things you want to do right away So in this case we went with engagement. I just got done setting it up I just got done setting it up. It's scheduled scheduled to go live tomorrow and And that's what I thought of of you guys. I'm like dude. Let me just show you Let me just record a damn video real quick Let me show you two important things that I was about to do right now anyways And that's the thing about my channel. So if you guys are new to my channel, my name is David I'm out here in San Diego building been building an agency getting clients on social media marketing services and Facebook ad Coaching services teaching people Facebook ads the basics of Facebook ads And and and and I've been doing that full-time all day since 2017, right? So so hundreds of clients spoke to thousands of people on this topic And in some like dude, these are two basic things. I'm gonna do real quick anyways Let me just show show show my YouTube fam So boom that ad was just set real quick, right? So again, if you guys are new subscribe man, if you're into this type of stuff subscribe Because all I do is I document what I'm doing. I'm documenting. I'm For my YouTube fam. I'm documenting day in the life whether I'm building a landing page But whether I'm putting together some email Automations whether I'm running some some Facebook ads whether I'm cleaning up a Facebook ad account for a client Whatever, right? I'm trying to document that so if you're into that type of stuff definitely subscribe so Boom went up Scheduled to go live tomorrow two things that you want to do right away. Okay, right away right away Right when you set that hit the three lines to the left and the first thing you want to do is you want to go to You want to go to audiences? You want to go to audiences and there's two audiences, so it's not just two things to do It's actually two audiences to create. That's what you're really doing. That's what I two audiences to create I guess that should be the name of the video here two audiences to create the moment you set a Facebook ad Okay, two audiences to create the moment you set a Facebook ad so in this case I'm gonna I'm gonna come over to audiences. I'm gonna make sure and I'm in the right account, right? There's the right account right there in the top right 360 alloys I notice that there's one audience right here So what I want to do is I want to create based on this post based on this ad, right? It's a video It's a video. It's a 30-second video. Okay, so so so again in this case two things I want to do two audiences I want to make sure are created before it goes live, right and here here here are the two audiences So we click the blue button we go to custom audiences and what I want to do There's actually three audiences three audiences. That's the first one web visits. That's the first one That's the first audience, but that's already a given your pixel should be on that that landing page or whatever pages throughout your website should be all Set up as custom audiences each link Act to cart link custom audience. Thank you page link custom audience landing page link custom audience every single page within a website should be set up as a custom audience In my professional opinion. So this one's based on just the web visits. That's a given that should be set up for sure But the two other audiences that you want to make sure are set up right away. The moment you go and run an ad is is in this case because I'm going engagement What I want to do is I want to I want to click on Facebook hit next And then I want to go with I want to make sure I'm in the right page. So it's going to be this one down here. So I want to make sure I'm in the right page And this one's going to be engagement. I'm going to go 90. I'm going to go 90. This is going to be people who engage. Look, you have all these different options. You have all these different options. People who currently like or follow your page. Boom. You can create an audience and only target them on Facebook. How powerful is that, dude. Right here. Everyone who engaged with your page. Anyone who visited simply visited simply landed on the Facebook business page and boom they retract. Now all of a sudden you you have a month in an audience and you can run an ad to them right away. Right. That's super powerful. People who engaged with any post or ad. That's what we want right in this case with this specific audience. I want this one. I want people who engaged With any post or ad right and I'm going to have that collected for 90 days. So if if if you if you went to if you if you engaged with the post or ad 97 days ago, you wouldn't be in this audience. Right. It's only people that have engaged within the past 90 days. So that's going to start to count right account be accounted for Is is a 90 day I can I can get the max you can go is 180 right 180 but again based on certain audiences are dependent on certain audiences that you're building You may want to you may want to reconsider that number. Right. Like, for example, if you watched a video of mine. 180 days ago and that was the only video you've ever watched and you only watched a few seconds of it. Right. You only watched a few seconds of it. You're not going to remember me like 180 days ago like you're probably not going to remember me if you only watched a few seconds of something. You know, or if you engaged on a post. 180 days ago, you're probably not going to remember that dude. You're just not you're not you're not so depending on the audience. Now if this was leads if this was an audience that I was creating. Around my leads. How do you create that you take your thank you page. So if I go to your page. I enter my name and email, no matter what it is for a calendar scheduling for for a lead often whatever your real estate agent you're you're selling something you're on Shopify whatever if I buy your stuff. Or if I opt in to download your stuff, whatever maybe I should be I should be taken to a second page, which is a confirmation page. That's the most that's one of the most important audiences. Ever on the entire planet of the internet because that's how you track your leads. That's how you segment your leads. That's how you figure out your cost per lead. Is is based on the traffic based on the visits of a specific link right an audience. That's an audience, people that landed on thank you page. Thank you for buying or thank you for scheduling Our appointment is confirmed right these basic confirmation pages are your money pages but but but you know so on the other hand what you want to be doing is you want to be Segmenting right properly segmenting. This would be an audience, for example, around if that was the audience leads that would be an audience that I'd be that I'd be building To start excluding those people from future ads right if I'm running the same ads, especially throughout the month if I'm trying to give people to opt in or if I'm trying to give people to my webinar. Or if I'm trying to give people to buy a specific product and I'm running ads throughout the whole entire month. There's going to be people that opt in there's going to be people that buy those people again are your audiences, those people are people that you would exclude I would max out an audience like that, for example, 180 If you bought or if you opted in. Yeah, dude, you're whenever you're going to be in that audience Max. If it was a video if it was a video which in this case again people who engaged with post or add The max I'm going to go is 90 days 90 days 90 days is the max I'm going to go with that and in this one is going to be called the audience name. Is actually going to be called. Six years carrying out repairs, but it's actually any post people engage with any post or ad right so so that's what i'm going to name it that's actually that's actually what i'm going to name because it's not on a specific ad it's on any people engaged with any. post or ad right so it's not just this one right even though it's going to be an ad and and and that's cool so so what i'm going to do in this case is i'm going to go. Engaged engaged engaged with any post or ad exactly what that is that's exactly what that is i'm going to go 90 days and i'm going to create that audience so that audience is powerful man, especially if i'm putting money behind the post right so. Yes, it'd be it'd be an audience that includes anyone who engaged with any post right, so if you post organically okay cool that person that engage like it shared it commented. There in that audience as well right, but that's going to be random that's going to be just your organic. random engagement if you're actually putting money behind it okay cool that ad that ad that ad that's what I that that's what I want to accumulate right is an audience of those who have engaged with with an ad. Now that's number one right that that's number one audience actually yeah that's that that's what this is all about the two things that you want to do right away that that's one. The second, because it's a video ad because it's a video post I also want an audience around those who watch a certain percentage of the video the video is 30 seconds long. Right, the video is 30 seconds long right, so what we want to do is we want to come over here, we want to go create audience where did it go create audience custom audience. Where the damn thing go. Okay, custom audience hit next go video and then all we're going to do is simply go because it's a shorter video right 30 seconds 30 seconds. You want to create an audience of those who watch at least at least at least half of it man at least 15 seconds at least 10 seconds whatever three seconds whatever but again dude it's an audience right i'm trying to i'm trying to i'm trying to create a warm audience. So 15 seconds i'm going to go with 15 seconds on this one and you can you can play around and you can go with as many as you want, dude you can I could freaking choose I can create as many of these these as I want. Right, but but I don't want to overwhelm myself so I just kind of go with one simple one 15 seconds in this case choose video. We're going to make sure we're in the right page go down to the right page and then you'll see it right here right so we have established it's that one right there. Three second views only two of them so boom I just set that ad live. And that that view can will obviously start to grow this right here again i'm going 90 i'm going 90 i'm naming it six years carrying out repairs video actually. Let's go video we're going to go video and then in parentheses in parentheses we're going to go 15 seconds. Okay, so there goes the audience so those are the two things you guys that the moment that ad goes up right in this case we're going engagement right to create the audience. And then right away boom I want to come come over here hit the three lines go to audiences and create those to engage with any post or ad but we obviously want the ad part right engaged with any ad. That's important, and then and then make sure that the landing page or the web page. That's an obvious make sure make sure you have have that audience, but then also the second one today was making sure that you set up that video that video audience start and start segmenting start categorizing all your video viewers and then start again retargeting and show them show them more ads. And as you as you continue to build out these audiences as you continue to stay consistent. You start to run conversion ads and that's really where you want to be as conversion. So if you're in the business of making cells, capturing leads or getting people to schedule appointments and you're running traffic. You want to be running conversions. Okay, so, but this is just how you get it going. This is how you start spending some money is how you start creating some audiences. And then this is how you really bring your brand out man so get get the audience to got the audience to engage and build a relationship from there. Alright guys over now I'll see you in the next video.