 Here's a little tip for you guys about my ebook for homeowners who don't want to hire a real estate agent Sorry, I just misspelled For homeowners who don't want to hire a real estate agent and need to sell their home fast Okay Here's a little tip for you guys about my ebook for homeowners who don't want to hire a real estate agent and need to sell their home fast Click learn more to download my seven tips on selling your home without a real estate agent. Yeah, here I guess. Here I'm going to. This would you say seven tips? Yeah, the title of it. Yep. Yeah. Okay. I didn't just a free year. Yeah, click learn more to download my seven tips to sell your home. Yeah, whatever the title is. Yeah, yeah, yeah, so okay, okay proof. So here's a little tip for you guys about my ebook for homeowners who don't want to hire a real estate agent and need to sell their home fast. Click learn more to download my seven tips to sell to sell your home without a real estate agent. Perfect. Okay. So now in the title in the title that needs to be short and sweet and to the point and that is what they see below the video. So as the ad runs in the news feed that title, it's not it's actually not there. It's not a title above the text. It's actually you have you have the text and then you have that title below the video. Yeah. Yeah, right. So so free ebook for homeowners who need to sell fast or a free ebook for homeowners. Yeah, it has to be short. So free ebook for homeowners who need to sell fast or or something like that. You know what I mean? Something like that. Free ebook for homeowners who need to sell fast. Perfect. Okay. Cool. Cool. Okay. So so again, the video goes up on the business page, then you come over here and and and write out that text. You don't need to do it as you're on your cell phone upload the video. Just wait till it gets here and then come in here because you can put the title clearly. You can write out the text and then you can change the thumbnail. So click on thumbnail to the right and just choose a thumbnail for awesome. That's a good one right there. Seven tips. I love it. That's a good one, bro. Really, really good. Okay, cool. That's the thumbnail. Save. Yep. Save. And then we're good. So refresh the page. Go ahead and refresh it. Bam. Look at that, dude. Awesome. I love it. Okay, so let's go to the ads manager and let's just let's run this bad boy. So not from right here. Click on the home. Click on as manager on the left. There you go. Perfect. Okay, cool. And then as we come into the ads manager, you always want to make sure you're in the right account. So by default, it takes you straight to the Ethan Ray. So let's make sure we're in the right account. There we go. Okay, cool. So now, and then we may get we may get some error regarding your domain. That's like the biggest thing. And there's a million posts on that in the in the in the Facebook group. Because that's a new a new a new thing that Facebook is asking for, which is, which is the the the pixel and the domain, the the the the the pixel needs to be tied to a specific domain. So let's see, let's see if we end up getting that getting that that notification as we as we go through. So click the green button and we're going to go conversions. So the other day we double checked our conversion. We double checked. Make sure it was active. We we checked our custom audiences. So I'm coming in here, assuming all those are good, which we'll find out right now. So click on. So click on continue. Okay, so over here, we're going to go and here's a here's what's what's very, very important to know special ad categories because you're in housing that off needs to be. Yeah. Right. So always hit that drop down and go housing. And then and then we're good. So now scroll down. And what we're going to do is we're going to do campaign budget optimization. We're going to allow Facebook. Okay, it keeps on messing. Yeah, so scroll down. Okay, so we're going to turn this on the campaign budget optimization on and then right here is where we're going to go daily budget. So, so what you're going to want to do is you're going to want to go, you're going to want to go. Is you're going to want to go, you're going to want to go. Let's let's go lifetime, but at the same time, you're going to want to go at least, at least 10 to 20 bucks per day. So and it's not going to be it's not going to be for for long like it's going to just be for the first few days like you're going to want to like at least four days at least the first day. Yeah, we can do 20. Okay, perfect. So let's go. Let's go. Let's go. Um, yeah, let's leave it at daily. Let's leave it at daily. Normally I would change it to lifetime. And in fact, let's do that. Let's change it to lifetime. So we'll go lifetime budget. And then and then we're looking at we're looking at we're going to set it we're going to set it for seven days but at the same time we're going to look at it in four days and make changes. So we're going to look at it in four days and shut off a few ads. We're going to actually set up for ads for ad sets. Yeah. And so what I want you to do is lifetime. I want you to change that to 20 times 20 times seven. 20 times seven, which we're not going to go seven days on it, but just put it for this just put it for the yeah 140. So just put it for the actual setting. Okay, cool. Now let's go next. Okay, we're good because we'll set the calendar and make sure that it doesn't overspend. Okay, so retrieving your events. Okay, perfect. So there's your, there's your custom conversion. We're good. So right here at the very, very top new ad set. Here's how we want to play this. You're going after homeowners. So, so anyone that that that is that is anyone who is who is who has a specific type of client, we need to know the avatar, meaning we need to know who the hell they are we need to know exactly everything about them we need to know their likes what they love where they who they follow where they hang out online what pages they like on Facebook. Like that type of data is something you're going to eventually start to learn more of your type of client who is your type of client a homeowner. So, so when it comes to a homeowner. Where do homeowners hang out online. Who are homeowners following maybe and face and this is very, very simple what it either comes down to a brand or an individual. So if I'm a homeowner, if I'm a homeowner. I probably follow or have or have some type of interest in Home Depot or in Lowe's or in the major national public publication, which is the magazine home and garden. Right. Like, or maybe I'm into do it yourself type of backyard type of gardening. Right. Like, yeah, things we need to know, like we need to know, because that's our targeting. That's our targeting. So we're either going to target again, an individual someone who's following an individual. Maybe there's a huge influencer in the gardening space that we don't know of, because like for example in the cooking space. So if you're familiar with, with chefs or, or, or these different cooking channels. But for the past five, 10 years, there's been major, major TV shows around top chefs. Yeah, like, like Rachel Ray, for example, Rachel Ray is that chick that cooks and makes amazing freaking dinners and she has a TV channel. She has a TV state, she had a, she had a freaking TV show. Right. So if I was into cooking, you know, if I was into that type of stuff recipes and stuff, I'd probably be following Rachel Ray. Right. So if you're targeting me with some type of nutrition product or some type of health or something like that, you would want to target Rachel Ray, because people who follow Rachel Ray are probably into the same type of shit. Yeah. So that's how you want to want to want to, you have to know your client, you have to know, again, their interest and where they're hanging out. So when it comes to $20 per day, the way you want to break that down is in four different interests targeting. So that gives us $5 per day per interest. So, so, so you'd, so, so we would run that $20 per day. And then we'd have, we'd target four different interest keywords. And then in four days, we would revisit and look at the numbers. And, and, and in four days, you're seeing which interest looks better. We're going to see which not necessary. Well, yeah, it looks better, but AKA, which interest is giving us the best cost per lead. Yeah. Yeah. You know, and then in four days, you shut off the other three, and you may just run with that one. Okay. Now, now we have all, now, now we're, we're letting Facebook allocate the $20 per day. And that's when we can just simply go all in with freaking red, put all the chips in, right, going all on freaking red, right. So that's how you want to play it. And that's how you want to kind of set it up strategically is again, we need to know our audiences are demographic. So if we're again homeowners, Home Depot would obviously be a target. Lowe's would be a target. Any type of gardening, you know, would be a target. So this is where we're going to find out, you know, what, what, what audiences are. So first of all, we should already know what audiences are out there, but I'm assuming you don't, and we'll find out right now because we're going to leverage Facebook and Facebook will give us some of that data on who to target. So let's scroll down. So our conversion event, and we're going to change the new ad set names. That's why I went on that little three minute rant, because that's going to be the title whoever the hell we're targeting, if we're targeting Home Depot. That's going to be the title of the of this right here at the very, very top new ad set. Why don't we just do that very, very top. Let's start it right now. Very, very top. Take out new ad set and put in Home Depot. We're going to target Home Depot. Anyone who's falling Home Depot or has an interest in Home Depot they're freaking homeowners. So, so we'll scroll down. We got we got the conversion event. Go back up. Go back up. Let's scroll slow. Don't you're going way too fast. So, so this date right here. Go ahead and change out the date. So make that ad go live. I would set it tomorrow. I would set it tomorrow. I'd make it go live February 2nd at 6am. Okay. So that would be for me to be eight. Yes. No, no, no, just pick put 6am put whatever. Yeah, it's Pacific time be eight. Yeah, just whatever just sometimes. Yeah, that'd be my time, but yeah. You can just stretch that out seven days. Now again in four days we'll look at the numbers. Don't don't even care about the numbers in the first few days like on day four is when we'll look at the numbers. You want to do till 6am or just through the whole day. Yep, even 6 6 yep. Okay. Oh crap. Okay. Okay, so scroll down. Sorry to keep going faster than me. Okay, so let's scroll down. We're going to leave it. We don't need any custom audiences right now. We're not even going to retarget our intro video just yet. Okay, I'm going to go down change locations and type in your city. Okay. United States get rid of United States and put in your city. Yeah, exit out first and then go ahead and put in. And then what's very, very important is hitting that drop down at the top. And changing the change in the people living in. So people living in this location not recently not visiting not traveling people living in. Okay, so we'll leave the 15 just leave it leave it as is and then scroll down. And what we're going to do is we're going to. We cannot change gender we cannot change age. That's what you cannot do with housing. So we're going to leave this special ad category that we're in detail targeting. Let's go in and play around with the detail targeting. So this is where we set we separate and we set up our, our target. So type in Home Depot. I think it's under the Home Depot I think because I've done this before. I think, I think it's the Home Depot. Okay, so hit backspace go go back. No, no, no, no. Just go back backspace. No. You want to go back again. Or the, you want me to type in the two. Yeah, yeah. And then hit backspace. Backspace, backspace, backspace. Keep going until you find it into a pulls down. Great. Great. If you go back. Back. Huh, I wonder why I didn't pull up. Go ahead and try it. Just try Home Depot and then hit backspace home. Yeah, it's just saying home design. Go put a P, put a P. Hmm. Yeah, I know, I know Home Depot could be targeted, but at the same time. Okay. So then let's leave home. Go ahead and go hit backspace, backspace, backspace. Let's see what's in your home. So home improvement. Yeah, home repair. You know, click on home improvements. Click on that home improvement. So now here's, here's how we'll play this. Again, this is something you'll start doing more research on and start learning more of who exactly your ideal client is and what their interests are, but these are great ones to begin with. But once you put in one keyword, that's the power word right there home improvement. Now all you got to all you do for the next three, what you can do is just hit suggestions. So hit suggestions and now it's going to give us a bunch of power words underneath home improvement. So now we got design. Now we got renovation. We got real estate. I don't know if I'd really target real estate. But we got home repair, home construction. You know, these are power words home repair. Home, home renovation, home construction. You know, these are very, very, very good words. So here's what we'll do. Let's go home improvement. So change the title at the top from the Home Depot change it to home improvement. That's going to be the first keyword that we that we use. So change at the top home improvement. Okay, perfect. So scroll down. Sorry, trying. So we're good here. We're good here. So automatic placements, go ahead and go down got the calendar got the got the got the city. We got we got home improvement we got. Go down. You go now we're good. We're good. Okay, so let's hit next. Okay, perfect. And there's 31,000 potential reach in that audience which is which is all you need, man, is all you need. So, so now at the very, very top. Yeah, excellent that. So the very, very top change that and go ahead and just put in put in, I mean put in first video. You know, no one sees this video or tip number one or whatever, however you want to name that, you know. And then so your, your page is right there, Ethan. And then all you're going to do is on the ad setup, click on create add. And then go use existing post. Yep. And then all you're going to do is scroll down, scroll down. Let's go down a little further. And we're going to click on select post right there. This one. Yep. There we go. And just continue. Hey, continue. And so now we're getting the arrow over here so scroll down. What we'll need to also put in is your link. So the add button. Let's, let's grab your link to your landing page and that is going to go right there. Okay, go to Cartra. And then I have Sorry, I'm trying to You know, go down and it's not letting me. Okay. Sorry, Mike. No, no worries, no worries. So thank you page or for the landing page. Yeah, okay. Yeah, landing page. Whoa, go ahead and sorry. Okay, so let's grab that and then click the add button right there. But and you're going to simply go with learn more and go ahead and paste it in right there. There's also other call to actions, you know, there's a download one, but but learn more is is is the most highest clicked on button. Okay, go with that one. Yeah, so this one right here. Call to action required your campaign objective requires an external website URL. Select a call to action and entry website URL in the ad. Okay, so we already got that so we should be we should be fine there so scroll down. What we're going to do is this pixel part. This is like the latest one all domains need to be associated with pixel event pair. So this right here we're going to this isn't going live until tomorrow so we're going to jump back on and we're going to we're going to fix this error. So scroll down, and all that is for the tracking but that's the most important but scroll down. As far as it goes. Yeah, yeah, yeah. No, there's you can go further down. Okay, so we're good so that's the build build yeah so we're good okay so hit publish. Okay, let's see if we can get past this error right here and if anything will jump back on and, and fix that error but it's just it's just connecting the domain to the to the pixel event. So we'll do that. Yeah, we'll do that in a few hours when we jump back on, but let's listen. Yeah, I'll just thank you. Yeah, we're good. We're good right here. So all we got to do is just is just get that. Okay, perfect. So here's what we're going to do. So, X out of this. Okay. Okay, so now let's now let's X out of the one selected one selected one selected. So here's all we're going to do here's all we're going to do for the next one so hit one selected one selected. Okay, cool. Now go to the left and click on and that new campaign let's edit that name. Okay, edit. And name that campaign so that is going to be first video at first video tip one first video tip one name it just like you name the other one first video tip one. And then in parentheses, you want to put conversions. Okay perfect in parentheses and then and then go ahead and hit publish. Okay, cool. So now let's X out of this. So here's all we're going to do this is multiple ad sets this is how you want to run your conversion ads. Uncheck that uncheck that that to the left. And then and then go ahead and click on the middle tab. And then check that box to the left. So all we're going to do. Yeah, here. I could show you how to do this part right now real quick. This is takes two seconds. All you're going to do is you're going to duplicate. So hit duplicate right there. Duplicate. Okay. And then all you're going to do is go to hit duplicate leave it at one duplicate. Click the blue button. All you're going to do is simply change out ghost. You're going to change out the title so it's not going to be home improvement copy. You're going to scroll down or something like that. Yes so scroll down. All you're going to do is hit suggestions you're going to hit suggestions leave that keyword there because that's going to give you the suggestions. If you delete the keyword right now you're not going to get any suggestions. No, not that one. I'm talking about down. That's just the title. Go down. So the actual targeting right here. So hit edit on the detail targeting scroll down detail targeting. Okay, just one second. Yep. So right there. So before you delete home improvement hit suggestions. Find that next keyword. Choose it. And then delete home improvement. And then go ahead and title that the new word home repair. Okay. Okay. Okay, go ahead and go up. Go ahead and go up name it home repair. And you're not going to publish it just yet. You're going to just X out. So you're going to just X out. Go ahead and just X out. Okay. Okay, so now now. No, don't close it. Yep. X out. Okay. Now, if you if you uncheck the one selected to the right. The blue one selected. No, no, no, no to the right. The one selected X out. Sorry, I don't see one selected. So, oh, these are right to the right to the right to the right bro. So now you have home repair. Home improvement. And then all you're going to do is check the box for home repair. And do it again. And do it again. So all you're going to do. Okay. Hit home repair. Check it. And then hit duplicate. And then do it again with that third word. That's it. Okay. Okay. Until you have four of them. And that's it. Okay. And don't publish. Just choose that next target. Just X out. You're not going to publish them into the ad goes live, but you're not going to publish them into the ad. So that's it. Okay. So that's it for this tomorrow morning. Okay. Okay. We'll do. I'll make sure everything's ready by the time we get on next. Sounds good. Sounds good. Okay, buddy. I'll see you there. See you. Okay. Bye-bye.