 Dat is het nu tijd om de dag te beginnen met onze eerste spreker. Hij is een van de invloedrijkste, hij staat in de top 100 van meest invloedrijke Europese Denkers en presentatoren en hij heeft dat specialisme, technologie en humaniteit. En we hebben hem eigenlijk gevraagd van Gert, hoe zie jij de toekomst? Met alles wat er gebeurt op het gebied van technologie. Hoe zie jij de toekomst van eten en drinken voor je? En hij is niet het expert op het gebied van eten en drinken, maar wel van technologie. En hoe zie jij de rol van ons mensen? Hoe gaat dat veranderen? En wat moeten we doen met van allen? Daarom een warm applaus voor Gert Leonaard. Ik spreek ondraag, mensen gaan. Want ik wil je snel iets doen. Dus ik ben een futurist. Ik heb dit voor twintig jaar gedaan. Om te zeggen wat dat betekent, ik bedoel niet de toekomst van de toekomst. Ik bezoek de toekomst. Ik bekijk de volgende 5 tot 7 jaar en ik probeer hoe we kunnen incorporeren wat we zien in de toekomst van vandaag. En de toekomst vandaag is echt een duur toekomst voor mij, een toekomst van voet. Een heerlijke toekomst. Ik ben een hobby-koek. Ik koel mevrouwen elke dag, wanneer ik op huis ben. Als ik op huis ben. Ik bezoek te veel voor dat. Maar ik heb een sterk connectie met de voet. Dus ik wil beginnen met dit. De eerste is een heel belangrijk slide. De laatste 3 jaar, waar ik spreek, ik krijg feedback van mensen die zeggen dat de toekomst er waarschijnlijk zal zijn. Het is echt interessant. Het verhaalt in het land. Ik heb ook al in Zwitserland gezegd, maar in Duitsland, in de U.S. De mensen zeggen dat de toekomst is slecht, want eerst is het klimaatverandering. Niet de Amerikanen, maar ons. Het klimaatverandering is slecht. De machines komen, de roboten komen, de AI komen. En ze zullen onze werk eerst halen. En dan zullen ze ons bellen. Dus, 2050, de game over. En exponential verandering. Dit is het key Amerikanenfraag dat je hier vindt. Alles moet exponentieel zijn, maar het belangrijkste is exponential profit. Niet gewoon exponential gain. Vele mensen zijn gevoeligd over de toekomst. Maar, zoals Hans al zei, ik denk dat de toekomst beter is dan we denken. Als je kijkt naar de fact, het klimaatverandering. Echt hier. Lijf, expectancy, global child mortality, de toekomst van solarpanels, de toekomst van energie, de toekomst van batterijen, de toekomst, de toekomst, de toekomst. Wat we hier in de media zijn dat we waarschijnlijk een bed gaan doen in de toekomst. Maar als we naar de presentie kijken, kunnen we zeggen dat het een beetje beter wordt. Het enige probleem is natuurlijk dat deze probleem niet voor technische natuur is. Technologie zorgt voor verschillende problemen, maar niet voor anderen. Wat heeft gebeurd in de laatste 10 jaar met de internet, we hebben veel probleem gezocht, Free phone calls, great music, 10 euros for 21 million songs. Dat is allemaal goed. Maar we hebben geen sociale probleem gezocht. Inequality, de verschillende inkomst en de divide line tussen de half- en half-nots. Ik denk dat dat iets gaat zijn dat we verschillend moeten bezoeken. We gaan naar een volledig digitale future waar het eigenlijk gaat zijn dat het belangrijkste is om te worden connecteerd. In 10 jaar gaan we van 10 miljoen mensen op de internet ongeveer 80 procent van de hoge speed 5G en andere. We gaan ongeveer 9 miljoen mensen op fast speed connecten, vandaag is het 3.6. Dat maakt een groot verschil. Ik denk dat alle dingen die we hebben vandaag hebben gekregen. In mijn book die ik later zal laten zien called technology versus humanity this is the key chapter number 3. You can download for free at Megaships.digital in 10 languages. But it's about this whole change of what's happening which I used to call the Asians because they all end with Asian. But basically it's not just digitization it's virtualization intermediation like what Amazon has done to e-commerce mobilization cognification which is basically things becoming smart. Think about where that's going to go in the next 10 years. Computers will become so smart we don't even know that they're going to be there that we're just going to speak to a wall and they're going to give us answers. Language translation, driving cars flying airplanes automating work And many of those things will be amazing. Because they're going to take things that we don't really want to do and they're going to automate them. Now if you go to the airport at night closes at 12 it's not the people that come out to clear the airport it's the bots and it's the bots that take your luggage. So it's the changes that we're going to see are going to be mind blogging here and that's something you should take a good look at impacting food I'll talk more about that in detail shortly but here's a short video on this where the robot comes in does the cleaning or does the cooking I find this a bit strange why but okay so this is what's happening it could be heaven or it could be hell many of those things will say okay that's really great the refrigerator can tell the grocery store that's amazing if you're lazy that's good but maybe it's also a little bit maybe the refrigerator could also lock the door if I'm on the diet in fact there is a refrigerator from Samsung that does exactly this and it monitors your toilet too I'm not going to go into details here but this is basically a two way monitoring you could say so we're moving into a future where everything around us is becoming smart everything is connected everything is being read so you just have the transformer we call it jokingly and you stick the old business in smart city, smart home smart retail, smart transport smart food, smart agriculture maybe even smart government so that's what technology does paperless office, using apps everything online that's a good thing that only works really because we have in the end this in the background we have a machine that learns patterns that understands things some call it artificial intelligence I would propose that we forget the word because this is neither artificial I mean all computers are artificial and it's also not intelligent not like us we're intelligent in a pretty amazing way but we can't compete with computers on data input a computer can look at a real time social media input of 100 trillion feets and find a pattern we can't do that but then can you find a pattern that's not a pattern can it understand your message that you're not actually saying so when you have a conversation with humans most of the stuff that we transport is actually not said it's between the lines we communicate like this not just in a binary way like yes, no, yes, no we also don't live this way like computers do in a binary way it's either a zero or it's a one humans don't do that we say maybe change our mind maybe we lie, maybe we cheat maybe it's a 0.4 now tomorrow and this is how we work it's called multinary in a world like this where everything is smart I think it's fantastic because it's efficient with food and agriculture that's clearly going to be one of the big solutions but when we think about things like this the robots are coming everywhere we say that's also quite good because we used to have 90% of people farming around the world now it's 2.1 because we use machines on the other hand riffing off Einstein everything should be as smart as necessary but not smarter in other words a couple of things where I'm saying maybe this is a little bit too smart to be human to fit with us do we have to put a restrainer on it we want artificial intelligence to do all the donkey work for us the paperwork but we don't want the AI to decide if somebody is going to stay in jail or if you are going to have children or not values, ethics those are important questions Technology will not solve a political problem just because we have an AI Technology will just say so what, these people die Nou, het is efficiënt, dat is niet heel waar we op zijn. Dit is echt belangrijk voor ons om te houden. Laten we over de food gaan praten. We gaan meer over de midden in de tweede. 28% van de globale pollution CO2 is gehaald door agricultuur. De meeste van dat is dit midden. Niet zoveel chicken, maar meestal beef. En nu leven we in een wereld, we verbinden allemaal de beef. In Zwitserland hebben we nu radiofreakantie, ID-chips rond de kouden. Dat kost about 100.000 per barren. En dan kunnen de kouden melken. Want de melkenmachine komt automatisch en vindt het de target. Nu verbinden we alles, maar ik denk dat het heel interessant is Omdat we zien dat het in de toekomst van de toekomst is het eigenlijk gebeurt als zo waar we zeggen de toekomst is echt niet een extentie van de present. Als je kijkt naar alles rond ons, de toekomst is ongelijkbaar om te zijn als de present. De muziekbusiness, waar ik voor een lange tijd werk, was om plastic te zijn, een distributie te zijn. Nu is het in de koud. Muziek is basically free. Dat is 10 euro voor 20 miljoen salg, dat is basically free. Car companies today are saying well, the future of the car is not to have a car. To share the car, to have a subscription to a car, the Spotify for cars is coming, you may have heard. Apple is rumour to announce a subscription to Apple products. So you don't own it anymore, you just take whatever you want. And food, the future can't be like it is today. 300 miljoen tons of E40, whatever in our food. Huge water problems. Agriculture problems, CO2 problems. So what I'm hoping for is this convergence of biology, technology, food and agriculture. You could safely say that biology and technology are converging. The next 10 years will really accelerate this. In 20 years will be at the point where we can actually program animals and humans. Program in the sense of saying that genome should not be active, not in the sense of reprogramming, right? Chris McCas9, you heard about the operations and of course GMOs. Do we want that? Is that actually good? This is a very big discussion, of course, especially when it's about humans. But this convergence is going to be very, very positive for us in a larger sense, for example in energy. Technology can solve all of those problems piece by piece, but then we have to apply some sort of governance to it. I mean, if you're looking at these stats here, consider yourself lucky, you're living in the biggest time of technological transformation in human history. Because all this stuff, I mean, you know, solar energy and battery-driven cars existed 50 years ago. AI was tried 30 years ago. But it's actually working today. I mean, look at the boom of things that's coming, energy storage, all of those things, right? The next 20 years will bring more change than the previous 300 years. And many people that I speak to are saying, well, you know, you lived in California too long with the superlatives and all those kind of things, right? I'm saying, 300 years ago, industrial evolution, maybe World War II, the atomic bomb. But what's going to happen in the next 20 years is we're going to be able to change ourselves. I don't think that's a really good idea to change ourselves in such a way. But it's possible, Elon Musk is saying that we should connect our brain to the internet directly using a bunch of tiny holes in your head. I'm wondering if he's going to be the first to say that we're going to be able to change ourselves. I don't think that's a really good idea to change ourselves in such a way. But it's possible. I'm wondering if he's going to be the first to try this. So he says, we have to compete with AI and therefore our brain has to connect to the internet directly. Become a machine essentially. So in this future, the kids of your kids will live to be an average of 100 years old. They will never know how to drive a car because they can just speak to it. They will definitely not know gas engines. That's us. We love gas engines. We make the sound and everything. Huge chef coming. What does that mean for food? For agriculture? For health? I mean, the sky is a little better. 20 years, that's a long time. Let me show you what I call the game changes. The game chambers are nine things. You can also find that in my book. There are nine things in here that we need to know. Data, the cloud, the internet of things, intelligence, quantum computing, the blockchain, 3D printing, virtuality, and genome editing. I know it's enough to make your head spin. Do I have to know about all these things? Here's a list for you to pin on your wall. This is the result of the game changes. Data, connected everything, cloud everything. Anything can be computed. Now the idea of neuromorphic computing, 3D computing, is already here. The next step is quantum computing, which means computers that have an average power a million times of my box that's sitting on the table over there. So you can imagine in 10 years you will have unlimited computing power available at your fingertips in the cloud. Unlimited. I'm talking about seriously unlimited. I mean, today, if you use a device to scan your DNA, it takes a week cost a thousand euros. In 10 years, I do it on here while I'm having a date, if I were to date. It takes 4 seconds and it's free. So I can compare my DNA with yours to see if we're going to go on the date or not. And do other things. Who knows what happens there. So this is the advance of technology. I mean, all of the things are happening at the same time. So consider yourself lucky, it's very empowering, but it's also very scary. So we have to think about how do we react. In a world where food currently is not really connected, this is what's going to happen. Everything that we know in technology is going to impact what we do with food and distribution, how we eat, where we eat, what we eat, why we eat. There's only one thing about food, of course, that's really interesting. Food is human. Robots don't eat. They don't have to eat. This is one inefficiency that we have, humans. We have to eat, we have to sleep, we have to do all the things, we're not machines. And that's why I think food is so important. When we think in this context, this is definitely going to happen already, it's happening, the idea of reprogramming food, animals and humans. Because there's a big question about how we're going to supply the food. I have a big question, Mark, but I haven't really decided. It's kind of like nuclear energy. Is it charnable? Not so good? But then we think about the future of having coal, all in gas. Wouldn't we rather have nuclear fusion, solar energy? Big discussion. We have these things, like Chris Bacazna is going to revolutionize how we can actually deal with things. We're going to be able to program things. Many questions that show up about ethics. We have these trends, it's quite clear to us. We're going to have to feed a lot more people. But at the same time we have climate change issues and we're going to have less food. How do we solve this? So that's something we have to think about, okay, meat. I call this the great meat challenge. This is where it gets personal. I'm not much of a meat eater. I prefer not to eat meat all the time, especially not when I'm traveling. But that happens generally when you get older. I probably eat less meat than before. But here's a big question. The farmers were protesting in Holland a couple of days ago. About what's going to happen with the CO2 provision and the nitrate and all these things. And now the question really is can we find a future of meat where meat does not equal animals? I think it's coming. I tasted the other day the impossible burger. It's 2,000 euros a pound, so it was an expensive meal. I didn't pay for it though. It tasted good, just like a regular hamburger, which you can say tastes good or not, because it's actual meat from the lab. They call it from lab to fork. Without cruelty. Clean meat. There's a company called Clean Meat. It does this. Right now it's seriously expensive, but you can say, with the advent of technology, think about this years ago, if you were roaming from Holland to Germany, it would be like 2 euros a megabyte of internet access. And what is it today? Like 2 gigs included. So think about that for food. Bill Gates and Richard Branson were investors. In this they're saying, well basically in 10 years it'll be one tenth of regular meat. So imagine a city, not necessarily in Europe, but let's say in the Middle East. That has a very dry area. You can have one house in a luxury, a lab, that churns out the meat, and another house, a high rise for vertical farming. 100.000 people fed. And organic. No water pollution, no air pollution. That's a gigantic business when we think about this. So look at this chart. Global meat consumption. I mean of course you said this is wildly optimistic that people would actually adopt cultured meat like this. So in many ways in the future we have to question our assumptions. I always say jokingly if you're not worried then you're not thinking about the future enough. And if you're not confused you're not thinking about the future enough. Because these things are all happening at the same time. We really have to think this is what Richard Branson says about this, right? We will no longer need to kill any animals. And all that meat will be either clean or plant based. Well it's not going to be either or. Of course we know this. You can see what's happening. This is a two year old video clip from the World Economic Forum about this. We used to doubt if we can have a self-driving car. We used to doubt that a car battery lasts longer than 50 kilometers. And now the next Tesla will go 500 kilometers. In three years we're going to have a 10.000 year car that goes 2000 kilometers on one filling of electricity. At that point we won't even have a car because we can just hop into one. So it's going to really change our future in so many ways. So here's the farmers again to bring up a key point. Technology can do all these things. But we have to keep up. We have to change the way that we're doing things. We have to change our habits. Talk about my own habit. Flying. I fly to 100 gigs a year. And I go to Beijing for one day. I'm offset in the carbon but yeah. What if en I think this is quite likely in the near future you will pay as much for carbon offsetting than you pay for the airplane ticket. That's coming. Maybe not quite in that dramatic proportion right now it's like 50 cents to go from Amsterdam to Zurich. But clearly we're going to have to change our habits. Farmers are saying they'll quit. Which is not good. So lots and lots of political social issues. And we may see mandatory veganism. In other words, just like you can't drive a car in a city anymore like in London. And very soon it will be forbidden to drive your regular car in a city. We're going to be forced to say well if you want to eat meat it will be really expensive. Go to New Zealand where a pack of cigarettes is $65. And they want to bring it to 100. People are still smoking. But yeah you think about that if you smoke a pack a day that's kind of expensive. So yeah I think we're going to see those things in a much different way. And on the flip side of this technology allows us abundance. Think about the word abundance in German. Where you have so many things that you stop worrying about availability. We have abundant music. We have abundant films. We have abundant books. We have very soon abundant transportation. You know. Then we have abundant energy. Will we have abundant food? Using technology. Like take water on the other side. Water desalination is really expensive today. But the progress in water desalination is gigantic. We can expect in 10 years we can have not abundance that will be a little bit too hopeful. But we will have solved the water problem through desalination. So here is a clip from the past. A scene from Star Trek that shows true abundance. So the machine that prints your dinner. That is science fiction. But the machine prints ice cream today. It prints a pizza. It prints houses. It prints hearts. So parts of what we need will be printed. In the future our shoes can be printed in the store. It's also too expensive today but 10 years, yeah? I mean there's consumer goods companies that are looking at printing ice cream on demand. On the beach. So you go to the beach and say I want my ice cream to be the following mix and put your name on it. It prints it in real time. Well that's because it's mostly only chemicals in it. I guess it makes it easy. This technology is bringing abundance. It's hard to believe today, because we're sitting here saying a lot of people are still starving. They don't have water, they may not have toilets and all of these things. A post-meat, post-oil world. I think it's technically feasible but it requires a lot of governance. Like what do people do that used to work there? And will we have new jobs? On that note I wouldn't be so pessimistic. Think about the past. 10 years ago we didn't have much social media. Today social media is media. 21 million people work in social media. Those jobs didn't exist 10 years ago. What jobs are we going to see because of this that don't exist today? Will there be enough jobs for everybody? Probably not. Different discussion, I'll get back to that in a second. But we're moving towards a new economic logic. Quite clearly if we're looking at the world economic risk chart this is in terms of impact on the left, nuclear war of course but on the right this is our new normal. Hans also mentioned this earlier. We need to become comfortable with being uncomfortable. That's the new normal. This is basically going to be like this and 10x, 100x. The future has extreme weather, climate change, natural disasters, data fraud. 2 big things, 2 sort of natural emergencies. 1 is climate change and the other one is human change. We have to think about which way we're going with this because we can see on those charts clearly that GDP is growing. In general speaking we're making more money but all the negative effects are also growing. Temperature, sea level, energy use. Energy we can solve. We'll have the tech to create enough energy for lower prices. The other things, yeah that is going to be some heavy lifting. And I think basically we can safely say today if you listen to greater speak business as usual is dead. In the next couple of years all companies in the field of food and health and everything around it will live up to a new standard. Is it sustainable? Is it circular? Is it good for people? Does it make money? That's one of the concerns. And Unilever, Procter & Gamble and all these companies are now thinking about this how can we make customized food and personalized food. What is the new business when the business of selling huge mass markets is finished? 2 considerations. Climate change in the next 20 years we're just going to have to put up with it and adapt. That's going to cost trillions just to address this. But then again it's probably a big growth in jobs on that side of the equation. In 20 years we can probably go back and fix it. CO2, taken CO2 out. Then the other thing is also kind of a pollution, right? Digital pollution. Human change. Facebook. The biggest digital polluter you can imagine. Polluting our minds. I left Facebook last year because of that reason. I'm not speaking at Facebook events. Because this is a real problem, right? We're now going into a world where we have the one pollution is CO2 and the other pollution is data. That's something we have to think about when we think about human change and where that's going. Back to the climate change component here. Looking at this graph it's quite clear. This is United Nations climate change panel information. The southern hemisphere is in real trouble. We're in the temperature rises. And it is. So here's the shocker number. Between 150 and 300 million climate refugees by 2050. Talking about immigration problems, right? Yeah, I mean a couple of hundred thousands, a couple of million people. We're talking about almost 300 million if the temperature goes up four degrees. Basically you can't live there anymore. Shocker number but then again we're going to see we're going to see dramatic adaptation measures. And this discussion is just now starting. We're going to see measures that says okay, no more cruise ships. CO2 on airplanes. No cars in cities. Mandatory charge to eat meat. Unimaginable today because yeah, it's not free capitalism. It's not. But what choice do we have? That's going to trouble charge information. We're moving to a new logic. This is sustainable capitalism. This is not socialism by the way. Just in case you're thinking in this direction. This is an idea of saying we have four principles. People, planet, purpose and prosperity. There was a book that was called the triple bottom line which is very similar. You should read. Now for the first time ever there was a CEO round table a couple of weeks ago in the US where the CEOs of major companies announced that in the future it will no longer be just about shareholder value. Of course it may be whitewashing or greenwashing if you want. Yeah, it could be. Robert F. Kennedy said this in 1968. GDP, GNP measures everything except that which makes life worthwhile. It is utterly useless for us to think about growth and profit and money when we have no place to enjoy. And this is dawning on people now. We had this idea of saying where are we going with this? This is a new trend we're going to see a new stock market this would be a great idea for Holland. Let's create a stock market only for companies adhered to the four bottom lines. Like we have NASDAQ for tech let's have the quadruple P DAQ index for companies who are on that agenda. So I can invest. I think that's going to be a good idea. Let me talk about the future of work and then we're going to have some questions later also with Hans. Early what's happening is that this is a number one topic. Intelligent machines. Again, forget about the word AI. The fact that machines can learn and become smart and no longer stupid. I mean I can use this very soon. There's a rumor that you can use WhatsApp and you can have a realtime translation on whatever you've spoken into it. So you speak a little message to whoever like we all do. But then you can say convert the Chinese. Is that going to be taking the translators out of business? Where are they over there? Not really, but yeah. It's a gradual thing. AI is going to be everywhere taking care of our routines. It's the end of routine for us. Whatever routine you are doing if it doesn't require human input or compassion machines will learn it. Accounting, bookkeeping all the thing driving, checking out the supermarket call centers, 21 million people. Do you get compassion in a call center? I don't know, maybe at KLM do you do, I don't know. Generally speaking it's not required. I just solved the problem. We're going to see a rapid automation. You see the first one here. Food preparation. Of course that goes for food preparation like fast food. Not for restaurants of that nature. It's interesting to see McDonald's and Burger King are both looking at fully automating the burger places. So the food can be even better than today. I'm just kidding. But there's one person running the whole thing. They just automate the whole thing. On the flipside now we can clearly see there's going to be damage by AI in automation down here. Construction, manufacturing transportation, storage jobs declining. In the construction business can you print a house? They're doing it in Chinese a company called Weisun prints the whole house and prints the furniture and the people. Prins everything. On the flipside of this whole thing, take a look at the top of the pyramid where we're looking at situations like healthcare. We talked about that yesterday. Scientific communications, hospitality for some reason food is missing here. Hospitality I guess is food. Growing, right? Anything that requires human ingenuity creativity, design, negotiation conversation, empathy, compassion is growing. That's our future job. That's why the food business is going to be a great business. We're not going to automate eating because we can eat paste like an astronaut, right? I mean this is a human thing that we do. Our ultimate jobs is to be human. To not be a robot. Ten years ago we were looking at this and say oh humans have to function well and be productive and be efficient and all these things. So we were working like robots ten years ago basically including myself. You go to business school you learn how to be a robot. Many of our kids at school today are learning how to download information and act like a robot. Case study from A to B of this and that, like a computer. The future is going to be about being malleable understanding things in a different place inventing stuff, inventing your own job. Some people are saying roughly 70% of new jobs haven't even been invented yet. That's our kids. We're talking about it here. They have to invent their own job. Look at the skill map of tomorrow. Also a bit confusing because there are so many of them but here let me zoom in on this. So move on a top quadrant here. This is the top right that was on the right before this. And you can basically see what's happening. There's two things that are going to guarantee our work in the future. That's human only skills and technology. Look at this thing here. Technology, design, project management, critical thinking, advanced IT. Right next to each other. You want your kids to have work in the future? That's it. We have to understand technology. If you don't understand technology, you're toast. But technology as such will not be your ticket because computers are learning to program themselves. It's about understanding people. That's why you're here. You're not downloading information. I hope you're also discussing it. So let me wrap up with the discussion of digital ethics. This is the key topic for 2019. Technology has become so powerful again a quadrant here that shows you the most powerful things are also the most potentially harmful. That is genome editing especially for humans and artificial intelligence. We can use AI as a weapon of war. In fact, many countries are very excited about this. Using automated drones to kill people. That should be banned, but obviously a difficult discussion. Zooming in on this, I would say basically, I think the most promising future is one where we don't stop doing things because we're worried. But we also don't dismiss the risk. Like if we build the internet of things, if we build a new data economy, then we're all dead. If we build a new data economy, then we also have to put up with the consequences. If Facebook wants to be in social media, then they shouldn't be acting asocial. In my view, they have more from being good for us to be in the worst poison you can imagine. They want to change and they have to change. They have to be responsible. It can't be somebody else's business to mop up after companies that take advantage of the digital economy. So it has to be included in the business model. Be holistic. And there's a real danger. This is a scene that was in the Internet a couple of weeks ago is a guy in the Tesla who is sleeping. It may have been fake, but it was definitely interesting. This is kind of our attitude with technology, right? We're sleepwalking into technology. I mean, more people have relationships with their screens than they have with other people. We don't go anywhere without this because this is our mission control. So I have some new rules. I don't take the mobile phone in the bedroom anymore. If I can't go out for dinner without the phone, we call it go naked because it's not covered. We really have to think about this. Let's not go blindly into a future that says whatever can be done should be done. That's a very bad idea. Because in ten years we can do anything. You want to replace your legs with a prosthesis so you can do better mountain climbing? You can. You can do that today. There are people wanting to do that today. Can you marry a robot? People want to do that today. Don't laugh. This is a big story. We have to think about this. What is the new normal? How far do we go? Final thoughts on this. Six future principles. The first ones everybody knows. Exponential growth. Converging industries. Combinatorial skills. New things that become possible because of science. That's progress. And that progress is going to be so mind-boggling in the next ten years if you don't observe it you'll be perpetually late. But here's the other part of this. In the new future when we think about food, healthcare, well-being we got to think beyond the exponential. Keep in mind that humans aren't exponential. We're linear. We're organic. We're not going to compete with machines as much as you want, we're not. Right now we're kind of as smart as machines or vice versa. In ten years a machine with an IQ of one million. How do we compete? We're going to be humans. The machines will never be human like we are. We have to think about holistic business models. Every company we do business with will be required to fill the agenda. The circular economy sustainability, not just on energy but everything else. Human benefit. Go back to Facebook for a second. Facebook has been the most profitable company in the history of digital companies on the internet. If you had invested in Facebook four years ago when they went public you would have made the most money. Every time Facebook gets into a problem with privacy, which was 28 times last year the stock goes up. When they were announced that they're going to pay 5 billion euros to the European Commission for Privacy Violation the same day the stock went up 8%. As long as we have a mindset that says it doesn't matter what comes out of the other end as long as we have jobs and employment and more money we're fine. That will not work. If we continue on that road we're toast. Because these things make a lot of money. I mean the oil industry made lots of money to regulate it. We're going to see all these things in the future coming together in a joint new agenda that I call Sustainable Capitalism. I'm going to leave you with that thought and we can discuss a little bit with Hans later. Thanks very much for listening. I have a couple of free books with me. If you see me later you can grab one. Thanks very much for listening. What do you think of this audience? Yes, nice people. Nice venue too. Did you ever have such a warm welcome as you experienced just a minute ago? A few times but it was nice to have that again. Ok, ok. I understand there are some questions from the audience. So this is the first one. What about when the robots get feelings of our conscience? What will happen with humanity? It has five likes so this is a popular one. That's a good one. Let's put it this way. What robots and AI can do is that they can understand our humanity. Like they can read my face and say our girl is tired or whatever. They can do that and then they can say this is what a tired human looks like. And they can copy it. Simulate it. But this is called the Chinese room problem. Basically the computer has no idea how to actually understand what it feels like to be tired. It has all the physical science. Face recognition does not know what a face is. What it's good for. Information that you see on computers is basically a mathematical value. It's not an emotion. Consciousness is not agency. How we do that as humans? We don't really know that. How are people emotionally intelligent? Allegedly women are mostly emotionally intelligent. How does that work? Why would you want a computer to be emotionally intelligent? And what a computer would do is it would run 100 trillion hours of video and would say these women are really emotionally intelligent. I'm going to be like this. Copy it. Simulate it. But that doesn't mean that they're existing. I mean they're simulating a response. So basically you may have seen the robot Sophia which was a bit head last year from Hansen Robotics in Hong Kong. And Sophia was put on the stage to have a conversation with people. To have real life intelligent answers like a person. But the bottom line is Sophia had saved a million possible replies on every possible question. It's like an archive. So you ask Sophia what is the purpose of life and she has a million possible answers. And what she does, she says the guy looks angry or happy or the audience is excited. I'm going to pull out this answer. Like IBM Watson does. And she gives a good answer but the answer in itself is absolutely useless for the computer. It has no idea what it's saying. It's just pulling out a response. So to understand that a computer will be like us where we don't do this. When you think of your husband or your wife you don't pull out the JPEG like this. You say oh there she is. Oh you don't. It's a million facts. I think you once said we're not downloaded. We're born. Is becoming like us, it may be possible when they get really fancy in 50 years. Oh this is a good question. How will artificial intelligence change hospitality. That's the human experience a lot of people you see in hospitality. The high touch thing of our business. I think hospitality especially restaurants and hotels will be impacted by every process that is routine. That is not so important computers kunnen doen. I mean, let's put it this way, if I'm in a nice hotel, I'm going to sit down for dinner, I don't want to order my wine on an iPad, you know. But I'm 56, I'm not 14, I'm 14-year-old if they can drink wine, you know, whatever, anti-alcoholic beverage list, they'll be happy with an iPad or it was to watch. So this is the thing about us, you know, the market is becoming fragmented and technology helps us to serve those people. In a hotel we're going to be able to pick our music before we arrive, all lights, and those are good things, right? But do I want to have to go to an iPad, you know, to talk to somebody, no. So I think that basically what's happening is the more we digitize, the more the human connection becomes valuable. But it is a bit of a premium. So something you have to pay for. I think we're going to pay for a human service and we're going to pay for privacy. We're already paying for privacy. We're paying for privacy. We're looking at Apple, right? We're paying for being private. But I think this is really important. It's a polarization, you know. For the stuff that's commodity, we pay less and it's automated. You go to a sushi restaurant where you can talk to the iPad and you don't have a waiter, the bot comes out with a sushi. A person makes a sushi, yeah. Okay. We're talking about that. Will humans still make food in the future or will there be some kind of robo-chef with three Michelin stars? Ik denk dat het dezelfde gaat zijn dat we vastvoeten hebben, ongeveer automatisch. Iets dat is van dat waarschijnlijk geval, waarin dat al een soort automatisch is. En dan hebben we de top-end waar het allemaal over is om mensen. En we gebruiken nog machines voor boekkeping en dat soort dingen. Dus ik denk dat we machines en robots gaan gebruiken, ongeveer in ieder geval. Maar als we een reale connectie willen hebben. Ik denk dat het geluid is dat het digitale gevaar is, dat het in digitale gevaar is, dat het ook niet de download is. Voor de mensvindelijkheid is het allemaal over relaties en ervaringen. En dat is wat de food is allemaal over. Dus kunnen we relaties relaties hebben? Ja, we kunnen en mensen kunnen dat ook doen. Maar genereel, ik denk dat dat is wat we voor de relaties gaan spelen. Willen we dat veranderen? Ja, waarschijnlijk in welke manier. Maar dat is mijn hoop dat we dit kunnen ontdekken. Ja, dus de industrie, de rest van de industrie, de hospitaliteit, zal nog steeds een vitale rol in de society spelen, in de komende 30 jaar. Ja, ik denk dat de CEO van Walmart heeft gezegd, de meer we digitiseren, de meer we verschillen met de mensvindelijkheid. Want dat is een straat ding te zeggen voor Walmart, ik denk het. Ja, dus voor ons is het over dit proces. Als we digitiseren, moeten we ook ontdekken wat we willen houden. Absoluut. Ik zeg altijd dat de meer we connecten, de meer we moeten protecten ook. We moeten eigenlijk de veiligheid tegen het geven op te veel. Ja, dat is een interessant ding. Ja. En dat is wat we gaan spenden, wat serieus geld op dat ook, denk ik. We hebben nog een vraag van de audience, misschien? Met het schoolsysteem, lag het achterbij de volgende tech-developementen, wat zijn jullie advies om te zorgen dat ze voor de toekomst zijn? Ja, het is een goede vraag. Ik heb eigenlijk de volgende 5 tot 10 jaar gehaald. Als je in tech en je een tech-educatie hebt, dat is goed, want we hebben niet genoeg mensen die in tech doen. Ik denk dat vandaag, als je een data-scientist, je meer geld maakt dan de CEO. In 10 jaar, de tech zal het programma itselfen. We kunnen op het computer spelen en zeggen, hey, maak een app. We kunnen dat nu, het is gewoon niet echt werken. Maar in 5, 7, 10 jaar, ik denk dat vandaag, Indië graderert 1 miljoen ingeneers per jaar. Dat is omdat machines een beetje sterk zijn. Ik moet de machine vertellen hoe de bridge is gebouwd. Kan ik een machine vertellen hoe je de bridge moet opbouwen en het opbouwen in 10 jaar? Misschien. Dus in 10 jaar, een tech-educatie is niet genoeg. Zodat je op de heel, heel hoogte bent. Maar gewoon een regelaar, je moet mensen hebben. Humanities, ethics, enthousiast, filosofie, negociatie. En doe je empathie in school? Of compasitie, of emotione enthousiast, waarschijnlijk niet. Maar ik denk dat we dat gaan zien op de agenda van school. Interessant. We gaan terug naar dit, schijfting weg van dit obsessie van zeggen, iedereen moet weten hoe de programma is. En natuurlijk, iedereen moet weten hoe de programma is, maar is dat gaan we ons nu saven? Het is leuk om te weten, maar iedereen moet zijn hume. En in dat geval, ik denk dat we de toekomst kunnen saven. Oké, de laatste vraag, misschien. Kan je imagineren dat het een technische solution is, dat er in de future een biologische need is voor de food? Dus we moeten niet drinken. Dat zal een seriële resentie zijn. Ja, dat is de volgende vraag. Ja, natuurlijk, technologie maakt allerlei dingen mogelijk. Kan je in de toekomst van de toekomst in 20 jaar, waar we 150 gaan leven, dat is mogelijk. Kan je imagineren dat we in de toekomst superhumus gaan zijn, zoals Trump, Cruz en de minoriteit? Ja, het is mogelijk met technologie. De vraag is, wat willen we? Wat willen we zijn? Dat is de belangrijkste vraag. Natuurlijk kunnen we dat doen. Maar ik denk dat het een hume is dat er niets aan te doen met technologie. En een van ze is het eten. Ja, het is niet efficiënt om te eten en het hele processus eten en slapen. Maar mensen hebben al gezegd dat ze, bijvoorbeeld kinderen vandaag, niet echt moeten leren hoe hun hand maakt. Er is geen reden om hoe hun hand maakt, omdat in een heel langere tijd de computer alle dingen voor jou doen net door te denken of om te spelen. Maar iedere persoon die weet niets van de brain wil zeggen, als je niet hoe je hand maakt, je bent in duur verkeerd. Want jouw brain is niet ontwikkeld. Dus ik denk dat voor ons het hume is het primaire objectief. En de eten zijn echt een deel van dat. Dus ik kan dat bezoeken om dat te zijn. Je weet, misschien is Elon Musk zullen zeggen, we gaan het opgeven tot de halen die hij drilt. Ja, ja. Ja, ik weet het niet, maar we zien het. We wachten voor zijn aandacht. Dank u wel. Dank u. Dank u. Dank u. Gertigedemar. Goedelen. Dank u. Goedendag.