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Be little water

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Published on May 24, 2008

Scalextric was looking to create a brand-building online viral. It was decided to produce a "miniaturized" spoof version of BMW's highly successful "Be water" spot. Whereas in the original, it is Bruce Lee who speaks to camera in English, in our version his lines were spoken by a young Chinese boy -- and while the three shots of the car at first glance appeared the same as in the original, in our version it was not a real BMW, but a Scalextric miniature.

Credits:
Agency: Tiempo BBDO
Client: Tecnitoys
Product: Scalextric (entertainment)
Creative Team: Siscu Molina, Tomas Ferrandiz, Victor Fortunado, Eva Crespo, Anna Morell, Ana Vega
Client Contact: Xavier Aleix
Account's Team: Lluis Ribó, Pablo Varea
Production House: Tesauro
Director: Enrique García
Producer: Nacho García
Sound & Post Production: Infinia
Date: April 2008
Title: Be little water
Work: Viral Internet and TV

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