 I'd like to welcome everybody back to the independent investor channel you're going to want to stick with me here for this. If you are in fact interested in more information on highly on holdings. The company as it's transpired to this point, and the projections going forward for this company. You're going to want to you're going to want to stick around for this. We might be looking at something very, very interesting that's going to transpire over the next two years. And any of the bull camp and the bear camp are going to be focused on the same thing. This is not going to be a secret anymore after the February 22 years ending earnings report come out for 2021 we're going to wrap up 2021. And I'm going to give you guys some some things that I've looked at here, which has got me extremely excited. I think when we look at this highly on opportunity and we look how it's transpired over the last 18 months. I think it's been pretty dismal but I think the dismal performance on the stock side of the house does not reflect the opportunity that exists with highly on holdings the company. It just doesn't. And we've been provided over the last 18 months with validation of the product within the hands of the fleets. So we know that this product is absolutely viable. The majority is being introduced to over the road rigor. And it does work. There's no doubt about it. The majority of that validation for me and you guys can correct me if I'm wrong, comes from the validation that we get from the hybrid EX product that's been out in the field now for a long time. Remember we had earnings restated for 2020 entering into 2021. I will remind you guys that post Q one. We had 30 exes on the books sold. I don't know if that was the 359 of accounts receivable plus a little bit that was able to trickle on to the balance sheet. Since then, what I'm going to be focused in on is after this Q for earnings call, which will conclude 2021. We will be cross comparing it with the estimations on the original investor presentation. Some of you guys have wiped your ass with it and don't think that it has any value. I disagree. That thing is riddled with value if you are in fact looking at this company from a perspective of an investor or drawing up a thesis as to what projections were put out there to the investor community on the onset. What I was able to see is a direct, a direct distinct jump from 2021 projections to 2022 projections. And I don't necessarily understand what catalyst highly on looked at they looked at cap X and cost of durable goods to go up exponentially so I don't know if they looked at it to say look, if we just build the trucks, they will come. All right. It seems to me that in my holistic evaluation of highly on. They are putting an awful lot together here to garner some interest here and it all really comes down to their ability to garner interest within the fleets. Let me give you some examples here and I don't want to bore the hell out of you guys but I am going to try to walk you through my deliberation when I'm looking at the mathematics of projected units sold here, what we could be realistically looking for because for me the benchmark starts at 30. That was declared through interviews back in June of 2021 to say that there were 30 that were realized now remember we've deferred those forward until the q for now of course February 22 earnings call could come out and just completely surprise us to the other side, because this company really has has delivered some really bad news and I think it's a lot of it has been out of highly on control. You know with with the pandemic and the stressors that go into that, as well as the supply chain issues, potentially slowing down some of their orders but, you know, there's still the X factor out there. Do these fleets want this product. Do these fleets want this product and that is really the key here. When we start looking at 10s and 20s of orders of the hybrid EX highly on will fail. It will cease to exist. The hybrid EX is a phenomenal product that's why I really cringed on the last couple reports when Thomas Healy has doubled down on competition on the landscape, specifically with the Cummins CNG engine that they've put out, perhaps maybe going after or a partially going after that same market that the hybrid product is aimed to go after. I just don't see it that way perhaps maybe it's my deficiency. I wouldn't have said it if I was the CEO but he chose to earmark that as competition out there. It doesn't run the hybrid products with the 15 liter engine or without it. It's just that simple. Is it a direct competition. No, it's not because it's a brand new off the line engine that can provide that that horsepower. I don't know what it can do, but it does not speak for the existing CNG units that are already in the trucks that are under horsepower and that need the supplement supplement to 120 horsepower deficiency rating for those heavier loads that the hybrid EX product can supplement Dexter with Drive Mix game is a perfect example of that very thing. It's a Cummins CNG engine under the hood in his freight liner Cascadia and the hybrid version allows that extra horsepower to be put into into application so the payload can be increased it's just that simple. This is not not rocket science at all, but when I was going back and re assessing the data from what was proposed from 2021 to 2022. What I saw there and the real focus for me will be and will be for all highly on bull shareholders that if we are right that catalyst, that increase in margin increase in both sales cost to production of course will drastically increase, which is a great thing. The margins increase from 21% to 28% respectively, and that makes a huge difference to the bottom line. So let me give you some examples of what I'm kind of looking at guys, what we're looking at now, based on the latest information from mid last year is that we should have minimum of 30 on the books from 10 months ago. Okay, so those revenues shake out pretty pretty simple at about $182,700 to the bottom line. Very very simple. I take the 30 units declared, I multiply that by a factor of 29,000 which in my opinion is relatively low. It really is, but I'm going off of what highly unused in that projection as being the cost of the goods to put that into service during the 2021 year they used a margin factor of 21%. So that is in fact what I used in all fairness to draw up my calculations to share with you guys on what I'm looking at to set that 2021 baseline. Okay, now we can all agree that they're not going to meet the 300. If they meet the 300. I may sell the farm and put all the rest of my money and highly on that's not going to happen. The question is, what could happen. What could happen between the 30 units that we know were declared 10 months ago, and what has transpired since then. Are we looking at an order book of 60. Are we looking at double that original 30 that was declared. Are we looking at projections that could render us 100 units. Are we looking at projections that could actually get us up to half of what highly on projected on that original investor presentation, is it possible 100% it's possible. Absolutely possible. I've got, you know trucks pulling in and with return it, and all these companies come into fruition. I cannot keep track of the number of fleets out there that have been provided these units over the previous couple years that have been compounded to this place right here, where we were going to take a cumulative amount of units sold and put those on to the books for 2021. So we're really in between the 30 that we know exists. Okay. Now whether or not some of those 30 were already accounted for, and I'm, you know, presuming that there's orders beyond the 30 which, you know, debt mar just took delivery of their units here, just as of late. If my calculations are correct, those would be one of what should be many examples to go against that projection of 300 that was supposed to be turned out for 2021. I get it. They're not going to meet the 300. The whole idea behind this exercise is to understand where highly on is from the 30 to now, what have they done over the last 10 months to garner interest in the hybrid EX product and here's what it means if they can actually garner some interest 100 units is $609,000 of bottom line okay. 609,000 you know that that is to use Sherry Baker's words it is immaterial. Okay, everything that we discuss right now when we're talking hundreds of units is not going to render the cost necessary to cover the cost of operations here, and I'll talk about what is going to be necessary to shoot for and cover those cost of operations into the future as we get off of this launch pad and stop celebrating orders of 10 or 20 on the books that's not going to do it for this company. It's just not going to do it. We're going to need to see orders of thousands and I'll give you the numbers, because I was interested to see. We're talking 2021 right now what was projected for 2021 and what seemingly highly on at the time had enough information to benchmark a very, very distinct category catalyst between the 2021 projections and the 2022 projections. One of that increase in unit sold was the introduction for the first time in 2022 of the hyper truck ERX. Now, when we're talking 2022, there are obvious drawbacks with this perfect storm with regard to the supply chain that is obviously affected. Those time frames for the delivery of the hyper truck ERX, you want to cry about it go ahead and cry about it's no problem I will be adamantly listening on the 22nd to understand if there are any revisions to those timelines to make sure that those 2500 units of projected sales that occur that are supposed to have occurred in 2022. That is to be realized within the next 12 or 24 months going forward because a lot of people on the landscape are talking about how important the hyper truck ERX is to this company. It is everything to this company it's not just important, but I wouldn't forget the hybrid EX in this equation and here's why the 150 units which would be half would be about just a little bit less than $1 million of profit bottom line profit. Now these are yearly figures here. Alright, and when I did up these statistics I sat back for a second and I thought, well good grief, if they're if they could do 150. You know that on the onset I think if they came out and said they made half of the projections that would seemingly be somewhat bullish to me, and I don't know how the stock would react or the stock market would interpret that. If they could close down 2021 with 150 units on the book. Now me personally guys, I don't see that happening. That is less than the projected 300. If it does happen. I think that could be a positive catalyst because it's on the upper end of my range from 30 to 150 the X factor in this is at where do we fall in between that spectrum and if they come out and they say 178 units. That's out of my chair. I just don't think that's going to happen, and I don't think that's going to be as positive of a news. Then the stock may actually react to that positively. And here's why. When we're talking about hundreds of units I use the 150 example here, rendering just about $1 million of bottom line revenue. Cost to operate this business runs about 110 to about 135 on the high side okay. When you chunk that up quarterly we are talking about 27 and a half to about $30 million per quarter of just operating expenses guys operating expenses goes into everything. The payments and salaries keeping the lights on new equipment, etc, etc. Everything that it costs to run a business like this is very spendy and highly on just so happens to have a business model that is by all intensive purposes, a lean business model. So 27 and a half million per quarter really shouldn't be that that much of a demand on the books, but when you don't have sales. So this is where we start looking at these numbers. And this is what really kind of raised my eyebrow and I was like man, I think I'm going to have to fall back and chalk up 2021 as just being a pretty dismal year with regard to whatever delays were incurred by the whatever sales they're able to garner on this particular earnings call to close out 2021. If they can do 150 I think that'll be a positive for the stock. I think the positive could go to 567 bucks on the upside, but to be quite honest with you. And it is just a drop in the bucket and it is just a start 150 units is going to render just less than $1 million guys. That's one one 27th of, you know, the total cost that's necessary to keep the lights on it highly on for a quarter. Just to put that into perspective for you guys if you look at the total year year over year 150 units at $1 million with $100 million on the super low lean end. They're talking about revising to 110 to 115 per year of operating expense guys $1 million is immaterial it really just doesn't mean anything. The hybrid EX product is a fantastic product it meets a niche in the in the marketplace. It's a good product but it isn't going to move the needle for for highly on holdings in my assessment the answer is no. The reason why I put these videos out is to have realistic expectations going into February 2022 and I don't, I don't think anybody in the right mind is going to enter into this earnings call. Even though the consensus is that there's going to be some sort of revenue that is put on the books. They're certainly going to be earnings, as far as revenues that that's going to be a non starter that that this quarter. This year is going to close down as a non revenue year it's just that simple. It's not not going to happen. Excuse me profit. It's not going to happen. It's not going to happen with the EX product carrying the bulk of the responsibility to garner any type of inflow for this company it is immaterial. It wouldn't have mattered to be honest with you if they had even done 10 times that amount if the projected amount was, you know, 1000 units. We would have been talking, you know, we would have been talking $10 million, $10 million is still a drop in the bucket, you know, less than 10% of the total operating costs so, you know, even to put a drop in the bucket here. If you're talking about the hybrid EX product. It will absolutely supplement and I don't mean to be the bearer of bad news here, because what I'm going to talk about is the highly on projected catalyst from 2021 to 2022 was the real meat and okay. If you extrapolate the numbers specifically what highly on declared was in 2021 it was going to be a ramp up year. It's just that simple. Now whether or not 2022 ends up being that ramp up year because of the delay. So be it. I'm willing to accept that and here's why whatever catalyst whatever interest they believe that they've garnered within highly on within their outreach of existing clients that they have seemingly put them on a path to build an awful big facility to operate as their own direct to consumer delivery of their product I don't want to call them an OEM because the integration the OEM is really the key catalyst to making sure that some of these declared numbers, the increase in those numbers could actually become material because the 2021 projections to the 2022 projections were off the chain. Let me give you an example. 2021 projections for the EX product was 300. They ramped that up to 4100 units, 4100 units. I just told you if they sold 1000 EX units, it would be immaterial to the bottom line 10 million of earnings, and that's nothing that's immaterial, just as much as the 913,500 of income that I think they're going to probably report somewhere around the half a million dollar mark, it's immaterial it means nothing. Now what it does mean is that they can generate and garner sales and interest in the marketplace. My problem is that this is a cumulative collection of these orders in that these orders need to start churning and they need to start churning on a daily basis. If they're going to get up into the thousands of orders that they've projected and they projected these orders, the increase from 300 to 4100 units would have meant 33 million, 292,000 to the bottom line for the entire year. Divide that by four and you're talking about $8 million. Now this is just the EX unit specifically. Now we're talking now we're talking because we're talking about $8 million of bottom line profit against the operating cap of $27,500 per quarter. Now you see where I'm going with this 816 24, almost one third of the operating costs for the business is what highly honest projecting they were going to meet in 2021 2022 with the massive increase in the hybrid EX product. So the give and take for me is Thomas Healy's remarks on his concern about competition in the marketplace. Well okay Thomas if you can't do 4100 units. What is the what is the rendering going to be. Is it going to be half of that again. This whole half life on the projections is just absolutely killing us. But I think when we're talking about the hybrid EX product. It's immaterial at best anyway, because there's no way that they can keep the lights on and highly on holdings. If their flagship product was the hybrid EX product. Do I think it's irrelevant. No I sure don't. I sure don't, because those projections at 4100 do absolutely mean 8 million per quarter to the bottom line that's pure pure profit. Now the increase in the margin also speaks to a bullish thesis surrounding whatever catalyst they saw between these two years ramp up year into the more of the first year of mass scale weapons and step up into mass production. Okay, so the margins went from 21% to 28% fantastic. Margin increase probably because the cost of durable goods would go down. If they're being bought in bulk volume if you paid attention to the Q3 call. Sherry Baker alluded to this that they would get better deals on the cost of goods. Once those cost of goods would increase the solidification of the business relationship, etc, etc should improve. Therefore, those margins back to highly on should improve and that is what they're declaring to us will happen is that those margins will push up to 28%, but for the total year sales of the hybrid EX we're talking about 33,292,000 for the total year of projections. Now compared to the 913,000 of garbage that we're actually going to do for this year. Okay. The amount of increase is absolutely worth paying attention to. And it really comes down to that X factor. This is why the retail community is binding together so much with regard to we do need sales. We do need sales. And I think eventually those sales will come and through the numbers. This company could quickly, and I want to stress quickly, step into profitability. And the scary part about it is, once they get the proper to profitability, the rewriting of the company goes on on the fly. And you want to see a stock price that can move. Once that rewriting happens, highly on seemed to think that they had something there to show from going from the beginning company where they were going to roll out a few units. I imagine that they could token the 300 units as just being those units that they could get out to the fleet and provide those units as they came in on an on an order base. And that's really what they've been doing to a lesser scale. Now I do believe that they've suffered from the supply constraints from the supply chain on the EX that's obvious in the numbers, because I tell you what, if they turn out 300 as proposed, I will again fall off my chair, I will fall off my chair. Okay, and I just don't see that happening and I anybody that covers the company with regard to the headwinds that's going on right now. We just cannot in any capacity project that that is going to happen. Okay, the X factor in this whole thing is to understand the increase from the 300 to the 4100. How are we going to start to garner those increases from a few hundred orders to a few thousand orders going forward. Okay, I think they've got something up their sleeve. I think they identified that this was going to be a critical impasse of the company to do that ramp scale up and they've got enough partnerships. They've got a board of directors that they keep on adding to every same single week it seems like to start to tap into these collections, or connections that they have here to start to ramp up from something that is immaterial to something that is going to get wall streets attention it's just that simple. Now on the hyper truck ERX side this is where it gets really really interesting guys, and it's just as simple as the math. You can say one way or the other wax on wax off you can say whatever you want about this company. It's going out of business, or it's going to the moon, or it's going to moon have to say it right. So hyper truck ERX is the key 2021 projected sales was zero, of course, as appropriate, 2022 sales were projected to ramp up to 2500. Okay, now I point back to the original order book that is queued up right now at 1590. Okay, part of those orders will be built against this queue. Okay, now the 2500 hyper truck ERX orders that they projected going from zero to 2500. What is it that highly on knows that we do not know. That they've put in motion with this company with regard to solidifying an all starboard hiring on like there's no tomorrow's no tomorrow's will be a new hires will be something that will be keying off on on the earnings report. The orders come in for the hyper truck ERX built against their backlog will be paying attention to that. What is highly on know that seemingly the investor community does not know at this juncture with regard to their plans on how they are going to mass scale up. They have to have something. They cannot have nothing. If they have nothing, this company will fail. It's just that simple. They'll fail. I think that they have done all this work to come up to this point to be solidifying relationships in the manner that they have to be able to product and verify what they have. If they haven't garnered interest or at least assess that there's enough interest their website and their original investor presentation is riddled with industry interest in this product. Your deeper question resides in. How is it that they're going to go from what is right now still zero. Okay, and I think that will extend based on the supply chain issues that they have going on with the hyper truck ERX, but going forward time will heal all. And what highly on looked at on that original projection will at some point be realized, they will have a final product. Now, on one hand, are they going to have a hyper truck ERX to use Thomas Healy's words from the TCO conference, a product that nobody wants to buy it, or are they going to have a finalized and validated product that fleets are clamoring to own 2% market penetration is what we're looking here for guys in a 98 billion dollar turnover every single year. We're talking about a $800 global business probably closer to a trillion dollar global business now, we're talking about a $94 billion business every single year on the turnover capability, go get it. There's going to be enough interest there to garner the 2%. Now we're starting to get into years 23 and 24, which obviously to realize some of those projections may take a little bit longer. Who cares. If those projections are going to be met. Who cares, you willing to wait till 2026 2027, until that 2.2 billion of bottom line revenue is met, and we can make projections that certainly they may have the best chance, wait against their performance and the performance of their units in the field that they can't even maybe go after that moonshot and garner more than 2% of the market. Yeah, that that's going to be the cool part. And you're thinking that's a pipe dream Ryan that's not going to happen. I beg to differ. Here's why the 2,500 units sold per year. Okay, which was projected to go from zero in 2021 to 2022 to 2,500 units means 803 million to the bottom to the top line. 803 to the top line. We are talking about $2 million $200 million per quarter. 200 million. Okay, now that is a fixing a 28% margin on to the hyper truck ERX 2500 units garners 803 million dollars of revenue. Okay, I already accounted for that's the margin revenue right there I already counted for that's not growth sales growth sales is significantly more than that. Okay, but 803 million for the entire year divided by four means $200 million of profit for this company per quarter 200 million. 200 million. Stop and think about that for a second 200 million plus the little 8 million that could 208 million per quarter for this company that can operate on 27 million on the low end, probably 30 million on the top end. It's expansion time baby. Okay, that's 2,500 units. Alright, we have fleets out there that are chomping at the bit here who have enormous fleets. Does this have to just be a long haul application. It could be. I think Thomas Healy is going after the soft spot in the market. I think there's a lot of players that are working the middle duty and short duty types of applications. I think Thomas Healy is going after the big, the big market there. Now, whether or not they are going to be able to reach this mass scale up and for me 2500 will get her done, it'll get her done. Okay, 208 million of sales we're talking about quad that 800 and 16832 million dollars per year. Okay. And it just about gets us up to that $1 billion, which is half of the projections on that original investor presentation that was made available to the public on the onset. When this was shell company under the SPAC. Alright, so things to get excited about, and people are like they're not going to sell one unit. I think 2500 units per year is actually more than doable. Now, going into 2023 going into 2024. The projections start to get a little bit crazy. But I tell you what, in 26 and 27 2026 and 2027. Is it not feasible. If we have integration from the fleets that these guys are going to blow through what they originally estimated going from zero to their first something at 2500 units. Is it not far fetched to think that they could garner significantly more than that. Now their projection say that they can their projections are at the 15,000 unit mark. Okay, but the sheer nature of the numbers and how they shake out at 2500 units is incredibly, incredibly attractive. When you're talking about the projections of this company, looking at it and evaluating it now on this February call that's coming up in a couple weeks, and not having to outlandish of expectations, because I think that catalyst the in between the lines between 2021 and 2022 is worth noting the margin increase from 21% to 28%. Those of which are used in the factors that I have projected to you guys today is I think the in between where we really need to put the focus and when that catalyst happens in the future. What just comes down to are you investing that they're going to to realize that catalyst. Are they going to go from zero units to 2500 units of production. If you look at the 1590 units that are back ordered right now one of which is a big order from agility at 1000. If they're able to do a hundred of those units. Okay, in the first years over the next 10 years. Right. You're talking about a nice chunk out of that 2500 units. And that's on the initial fleet rollout to get these units into the hands of these fleets, and really having them enjoy the potential of realizing net carbon negative type of emissions profile, lower in those ESG scores, it's huge. Right. So when we start to really extrapolate the data. It really starts to come to fruition but the whole point to this video was to come out and talk about the realistic expectations coming into February, because like I said, they could sell 1000 hybrid units and it's not going to make any difference. In the words of Sherry Baker, I would chalk this up 2021 the entire year as being immaterial. And I think the February call is probably going to be just the same. Okay, I'll be with you side by side. I'm just adamantly looking at how the numbers shake out. I'll go to work after the numbers come out. I will probably be in the discord group when the call is made as well. But I would suggest a couple of things have realistic expectations, understand that the headwinds that are going on right now in the industry are very, very real. And I think that they're being helped at all by any type of tailwind in the marketplace right now. I think times are tough. And I think right now with a stock price that is priced probably as low as it needs to go priced right at cash value. When we're throwing out numbers of 200 million a quarter. Does this company really deserve to be valued at its cash position right now at 650 million on the books. Probably not, but it's a prove me moment, and the prove me moment is going to be extended over the next couple years to see how they can realize that very catalyst between the lines that they projected to investors on the onset, there would be a scale up from low volume production to mass scale up production based on the need that they assessed at the time when they rolled out this opportunity to the public markets. Guys, thank you so much for tuning into the message I really appreciate you leave your comments at the bottom of the video man, hit the subscribe button for me join the message to share the message with anybody out there that's interested in the highly on holdings content. I always try to keep the focus on highly on because everything else is futile. Guys, thank you so much for tuning into the message and good luck in your investment future.