 So here we have the classic house, so who are you? So this is Amin Shaban, founder and CEO of Marseille in Silicon Valley. We just launched the world first plug and play graphics processor for any game console. So you put HDMI in and HDMI comes out, what does it do? So basically it's got a built-in, our own processor, it's got a built-in graphics processor that will re-draw every single pixel at 120 frames a second in real time with no lag time. So it's going to upscale, it's going to remove hardware acceleration for anti-aliasing, it's going to re-draw color processing, it's got a contextual processing too. We have something we call the depth-of-field processing and at the end of the day, seeing is believing, you know, there's nothing like experiencing it. So today we're demonstrating what M-classics can do on, you know, a game cube, a retro game console, a Nintendo Switch, and all the way to a PS4 Pro. So I take my game cube, so you take your game cube, which is 480p, and I watch on my 4K TV. 4K TV, so this is a 4K TV, this is a 1440p gaming monitor, right? So I'm going to show you, so I'm going to show you like, game cube, right? So if we look at it, both of them, this is the original. So if I go into my gaming monitor, it's going to show me the resolution is 720x480, which is half a million pixels. In real time, M-classic processor is re-drawing all the content all the way to 1440p. That's really it. And on top of that, it's preserving the aspect ratio of retro gaming, which is 4x3 in that case. So it's literally an add-on graphics processor to any game console. So if you're a PC gamer, you can go and spend thousands of dollars replacing your graphics card. If you have a game console, there's no way to upgrade. By simply having this plug-and-play graphics processor, HDMI in, HDMI out, powered over USB, every single pixel with no lag time, since all the processing runs sub-1 millisecond, you get a better gaming experience. It's all about better graphics, better pixel, better gameplay. But some TVs do a bunch of upscaling. Correct. And they do some processing and stuff. Correct. So for which TV is it good? At the end of the day, it's a very good question. You know, the concept of upscaling is not new. I personally have been in this video industry for the last 25 years. So at the end of the day, what we do, we're not fixing your TV, we're fixing the content. So imagine even if you take an HDTV, if you watch YouTube, it's not going to be the same picture quality in most cases. Then if you watch a DVD or if you watch Netflix and so on. So what we do is we take advantage of the graphics processing capability that you have in your game console, take advantage of our built-in graphics processor, and to create a better content that gets you a better visual experience on any TV over HDMI input ports. So for every TV? Every TV. It's required to get this. Correct. Get a better classic experience. M-classic, M-classic, yes. So this doesn't get plugged into the back of TV, it gets plugged into the back of the game console or streaming box. So it's really literally by upgrading the graphics processing of your game console that you're going to get a better gaming experience. Is this not the first product you've done, right? No, this is the following product to the M-Cable. M-Cable? M-Cable was a disruptive product where we put our first-generation graphics processor inside an HDMI connector. It went really, really well. We collected thousands and thousands of feedback, and we launched it on M-classic and Indiegogo and received more than 10,000 backers, sold more than $800,000 of M-classic. Now that we have distributed it, it's finally available to all the consumers globally for $99 LSRT. $99? $99, yes. $99. And so, $10,000 has been received? $10,000 has been shipped to... What was the reception? Amazing, amazing. I mean, we could not be happier. I mean, we delivered what the community have, whether like, what the lesson learned to me is that if you are a classic gamer, there's no discussion whether GameCube or, you know, either any other retro gaming console M-classic is a must-have. The same goes for Nintendo Switch. If you have a more advanced console like a PS4, it's nice to have, but at the end of the day, since many, many games are still not rendered natively on 4K, M-classic is definitely an add-on graphics processor that we all deserve as gamers. And you can go on eBay and you can buy a GameCube for like $50. Correct, correct. So the key is that, again, we're not fixing the hardware, we're fixing the game. We're fixing the game itself. We're fixing the content. For us, the key is not about just fixing your TV or fixing your console is how can I get a better content rendered in real time with no compromise on latency. So what you're selling is the algorithm? Correct, correct. So what's your algorithm? So the algorithm, of course, is patented technology and it's something like I was sharing with you. I started my career way back in Switzerland in one of the most advanced signal processing laboratory of Murakunt at that time. In Lausanne? Lausanne, OPFL. I loved it. It was an amazing experience. We used to work on the supercomputer, 256 processors, and here I am. The Cray. The Cray, yes. So what were you doing with the Cray? So I was doing wavelet compression at that time in the research lab. What is a wavelet compression? Wavelet compression is a very advanced technique that we used to do compression to using 3D sub-processing by 3D sub-band composing. And the idea behind was that how can you take content and compress it into low resolution in order to be able to have it available to consumers. So you fast forward 25 years later, I'm in Silicon Valley and I have my own chips and this supercomputer, which was a million dollar supercomputer, a lot of the technology finally get into a silicon owned by Marseille and we do our magic and it's amazing. What did you do after the EPFL? After the EPFL, I moved to Silicon Valley in 1996. They made a mistake. They told me the French accent was charming. I kept it. But the reality had been there since 1996. So over 20 years. And I worked as a research engineer at C-Cube Micro System and I was working on video compression, video processing. You know, and this is the time where we work on small video CD player, MPEG 1 encoder, MPEG 2, eventually I got into network processors and by 2005, Marseille was born in Silicon Valley. So is there like a really cool chip in there? This is our own chip. Your chip. This is Marseille chip. We designed it, brand up in Silicon Valley and we worked with one of the best foundry in the world, TSMC, and Foxconn is our partner for the finished goods. Is it DSP? It's ASIC, ASIC. Oh yeah. It's massive computation. Your design. Our own design, patented technology, proprietary. What you are seeing, you know, it was too good to be true once, you know, and that's basically the result of, you know, research that we've done over the last 20 years, you know, or more. And I'm very, very pleased and honored to have managed to have all these algorithms very advanced into this chip. Can there be a negative to upscale and then upscale again? Because if the TV does upscaling and you do upscaling, can it be a problem? I think it's a good question. The short answer is no. Actually, quite the opposite. But one of the challenges that we have, and I will tell you, the reality is that the best that you can get, one of the challenges is that when you have upscaling technology, which will move your curve, right? So for example, you take a set-up box or you take the game console that is going to upscale but it's not necessarily good. And then M-classics try to upscale on it. We will not have side effects but we won't be able to upscale it to its best. You see what I mean? You know, you're not going to do make it worse but ideally, if you give us the original content without doing any processing, we're going to get you an amazing experience. And as a result, by the way, we are one of the only companies that receive, you know, from the well-known Technicolor 42000 patent in audiovisual 4K image certified by Technicolor for recreating the content in real time as originally intended by movie directors. Is it possible to disable the upscaling on the TV? Would that be a better experience? For sure. The highest rendering we can give the better it is but at the end, again, we are making the job of the TV easier by filling the TV with a better picture. So there's no downside on the TV. The challenge that I was explaining was is for us, if you read the more you know video, the more you will appreciate and take advantage of the technology inside. So you can just plug and play or you can make an effort to understand content and set up your console, your device, your source video to play in native resolution. What if I have an even more classic console that has an analog video output? Do you have anything for that? What we do is, what we do is we don't focus on, because there are plenty of adapters that will take you from analog, you know, an analog encoder or the encoder to take it into digital and the moment as long as it comes into progressive, you know, for ATP we do magic to any content.