 He said, how do you develop loyalty in your team? And I said to him, you do it by asking someone, how's your mom? You develop loyalty, you build loyalty when you show an interest in people's lives. Remember that two weeks ago, that staff member told you her mom was sick and how worried she was. Remember, she told you that. Then two weeks later, go by Jenny's desk and say, Jenny, how is your mom? And remember her mom's name. How is Rita doing? How is Sheila doing? Remember, how is your mom? I'm concerned about her because that's then where you get loyalty from. Because they feel a sense of appreciation. They feel respected. They feel seen rather than they feel that they are just a means to an end.