 Personal branding are two of those buzzwords that you hear a lot about in our B2B industries. And many people feel that you have to actually put out a personal brand in order to have a personal brand. But the truth is you already have a brand and you already have a professional reputation. What you do with it is how you take control of your personal brand. And many people also wonder, well, how does one get started with our brand? What do I lead with? And the thing is, it's already inside of you. All of us possess strengths and skills that we can bring forth when we amplify our personal brands. So today we're talking about some of those strengths or superpowers that you can tap into when you get intentional about amplifying your personal brand. So stick around. Hey everyone, it's Leanne. And today we're talking about the strengths that one can possess when they choose to amplify their personal brand. Now before we tackle that, we wanna take a little bit of step backwards and define actually what personal branding is. Now Wikipedia would define personal branding as the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry. Now I've taken some liberties and this is the definition I like to live by when I talk about branding. And that is personal branding is the intentional amplification of your personality traits so that you can set yourself apart from your competition, build trust with your audience and attract more leads and opportunities. Now even when you were not intentional about having a personal brand, there are strengths and skills inside you that people recognize when they interact with you. So if you're thinking about being more intentional with your brand this year, tap into something that you're already very good at and I wanna show you five different things that maybe you can find your strength and your skill. The first personal branding superpower is getting crystal clear on your audience and the people that you serve. Many of us in B2B industries we're still of the mindset that we can serve all and be all to others. But those that are laser focused on a particular group of people or a particular product that they create, they're going to win the game when it comes to personal branding. They're going to set themselves apart in a sea of sameness when it comes to everyone doing the exact same thing. People are going to feel that they have a home and a place of belonging with that particular person because they speak to a particular type of individual or a particular type of need. Perhaps that's you and you can tap into that superpower. The second superpower, something I wish I was better at is being a natural storyteller. People who can tell stories create an immediate connection with their audience. Storytellers tug at our heartstrings. We empathize with them and they empathize with us and we get caught up in their joy and excitement in telling the story. They connect strongly with their communities and it makes this superpower a powerful strategy for creating your brand. The third personal branding superpower is having a signature style or a sense of style. These are the people that you can recognize from anywhere. Their style creates a long lasting impact on their clients and customers, one that creates a comfort and quality for those they interact with. The fourth superpower and this is my superpower are those that give to their community. These are the thought leaders that are continually creating content, resources, tips and tricks guides and they give it away for free to their audience. Their strength is one of the most compelling inbound marketing strategies around and their community members trust these professionals to help them succeed in their careers. Because of their continual giving and selfless nature, when it comes time to purchase, people trust the gift giver with their business. The fifth type of personal branding superpower are those that have a strong values and belief system. These are the individuals that will champion a cause and take other champions with them. They're uncompromising on their beliefs and as a result, their brand attracts many like-minded individuals. They have the ability to create very strong communities and they are very well respected in their space. Did you find yourself resonating with any of those personal branding strengths or superpowers? Let me know in the comments the one that resonated the most with you. Or perhaps you found yourself between two or three of those strengths and it's okay to have two or three. In fact, the goal of our brand is to develop our strengths in all five areas. But if you're ready to lean into your one superpower, I encourage you to take this fun and interactive quiz over at leannculderwood.com forward slash branding quiz. There you can take a series of questions that will point you in the direction of your personal branding superpower. Have fun. My friends, whatever your personal branding superpower is, this is a powerful tool to lean into when you start to grow or continue your personal brand. I wish you the best on your branding journey. Come back for more branding videos in the weeks and months ahead and I hope to see you soon. Bye for now.