 Hi and welcome to another episode of the Savvy Chick Show on Think Tech Floyd. I'm Lily Williams and we'll be co-hosting today with our Savvy Chicks founder, Chantel Syville, who is currently in Sydney, Australia, coming live to us from the Inspiring Rare Birds Office. Our topic today, why get a job when you can create your own business? Our guests are Jo Bernston, top Australian entrepreneur, founder and CEO of Inspiring Rare Birds, and author of Brilliant Business Kids and her colleague, Sarah Cole, community leader at Rare Birds. The entrepreneurial movement, Inspiring Rare Birds, works to promote opportunity for women in entrepreneurship and has a global vision to inspire one million more women entrepreneurs globally by 2020. We're really excited to have these inspiring ladies on the Savvy Chick Show today. Welcome to the show Chantel, or Jo and Sarah. And hi Chantel. Hi. Thanks so much, Lily. Aloha. We're here in cold Sydney, Australia. It's nothing like Hawaii at the moment. And very excited though to be here at 7 a.m. to introduce these wonderful and inspiring women. With Rare Birds, it's an organization that I've been inspired by for quite some time now, and I just really wanted to share some of Jo's inspiration and advice with you all. Firstly, I'd love to congratulate her on a huge achievement. This week she's launching the Forensist Academy along with her Inspiring Rare Birds ambassador program, which will talk about the second segment. Firstly though, congratulations on that academy. That's amazing. Thank you. And we look forward to hearing more shortly. With this Savvy Chicks, you're going to love this episode. Please stay tuned the whole episode. If you don't get to watch the whole episode, watch the replay on the Savvy Chicks website. And it's going to help you, the Inspire and empower to live your dreams, to believe they're possible. Just hear examples of other people your age who are actually out there creating amazing, successful businesses. And who better to tell the story than Jo, the founder herself. So welcome and tell us, how can you start a business without having much capital or resources or anything at all like that? Well, why can't we? I am. And if you look at young people, look at kids, they don't see barriers to participation. But don't think that they need a lot of money, they don't need a lot of stuff to do things. And if you look at how a young person thinks in particular, they see the result first. They see exactly what they want to be able to do, and then they just go and do it. They don't think, why can't I do it or I don't have enough money. Also, when we're talking about resources and tools, we don't necessarily need to have money. I think I push by and I can have a community and I can have friends who can help me and I've got resources. So it's not necessarily monetary resources. I also think that there's a really important question to ask people. That is not, what do you want to be when you get older? It's who do you want to become as you grow? So if you don't necessarily have to be aiming towards a job title, you could be aiming towards your passion. And then your passion can turn into something you're interested in building. And then business simply becomes a vehicle to get you there. I always find that so incredible. And if you talk to a lot of adults, they'll tell you that that's not possible. That you can't actually make a living from your passion. I mean, you have to do this exact thing. We do. We do. We do. But that's why we're the adults we want. You don't have to talk to us. They do though. And especially parents, it can be quite challenging for young people because their parents would say, wait till you're 16, get a job at the exact local shop or McDonald's, wait till you graduate, study something that's going to get you a good job. And then you're following that route, which might not suit you. Well, when I was younger, the script in my head, which was given to me by my parents, it was given to me by these, and that was go to school, get a job, then buy a house, get married, have children, two dogs, two cars, ingrown swimming pool, and then you're going to be happy. And I actually didn't find that was the route to happiness. The route to happiness to me was being creative, was crafting every single day. And I wanted it to look and living with purpose and living exactly what I wanted to do every day. So our mission really is to change how young girls think and to let them see that they don't have to climb a ladder to get to a job. They don't have to get into a big building and climb the floors to be the boss. They could actually be the boss for themselves right now. And as young as, I mean, some of the entrepreneurs in your book, I was young as eight years old. So, I mean, they're purpose driven, they've got social enterprises, they're commercial businesses. So what they look at is really who they want to become and what their passion is versus what do I really need or what don't I have that's going to stop me from doing me. So Poppy Star is an amazing example, she's a young Australian skateboarder and she wanted to travel to the US and compete internationally because that's her passion, to take women as her passion. What she knew she had to do was finding money to get there and compete because her parents couldn't do it. So she built a website, she's also an artist, and she sells her own art online and she used the funding from Crew her own art and she's selling it on her website to fund her tickets to the US and she's now an international champion in skateboarding and she's 14. She's 14. And that just really shows you that business is just the vehicle to her passion. Business is not the thing that you do, it's the way you do it. And so for someone like Poppy, she sounds very creative. So, often creatives in business, they don't tend to be on the same kind of wavelength. I mean, they can be. So what's your best advice for someone like Poppy, who might be watching this today, who's more creative, perhaps like making jewelry or something like that, but needs a business for a vehicle to do that? The truth is that the creative profession at the moment is probably in demand. So anyone that is creative and thinking about online checks or anything in front of you is not enough creative to come back to this at the moment. So anyone that's in design, or anyone that's in digital, or anyone that has a clear creativity, there is a huge amount of work available. And the reason is that over the years, we've suppressed creativity and we've told that we need to be practical. We need to think logical. But really, the creativity is the innovation. And that's why entrepreneurship and creativity and innovation all work really well together. You can't have entrepreneurship without creativity. The other thing is, I'd say, always stay curious. Always ask the questions that you're thinking about asking. And don't hold back. If someone says, at the end of someone speaking, who's got questions, put your hand up and ask the question that's in your head. Because you don't want to walk away and regret actually not asking. Do you want them to see that person again? So one of the rules that I always have is when I've answered speakers, and I speak a lot myself, I chase a speaker everywhere I need to get to them to ask the questions I want to ask because they're on a plane in five hours time. I might never see them again. So I want to know what's in their head and I want to speak a fact of everything I've said. And I feel really confident about doing that because we're equals. It's another human and they've got knowledge I've got. And this is why it's so important for all of us having kids watching this to realize that everyone's unique. My skill sets from Joe's and Sarah's are all completely unique. But you combine them and you work together and you ask one another question or how you can collaborate work together before you know it. You're all doing what you love with people that inspire you as much as you know the things that you enjoy. So I really want to quickly say, speaking of inspiration speakers and planes for anyone who's seen the TEDx talk, Joe was actually on a Pontus plane doing a TEDx talk from Sydney, Australia to Los Angeles. So I mean, she must have followed enough speakers to speak so well to get asked to do that. I guess that works. It was a great talk and it was definitely for the girls. And the topic of the talk was there's a lot of money to make taking notes for their theories. And I wanted to share with the world that we should be taking them seriously. You are really talented and you're really talented. And if you really notice what we're doing and how we're doing it, it's actually very good at it. And if you invest in us, it's probably a really good chance that you're going to go for the turn. Especially when it's people who are absolutely passionate and you can breathe what they do because that's who they are. And I mean, that's who you are that's watching. What I also want to ask is for those watching that don't know perhaps what their passion is, in order to think of the business or to think of what half to pursue, even as young as 12, 14, 16, 20, what would be your best advice for that? I always ask young people and girls when you wake up in the morning what makes you really happy? Because there's probably an indicator there of what you want to do that day. It's as simple as that. And so you wake up in the morning and you say the first thing I worry about doing is walking the door. Or perhaps there's something around your heads or there's something around the ownership. You wake up and you go, you know what the first thing I like to do in the morning is run for self. Perhaps there's something around the service. It doesn't necessarily mean to be the sport or service. It could be the business or service. It could be as a manager or a service or it could be an administrator or an organization that runs competitions. So it's really about when you wake up in the morning what makes your heart beat and what gets you out of bed. And that kind of starts in passion. That's what it really means. And what you like to talk about, I think, or you wake up and you want to get excited to start your outfit. Even though in Australia they actually have to leave you in a club. So in Hawaii you have a little bit more lucky that you get to choose what you wear to school because here in Australia everyone gets to wear the same thing so you're only chance to be created like as a member of the ponytail or your outfit. I don't say to girls. It doesn't matter whether it's a misunderstanding it doesn't matter whether it's meeting or driving problems. As long as you're passionate about something you'll find a way to to use that in a way that will take you somewhere else. So the advice from me is don't be afraid to talk about what you love and you don't need to be in that other field you can be in yourself and you can carve your own pathway and you can be your own queen of your own castle and that means just talking about what you love doing and it doesn't matter what it is and if people judge it it doesn't matter because it's your life and you're going to take it somewhere. And they're probably not the people that you're going to collaborate with anyway so it doesn't matter you can find out quicker and then you can move on and then spend time with people that you are and you can find it with them. Also the idea of pursuing a business is how to feel for the job. What do you think what do you think the benefits of actually pursuing a business travel and going to a job in January are? I think the reality is that you can do both. You can do both at the same time. So you can work part-time to earn money to pursue other things and go out and buy things that you want and have parts of your lifestyle that you want but why can't you do them at the same time? Now I could learn to have a little business on the side of control and while you're doing that you're learning skills while you're working you're going to come to the service you're learning how to treat people you're learning how to get places on time you're learning how to work hard to pay at the same time on the sideline you could be thinking about little business and there's no reason to come at the same time. That's some great advice Joe we're going to take a quick break and be right back with you ladies. Aloha I'm Kirsten Baumgart Turner host of Sustainable Hawaii thanks for watching Think Tech this summer we have a lot of terrific shows of great importance and I hope you'll watch my show too every Tuesday at noon as we address sustainability issues for Hawaii they're really pertinent as the World Conservation Congress approaches in September and the World Youth Congress that's focusing on sustainability next year as well have a great summer and tune in at noon every Tuesday Hey everybody my name is David Chang and I am a new host for the show The Art of Thinking Smart I'm really excited to be able to share with you how to get the smart edge in life we're going to have awesome guests in the military, business, political, nonprofit world so no matter what background you're from we have something for you please join us every other Thursday at 10 a.m. at thinktechhawaii.com or on the art of thinkiesmart.com I look forward to seeing you Hello Ha and welcome back to the Savvy Chick show Chantelle is coming to us live from Sydney with the inspiring Rare Birds team founder and CEO Joe Bernstein and community leader Sarah Cowell our topic today why get a job when you can create your own business take it away ladies Thanks Lily we're just finishing off a conversation about whether you should have a job or start a business and let the benefits are and as Joe was just saying you can actually do both and they can work in nicely together and really if you're focused and inspired by things you can do a lot and you actually don't get as high because you're alive with inspiration so if you want to finish that off I think when you're younger you are starting to learn the skills of business and business is like a muscle the more you use it the stronger it gets and the more resilient it becomes and the less people it becomes so while you're practicing in your little business and you're 12 years old can you imagine what kind of business person you're going to be when you're 20? that's what I'm so inspired by and it's incredible because you don't only talk the talk you've actually launched an academy that's going to help these young people really bring these business visions to fruition and it's awesome so please tell us about this academy you've just launched today yeah we've just launched this academy and we've aimed it at 12 to 17 year olds and it's not teaching business fundamentals we're teaching kind of things like an entrepreneur so the cycle of learning is really really really simple and it's ask, try, do, reflect so you ask questions you find people to ask right questions of you try things because you've got to be brave and you've got to go out into the real world and try things and then you find out what works and you do them once you do them you start to reflect and the online program is blended so you can connect with other girls on the program that are in it and you can help each other solve your problems in that journey so it's highly socialised but at the end of the 12 weeks you'll end up with your vision your mission what the markets look like how to monetise your business and a full business plan to get going with so you're actually learning an activity learning while you're doing it and what's even more exciting is it's online so Hawaii we can have this for our students in schools in Hawaii it's absolutely incredible I'm sure that the Rare Words website will be coming up throughout this episode so please do contact if you'd like this at your school or if you're teaching or watching this because it is next level and I mean for myself the two things I learned in school that really helped on my entrepreneur journey was going up through drama as well as learning resilience and getting used to rejection which as an entrepreneur you face quite a lot but I always face it with a smile okay maybe not now next time I always say that no one was ever born playing the violin so no one just starts out doing something great so just like that entrepreneurship you've got to try things you've got to fall over and you've got to make mistakes and I don't think the word failing comes into it because we're just continuously learning and so if you put it down for a while you put the violin down for a while you come back to it that's okay as well you do as much as you want to do but there is no failing there is only try and doing and learning it's interesting to say that because one time a friend said he's just oh no because you've never had a real big failure you can't you know you didn't hit the bottom two of the top and I said you know I haven't really failed but it only occurred to me I've failed so many times but I didn't ever see them as failure so I was trying to recollect you know when you don't look at it as a failure and you look at it as progression what you learn and who did you meet and what did I take from that you actually can grow a lot stronger and go towards more of a direction that's true to you I think the more mistakes you learn obviously you don't set out to make a lot of mistakes don't do that but the more things so you approach decision making a little bit differently and that creativity problem solving and logic that you use becomes stronger and stronger and stronger as it becomes stronger you feel good about yourself and you become more confident doing it and confidence is the key and that's how great entrepreneurs become great leaders because they can stand in front of a group of people and take them on their journey and their vision and be absolutely resoundingly clear on that journey because there's no other decisions to make there and speaking of visions and missions let's get into the rare birds and the vision and mission of inspiring rare birds and where you hope to go and the ambassador program which I'm very excited to be an ambassador representing Hawaii absolutely, so you're buying well yeah I would be and our mission are amazing so we want every woman to have the opportunity to become an entrepreneur by choice whatever age they are whatever they are in the world and as you said we want to have a million women entrepreneurs by 2020 everywhere on our way and we have an amazing community already of these inspiring rare birds throughout Australia and globally like you've done Chantel who are ready to become the best people they can be and to fly the fly forever and so we have an amazing ambassador program a global ambassador program further placing high caliber individuals and amazing entrepreneurs amazing business people all around the world to fly the fly forever and to be our advocate and to grow the red bird community in their local region so we're going to have red birds all around the world growing and inspiring young women inspiring young girls to go out and start their businesses or to help them grow them and so we can expect to see events popping up everywhere at the launch this week as well Yes, we're starting right now in Australia we're going all around the country with our launch events and we're going to be introducing our local ambassadors to their home communities and then they're going to start running events in their local regions to help you face the challenges and to solve the problems in your business in the day to day and to help connect the communities and to connect the people in their community with people who will be able to help them grow their businesses and there will be a schedule on the rare birds website in all of the next events on It's also around getting people to feel safe and comfortable with other people that think the same way that they do and so being in your own little business or being an entrepreneur doesn't mean you need to be on your own because it can be quite violent so we put a group of rare birds around you and you feel confident and safe in that environment can you imagine how you're going to flourish in your business and being on your own as an entrepreneur is quite challenging and I took a leap of faith out of the corporate world where I had a great job and everything and then to try to start something that I was the only one to understand it wasn't until I met other entrepreneurs that I actually was like well, I'm not so crazy and it's like what you say about collaboration Shantel especially when you're young often in the summer entrepreneur you've got a great idea and you're creative and you want to do something with it but you think oh I haven't got the business skills well that's why you collaborate with your friends or your family or someone at school or someone who has the skills that you may not necessarily have yet and that's where the beauty of collaboration comes in for entrepreneurship because we can't do it on our own so we surround ourselves with an amazing support team whoever they are to help us to achieve that goal and to give you an idea of the goals you can achieve can you share some real big career highlights perhaps girls can relate to and know wow that's something that I'd really love to aspire to I think one of the big things to me was when I started out I really didn't know anything about anything did anyone? and I was all a little bit of a missing journey but because I didn't know it made me feel it it didn't make me have fear it made me opposite because I was so naive I didn't know when the brick wall was coming so even though I hit them along the journey I didn't see them coming so I didn't think about them so much so not knowing what you don't know should actually help you become fearless because you're not thinking about things that possibly could happen I think the most you know the huge milestones for us in the business at the moment and for me personally on my journey is I really switched from growing a company that was about just making money and transactional processes to having a business that was very purpose driven so my heart and my head became really connected with each other and we call that having a profitable smart heart of rivers and so we use our heart to lead and we use our head to do the commercial side of the business that's perfect advice actually because when they're not together you're going one way or the other you actually really need to align them in order to... it's really hard and I think when you're really ambitious you become that underlined red and that stream of nervous everything becomes legitimate so this is just to not just aimed towards the power of house and it's incredible how society has almost taught or trained the next thing, the next thing, the next thing and you forget to enjoy your cup of tea or waking up in the morning and just doing the simple things in life because you're so consumed by the next thing but when it's purpose driven you feel fulfilled along the journey and that's a completely different feeling every day matters and every day feels warm inside I don't know how else to explain it but it's not as empty elusive trying to catch on to something you're passionate about as we're discussing those, you know, proof that it's possible Sarah is also proof it's possible getting off doing what you love around yourself, the life-lining people so anyone who's watching if people around you are saying it's not possible just remember that we are proof it is and it's fine where birds are can you share any just your demo with your perspective wanting to pursue your passions start today so if you have an idea in your mind you must write that down today and start to think about the questions that you need to ask someone who has the answers or that question to start the new step it's really difficult to do anything with an idea it's only possible to do something once you talk to somebody about your idea so share literally what you're thinking about and listen to the feedback that you need from people about what they would buy what they really want and think about your product and just use that as your research to start to get to the next stage of possibly thinking about how the business actually works but if you don't start today when are you going to start? I love that you say ask the question because often we don't have the right question to ask and if we're not sure of the question to ask I guess really when you go deep down what do I really need for the next step would that be how we sort of so I'll give an example some practical wisdom around this and that is that if I wake up this morning and I say the thing I love to do the most is walk my dog and I started to feel passionately about you know I can probably walk other people's dogs as well all the morning and try to get paid for that so I don't know if that's going to work until I ask somebody else that has a dog that's walking them and I maybe talk to them about what the hours that have been worth and how they can get everything into their day and would it be convenient for them if I walk the dog for you every morning and if they said well I could actually give you two hours of the day that you have before you could probably then ask the next person well if I could walk the dog for you would you pay me for it it's just basic simple questions to get to the answers that you're actually looking for so rather than just thinking about when you're actually putting them out here they might say no I don't want to or that's not for me but that doesn't matter because it might be tomorrow you're thinking about something asking questions about that and then if I'm coming up with challenges I might before the next few minutes can you just let us know maybe a challenge there's some challenges you face and I'm just saying good group walls but how do you get through those what minds that you do take to get through that I think every day that I'm really lucky to wake up breathing so I don't want to waste that time and it means that if I have 24 hours in a day I really don't want to be upset with it I want to be happy with it and fulfilled with it and that means I have to change my mind to set very quickly to turn it around and become the person I want to be every day so I don't want to sit around miserable I don't want to infect other people's lives with misery and I want to actually create impact and have a purpose behind that so for me it's around quickness which is going to understand how to just get up you've got an amazing job you work with amazing people but let's do this and then for girls who are in school and are surrounded by perhaps negativity or are not feeling good about themselves how can we just get through that to go on and get on with the business that you mean or the sport or whatever it is that you mean it's about finding your tribe it's about finding the girls that you love and you trust and you want to be around that makes you feel good and the other ones that don't do that you don't need to be around me that's great it's so true and I mean even if you have one friend that's enough and even if you don't then find something that inspires you until one comes along because I think often other girls are also not being true to themselves of who they are because they're trying to find themselves and that's when negativity can be created and bullying and all this type of thing so if you stay true to yourself and your values and don't have that impact to you that's good I think you know it's always laid with kind of people because it's really simple and it's really easy and that will reflect on you as a person and it will reflect on the people around you and how they treat you as well thank you so much ladies that's so inspiring and I know I learned a lot and I'm sure all of our savvy chicks out there did as well we will be coming live next week same time Wednesday 11 a.m. upon a Lulu time and just thank you again ladies thank you so much Joe, Sarah and we'll see you again next week Chantel thank you so much thank you girls, hello hot thanks Lily just remember she can, I can