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Published on Jun 19, 2012
Filmed live from Google London on Thursday 31st May, 2012.
Authors@ Presents...Paul Zak's "The Moral Molecule"
Paul Zak is the founding Director of the Centre for Neuroeconomics Studies and Professor of Economics at Claremont Graduate University. He is the proponent of the theory that oxytocin, a hormone generally associated with childbirth and present in all of us, drives our morality and is responsible for trust, empathy and other feelings that build and help maintain stable societies.
In his new book, Zak sets out to ask why are men less faithful than women? Why are some people altruists and others cold-hearted bastards? Why do some businesses succeed while others collapse?