 What's going on guys? If you're watching this video and you're looking to get into Shopify, looking to get into dropshipping and trying to capitalize on Q4 and make the most of it, then here's my 60 second strategy. Number one, don't try and reinvent the wheel. Go for something that's tried and tested, existing, proven, verified, something that you know is 100% working right now. If you need inspiration, check out my YouTube channel where I feature different products like this. Number two, go for a one product branded store. Don't waste time adding different products. Focus on a one product branded store. Set yourself up as a professional for that one particular product as the original inventor. So when people see the name of the store, they know exactly what you're selling, who you are and what you're about. And lastly, make sure you experiment with the platforms you're going to be advertising on different products that are better suited for different platforms. Try TikTok or try Google or try Instagram. Dedicate your budget evenly, put out campaigns on each of these platforms if you have time. Spend equally for the same amount of period and see which one gets the biggest reach, see which one gets the cheapest clicks, see which one gets the most purchases, then switch off everything else and double down on what's working.