 That itself is that you should never ever lose that North Star because this is a North Star That is what's gonna make you successful in the future with anything you do Riz is a part of our students and he runs You know what Riz? Why don't you do the introduction because I know you guys have been changing quite a bit And you guys were one of like a very very popular pop-up store in your town Yeah, so basically my name is Riz Seymour and Zalin Long And we together run like a vegan hot dog store called Vossage Well, it was a store now. It's a pop-up called Vossage's First few years we did festivals markets just kind of whatever we could testing everything out testing menus recipes and just building the business really And then now where we are we're at obviously with COVID and everything and we're doing pop-ups In restaurants and cafes. I say that plural. We've done one location so far And at the moment and what I was about to speak to Wilson about is basically the fact that we're You know talking with a few different places and yeah trying to you know find out where he's going to be a good place for us to Eventually set up more of a permanent spot. So yeah, but then I could say Wilson back to the where I was explaining so the one of the locations we're talking to at the moment is a local shopping mall and The the marketing manager of that location She's basically saying Well to backtrack a little bit more that that specific place It got bought out about four years ago by like a big, you know multi-million-pound corporation And they're wanting to heavily invest. It's one of these shopping malls where it's a bit, you know There's not really a lot going on And it's it's got the infrastructure But it's it's just empty if that makes sense and and what they want to do is obviously put a lot more money into it to you know bring people in and One concept that's doing well not necessarily in shopping centers, but just around the UK I'm not presuming it's happening in the US as well is like Kind of like street food courtyards where they'll be like different traders. They'll do like, you know Once or maybe just weekends, you know pop-ups And and essentially what what they want to do is create something like that But with more like ghost kitchen type setups like a shell kitchen where they'd have I don't know Let's say five to ten traders off top of my head. I don't know But I have a set amount of traders and I'll cycle that and maybe have some resident traders and but I guess At the moment I haven't I have a specific question for it, but it's just preemptively I think you know, obviously you've said to a couple of the guys when we get to that stage where it comes to like Negotiation I do feel like it's going to be kind of like a little bit more boardroom as opposed to you know, you know Just having a casual conversation. I feel like it will get a little bit more serious So I mean, yeah when it gets to that stage, it'd be brilliant kind of just to Run run run it all like all the details past yourself and like get annoyed totally And I I would love to be able to help you out because when it comes to negotiation Negotiation is a very creative process and to give you guys just kind of update you guys It's more on there is no right way of negotiation when it comes down to it a lot of people They make the mistake of thinking that things are very black and white It's like they get an offer and they build off that benchmark and they negotiate through that benchmark And that is a not the best way to go through any kind of negotiation Negotiation because at the end of the day when you're dealing with let's say a landlord and Especially because the circumstances which you have explained is the fact that they don't have that much people and they're wanting to revitalize this whole area They're gonna be definitely very willing to work out something very creative with you and I'll share with you an example that I have so Few years ago, I was offered and part of my other business I run carnival games and events and part of that business I was offered a location At a very rural area and within that rural area. They actually offered me five years free rent Because we run pretty big events, right? So we have tens of thousands of people coming in through the doors every single night so they're In an intent and also they're basically that what incentivize them is the fact that me as an event Organizer I can go in create traffic and ultimately traffic is what would make that value of the land go up So for him, it really is a no lose Situation because if I don't go and revitalize that land No one else would be and they would need to spend Hundreds of hundreds of thousands of dollars to do advertisement or to hire agencies to hire other people to do it So for them it becomes a win-win situation where hey, you know what? I'm gonna give it to this guy and he's gonna do his stuff make a ton of money while doing it and He's gonna put in all the work and five years later I'm gonna jack up the price of the rent and now I can charge premium rent because they have done all the Work already so they basically allow you to profit profit profit to a point where you know what? You guys are doing well put in their groundwork and then I'm gonna come in with With a hammer kind of deal, right? So that is what typically what some people would do in terms of the structure of Rent there's no set price that you need to set and when the time comes of negotiation There's a lot of things that we can be creative with Just like when you buy a business and just like when you sell a business There are just so many different ways to approach the same problem And I guess what I want you to take away from this is that when we're looking at a challenge or when we're looking at a Question that we want to solve. We don't always necessarily need to be like very linear. We can go around That's right. So just wanted to preframe that for you. So when you're thinking about it You don't need to think that a can get intimidated by these big landlords Yeah, yeah, and I think to be honest like it's one of those things where I guess I don't know For me. I'm at a point where I kind of I see running this business not in a immature way But just in a positive detachment like I see it as more of a game So we going into it with that perspective it is fun And it's like I'm just excited to be honest because looking at what we could do with it And just thinking they've got this huge space look the lady on the phone She's literally just given away. She's literally black and white said they've got a lot of money that they want to spend and it's just like okay If that's the case then, you know, we're both really really creative. We've got a shitload of ideas So it's just like what come, you know, it gets a bit silly because it's like oh, what can we do like this unlimited, you know Magical budget you've got to be serious But at the same time it really is a case of like, you know, we could Help to put something together that could genuinely revitalize this this place and create, you know This bustling food court events area, whatever it might be. So yeah, it's it's it's an interesting one But we've got to wait and see on that and see what comes for sure for sure And I I think one thing to keep Aware of and especially when you run any type of business and know for a fact that when you're thinking about and I think That's what that landlord is doing, right? They want the the young guns that has the time that has the fire the ambition to be able to do all the work for them And so then that way they don't need to invest in that so something that do you want to share with you is that it's definitely not as a It's definitely a lot more work than building out. Let's say a vegan Hot dog shop or brand, right because that itself is hard enough as it is, right? I know I'm pretty sure you know about that but now if you're talking about creating a food court and also Revitalizing a mall that does it's another business all on its own, right? And it requires your attention and it requires your your thought and strategy all together So definitely when you are jumping into that definitely let me know and I'll love to give you more insights about Hey, how do we fine-tune the demographic that we're trying to hit because when we're talking about malls? It's all about foot traffic. It's all about the demographic that we want to hit It's all about how you target them. What brings them in is it going to be families? Is it going to be couples who is going to be coming through the doors for you guys? Actually, you know what for some of the viewers that don't know I don't even think you've done you know yourself any justice with sharing with us about your concept So then that way just gives people some perspective because I know you guys have hosted multiple different major events And you guys have done quite well for yourselves Oh, I mean some of our big milestones is Well we did a festival that was 80,000 people there and that was like a really busy one Wow Big headliners Yeah, it's like a really popular event in the UK It was like the type of festival where you got like Diplo and all that kind of headliners Just yeah, it was pretty crazy We were like megos, we were literally the food stall that was closest to megos We just took down the sidewall Disclosure, disclosure as well, all those types of people We did a lot of different We did another festival that we had one festival one week and then the next week we had another festival So it was like a back to back and I've smashed my finger didn't I? That was the time where like we was putting up the like the whole stall and we was running on zero sleep Like literally no sleep And basically like this hard piece of metal just went straight on my finger And I'll just sandwich the finger Like literally burst the finger like crushed it That's not an accomplishment That was just a little story I guess Wow I feel like we've done It's crazy really when you think about it because we had this kind of romanticised idea of what running festivals would be like And doing it like physically in the flesh is just another story man It's a really rogue industry to be honest because it's like you're in a field Securities, you know, few and far between and some of them ability doing whatever they want to do anyway You know you've kind of got to watch your back You've got loads of cash on you but probably not in a post-COVID world but before You know we've kind of done all of that and then I mean in a week I think the staff as well is a big part because we act like we was running like 15 members of staff And like camping and like all doing that kind of stuff as well as running the stall And all like the logistics for the food and stuff I think that was the most challenging year We've also done like events like Mind, Body, Spirit which has again like that It's just targeted at like women and I can be really demanding Middle-income women In the middle of London How about team from you, right? Instead of Riz It's like women can be very demanding But honestly genuinely at that event it was like so like If you can imagine like your cliche posh London lady Like just so so overly demanding and it was like Like if you get like you know yourself you get sometimes you get a customer that's like I don't know, extra Like I said demanding but like you'll probably get one in a day or one in two in a week But it was like five, six, seven, like every couple of hours Like they were saying like we had like a really long queue because we were really busy And there was like you should have a sign telling people how long the way it is And we just like We're not a theme park We are actually like a food stall and we're trying the best we can There was four members of staff just turned like literally putting so many hot dogs out in the world Wasn't happy but there was some people who was really quite I think an achievement is the fact that we've managed to travel around the whole of the UK pretty much It's really insane how much you guys can accomplish at such a young age Actually, you know what mind sharing how old you guys are 23 and 24 But we started this when we was 20 20 and it was just literally from a dream that I had A physical dream It's insane Like and every time I when I talk to you guys you guys are so passionate in what you guys do And it really goes through the screen as much as I haven't seen you guys in person It's like you guys are so coachable and you guys are so good at what you guys do And now you guys are looking at a physical location yourself Literally and like we just want to keep pushing because we know that We have got such we don't want to just sell hot dogs Like we want to create a community and we want to create like this atmosphere where people can come And really enjoy and we've got a really good idea what we want to put into place this year It's like host a lot of fundraising a fundraising event So we want to climb like one of the mountains in England like Ben Nevis And we want to get vegans on that as well and like raise money for a cause that we think is like Something that needs money like either the sea or the rainforest And we want to get like vegans Get our fans to literally walk up the mountain with us Get to know us and like share like different ideas and it will just be like a whole Community-based thing because we don't want people just to think that we're selling hot dogs We really want people to understand us and get to know us as not just friends But just I want to be like them or they inspire me I want to create my own business and I just feel like customers For me personally is like a really big thing and I just I love being able to talk to people What you just shared with me through that conversation guys I'm not sure if you guys know hold on to that Re-watch this interview segment Because this is gold And why this is gold let me explain to you that Every big brand any brand out there that wants to start off Okay They need to be able to have a brand story They need to be able to have a conviction And their values that come out And now once you create that vehicle which is let's say your business Other people when they see that they'll come to you And a lot of reasons why restaurants fails or brands or businesses fail is because Usually that value of theirs and what they say they claim that they to be Is not aligned For you you just shared with me something so authentic To you something that you hold truly to you That itself is that you should never ever lose that North Star Because this is a North Star That is what's going to make you successful in the future with anything you do Because people buy into people People buy into brands People buy into values that they can support When they come and buy your hot dogs Your vegan hot dogs They're not buying just the vegan hot dogs They're buying into your values The community that you are creating And this does not come easy It's not something that comes naturally Of oh I want to create this movement No it's not like that A lot of people don't have that special dust to them This is your special secret sauce Don't ever lose that okay This is what branding is all about Because branding is not just about your logo Branding is about your values Branding is about the community that you have nurtured Branding is about what you believe in The causes that you guys want to support The way you guys do things Those all act up and add into something called branding And that's why it's something that people cannot copy And for you continue on this path doing that Times 10 what you just told me And make sure you're branding from your Instagram You're branding from your website The conversations that you have And the stories that you tell Revolves around back to the conversation that we just had Because that my friend is what is going to make you guys Definitely trust me on that one So anyone else that is watching this Really find that message that you want to bring out to the world Being you, the authentic you And the values that you want to bring forth Hold that so tight to you Because it's okay to turn people off But this is what and how you can actually attract loyal fans That follow you towards anywhere you go So great job on that Thank you, thank you I just think my business is doing a lot I think one thing that we've learned is Like we do struggle like there is times where we have struggled And there's times where we feel like absolutely Like we're doing really well And I feel like that's one thing that I've had to cope with And had to deal with like a lot Because I don't like it when we love And it really gets to me But then I've got to feel a lot And I've got to know it myself Like those times where we are really high And we're doing really well Then I've got to embrace those But I've got to take them both And really understand them And I just think Have you got any advice for when you are like Not doing so well Like what can you like? I don't know Just keep your focus on those good times And just keep trying your hardest I don't know Go back to this video And watch the segment that you just shared with me Your dreams, your vision And why you're doing it Yeah Because you want to be able to bring that forward And I can see your smile Because you're like Oh wow, this is really me And you're proud of it It's something that you wake up You're proud of it Every single time we have calls You guys are both super happy Super passionate Super engaged Yeah That is something That no one else can steal from you Yes, we're gonna have our highs Yes, we're gonna have our lows But the North Star Which is the reason why I'm like You should always come back to this Is because this is the North Star That will continue to lead you Pass anything Moving forward Yeah Right? Definitely So yeah Business could be crappy for a second You know what? You might be arguing with Riz It's okay It's fine But when you come back to this That doesn't happen Right? That doesn't happen And it is completely fine At the end of the day When you look back at this It's like this is what's gonna make you Make everything else worth it And that's the reason why I always share with people As cliche as it is To find your why And why are you doing what you're doing anyways? Why? Why is that the case? If you're trying to make money Dude, there are so many different ways To make much more money out there But why is that the case? Right? At the end of the day, why? Because you're passionate about it Because of the impact That you're able to make For me, why am I coaching you guys? Why am I helping you guys out? Yo, I'm not getting paid for this Yeah, I consult with other people $300 an hour Why am I doing this? Why am I putting in double the effort? It is because I truly am Passionate about impacting people Making changes in people's lives Like the other day I got an email From one of my subscribers They emailed me And it was a woman from Ethiopia She was just thanking me And sending me pictures of The booth that they created In a hawker's market And to a lot of people It doesn't seem like much It's like a really, really You can already imagine In a third party world It's really nowhere close To what we have as a norm Okay? But the messaging about how What we share And the impact that we're able to make Actually changes Not only her life But her family's life Exactly Being able to provide for her family Definitely I feel like we strolled up Oh, sorry, carry on Yeah, no, no, no I'm just sharing with you And that's the reason why I've gained so much more Passion towards what I'm doing Because it's not just Like YouTube It's not just like subscribers It's the legit families And people that we're helping And that's what really gives me Even more motivation To continue to create good content To be able to help people Because it's really, really worth it At the end, right? It's something that you can't buy Yeah Literally like when we Found you on YouTube It's like a gold mine? YouTube channel Amazing Oh my God This person knows what he's talking about And every work break We've been watching you Even the secret sources I've really, really liked them Because it's nice Seeing the other side Of restaurant And getting to know What helped them And what they went through And their secret source It's amazing, really And when we found you It was just like He's the guy He's the guy And to be honest We've never, ever Bought a web course Not to the cost Of what yours is But we just knew You know We already had it in our head This year We need to lay some solid foundations To be ready To take these next steps And then when we knew That when we jumped on Whatever it was That the call prior And you went through the details What actually was on the Pro Academy We were just like This is everything that We needed in one kind of package And I think for what you're doing The value in that one little Like webbing Because that's all it is really With all that amazing content I don't know It's just this body of work Obviously you're going to keep working on And keep growing And I don't know man I feel like it's just Insane value That that can give to people Like you say about that lady In Ethiopia Everything on there If she was to like Be able to apply all of it Just bit by bit Even if it takes us Three, four years Like you know It can Completely change a lot It's already changed a lot Exactly So yeah It's crazy It's brilliant Thank you Actually you know what Do you guys mind sharing What has it helped you guys with Like after taking the course Like do you guys Find any benefit in that Yes So first of all We haven't finished The full course We've still got a little bit Left to finish And we want to finish Like the bonus modules One thing And this isn't something That we've gone over yet But talking about the bonus modules That initially struck me as well Was about being able to Sell a business Because eventually that is Something that we would like to do You know Years time So that was something cool But I haven't even watched that But in terms of Like what we have already Gone over I think Having like a groundwork Like you know A bullet pointed list of like This is what you need to Go through in terms of your why And you know Understanding your brand And just to Have that physically down on paper I think that's you know One of the real Beneficial things Because you can read like A thousand articles And each and every one Will say something different And it's good to do that Like you know Build your own But I think like Just having every To know okay If I do everything in this course Yeah it might It's not going to be a hundred percent Of everything I need to do Obviously Even if that's a good Fifty percent it's Or even just Even if it's just a foundation It's to know that Okay We're on the right track And I'll be honest We have also like a lot of the stuff That we went over in the course We were already aware of But it's just re-remembering And almost Just making us go back over To like actually Get a little bit more firm In our ideas Like I think that was What was important Because you start a business And it's never When you're in the first stage Of your business Like your ideas Are going to change As you move on and progress So I think it was like Good for us to Go back What we did at the first stage To now because Obviously everything had changed And I think I personally really like The finance part And the marketing part Yeah I think the finance part Just made us realise Okay These are the things That we need to be checking And these are the things That we should Be looking at All the time And I feel like That's a really good part Yeah And the marketing Because I think If anything What I'm trying to say is Like let's say I don't know There's a hundred things That you need to be doing To run a successful restaurant And let's say We're only doing like 20 or 30 To be able to watch that And be like This is at least 90 of the things And then you're going to Point out like 70 or whatever That you're not doing To be able to You know Look at this And we're all right This is the shit That we're missing out You know We're at least A bit more On the right track Awesome Yeah Reassurance Reassurance Yeah Definitely Reassurance Awesome That's the last thing I want is for people To not get value And I'm glad You guys find it valuable I'm glad That you guys Are able to Actually do the stuff That I am showing You guys Because at the end of the day What makes a coach Different And someone That is doing it Is the fact That we can actually Pin point what matters Ultimately Let's say for example Anyone that jumps In a swimming pool They know How to swim Or sorry That's a bad example Anyone that goes into the gym They can pick up a dumbbell And they can do their curls What is What What distinguish Why are people Paying hundreds of dollars For a personal trainer It is because It's the minute Items The minute Things To really pay attention To That makes all Of the difference Right Just like when When we are building a business We can actually We already know everything Like it's not rocket science It's not like there's a secret sauce However There are the little minute Things That we need to pay attention to The items that are moving the needle And when you focus on that That's What's going to make All the difference For you guys And for you guys I know it's Make a really great impact In your business So I'm really really happy To be able to help you guys Out on that note As well Any final remarks? Well, wait The other day So we was like Looking through our social media And there was someone Who copied our blue sauce And like This is the bloke place It's quite big We've got quite a large following From London And just a very one But this This burger Like there was Donating it I don't know if you've got it In your country It's something called drag race And it's like about People who dress in drag And I think That some of the money For the burger Was going to this charity But I don't know Because these people Know us And like They've saw us before And they've done a festival With us And it's just like They've copied our blue sauce That's like our signature And that's our signature It wouldn't be so bad If like a hundred Of the brands out there Had done it You look at hashtag Blue sauce on Instagram We like pretty much The only one Other than Maybe someone's made a milkshake On their own Account Or whatever it is But brand-wise Like source out there As the garlic and herb My own They've done a garlic and herb It's like a blatant rip-off And yeah It's a bit of a And we didn't know How to approach the situation We thought Do we leave it We did leave it in the end But I think If I actually make it It's a proper product On the menu I feel like I don't know What I'm going to do Well It comes back down To your branding Right Because at the end of the day No one can take that from you Blue sauce It's not proprietary To anyone I can go out Tomorrow And I can do exactly The same thing As what you guys are doing But I will never Ever Have that type of clientele And that relationship With my people And the reason why Is because It's just different values There's just two different Ways of doing things So they can continue To copy you guys But at the end of the day You guys just need To stay in your lane You guys need to be Holding true To what you guys believe in Who cares what Other people are doing Who cares For example Who cares if there's Other people that That's teaching other people How to run a restaurant And they should be teaching People how to run their restaurant But you guys won't Buy into them Because It's just two different values You buy into me Because of my values What Okay so Let me ask you a question Why would you guys Buy into me What makes you Feel that Oh shit Like I want to buy From this guy You're quite Reliable And you've given That much Value Already on your On your page That it's like Well first of all You're relatable Like it's lean said So you're like Similar sort of age Like you know You can kind of Pick up someone's values Even just from Talking generally But the value That you've already Put out there It's obvious That you know What you're talking about You get You get a vibe You know It's the energy Really And you feel like Okay It ticks the boxes Of Experience Experience And you can You seem like An easygoing person You can have a conversation With and you're not You know caught up in You know The way of running a restaurant 20 years ago Or 30 years ago You're very up to date You know There are like We've watched videos With the guys before And sometimes it just seems Like they're so caught up In old ways Doing things Not like Say willing to start On different apps Or whatever it is And you know You've got to be open To you know Doing those things In sort of essence Of it would be Like you know I guess Energy Lot of it We connect On some level Even though it's through Computer screen Exactly It's very interesting The point that I'm trying To make is not like Self boasting or anything But what I'm trying To make is If someone comes up With an And just to put On the record There are much More successful Restaurant owners That are out there Much more knowledgeable Than I am I'm nowhere close to them I'm sharing with you What I know That's the only thing But a lot bigger People that are out there But you chose me Because you relate to me Because you think I'm trustworthy You think I'm relevant And I'm relatable And I'm easy going These are the reasons Why you choose to Invest in me And have me as Part of your Coach in your corner Right? Same thing with you You and your blue sauce It's okay Because there are A lot of sauces out there What you should really Come back down to Is who you are What brings you To the market That other people Cannot replace And people cannot copy It's your passion It's your values Because you're going to Keep innovating You're not stopping At blue sauce Yeah Yeah Blue sauce is Something as a commodity Commodity can be replaced And people can buy cheaper Or they can buy Any other brand But if they want to buy Into you guys That is something That they cannot buy From anywhere else Make sense? Yeah Yeah Hopefully this has been Helpful If people want to Find you guys Follow your journey Support you guys Drop us your handle Yeah, so it's At sausages So it's basically The word sausages But with a V For vegan At the beginning Instead of the S So it's V-A-U-S-A-G-E-S On all handles And .co.uk Is the website Beautiful Beautiful Thank you again For being on this Really appreciate you guys Much love See you guys soon Thank you Wilson Thank you