 This is the single easiest way I have found to get content ideas for your business. The biggest mistake most CEOs make when they start to grow is they distance themselves from the front lines, from the customers. They put people and team in place and they stop interacting with their market altogether. And that works for a couple years because they've been close enough to figure out what works in the market. But what happens is they take their eye off the prize. They get disconnected and they don't know what's actually happening in the market to stay ahead of it and they become laggers. They're trailing behind. And so if you just have a weekly call with one of your customers or your clients, even if you're not doing the coaching, even if you're not delivering the product, whatever it is, just have a conversation on them with the phone. They'll give you a month's worth of content ideas just in that conversation. And then you're actually tapped into the market. It's one of the most important things you can do as a CEO. Talk to your customer base so you're not removed. This is going to give you all your content. You can help out your market, create new trainings and your life will change. Convert more leads. You want to learn how to be CEO, not self-employed. Quick through now. We'll talk more about it.