 This is why I say that fitness, you can loosely put nutrition in there, right? Fitness nutrition. Those are amazing vehicles for growth because everybody listening right now, or everybody in the world, you are a better human if you're more fit and healthier and you are a worse human if you're less fit and less healthy. That's just the bottom line. Everybody can improve in almost all aspects by simply becoming a healthier person. Of course, health is a large category. It's not just athletic performance and movement and diet's also emotional health, spiritual health. But if you're healthier, you're better. If you're less healthy, you're not so good. That's the bottom line.