 To students in this module, I will talk about the different types of webpages. And I will be talking about those types of webpages with reference to search engine optimization. I am not going to illustrate or elaborate or list down different types of webpages, just this category of webpages. But how each web page needs to be optimized to bring it on top of the search result. Now, there are many types of webpages and the engines look at those webpages and each web page is a landing page. It means that any page can be crawled, okay, will be crawled unless you stop the crawler or the robot from crawling and indexing that page. Otherwise, each web page is a landing page, whether it's the home page. It is the contact us page. It is the frequently asked question page or whatever that page may be. And of course, you have to ensure that web page delivers how a web page delivers by keeping the visitor on that web page by engaging the visitor, okay, by making the visitor do what you want the visitor to do by serving the purpose why a visitor comes to your web page. All of those things when included in the context of search engine optimization brings your page the top of the list. Okay, and of course, that will do wonders for you. So let's dive ahead and look at the different types of web page. Of course, there can be other types of web pages also. But these are some of the fundamental web page types, which I will be discussing with reference to search engine optimization. Okay. So the homepage, the homepage gives a big picture. It kinds of give overview of your website. The homepage is like a doorway. It's a doorway to your website. Okay. Now, if you try to optimize that web page with reference to multiple products and services. Okay. It is not going to serve the purpose. Okay. It will become irrelevant. So that is not the approach. Because if you have multiple services and you put them together. Okay. That will not deliver a clear cut message to the message which you want to deliver. Is your brand name. If you have multiple products and services, then you should focus on the brand name, your brand, the color. Okay. Of course, the engine cannot see the color, but the culture, the keywords which are related relevant to your brand. Those should be there on your homepage, on your main page. Okay. About the contact us page. Now about the contact us page. Okay. You can see that there are many, many ways to contact. Okay. You can contact through a landline. You can contact through email. Okay. Through Twitter and so on. Now with reference to the about a space. There are two things we have a conversion. Now this conversion is this a symptom or this conversion is a result. Visitors who are close to converting check out sites about us before they commit. Okay. That is a symptom and visitors who visit an about a space are heavily influenced by the content and become more likely to convert. Okay. Then that is a result. Understand. So this has to be keyword tailor made. Okay. Okay. Because they are looking for the result which are related to this keyword. Now if you look at the contact us page. There is multi purpose use by the visitor. Okay. What are the multi purpose use? Maybe they want to send an email. Maybe they want to call. Maybe they just want to know where you are located. Okay. Even if you are a big business. The local the local business is important to the local visitors. Okay. So you have to take all of these things into consideration with reference to search engine optimization. Okay. Now let's talk about the product category and sub category page. Now this is there is now this is what is called as the buying cycle in the buying cycle. There is the shopping phase. Shopping phase is the visitor is looking for different options. Okay. They are looking at different options and so give options to the visitors. Give them the options. Now when you give them the options. Okay. Then they will go to a product and from that product they might pass through. They might pass through but they may revisit this product also. They can read it also. That has to be taken into consideration. Now this is an optimization gold mine why because you have you have the product category and sub category. There can be lots and lots of keywords interesting keywords but one has to be careful about the depth and the breadth of those keywords. One has to strike a balance between these two. Okay. And of course that requires a lot of understanding and that requires managing these keywords. What is the dilemma over here? Dilemma over here is that for search engine optimization one needs content and where does the content comes from the content comes from the keywords but the people who are in this shopping phase your visitors they are interested in seeing the product. They want to see the product. Okay. So you have to strike or you have to you have to merge what the search engine is using to optimize and what the visitors want with reference to what they see the product. And then is the product detail pages. Now in the shopping phase then the people in the buy phase they have almost made up their mind. Okay. What they are looking for they are looking for finer details. That is what they are looking for. They have bought up their mind. So key is over here is not the keyword but the page construction is the key. Keyword is not the key because they have already made up their mind. They are looking for finer details. Okay. So now is the construction of the page. Okay. So instead of traditional tags use en masse dynamic tags. Okay. So you have to use these techniques to make your these pages work for you. And now for the fact pages and the blogs. Okay. Now good facts frequently asked questions can lead to coveted answer box. This is the answer box. So when this is at the top. Okay. The top of result. These are other questions people are asking. So if you have good enough answer the facts you come over here. This is your website. See. You generate a lot of business. And in these frequently asked questions answer who what when where all of these issues will be answered. Now what has not been answered and which may be creating cluttering or interference. Okay. Use the blog. And in the blog you can use the you can explore the topics which were unexplored. Okay. And you can add them and other benefit you can use it to drive traffic which is relevant. So these are some of the main pages which you should be looking at to optimize with reference to search engine optimization. That is all I have for this module. Thank you very much.