 What is up everybody? Welcome back to the channel shout out to my boy Jay boy shout out to Jay boy Thank you so much for for comedy. Thank you for the question And this is a good question man. This is a really really good question. So hopefully I can break it down Hopefully I can answer it I'm gonna kind of I'm gonna kind of approach it in a couple different ways To really kind of show you you know my strategy and what what I would be doing and how I actually do it so His question you guys is He's using Facebook ads to a landing page right to generate leads okay with the goal of having my target audience Book an appointment. Okay, so let's let's let's start right there. Let's start right there. Okay, so very clear, right? He's driving traffic to A landing page to get that person to opt-in to schedule an appointment. Hopefully you're doing it that way Jay boy and not Running a Facebook ad straight to a calendar for example, right? I Don't think you're doing that but but some people, you know, never know, you know a strategy someone strategy, but Hopefully you're running it to a landing page, right? You want you want to be running that Facebook ad straight to a landing page to to to get to grab the interest Right and have that person opt-in and then once you capture the lead It's that thank-you page where you should be on video Getting them to schedule a call. So let me see. Let me show you this right here. Actually not that part, but let me show you One of my funnels for example, is it that's exactly what I do right like so I'm promoting a book That's my free offer and that let's start there because again, I'm gonna answer this a few different ways What I would be doing is what I do do is I run an ad to a free offer So you should know your audience very very well, which I'm which I'm assuming you do You should know that the pains and the desires and the wants and the needs and the and the lack of of what that audience needs right and what that audience is all about so Top of the funnel man. It's it's all about that offer It's all about yes running a Facebook ad and bringing value in that ad and that value can come in in a couple different ways Either you're running an ad and it's and it's just the text and the image or you're running an ad and It's you on video, you know, that's what I would highly recommend is you're either gonna be good in text, right? So either either you're a good writer and you're able to portray and and really explain Everything via text and then there's just an image. I would highly recommend if you're doing that Make it an image of you this social media marketing you guys. It's all about branding. It's all about personal branding No one buys from logos and and in brands they buy from people and personal brands So if you're doing image if you're running image ads, you better be very good at text Explaining what you're trying to do and then and then this should be an image of you Okay, and if it's not an image of you then it's a video and and and maybe you're not good in text and Which is what we call copywriting, right? So if you're not too good at copywriting, you can get away with with with getting a ton of leads capturing leads and Crushing Facebook ads with you on video. So it's gonna be either one, right? So you're giving away value there. That's top of the funnel You're bringing value via your Facebook ad right but what I'd be doing man is is I would be Offering that audience something of value for free and that could come in really only a couple different ways man either You're gonna you're gonna you're gonna have me opt-in to watch a free training video Maybe you're teaching something and you're doing either a webinar some type of presentation or maybe just a short video but but the fact is is that That's your bait, right? So it's either gonna be some type of video or it's gonna be some type of PDF in the form of an e-book right in the form of an e-book in the form of Top seven tips, you know to increase the value of your home before selling You know, maybe it's not a not a full a full e-book But just a few pages of straight fire, right value Content-based and that is your bait. You have to have some kind of bait Top of the funnel so you're bringing value via text if it's an image You're bringing value via video if it's a video and your whole thing rather Rather than going straight for an appointment right away So if I click on learn more don't take me to a calendar. I have to be able to opt-in first Okay, so that's the goal is to get them to opt-in first and I'm just saying But in this case this guy Dan Henry shout out to Dan Henry He's offering a free training. So he's offering a free webinar a free presentation. That's his offer You're either gonna have that as I'm mentioning or you're gonna have some type of free PDF. I have a PDF I'm working on my training video right now, which has taken me longer than than than I wanted But that's a whole nother story, but in the meantime, I have this PDF. I have this e-book So when I'm running ads, I'll be running it to this and when they opt-in For this then I take them over here Because I'm shooting for appointments just like you are. Okay now once they actually Opt-in and get the book. So again, I'm bringing value via the via the Facebook ad Okay, and then I'm bringing value by giving them something for free Okay, and when they opt-in and they download that free PDF Then I bring them to a video where it's me Explaining who I am Introducing myself thanking them for downloading their copy, right? I'm also telling them to check their email Okay, and then the fourth thing check their email because I just sent them the PDF So check the email check spam if you need to but I just sent you your offer So make sure you check it and I'm excited for you to read it blah, blah, blah But the fourth thing I'm going for the appointment. So in my video I'm saying hey guys and by the way, I offer a free 30-minute strategy call So if you want to jump on and really pick my brain and really get all my secret strategies Click the button below. It'll take you straight to my calendar where you can schedule your best time. Okay? So that right there you guys is is is how I get appointments. There should be a landing page There should be an opt-in for some type of free offer and then and then Then you're taking them to a thank-you page where it's you on video and then you're trying to get them to schedule a call Okay, that's how I would be doing it So back to your question using Facebook ads to a landing page with the goal of having my target audience book an appointment That's how I would do it man. I'd bring value via the Facebook ad I'd get them to download something free of value and then I would take them to my thank-you page where it's me on video Expressing my gratitude and here's the four things. Okay, so I highly recommend you drive them to a thank-you page Landing page opt-in. Thank you page. Okay on that. Thank you page again It needs to be you on video here are the four things jot this down right now, man Go ahead take a second and go grab a pen and paper Or pull out your phone. This is what you're touching on in this video. Okay, there's four things There's four main points to hit on on this thank-you video number one. You're thanking them Okay, you're thanking them for downloading your PDF. You're thanking them Well, if you're taking them straight to a presentation and let's say this was a video presentation right here I would be thinking them right here, right? I'd be thanking them. Hey, man. Thank you so much for taking the time I'm looking I'm looking forward to freaking sharing over the next 60 minutes what I got going on and how it can benefit you or Excited about sharing over the next three minutes How I can how I can help you and and and what benefits and and and advantages you'll have by working with me and My whole goal is to get you on the phone and really help you right so that could be either a 30-minute video That could be a 60-minute video whatever but the number one thing I'm doing again. I'm thanking them. Okay, I'm thanking them Thank you. Thank you. Thank you. Thank you for attending or thank you for downloading my free e-book Thank you for downloading my free PDF. Thank you for whatever. Okay, that's number one write that down. Thank you Number two, I'm introducing myself you guys. My name is David I am the author of the social relicid agent Five steps to implement on social media to capture more leads and build your personal brand fast Let me tell you a little bit about about this book and why I'm so fired up to have you guys read it, right? So that's number two. I'm introducing myself I'm introducing myself and then telling them a little bit about what they just downloaded. Okay, and then number three I'm telling them to check their email I just sent the link over for you to download or I just sent the link over for you to attend the training or If you're taking them straight to a training like this then okay, then there it is there But if you're emailing them anything that's number three you're telling them. Hey man Check your email sometimes it lands in spam. So look out for the title. The title is your free download So make sure you find that click the link you'll be able to download your PDF right away and Also, make sure you check my emails over the next few days because I have a ton of great content coming your way You're not gonna want to miss out, right? That's what I tell them man That's number three and then number four again as I mentioned earlier. I'm shooting for the appointment So number four is in this video. I'm saying hey, man, and if you guys want Click the button below. I offer a free 30-minute strategy call where we dive in and we freaking screen share and I tell you all my secret strategies You're not gonna want to miss this out missus. I don't do free calls all the time at all So take advantage and click the button below. It'll take you straight to my calendar where you can schedule your best time Can't wait to talk to Those are the four things man. I'm thanking them. I'm introducing myself I'm telling them to check their email and then I'm and then I'm shooting for the appointment Which is the call to action click the button or take you straight to my calendar where you can schedule your best time That's how I would be doing it man. That's how I would be doing it. Okay Now would you say a lead magnet in between the funnel is crucial? Well, yeah, you don't want to you again as I mentioned a few minutes ago You don't want to run a Facebook ad straight to a calendar. Okay? You don't want to you don't want to do that, especially if you're if you're running ads for the first time If you're still in your first month or so running Facebook ads You don't have a strong audience yet your Facebook pixel doesn't have that much data yet if you're running videos your video if You don't have thousands of views now. You don't need tens of thousands, but you need thousands Okay, three four five six seven thousand If your videos if you're running ads on videos and you don't have thousands a few thousand right if you don't have a few Thousand views then there's really not a strong audience there to continue to retarget because that's what you're gonna have to do If you're going straight from learn more I click on learn more and I go straight to a calendar So there's nothing in between. There's no free offer. There's no opt-in page. It's just straight to an appointment page Good luck like because because because the reality is is that you're running ads and this is again if you're in the beginning of your Facebook ads or Instagram ads or YouTube ads in the beginning you're marketing to a cold audience So people don't know you yet like they don't know you yet So to so to not give them anything of value up front for me to go straight for an appointment with it when they don't even know me yet and And then they for sure don't know me because I haven't really built my custom audiences because I really haven't ran that many ads So in the video, you know when it comes to to video You want to start creating custom audiences of everyone who's watching it So if you're if you're doing one of it, let's say a minute and a half two minute video three minute video four minute video You want to start building an audience around those who watch 25% of it? Okay. That's a custom audience. Okay? That's a custom audience And if you're new to Facebook ads, there's a link in the description I'm putting together a simple simple training course that you guys are gonna freakin love It's all the basics man. I've been consulting business owners since 2016 everyone misses the basics And so I'm putting together a very basic user friendly training for Facebook ads teaching you the most important steps to start with Custom audiences are the most important man because as you start to run these these these video ads even even even image ads Man, even image ads I click on the image. I come over to the landing page, right? Over here on the landing page. He's tracking me with his Facebook pixel. Okay, that's what he's doing right here He's tracking me with two different Facebook pixels. And so what he's able to do is create a custom audience So no wonder why I keep seeing his ads in my newsfeed because he's building custom audiences of all those who are landing on his page Now again, if you're just starting out with your ads, you're not gonna have a bunch of data on that pixel Facebook's not gonna have a ton of people that have landed over here So so so if you're not retargeting if you're not building that custom audience whether it's people landing on the page Or whether it's people watching your videos, right? Let's go to it. Let's go to a video Let's see if we could see a sponsored Video ad. Let's see. Let's see. Let's see Um, that's image image image Well shit, you guys know what I mean, right? I'm just seeing a bunch of images now Let's say this is a video. Let's say this was a video. Okay. This is two minutes. This is a two minute video, right? Again, you need to be at multiple videos at this point. So Jboy have you ran more than let's say four Videos and are these videos at least two minutes long? Okay, that that's question number one Because if you have then at that point, you'll have a decent custom audience You'll have you'll have you'll be able to build audiences off of each video So video number one you do a two minute video You create a custom audience of all those who watch 25% of it you retarget those in video number two Okay, and then also in video number two you create another custom audience of everyone who watched 25% of that video and then week number Three you're retargeting video number one and video number two Okay, by the time we go to week number four video number four Facebook video ad number four. We're now retargeting everyone who watched video number one two and three That is getting back in front of people who are watching your stuff at that point people become indoctrinated People continue to see you you're retargeting them if they haven't clicked learn more and scheduled an appointment yet They're for sure about to because now they're they're starting to see you more often now They like you now they they feel that they know you now that they feel that they can trust you because now you're bringing value They keep seeing you week after week week after week bringing more value in that ad, right? Don't make it a pitch. It needs to be a value-based ad When you can bring value first then people are going to schedule an appointment, okay? But don't pitch me to schedule an appointment Educate me share some content give me value and then I may schedule an appointment, right? But again, if you haven't gotten that far with your with your custom audiences via video Or if you haven't gotten that far with with your pixel picking up those who landed here But haven't opted in or those who landed here and haven't scheduled an appointment If you haven't been running enough ads to get that Facebook pixel enough data, then that's gonna hurt you as well Okay, now what you also have to do what you also have to do is If you're looking to schedule an appointment, okay, let's say this is my calendar right here. Okay, this is my calendar. So Here's what you want to be doing as well As I go to schedule an appointment on my calendar. Okay, here's what's the most important So Jboy if you're shooting for appointments, here's what you absolutely have to do custom audiences what I just explained Okay, so if those custom audiences Video custom audiences landing page custom audiences if those audiences are not big enough then you're not able to retarget and That's why people aren't scheduled an appointment because you're continually running ads to cold markets people who don't know you and That's why you're not getting appointments because you're not retargeting those who are watching your previous stuff Therefore, there's no indoctrination going on, right? So But here's the next step. Okay, so that's super important We covered a free offer how important is to have a free offer We just covered the importance of custom audiences and retargeting those people so they continue to see you. Okay? Now the last part the very very very most important is a custom conversion. I Go to the calendar, right? I schedule an appointment right when I click submit This next page right here The thank you for scheduling page look up here My Facebook pixel is tracking it all This Facebook pixel is not only on the thank you for scheduling page But what I also set up is a custom conversion the name of my custom conversion is Scheduled appointments so not only did I create a custom audience around everyone who landed here Because now what I'm able to do is I'm able to create a custom audience of everyone who actually scheduled an appointment And when I run future ads, I'm going to exclude them from ever seeing another at because they've already scheduled an appointment So they don't need to keep seeing my ads. So that's that's that's what I'm saying man You better be creating custom audiences of all this stuff Because you'll be spending way more money than you need to people who already scheduled an appointment need to be Excluded from future ads. They don't need to keep seeing your ad. Okay now That's number one custom audience. But number two is a custom conversion Facebook needs to know that your goal is to get them here Okay, the goal isn't isn't to get them to my calendar The goal is to get them to the thank you for scheduling on my calendar page. Okay, that's the goal So you have to tell it to Facebook this link up here Okay, you don't need to grab the HTTPS All you need to do is grab everything after the forward slash. Okay that URL That needs to be set up as a Facebook custom conversion. Okay Facebook they don't want to know your goal. Your goal is to get them to the landing page Okay, you're running the Facebook ad I click on learn more. I come to your landing page. That's your goal but what is your ultimate goal your ultimate goal is for them to click the button and Schedule a call, right? That's your ultimate goal. You need to tell it to Facebook. They need to know about this URL They need to know the thank you page the thank you for scheduling. They need to know about that URL That is a custom conversion. So as you go and set up your ad It's in the ad set where you're gonna choose this conversion and that's what you're optimizing for We're only paying Facebook to get people to this freaking page. Okay, so Hopefully that made sense and then on the back end on the back end or are you doing it simply? Continue building that relationship on the back end. That's what's so important man And that's why I use cartridge for everything. I use cartridge for my landing pages and I use cartridge for my email Automation I use it for many other things but but and my calendar. So let's just let's let those three alone man A lot of you guys are messing around with click funnels. A lot of you guys are messing around with with with with with Calendly Schedule once a lot of you guys are messing around with Mailchimp A lot of you guys are messing around with freaking infusion software confusion soft Whatever the hell that email provider is you guys are spending an arm in a lake Juggling multiple softwares every month to try to build a business. I use everything. I run everything through freaking Karcha Karcha is the one software that I run my entire online business. It's my landing pages. It's my digital products. I can Charge people and have them buy my book. I can charge people and have them buy my membership That's all in my products. I use it for my email auto responder, which is my communications I use it for my landing pages, which is my pages I use it for my membership course, which is my course and I use it for my calendar and not to mention I freaking talk about it every damn day on this channel and they start paying me an affiliate commission Okay, so but let's just focus on the email auto responder the landing pages and the calendar Those three alone, dude If you're not using Karcha you guys are paying three monthly bills for those three tools alone. Okay, so To answer this or are you simply building that relationship on the back end? Yes, so not only am I given something of value for free, right? I'm giving value via the Facebook ad I'm giving value by having them download my book, right? And then I'm taking them to a thank-you page where it's me on video giving more value right hidden the four points thanking them introducing myself Telling them to check their email and then telling them to schedule an appointment Here's what's going to happen. The majority of people are not going to schedule an appointment right up front Okay, even though I may be retargeting them even though they may be indoctrinated even though They may be seeing my content for the past five months Majority of them are not going to schedule an appointment right then and there man So you better have that back end on point. You better have that email auto responder on Point and so here's mine for example Again when someone downloads my book they go to the thank-you page and that's where it's me on video Okay, and again, what's the third point that I'm touching on I'm saying hey, man Check your email because I have a ton of great information coming your way Okay, now here's what I have set up is I have I have set up my email auto responder So the moment someone downloads my book over the next few days They're gonna receive an email an automated email and in my automated emails. It is me on video so They'll get email number one and that's a link for their PDF, right? That's a link to download That's a link to watch the training whatever the hell you're giving away for free That's where it starts man top of funnel Give me something for free of value not just on the Facebook ad give me something and again the best thing man is some type of PDF some type of cheat sheet some type of ebook and And and and and something of value right something that's gonna teach me something that I didn't already know Something that I can download something I can put in my hand. Okay. It all starts there, man But again as good as that is and as good as my thank-you video is Not everyone's gonna schedule an appointment right then and there. So where you're gonna win is your email automation Okay, so as I send out emails as my email auto responder Sends out emails. What am I doing in my case? I have this book right 55 page book that I market that I that I that I offer to to my niche, right? In the in this book and this could be your cheat sheet. This could be a five page It doesn't need to be 55 pages it could be five pages of freaking straight fire Educating me on the top ten ways to freaking lose weight, right? It doesn't need to be a long-ass book. It could be a short, you know PDF or whatever, but whatever the hell it is It should be bullet points. It should be steps. It should be seven secrets. It should be the five Steps on increasing the value. It should be it should be something right something that I can just teach an elementary kid, right? So in my book, I'm teaching these five steps I'm teaching these five steps when it comes to social media marketing and and capturing leads online, right? I'm teaching these five basic steps. So when you download my book over the next few days, you're gonna get an email Touching on and and and educating you on these five steps So my email is very short because I'm not a copywriter. I don't write long-ass texts, right? I'm better on video at least I think I am right I feel like I can explain myself I feel that there's more emotion and people pick up on that look at you guys man You guys are following me on youtube because you're seeing my freaking mug. You're seeing my face. You're seeing my expressions You're seeing my characteristics. You're seeing my flaws. You're seeing the fact that I haven't shaved in freaking 19 months You're seeing the fact that I haven't I haven't even got a haircut. I'm still quarantining up in this ass over here May I have I'm a scrub right now, but but but here's the reality you guys are Attracted to that not everyone but my little percentage of the niche I'll take the few that actually say dude I like that guy. He's keeping it real. That's all you need man You just need a few to be like damn dude that guy is keeping it real He's he's actually a pretty smart guy too. He's teaching me some stuff and and and and and he's just like me Right the moment you can relate to the audience the moment you can dumb it down the moment people can be like damn, dude I Feel like I like I know that person I feel like that guy could be my cousin right because he's so crazy right like The moment you can relate to people and and again that comes via video I couldn't do that on a blog None of you guys would be here if I was writing this shit on a blog You guys are here because you're seeing my ass on video and you're like damn Okay, this guy I can relate to and again some of you can't and some of you guys will unsubscribe Some of you guys come across my videos and will never subscribe But it's all good man The few that do is all you need so What I do via email is I'm dropping more video. So what am I doing on the ad video? What am I doing over here on youtube video? What am I doing via the landing page giving you something of value? What am I doing on the on the thank you page video? What am I doing via email as you start to get my emails video and what's my number one objective? My number one objective is to get you to schedule a call. That's my number one objective right here So boom. I straight took that video. I educated my audience With the number one objective you guys to freaking get them to click the button and schedule a call So what it's all about man is it's it is the back end. So so back over here building that relationship on the back end It is 1000 percent about the back end That's where you're going to continue to bring value. That's where you're going to continue to nurture that lead That's where people are going to end up trusting you even more and as you can bring more value via email automation These appointments will start coming in coming in even more It's not about running an ad straight to an appointment unless you have a crazy hardcore pixel And unless you're building these custom audiences, which mean you have a ton of facebook video ads running at all times And you're retargeting these audiences unless you have that It's going to be very very difficult on the front end to get people to to um To schedule an appointment. Okay, so hopefully that made sense jboy shout out to jboy everybody go to this channel subscribe to this channel man I appreciate the question questions and if you guys are new to the channel man subscribe smash the bell for notifications Drop me a comment below. Let me know where you guys are coming from and let me know how I can bring value To what you got going on online. All right And if you're doing anything online you have to check out car trim and compare it to what you're using Compare it to all these other seven services that you're paying for to try to build an online business profit with karch.on online Set up a 14 day trial reach out to me and I will give you all my time for free We'll schedule a strategy call. I'll jump on and help you get off to a fast start. All right, guys So shout out to jboy. I'll see you guys on the next call over now