 What am I missing the username or the the yeah the URL? What should it be? Not your broker's name just Homes by Eli or something like that Because that link What we're gonna eventually do is get your own comm so that could be you know your own comm but but but internally Every page that you create That's gonna be the URL homes by Eli dot Cartra.com. Okay, so that name follows follows every page. So you want that to be a name you'll be with forever Jeez Okay, you've unlocked. Yeah, you don't need that one Salesy message Okay, so scroll down scroll down see if you can you want to find one subject your part traverse login Watch this video for anything else. I'm sure you'll walk me through it. Oh, yeah, dude Do you have to scroll? So did you get a confirmation email or anything? So I'm seeing yeah, I did There we go Perfect. Okay, cool. So then Yeah, bookmark this login page This one That was actually I think was on the other email, but that is your username That's your your password. You can always change your password Did you just you did just chose one and they're like here's your password. I'm like, okay So let's see which one it what it which one it is go back to the other email because the other email had your login the login link Thank you page. Yeah There you go. So bookmark this page. This is this is where you'll be at To log in and then let's see which password. Okay, my password worked perfect. Okay, so okay, cool. So And You could just yeah, you can exit of that one. Okay. I watched the video Okay, so in here you can just exit of all that Or hit the green button let the cartridge friends begin. Okay, cool So in here to the left all you're gonna really focus on is my communications my pages my forms and my calendars That's really all there is to it like the calendar that link You'll set up a whole calendar in here that calendar link will end up going on any. Thank you page It's what I recommend I mean if I'm if I'm you know running Facebook ads and I'm taking them to a landing page Whether I'm promoting a listing an open house or I'm giving away a buyer or seller guide That's the landing page and when they fill out the form Name email they click submit they go to a thank you page Since you're a realtor and we're looking for freaking deals what you're gonna want to do is on that thank you page That's where link goes to your calendar and what I would also do and here's what you're gonna do for sure I want you to really do this is on that. Thank you page. It's a short video of you So so always remember There's your landing page and then there's your thank you page on that. Thank you page video of Eli So if we're if we're running an ad to a landing page for a listing they opt in they go to a thank you page It's a 30-second video of you. Hey guys. Thank you so much for opting in Let me tell you a little bit more about this property But first let me introduce myself writes a simple video of you introducing yourself Talking about the property given a little bit more specs and then having a call to action This is on the thank you page on the call the call to action on that. Thank you page is to click the button below It'll take you straight to my calendar where you can schedule about you know your best time So I'll always try to put that calendar link on the thank you page of anything that I'm promoting and In the emails that are gonna follow Because if you're opting in for a listing or if you're opting in and you're seeing my Facebook ad for an open house Or if you're opting in and I'm giving away a buyer or seller guide There's gonna be a handful of emails that follow and and that's in my communications to the left So that's your email auto responder. So in these emails, I'll always have a link to my calendar. Hey John Just wanted to follow up. I know yesterday you inquired on 777 Plaza Boulevard. Let me tell you a little bit more about it Hey, and by the way, click the link below It'll take you straight to my calendar where you can schedule your best time Can't wait to talk to you John and these are automated emails with with a link to your calendar What system do you use to embed video into the email so it plays right away? Very very good question You can't there's not too many softwares where it actually plays in so in fact I don't think there's any software that that the video actually plays in the email What you have to set up and what everyone sets up and what I set up is an image So in the email, there's an image and when they click on the image then they're taken to a Second page which will have to set up which is simplest another another page and on that page is your video I have a million of those so it's either I'm gonna send out an email There's an image you're gonna click on it It's gonna take you to another cartridge page where there's only a video or I can have that email Put an image and when they click on the image, then I take them to my YouTube video So it just depends on how you want to do it if you want to I mean what could be good for you I mean it I would I would do I would I would put them on a page like I can show you mine I have a million of them so when I send you an email in fact I don't know if you're on any of my email list But when I send out an email there's an image and it's a video so I'm promoting the video You click on the image it takes you to another cartridge page where there's my video and the reason why I do it That way and not have you click on the image and take you straight to YouTube The reason why I take you straight from the email click on the image straight to another Cartier page is so I can Facebook pixel you And and and so now what we got to do and what I wanted to spend time with you on is setting up custom audiences We want to set up custom audiences around all these pages So as we start to build pages, I need a custom audience who's landing on my landing page I need a custom audience of who's landing on my thank you page And so these custom audiences are very very important and then and then setting up custom conversions It's very very important as well So We now have the account It just comes down to what's our what's our and here's it. Here's here's what I mentioned our on our first call Your very next ad your very first ad our very next ad here should be the intro It should be an intro and in that case you're not gonna need a landing page this this moment Because the whole strategy with an intro video is to simply run it under video views and get thousands of people to see it So we can then turn that into a custom audience and then retarget them with Facebook ad number two under conversions And by that time we'll have our landing pages set up So so where people mess up is when they run an ad on a listing or an open house and they do it under a video views They'll run an ad once and that's it and it's like dude You got it now have the whole purpose of running video views It's not to capture leads the whole purpose of running video views is to capture a custom audience So then we can turn around and keep showing these people our future ads So if you can run a video ad what I would do is I would literally put let's just say I Mean you you don't have to put no more than a hundred bucks Even if you spent 50 bucks like if you spent 50 bucks over the next few days and ran an intro video of you You'd get a few thousand people to see it if you if you spent a hundred bucks, which here's what I really really recommend I recommend you run in an intro video all damn month Like you said it at five bucks a day you run it for 30 days and in a tell you the truth I would leave that ad on to tell you the truth because as that ad runs all we're doing is Retargeting the people who are watching it with future ads And that's powerful man. That's powerful like what do you want to be in the intro video? Like what's kind of do just like your first one, bro Like a couple years ago you your background your experience remember the one you and Becca did just like that Like introduce yourself as the newest compass freaking top freaking agent like you're there at compass not ready to crush it And freaking kick ass Let let let the audience know who you are let them know who your new broker is and why you chose compass Let them know you've been in the business for a while and now you found a home Here's why why and why and and here's why I'm so fired up and here's why I'm so optimistic on our industry Here's where I see our city headed as far as real estate is concerned just your background your experience exactly what you did in the first one and So what we didn't do on the first one is we didn't create a custom audience to then retarget with ad number two three four five six seven Eight nine ten like we didn't do that part now The video view ads they were like all over the world they're like no no no no the like ad was the like ad was Okay, the videos that the every ad from this point on is targeted. It's just targeted your local backyard the like ad That's where you target everyone But now from this point on no hell no We're only targeting a specific area and I need thousands of people in that area to see who the hell I am And and just by warming them up with an intro is a good way to do it Now Again, the whole purpose of that is to create a custom audience Just FYI here's a bomb bomb. Let's you embed into the the body of the email. Okay, how long it is Do you think that's useful or like is there a different way to do this? I mean it it is but Bomb on how much are we paying for this now? 50 bucks a month. Okay, and it's just email. It's like so it allows you to record So we're here you click on this little extension Let me So so it so screen record, right? Or I can camera record right here Mm-hmm recorder so I can record myself on my phone or here and then the beauty of it that I can Like they can click it right here they can have a little preview of me and then they can watch it within the email and also it has like tracking who opened My video how many times they watched it and stuff like that. So is that worth 50 bucks or? No, I don't think it is because I'd rather spend that 50 bucks on retargeting you with Facebook ads that video I could be seeing that in the newsfeed Okay Like I really could and and if I really wanted to go the extra step I can still have that in my email auto responder with cartridge anyways So spending 50 bucks for that and then you're gonna spend another hundred bucks for landing pages only And then you're gonna need some calendar software Which a lot of people try to use Calendly, which is free until you into you need an upgrade and then it's like 25 bucks a month so rather than having all these multiple services. I just want to use one And then and then any any excess budget goes straight into the Facebook ad and And again with that that's what I do I do those videos, but it's just not it's not and here's the thing Here's the thing with bomb on from what I'm seeing right now. It's super clear to me Okay, I sent him that email they watched that video and Now I know who watched it But what does that do for me like that doesn't that doesn't do anything for me the reason why I'd rather have that I'd rather I'd rather have them click on it and go to one single page where they can watch that video The only reason why I'd rather do that is so I can Facebook pixel them Because right now with your data through bomb bomb We'd have to exclude that. I mean we'd have to maybe take that Download that info and then upload it to Facebook to create a custom audience of everyone who's watching it Which is more steps than than necessary Because all I got to do is Facebook pixel you I send you an email you click on the image You're taken to a second page where I have my pixel tracking you and in that page I'm building a custom audience around So I don't think it's worth it at all I don't think it's worth it at all at all at all at all Yeah, for sure, bro, that's that's not needed at all because I'll show you to do that with just this simple email alone But again, the the reason why it's better is so we can Facebook pixel everybody. It's all about pixling every page Needs to be pickled Because that gives me data and that allows me to create custom audiences of who's watching my stuff So for example that email goes out rather than the video playing in the email They see an image and it looks just like a video Because it's it's a screenshot so they click on the image thinking that they're about to play a video It takes them to the second page and then and then I'm and then I'm pixling you Actually down. I think this is gonna I Think we might get cut off person if we do then just um Then just log back in But but but now I'm able to pixel you and now I can run a Facebook ad to everyone who opened my email I can literally label that in Facebook. These are all people who watched my email and then I can run an ad just to them Hey, John or not John. I wouldn't call him out by name, but I say hey guys. This is David I noticed you and watching my emails. I noticed you've been seeing my videos via email I just wanted to kind of give you an update like literally you can start calling people out like that all because you built a custom audience around everyone who was watching your shit Only because you took them to a page that you Facebook pixeled I couldn't do that if that video was playing in my email Does that make sense? Yeah, I mean you gotta get into a landing page and you have I gotta get you to a page man I gotta get you a page to a page because I got a pixel that I need that data. I need that data for Facebook ads So the less we can spend on all these other fancy whistles and and all this bells and bells and whistles like Then the better than the more you'll have for Facebook advertising which which all that that's the only thing that matters So now I could start talking to my to my to these audiences a certain way I can run one ad to everyone who opened my email. Hey guys. I know you've been following me via email First of all, thank you so much. Let me give you an update on what's going on And now we're only talking to the email people. That's a Facebook through a Facebook ad You know, so that that's what that's what's super super powerful is is these custom audiences so That's why Go ahead. Oh, sorry before before we jump into actually setting stuff up I wrote down just kind of want to write off the list here like different ideas for content as our videos, right? Um, so like each 30 days once a month, like how's the market kind of like just what sold what what's listed kind of what's going on It's going up or down Things like, you know, five miss five biggest mistakes to avoid or like, you know Top five things that someone does to do this in their home or something like that Like the top three things you need to know when selling your home in winter, you know, like something some random stuff. So um Like behind the scenes stuff, of course, like when I have a stage or a contractor over or something like that Like any other things? I mean, that's kind of what you know, what it is right now Those are perfect, man. And just remember at the end of every video There's a call to action and the call to action is to click learn more And I'm just I can't stress it enough how simple and how easy it is To capture lead by giving them a pdf Like we have to implement that like we have to get a hold of a seller guide I got a ton of seller guides. I can throw your way and just you'll have to just get them redone But I mean that that's not going to cost a lot at all. Do you ever use fiber ever heard of fiber? Oh, I love fiber. Oh, dude. I love fiber too, bro I can give you some seller guides and just freaking send them to one of those guys and say, hey, dude Here's 15 bucks. I need you to rebrand this shit put my face put my information make it look like my shit I'll do that for 15 20 bucks You know, and so that becomes your bait So as we're doing these videos on the process of selling. Hey guys, thank you so much for joining me And hey, by the way, click the learn more button It'll take you straight to my page where you can download your free 2020 seller guide that's going to cover this this and this and this don't forget to click learn more See you on our next video So now now there's a call to action And and again that person goes to the page they opt in because now you're giving them something of value and now I got that lead And through that email automation, which is to the left my communications Through that email automation. That's where I'm going to continue to build the relationship I'm going to know exactly who's on these lists. So therefore I can create custom audiences and continue to retarget them with more future ads And and in the email again as I mentioned on our first call It makes our emails It makes it easy it makes it even easier to even write these emails because now these next 10 emails that we set up After the fact after they opt in these next 10 emails that are going to follow are all about the book So so that's why we need something to talk about in these emails You're not going to just Talk about a bunch of random shit like let's keep it on topic You came to my page because you downloaded a sell downloaded a seller guide You came to my page because you saw me on video talking about a buyer guide or talking about the process of buying So these are solid leads, man Like why in the hell would you download my buyer guide if you had absolutely no interest in buying? Right who the hell would even do that? So so it just makes my email content more easier to write because now I'm going to be talking about what they did Hey, john, I know nine days ago. You freaking downloaded my buyer guide Hey, do you remember on page seven when I was talking about making sure you speak to a lender first? Here's what I meant by it Hey, and by the way, click the link below it'll take you straight to my calendar where you can schedule your best time Can't what you talk to you john? And that's email number nine that went out 18 days later Right, so so that that that's a simple cookie cutter Strategy that you can easily implement and and and keep things fresh and fun and and on topic and And and educate people all we're trying to do here is nurture the list and educate people on the process of buying Or the process of selling it's not really about creating content on how badass you are everybody knows you're badass But we need to educate so this content Those are great topics It gives you the ability to educate and give away something Based on that education Make sense. That makes sense. Yeah, so rather than just pitch pitch pitch I'm going to educate educate educate and win you over that way So let's say let's say I go into the office or wherever I record a video From the recording being done to actually people getting like how does it all set up? Like is do I put that email right away? Or is it like two weeks from now kind of email in the drips? well If I if I saw your facebook ad today if I saw that video today I click on it There again, there has to be something that you're giving me I'm not going to just and that's why the download is so damn important because as a consumer Why in the hell am I giving you? I mean Oh, so I meant I meant the the so that so the videos I record those are the ads that go up right away So if you click on that go to the landing pages by the videos inside the landing pages for the action Those are just pre-recorded all the time the same, right? They could be for sure for sure. They could be for sure for sure Like for example in my case I have a download. I have a pdf. I have a what I call a book an ebook, right? You download my ebook You should hack me and and look at my process because all I do is I I take you to my landing page And then once you opt in you go to my thank you page works me on video. We're gonna go for you Go to um go to the social real estate agent calm all one word The social real estate agent calm Actually, it's going to be it's going to be that one, but I'm going to send you to the actual free the free download Actually, no not the social agent the social real estate agent calm the social real estate agent calm forward slash free book and look I even have Yeah, not book free book I even have a little countdown clock on it So I'm giving you something away. I'm giving away something for free And I'm even creating urgency if you scroll down You'll see a little countdown clock Yeah, do this is all cartridge bro. So send me the book click on the blue button And then it's going to take you to a thank you page Where it's me on video I'm saying thank you. I'm introducing myself and I'm telling you to click the button below It'll take you straight to my calendar where you can book a strategy call This is nice. Let's see So, thank you. Thank you. Thank you. Thank you for downloading your copy of the social real estate agent Five steps to implement on social media to capture more leads and build your personal brand fast You guys my name is david cantaro author of the social I just go into that whole spill and Get you to schedule a call and so when you click that button It takes you straight to my calendar But for those that don't do that because there's going to be a x amount that don't click the button and schedule a call That's when you're going to receive my emails. So for the next few days watch you're going to you're going to experience my whole flow Over the next few days. I have emails that are going out And when you click on that email It's a video. So what I'm doing over the next few days is I'm talking about the book So all I'm doing is I'm getting you indoctrinated with my video. That's all video is bro That's the power of a facebook video ad is that as people continue to see your freaking mug They become indoctrinated and glued to you without them even freaking knowing Like that's the power of video. So through my through my emails Email number one is going to come out tomorrow And all I'm doing is talking about that book and I'm doing it via via video So when you open up my email, you're going to click on the link It's going to go to another page where it's me on video So I'm not so my video is not in the email my video is on a page But on that page on facebook pixeling you So now I can go around turn around and run a next run another ad to everyone who opened up that email Because now I have the data from the pixel So I can run a specific ad to everyone who just downloaded my book And so that's what you'd be doing. So so in these emails that start to go out You want to talk about that book educate them on the book. Hey john page 10