 Look, a purple parakeet. Emotional bids usually have underlying context to them, right? It's not necessarily the words that we're so focused on because they can be logical, but often the context underlying those words are the subtleties of what we're talking about. So let's look at some simple ones, right? Look, a purple parakeet. That is someone asking you, hey, come check this out with me. Hey, come give me your attention so we can respond to this thing that I'm so excited to share. I talked to my boss today. That's saying, will you chat with me, right? Will you engage and allow me to share this story about what my boss said? The other one here is how's it going? I want you to have a dialogue between two people. This is the other person putting themselves in a vulnerable situation. So when you say something like cool and go back to surf on Facebook, what did you just communicate to the other person who just put themselves in a vulnerable situation? They're not worth it.