 In Australia, just specifically in Perth, if you're doing a tea list of fried chicken, and I'm talking like specific places, KFC is I'm talking gutter, bro. I've had too much diarrhea from KFC. I'm just gonna tell you that right now. You don't like the cheapest chips for $20.95? Bro, that's how they get you in the door. They give you some stale-ass potato chips, right? And then you end up eating like fucking, just like solid diarrhea that then liquefies itself later. Welcome to the Sevo show. This podcast is slowly becoming a how to hustle and make something of yourself. Every person comes in, talks about their life, how they got where they are, and between the three of us, these two guests, including myself, have about 14 businesses between us with about a hundred more to go. So if you're into the hustle life, this podcast episode is definitely one to listen to. We've got big rack on the end, and we've got Stee's nuts in the middle. Stee's nuts? Stee's nuts in your mouth. That's right. And if you can see some liquor in front of you, drink responsibly, 18 years and over, not while you're pregnant, all that shit. You're done now. We've got the ginger beer. We've got some raspberry sours. Yeah, we got the raspberry ale. Ooft. Yeah. Ooft. Done by our bright tank. And yeah. Thanks for... Sounds Irish. Thanks for plugging. It does, though. So how's your weekend? Busy, man. Long. Amazing. Sweaty. Juicy. Juicy. So people that are watching from the YouTubes, we've got the Juicy VIP pass. Had a good day out on the Friday. Big turnout. It was a good event at Redhill Auditorium. Had the likes of Exhibit, Ja Rule. We had Shingi. We had Nelly. We had my miso's favourite. She was about to leave me that night. Yeah, Neo, he is... Sorry about that, bro. Absolute God, you know? The man's a genius. His voice sounds like it does on the tracks. Yeah. And his writing for all these other artists. I was like, he wrote that song? Yeah. Wow, you know? The moment I realised he wrote Umbrella, I was like, oh, right. This guy's in a different lane. Irreplaceable. Irreplaceable. That's crazy. That's Beyonce, man. Beyonce is crazy, man. As soon as you hit that, you're in God mode. Oh, for sure. Yeah, for sure. I can just imagine it's cool to write your own songs, but to help other people, it's just like a thing. It's Sharon does it, too. He writes so many people's songs as well. There's a guy called... Oh, sorry, there's a guy called Saha the Prince. And a lot of people don't know that he writes for Kanye and writes for Jay and a lot of the mess. I'm a massive artist. He's actually known as the metaphor God. So a lot of the really dope metaphors you hear Kanye drop. That's him. Yeah, it's pretty lit. Have you heard some of my metaphors? How did you guys get amongst this whole juicy thing? So, Juicy Fest, obviously, before moving... I've only been a person since April, so less than a year. I came over for my mom's birthday for the 50th, and I ended up staying. I think that was a big wreck the first week I got here. From New Zealand? Not from Brisbane, actually. From Brisbane? Yeah, so from Brisbane. Stacy's has been kind of part of the Aussie hip-hop scene for a minute, for an over-over lease. Yeah. I've recorded a few of the big Australian artists at my studio, based in Brisbane, and now we've got one here. So how I got linked up with Juicy Fest is one of my best friends, Ryan Nelson. He's one of the co-founders of Juicy Fest. So I think me moving here, it was sort of like... The conversation sparked from... There was nothing... There was no show in Perth. I was like, why is there no show in Perth? Obviously, from conversations about Perth, it's like, people bite against last minute, which makes promoters... We've been skunked enough. You know what I mean? But I think it's just... Whether it was like COVID or like... Artists just decide our Perth is too expensive to go to. You know what I mean? But yeah. For sure. So it was more so around that, like understanding... No one really had a person on the ground here. Everyone that was from here, they knew the area, but there wasn't any sort of tide to over-east to sort of be like, bro, shit's happening here, and you need to get amongst it now before it actually takes off. So I think that's where the conversation started. I told Ryan, I was like, bro, you need to talk to Patel, which is the other owner, about bringing a show over here, because there's potential here, and people are paying like $30 on door sale for like, on the average life. Yeah, just a normal night. That's not normal. People have money to spend here. It's just, if you can get it in front of them, like, in time and roll it out and have people in the area that know the scene, market it, then you'll do well. But you know, that's sort of how we linked up the juicy thing organically happened. And yeah, man, that's sort of just how it happened. So did it work for you guys in Perth? Because obviously moving from Burswood to Redhill, what I was reading about was that was like, make it smaller to make it look bigger. What happened there? Yeah, so obviously I don't understand the logistics of that situation, but overall I feel like, you know, to even be able to bring something like that to Perth, this is just the start of it. They've already started lining up Juicy24, which is going to be massive. I can't see too much because it's not my place to see it. That's a big dub if it's coming to Perth. Yeah, like if we can do the right thing and obviously what we're doing with 6,000 events, building that and creating, I guess, the hype around it, we're definitely going to work closely with Juicy24, most definitely. So how did 6,000 events come about? You want to talk about it? That's a long one. Short story. Obviously, Steve's having the connections with JuicyFest and Jammin and Ryan, his crew over East. He came over here and we were, like, actually funny enough, like, booked on the same night to be MCs. And the promoter of that club night sort of hit me up and was like, hey, this guy called Steve's is coming through. I, like, on my own, like, while I've been here, I've been a massive part of the hip-hop scene, whether or not it's through my radio show or, like, just, you know, being around, you know, MCing and stuff like that. Yeah, so the promoter hit me up and was like, yo, you need to link up with this guy. He raps. And, like, I've been told that multiple times with other MCs that have come to do, like, you know, guest nights. So I was like, all right, cool, whatever. A friend of mine, Bode, who's a DJ. Steve's his younger brother. They're really close friends. They're, like, best friends. Best friends, yeah. So it was, like, 10 degrees of separation. Like, we would have known each other, anyways, somehow, you know what I mean? But, yeah, so one night went by, Steve's hit me up and was like, yo, I'm doing a podcast over at my homie's place. He should come through and chill. My who's at home, he's like, Bode, it's easy. I pull up. Took us, like, five minutes conversation. And then we're like, all right. Kicked it off. We got some ideas and there's some cool shit that we want to do. Like, a bit later down the line, I think, like, you know, a few months went by, Steve's was trying to figure out if he was going to stay here or head back home. And there was just too many cool things happening and popping up. And as we were saying before, we've already thought of, like, 10 different business ideas just sitting here having a conversation. He's super hustle mentality. I'm super hustle mentality. You're just, you know, the same kind of person. So we just, we just, like, thought about it. And we're like, these are the people we know. These are the things that's going on. How can we, like, make everything connect and how can we make it work? Not just to our advantage, but to help build the scene in Perth. Yeah. Because I've always, I'm a huge, like, you know, preacher of, like, building where you're from and then allowing that to be its... Foundations. You know what I mean? Like, for example, like, there's a lot of, like, you know, when it comes to, like, food and wine, you can't just call something champagne if it's not from the region of champagne in France. Yeah. You know what I mean? So it's like Perth has its thing. We need to, like, market that and make it its own so that people come here for that reason. You know what I mean? Versus, let's go to Sydney, let's go to Melbourne. Well, this is here as well, you know? You know what I mean? My thing was, like, for me, it was more so, like, me and Rack have been in the events industry for quite a long time. It's like, we've seen how the operations sides work. We've seen what goes wrong and what doesn't get what goes right. I know all the people out East. How do we build a bridge? Yeah. How do we build a bridge to connect Perth to over East where everything seems to be the place that's happening? Yeah. But how do we do that? How do we create? How do we make Perth the place where it's at? Yeah. About making people having to travel to Sydney to get label deals? Yeah. There needs to be a landmark here that people go, Perth is definitely a shout because, like, I remember back in the days of Soundwave. Yeah. A.J. Matter, which, like, he shit the bed. He got greedy. So I've read. And the event coordinator, him, he, yeah, just cooked it. And then everything went over East and never came here. So, like, I like the rock scene and the punk rock scene and all those alternative bands that came in, you know, like the Blink 182s and the Green Days and shit. Those were my vibe in school. Yeah. Red Hot Chili Peppers. Red Hot Chili Peppers. You said you got tickets to that, right? Mate, oh, we don't saw them in France last year. That's dope, right? Yeah, because we were there. And my wife, Sabine, she's like, let's go see them. Yeah, yeah. And then she didn't even know this, but we're, like, massive Anderson Pak fans. Oh. Like, I was, like, I discovered Anderson Pak hell early. Like, one of those hipster con. What was your first? Because, like, I have a story similar. Jet Black Hair. I have a story for you. Jet Black Hair was my first track. Okay. I accidentally pulled up. Yeah. Because I was in 2017, I think it was, or 2018. Yeah. And I know he was, like, around before that. Yeah, yeah, yeah. But, like, he wasn't mainstream. So I've got, like, two stories. One where I was watching, like, a freestyle, like, like, you know, you know, Sway from Sway in the Morning. Yeah. Sway, and, like, there's a guy called King Tech from way back in the 90s. They used to have, like, a radio show where people came on freestyle. Yeah. It eventually, like, transitioned and became just Sway in the Morning. They had this, like, little thing that they tried where they wanted to get, like, live, like, live freestyle performances with instruments. And, like, Anderson Pak was the drummer. Yeah, I did. In the back of the video. Such a talent. And, like, I was, like, I saw him in that video and nothing really clicked. Didn't know who the fuck he was. And then a song called Sway came out with him and a guy called Knowledge, a producer called Knowledge. And I'm a huge fan of Stone's Throw Records, which is, like, LA, like, jazz hip-hop collective. Yeah. And the song came out and I was like, holy shit, who is this guy? And then, like, a week later, I heard it on, like, Triple J. And I'm like, oh, shit. Yeah, he's legit. This guy's a beast. You know what I mean? I was doing, like, photography back in the day with some models. Yeah. And I was getting into, like, that scene. That was my thing. Yeah. And I started doing when, I think it was when, like, stories came out and video became a thing on Instagram. Yeah, yeah. I was like, you were talking way back now, bro. I put some videos up because no one else is doing it. Yeah, yeah. You know, like, oh, gee, I started practicing before. TikTok was a thing. Did you use the Instagram filters? No, no, no, no. No, no. I got into video editing on my phone before everybody else discovered you can video edit on your phone. Yeah. I knew how to do it. And there was this one girl. She's from Columbia. Yeah. And we did a whole good photo shoot in Midland. It was, like, on the train tracks. Yeah. And I recorded it, like, I was taking photos and then doing some, I had no idea what I was doing. But I had, I was just winging it. And I had the best time. And then I was like, fuck, what song do I use? I just press, like, random? Yeah. On Spotify? And I was just like, oh, what sort of vibe? Hip-hop maybe? Yeah. R&B maybe sort of thing. And then back, that was the first song. I was like, perfect. This is sick. And I was like, wait, this is actually really good. Yeah. And then I discovered more and more about him. And what's amazing about these stories we've just told each other is that, like, that doesn't happen anymore. No. When you stumble into a song or an artist, they're like, oh, wow, this is, like, leading me into a whole new world. Yeah. Like, every day, like, just from where we, how we work and what we do, it's just constant bombarding of a new song, someone's releasing something. That's why we're, like, so big on, like, with the way, like, with obviously the record label side of things, we're specific on, like, how we want to roll out, like, our artist rollouts and how we want to, like, project what we want and how we want to, like, build the excitement for the release, you know what I mean? Because I think, like, I grew up in an era where sneaker drops were, like, a big deal. You know, you'd line up at the front of highs and lows. I went to Mount Lillie High, like, grew up on both sides. Right, I was in that scene, too. Exactly. My dog, back there. I camped out so many times for shoes. Dude, Scott and Matt, like, were, like, legends from when I was way, way younger. So I was, like, you know, all up in that scene. So I understand, like, what it means to have the story behind the release, to have the, like, the story, like, behind the actual product itself, all those things, you know what I mean? So I think, like... I think it all comes down to branding, like, as an artist, anything you do, like, as long as you're protecting the branding and putting that first, like, you're going to do well. Because, like, your brand is how you represent yourself. Not just coming out and going, I've got a song, I need to make it. You've got to remember, like, Spotify, they have, like, 40,000 songs getting uploaded. Like, how are you going to stand out? You've got to do more reps. You've got to do more. I see a lot of, like, the same tropes where an artist will release a song and just be like, hey, guys, it's out now. Right? And when a label, like, goes onto your, like, social media or whatever, and they see that you've just released songs, they don't really want to back you because they think you don't know how to promote yourself first off. You're going to need way more help from us and you're going to cost more money. They like the artist that have, like, built their background in the story, right? Because they look, they go, okay, cool, my marketing team can pick you up and do this, do that. Oh, we can already, like, align you with these brands. You can't teach that. But then again... It's one of those things, though, right? Then again, like, from my personal experiences with labels, like, when I'm putting out music, my rollout is so clean that labels won't touch it because they think I'm already signed. They think you're already part of a label? Yeah. They're just like, oh, shit, we thought you were already signed to someone because your rollouts are always super clean. I think it's that fine line. Like, obviously, you shoot a lot of video content and you watch, like, a YouTuber, for example, that, like, you know, MKBHD, where it's like, he uses, like, a red dragon. Everything is, like, clean. Like, it's so seamless that you think it's, like, you know, a Google production, right? But, like, you watch someone that's, like, I don't know, like, a guy called Stradman that's, like, a car collector. He still shoots what he's, like, like, camcorder that he runs around with. He's, like, over, like, 10, 15 million, like, you know, subscribers. He's a millionaire now, makes good money, but his audience, like, only relates to him because of, you know, the fact that it seems so real to them. Yeah, but he's the brand as well. Boom. Yeah, you're gonna like it. So what's your pro tip for an upcoming artist who wants to break through? They're trying. They've got the beats. Yeah. They've got the bars. Yeah. But they just can't crack it online. Man. What would you say? I think there's so many ways you can attack it. Two of the things that comes to mind first is figure out a creative package to, like, give your product in, right? Can you give me an example? So, for example, we had a release with one of our artists this year, and he's hadn't been broken yet, right? Like, we didn't know, like, how to expose him to the scene. And the main thing is to, like, make him part of his peers in the local scene before we then move on to the next step, right? We couldn't really find the right, like, angle because his music is, like, very, like, chilled, R&B. Some of it's a little bit more whitebeat, but it's, like, calm. And the first thing I thought was, all right, you know, perfect, like, you know, segue, but I was talking to, like, a friend of mine at the time who now we're, like, business partners with who owns Bright Tank, you know, like, Brewing. Shout out to Matty. Shout out to Matty. Matty Moore and Arnie Jem. Shout out to you. We'll talk about it. We got some ideas for you, by the way. Okay, okay. But, um, yeah, so I thought, like, you know, we have a product here, like, beer sells itself. The company's already been built. We don't have to do any back-end work. We just have to figure out a creative way to, like, align these two things. Already Bright Tank's, like, a label and is a company that, like, represents hip-hop. Like, you meet Matty Moore. The first thing he talks about to you is 90s BroomBap hip-hop. My guy. And he will just flame you with ideas about graffiti artists he grew up on and, like, just, he's a fucking, like, passionate dude, man. Like, he loves hip-hop. So, like, for me, I was like... You've got to stop him sometimes. That's how passionate he is. Bro, he's like a mixture of, like, Alex Jones and Clarence Abon. You know what I mean? He's the man, bro. He's so geared up, but, like, he's one of the most intelligent, like, business people I've ever met in my life. And I call him a mentor as a friend as well. I'm not ashamed to say that because I learn a lot from him and I think it's like, you've got to give him all those flowers, man. You need to find someone with passion. And that's what I'm struggling with, with brands that want to work with me or they want me to teach them the social media stuff that I do. And I'm like, why do you want to do it? And the product side of it is very hard because most people just want to push a product for the bank, for the bag. And I'm like, well, give me a good reason behind it. No, no good. And then now music artists are coming and hitting me up from, like, the States and stuff, like, hey, I'm up and coming. How do I promote myself better on TikTok? I'm like, what do you want to do? Oh, I want to, you know, get more people listening. Give me a why. Give me a why. Those questions, man. Give me a why. And I'm like, what else do you like? You know, like all these... Those are the things that Steve Jobs kind of laid out when he talks about Apple, right? He's like, what's your why? Yeah, what's your why? To go back to what I was just saying just before I complete, I will do this a little bit. Tangents. So the first bit of advice was, like I said, with our release and the... So we did a drop with Blue. His name's Baby Blue, the artist. The album was called Bluephoria, and, like, Bright Tank, the beer, we called Bluephoria. We had the launch at Bright Tank. We kind of, like, just... Like, if we had more time, we would have done merch, like, for sure. And we would have, like... We had it all planned out. We had it all planned out, but, like, obviously time crunches happen, and obviously when you're making a beer, there's, like, fermentation time and all that stuff that's happening. So everything's dependent on when the beer needs to go out to the public, right? So, you know, we made sure we did that. And first time coming out, like, everyone was like, what the fuck is Bluephoria? Who's Blue? What's going on? And it completely captured people for the moment, right? And, like, the other thing, the other piece of advice, is obviously the first one is come with a package that's interesting and sells to people. And, man, don't try to reinvent the wheel. Like, look at Jordan, the label, look at Nike, look at all these brands that do things and think about how you can do it. Like, if you're a sneakerhead and you love hip-hop and you're an artist that wants to put hip-hop music out, use a sneaker rollout plan. Like, when's the next, like, big Virgil drop happening? How did they do that? Yeah. Look at the background that they put in. Look at how they leaked things. It works. It works every time, man. I did it accidentally with the Apple Watch. You know that story? No, no. So, this is accidental. This wasn't planned, but I learned about it that way. Yeah. So, a day before the Apple, the new Apple Watches came out, I was at a podcast. Yeah. And actually, this was a week before it happened, but I put out a snippet of that podcast of me talking about the Apple Watch. Yeah. And it was... You'll see the clip when I show it to you, but there's a feature where you can add your mates to it and then you'll get notifications. Are you talking about the voice thing? No, not the voice thing. Like, if you can go... If you go work out, open door, like, open outdoor walk. Yeah. Traditional strength work out. Now, I've got a third one here called wrestling. I don't wrestle, but we code wrestling for something else. Right. When you finish wrestling... Yeah. When you fin... Because you turn it on... Yeah. And it calculates your heart rate and everything. Oh, shit. Yeah. And when you stop it... Yeah. All your mates get a notification that you just kick back. That you just kick. So... Exactly. I might have to re-put that one up online. Dude, I imagine... And you can keep a leaderboard. Imagine... Okay, real quick, imagine you had that one homie that's, like, just had a rough few months, like, dry July or whatever you want to call it. And he's, like, just getting constant notifications every Friday night. Yeah. And then you're getting notifications from him knowing that he doesn't have a girl at home with him. You're like... Are you arm wrestling yourself? Right. Sorry, bro. I guess we're putting that one out again. I was like, I'd be closing my rings every day. So what happened was I put it out on the Thursday with a snippet. Yeah. And I used the hashtag Apple Watch. Yeah. Just for fun. And it was the most viewed TikTok video and Instagram video about Apple Watches that weekend because the Apple Watch... The Apple Watch hashtag was trending already. That's fantastic. Because of the release. And everyone was going in, going, what the fuck? This has got nothing to do with the release, but I like it. I'm going to get an Apple Watch. I think it's hilarious, man. I think... That's why I was like, when we... When we spoke about booking the podcast, we did do an A-set while the juice... Yeah, yeah, yeah, yeah. Yeah. ...was trending. While the juice is still in the air. Bro, there's so much shit we could talk about, about Juicy Fist, like the scam fucking... Oh, the scam pages? Yeah, like everyone was like saying it's a scam because it was... Well, there was another one. There was another festival. I won't mention them because there's a... The owner hit me up to help promote it, but it was delayed a few times. Yeah, I won't mention the name, but I don't think it ever happened. There was another festival. What is that? What's the letters? L. Okay, enough. There's another festival... Oh! I know the one... One K? Yeah. I know the one. Yeah, yeah, yeah. Yeah, that's it. I knew what happened with the hip-hop one that they did, and the inner pits of it was horrible. Yeah, yeah, yeah. Out of respect to the guy. Yeah, yeah, yeah. You don't know the full story. Yeah, yeah, yeah. I was just like, okay, what the fuck? What's happening now? And then this Juicy thing came out. I was like, there's no way all of those are coming in one go. In one go, yeah. And then you see the new one in Vegas next... This year? Oh, that wasn't friends? Holy fuck! I was literally talking about that. Like, I was with the artist. I was with the artist. Oh my God. When the announcement dropped, I was like, fuck, man. So we were backstage, and I was like, oh, you're pulling out lovers and friends? Let me know, bro. I'm gonna call you. My wife, she was like, bro, let's get tickets. Let's get tickets. I was like, man, the fucking flights are waiting. Apparently the last time... We talking boystrip to Vegas? The last time they did it, they were like, it's good for work, bro. Yeah, I've heard, the last time they did it, there was like 100,000 people there. That's crazy, man. What the fuck? I was like, oh man. 100,000? 10 dollar tickets, a million bucks, bro. Yeah. Yeah. I know you've already done the math in your head. That's why you knew that number straight away. How are we going? There we go. Yeah, so... This guy at four in the morning will message me, like, just rant, like, bro, East versus West. I want that vibe. This is my idea. Bro, we'll drop you in the group chat, bro. You need to be in there. You need to be in there. I had an idea, I had an idea with North and South of the river. And I was like, I need to make TikTok things about North and South side. Yeah, yeah. And not make it turf war or gang war or anything like that. Just starting funny stuff. But then that release merch. And then I thought about it. I was like, that would work. But then I'm like, what if we... There are dumb fucks out there. What if they took it too seriously? And they started to... It becomes a violent thing? Yeah. It'll be the whole world. Bro, look at it this way, like, you know, it's like street, East Coast versus West Coast. No. It's like hooligans using like, burberry, like, as they're like, burberry didn't want them wearing that. And finally people in straight. But they're like, oh, whoops. It's our target audience. We're going to sell to them anyway. Yeah. 4 a.m. though. That's my vibe. To be like, obviously coming back to that advice thing, one thing that I wanted to say was my biggest piece of advice, not just for artists, for anyone, is create a community. Like, once like, automatically, now that we've connected, you're part of my community and I'm part of yours. So how do we, like leverage that to build an even bigger community? My massive thing is like, all right, I've got a business. How do we share each other's database? Database. Database. So, you know, it's an increased sales and everyone's share. It's just like, there's enough money to go around. I think, man, I'm literally just going to piggyback off that. Like, there's so much, there's so much opportunity and money to go around that. I think that, like we, even in Perth and in a lot of cities, man, that like, there's a tall poppy syndrome. Like, people see someone else doing something similar and they're doing well. Instead of supporting them and getting back, backing them, they go, oh, nah, dude, like that's your thing. Cool. I'm going to do my thing over here. And like, it's like competitive, but not in the positive manner. Like, you know, like Steve's and I are both MCs. We met. Instead of us, like, instead of me looking at his competition, I was like, bro, what do you do? What do I do? Collaboration. That's fucking work. I was on my way out. Like, I was like, yeah, exactly. But it was like, fuck, man, I don't miss this at all. And that's sort of stemmed the conversation about doing events. Because now I don't have to, like, every time I MCed, I had to drink. Like, I couldn't MC, so I couldn't go. Are you talking about MC as in master ceremonies? Or MC as in like... I'll explain that a bit more, because it's like, more of a new concept now, but it's been a thing since the 90s, right? Like, when hip hop was originated, it was just DJs. And they would just play cuts from like, you know, jazz records and soul records and turn them into like, distinct DJ call her the inventor of hip hop. Yeah. Kids at home, please take note. So... 50th year of hip hop, by the way, this year. Oh, it's 50th year? 50th. I didn't know that. We should do, like, let's do an event or something for the celebration, 50th anniversary. First business idea right there, go. Boom, there you go. Keep it count. Let's get a counter up, right? Um, yeah. So, you know, there would be a DJ. He'd play a few cuts and then when it got a little stale and the party was sort of dying out, a guy would pick up the mic and just say like, hey, yo, what's going on? Hey, yo, you know, it's just, it's corny as fuck. Yeah, yeah, yeah. Obviously, because it's the 80s. But that's kind of how I'm seeing it. That's how rappers started, bro. Yeah. And then eventually, they start, they start linking like more larger sentences together. Boom, boom, boom. You have a guy called Cool Moe D. Boom, boom, boom. You have Rikamin, Eric B. Boom, boom. You have Nas, Biggie. Boom, it goes off. Yeah, but like with MWA, for example, you've got MC Yellow, MC Ran. Yeah. What is the MC? So like, it's a master of ceremony. To be fair, at a, at a, yeah. That sounds so wild though. Master of crack cocaine at the time. Yeah. Sounds so wild. Master of ceremony does sound super wild. Microphone. Microphone. Hey, microphone checker. How about that? That's actually not a bad one. But then there's the other, obviously the EMC, which is like, that's the hip hop of five version of MC. But yeah, so an MC is essentially like what we do nowadays is when a DJ is playing a set at a club, we are kind of like the... Crowd control. The crowd control slash temperature, like dudes, right? Yeah. Like if a song's about to come in, like for example, this is a perfect song. MCs, if you're listening, take note. Fat man's group, be faithful. That is an MC's go-to. If the club is dead, you cut the music off and go, are you ready? And then every, every time, even at a funeral, bro, that dead body's getting out of the coffin and dancing for 100 percent. And he'll drop that coffin. So you pulled out of the retirement game for your mum's birthday? Yeah. For the troupe. You know, one of my family members works at the club that Rack MC's at. So I was like, you know, it'll be a cool opportunity. Just to, you know, just go out and throw it up. Yeah. So I never really thought about, you know, moving into events until me and this guy chopped it up was like, I don't want to do this. Like I feel the conversation stemmed from, I don't want to do this anymore. I don't want to keep him singing anymore. I want to be in the scene, but not drinking every night. Yeah. And that's for me, man. That's me as well. Okay. So for me, dude, like, and you probably noticed now, like I, at the time as well, before I was working with Bright Tank, drinking and alcohol was not a big thing for me. While I was at the gigs, I'd be completely sober and you can probably tell I'm slightly ADHD. So I could, I could go off. A level of like nothing. You could give me water and I'm ready to go. I'm also like a huge lover of hip hop. So it was, a math made it heaven as a job. But I'm eventually like, you know, like we're very business minded people. And when you're going into a club night after night and you start to see like the bar sales and bar spend and like what the promoter is making versus what you're getting paid. Cause we get paid well. Yeah. But if we're getting paid well, what's the boss getting paid? You know what I mean? So like, and Steve's has the experience like from being around the scene and also working with like, you know, higher caliber artists, right? So he just looked at me and was like, bro, I'm working with these other guys. Like let's, let's try to get this going. The next person that like needed to connect. It was like, we always say we swamp, we swamp, we spawn like Voltron, like Wu Tang does. It's like Maddy, Maddy came into the picture like owner of Bright Tank. We merged all our, all our companies together and we're like, let's go. That's fucking dope. It's as simple as that. You know what I mean? It's the fucking Avengers, bro. Bro, it's the event. And then, and then we've got like, you know, our marketing guys, we've got a homie George, Tabs and Dean. Like they, they handle all the back end stuff. George is like one of the most interesting people, bro. You just rock up in a suit to everything. And we're like, we're at a pretty good shirt. You guys had a pretty good shirt and he's rocking up in a full suit. And the funny thing is like when you rock up to like a hip hop, you know, meeting to talk about an event with the venue or the venue manager, like, you know, address pretty casually. You know, the funny thing walks in in a suit, like gets out of his Audi, walks in in a suit. Automatically, everyone's like tight. You know what I mean? Everyone gets real tight, real quick as hell. Shit, George is here. There is like this tall. You know what I mean? The funny thing was that George loved, loved the guy to bits. He, we were like dressed normally. We're all dressed normally going to exhibit. But these guys dropped me off and he went home, got changed in a suit. He came back. He came back. He was wearing all black and looked at us and was like, nah. He could have seen him or someone from, like, from tour. They're like, who the fuck is this guy in a suit? Nah, that's not who he's with us. He's like, all right. I feel like I should wear a suit just for bands. It wouldn't be even worse. Bro, you being, what, 6'10"? In a fucking suit, man? Like, you're going to look like a man in black. I would be, yeah. That's the new alien. Yeah, yeah, yeah. I should wear it, start wearing it for the podcast. Just in the chair, just chilling. That's how we ended up in events. So this year alone, we've done four international acts going on five with the next announcement that we're hopefully going to announce tomorrow. Well, you said something about some girl that's here already over East on Instagram. Yeah, yeah, yeah. See you soon. Yeah. Nah, that's, that's a different thing now. We're working on, we're working on something for Kalani after party. Hopefully by the time this comes out, we'll have it locked in. Yeah, yeah. But hopefully if we get it, man, the party's going to be gone up at Tuesday at the library. We'll get you there too soon. Yeah, we need, we need to like, create like a separate room for like a quick podcast with all these people at the library. Dude, honestly, I feel like this is, this is a nice setup. It's close enough too. Yeah, it's close enough. Like, I think if we do it like earlier in the afternoon before everything starts kicking off, right? Yeah. And that's our thing. It's just, it's more so like, so we have four core collaboration and community. Yeah. So that's what we're about building the community through collaboration. That's why we've done the thing at Unlace. We took Jarul and Exhibit to Unlace. Shout out to Max. He was stoked, man. Yeah, he was rad. He's got, he got eight backstage passes from Exhibit's manager, Tato. Shout out Tato. I think Homeboy was just trying to let us know something. Mine? Yeah, yeah. My bad. That way? Awesome. I loved it. I thought that you were talking to them. Sorry. But yeah, yeah, just touching base. Like, obviously, like for us, we're giving these opportunities to so much people, but I think we didn't have like the proof of concept yet. So it was hard for people to be like, all right, cool. I see what you're doing. I believe what you're doing. But now that it's all happened, we have a lot of people coming on board, like, you know, saying, all right, let's do this, let's do this. But like, I want to build a people that have been down from the jump. And consistent. Consistent. You know, it's actually funny about that. Like we met like at like, I was just there doing an activation with Bratang. And I remember saying to you, I was like, bro, I got some shit. I got some shit for you. And I remember we were like, I knew like, you'll probably look at me like, who the fuck is this guy? What's he on about? No, I'm open to everybody. I saw, I saw that you knew like that I wasn't crazy. I mean, like, I feel like you, you get a lot of people that come up to you. Like we get a lot of people that come up to us with ideas or want to be part of stuff. And to be fair, some of the ideas that we've said might have came across crazy. And I'm like, I'm like, I'm like, I'm not fighting for after fighting for Freddy Gibbs. They're like, who the fuck is that? They've never done events before. I learned so much about Freddy Gibbs. And I'm like, fuck, he's homies with Dave Chappelle and shit. And he uncapped always Joe Rogan got canceled. And he came to the rescue. I was like, fuck man, that guy's been on Joe Rogan and shit. It's sick. Yeah, dudes. Um, he's kind of like, um, he's a little like, he's, to Capri of Grammys. So he's kind of like, I'm a G, I don't need this shit anymore. Bro, I know the guy that's doing Dave Chappelle's tour. So like I'm pretty close with him now. So I got Dave Chappelle, Kevin Hart. We're saying too much already. You guys, these are tours that have already been announced. Okay, cool. It's like all company stuff. So it's just like, bro, like literally when they come, I like, from what we've displayed for Perth, like what we've done with the exhibit party and what we've done for Juicy Firsts. And those booking agents that booked these artists, they're like, all right, cool. Now we're gonna come to you. Because obviously, it's not me, it's all this guy. I've just been the bridge. So it's just like, all right. To be fair, like, and like I said, like I said before, we all needed to have met at the right time, needing to like have, like we all kind of burnt as well. Like we all been burnt by someone. Oh man, I was talking to him about, you know, walking the walk before today. Just like, and like growing up in this industry, there's a lot of people, like they put their hope and they try to give you stuff and there's nothing there. But most of these people are like very early in their journey. But they think they've taken three leaps. I've been doing this for four years. I've been a marketer all my life, naturally. It's a natural thing. I know how to hack attention. They're saying that attention is the new oil. Yeah, for sure. And I'm like, bro, I'm fucking swimming in that shit. You know, the oil, maybe the oil. I'm out here fracking. Yeah. Yeah. Check my wrestling scores. Yeah, yeah, yeah. Yeah, I'm trying to, I'm trying to like now figure out how I can use that leverage it for the next thing. All right, for sure. Like I've got aspirations to go, well, why isn't there an Australian sort of, not go as high as Mr. Beast, he's hardcore, but why not, you know, go and aim for that level? Man, Eric. Why not? Yeah. Why not? I think it's just like, I think one thing for me, like obviously building what we've been building at the moment is just networking. Like Tab said it to me the other day is like, how do you know everyone in profile in short time? It's just like, it's because of fucking, I prioritise networking. Yeah, yeah, yeah. Because you never know like what someone does, you know? Like how, like my whole thing is, how can I help you, you know? Yeah. And how can you help me? So if we can like come to like a mutual agreement where we're both moving upwards together. Yeah. And don't talk to boys. Yeah. Don't talk to, bro. It's literally as soon as I get dog, but if you dog me, I'm a little nicer because like I'm from Perse. So I've been dogged twice by the same person. And then third time things works out. So you kind of learned because you can't get away from each other. So it's like, I will, I know you're a dog, but I know enough now that I can handle it. You know what I mean? Like it all comes down to understanding your value. Yeah. Like if you're going to let people, I've done, I've let it go for so long where I've let people walk all over me and be like, no, it's all good. Yeah. Like next time, but then it happens and it happens and it happens and you're like, you just build this like second layer of skin wear, just like, fuck that. Yeah, you gotta be firm. Yeah. To be fair, if it wasn't for this guy coming over here and I was like meeting up, like I probably would have just kept doing stuff for free for a lot of people. And like he kind of like instilled this sort of like, bro, like you got to know your value, right? Yeah. He mentions like all my connections and I've got over here. I didn't do that for like to gain anything out of it. I just, I talked to a lot of people. I'm in a space that forces me to be a social person. You do things for the right reasons and for the culture. Yeah. You prioritise that. And bro, like I'm big on, I'm huge on integrity. Yeah, mate. That's the most important thing. You shake someone's hand. Like, bro, I grew up on watching like fucking old gangster movies, bro. Yeah. Like I love like that sort of like, you know, we said some to each other. That's that word means something, right? Like people don't have that anymore, man. Yeah. Like things are so fickle that when you find people that like have that strong backbone. Your grasp. Fuck, bro. I hold on. I hold on for dear life. So how do you move from doing things for free and doing things for the love of it to then pushing that awkwardness of going, I need to get paid for. I need to get paid. I think we both have different opinions on this. Yeah. I think for me it's more so like we have so many things going where we can afford to be like, all right, this is a collaboration situation. Like we can work on this together and back of it together. Or it'll be like, all right, cool. I'm going to help you out of this. But I know like further down the track, you're going to be able to help me out with something else and just like understanding what that relationship is. But then we also have things that we work on like between us. So we're just like, all right, cool. We're going to make a big bag enough like an order for us to be able to do things for love. Yeah. So I guess that's just going to find that balance. I'm mad for me like, because you know, he's been doing this for a long, long time. I find that like it is very awkward when you're, you've built up like, you know, let's say two years of your skill, right? And you now feel confident enough to like sell that. But like you've been doing this work for people that have been getting it for free already, right? Feel that. So you have to sort of like, you have to sort of look at yourself in the mirror and go, at what point is my life matter and my wellbeing matter, right? The conversation gets put back on them to look for that. How much do you value this relationship? Boom. Right? So I start, I start with like how much why, like, you know, how much is, does my life matter right now? If I'm not making money elsewhere, I need to eat, right? So it's like a, like I need to pay rent. Yeah. If this person sees me as a, not just a skilled individual, but as a person and they have integrity, they shouldn't have a problem with me asking to get paid. And every time you've asked someone to get paid for something and look at you and go, hey, like, I don't have that. Because I guarantee you there's going to be someone else that you've done that free work for, that's been watching you since the beginning, that wants to help you out. And I think also know that, like, starting off, don't expect, you know, the $100 an hour at the beginning. Expect, like, you know, 25, prove that your work is worth more than that, right? Like, I think we're in this generation where it's just like, I do this, give me an opportunity. Like, how hard are you fucking doing that thing, man? It also comes down to, like, you know, obviously you throw so many opportunities out there. And the ones that really want it are the ones that you're going to build on. So it's like a fisherman throwing a nest out, getting all this fish, but then you throw the baby fish back, you know? This guy has like 3,000 Instagram pages. One of them is going to hit like a million and the rest are going to get deleted. I'm going to start a motivational quick. Literally, if you look at my stories, I have this like concept called Jim's only where I repost my Twitter, like motivational. I just need somewhere to put this shit that's going on in my head. So I was like, all right, I'm going to put it, turn it into Reels. And hopefully, like, if I do it enough, like, you know, consistently, something's going to stick. Bro, that's kind of how Daily Deposits even came to think. That's another thing. What I haven't even started on. Shit, you say all the time. Bro, I reckon if we started another podcast, call it, like, what's goody? What's goody? What's goody? Idea number three. Podcasts are so hard to start. Oh, bro. We've, yeah, we've, we've been there. You need a proper, you need proper help. I was doing like free, like community radio for a while. And I was like, oh, perfect transitions of podcasts. And I start looking into it and I'm like, oh, I need, I need, like, because of the way I want to do it. I'm like, I need months before I even decide I'm going to step into this field. Like, I also think like everyone thinks they have interesting shit to say until you get them in front of a mic and ask them a simple question. Like, what's your name? I get people asking me to go on podcasts all the time. And most of the time I say, yes, as long as they let me record it because it's free content for me. It's like a trigger point. But a lot of the time they ask me questions and they don't expand on that question. So it's just a Q and A. And I'm like, man, if you want to make this in a podcast, have a conversation. Sure, yeah. Don't just go back and forth. You know, who cares if you go on a tangent? Because that's where the real shit is. That's where the real shit is, bro. Yeah. Most of the reason why Joe Rogan got to where he was is just the random conversations he was having with people. Yeah, fuck. Like talking about like cannibals, eating brains and shit. Like no one knows about that until they hear about it. And then they're like, oh, shit. Fuck no. What's going on? So what's your goals without giving up too much away? Let's start with 12 months. Where do you see 6,000 events heading in the next 12? I want, for me, I want 6,000. It's not even like, for me, it's not even about me. It's about mainly this guy. But mainly like, because I know what it is to be in a situation where you've done all this work and not got anything out of it. So I was just like, all right, cool. So how do I pass the buck on? Yeah. It was like, even like, this guy's like my right-hand man. Like say, it goes vice versa. So it's like. I am also younger than him as well. Just say, you know. How do you guys feel the record? I'm turning 28 this year. 21. Can you do some for me? Actually, fuck no. I'm turning 29 this year. Holy shit. I'm 31. 31. I'm an old hit. Him and him and Matty are like big bro. I'll call them just about advice all the time. And they always, they rip into me regularly. We're all Gen Y, but do you feel like, like we are now about to enter the zone of where the next kind of leaders of our fields? For sure. Yeah. For sure. The boomers have done, they're retired. They're about to donate all their money to the children who can spend their money. And their organs as well. I don't think they'll be donating their organs if they're boomers. We've got to recycle, right? Think about other people for once guys. Shit. I love the boomers, by the way. Just taking a piss. So, and then Gen X is kind of like, fuck. What's happening with us? We're also lucky enough. I think we're in like the generation of like the Elon Musk where we're innovating. Yeah. Literally what we're doing right now is going to set the next generation up to either fucking blossom or fuck it up. We're connecting the X knowledge to the Z knowledge. Right. So we get the best of both worlds. I was literally going to say we're lucky enough to have come from a era before like everyone having mobile phones. Yeah. And the internet being the main source of information. Yeah. Right? Like when I was a kid, I had to call my homies on the phone and if they weren't home, I wasn't going to get in touch with them. Right? So I didn't have to get up, ride my bike. Yes. Get to their place. Their mom would be like, oh, he's at his nana's house around the corner. Right. Get there. Go to the deli. Get some lollipops. Sit in the corner until you figure I want to meet up with my other homies. You know what I mean? So the whole like we've learned from that and then come to a world where like we literally like I've never met some of the people that I'm friends with online. But like we've done business together already. You know what I mean? Xbox homies. Yeah. Right. Offline 10 years ago. Meet your lollipop. Yeah. Right. You just explained my childhood in a sentence. You've got that Travis Scott skin bro. Yeah. So like man, like even even as simple as like, you know, when we, when we listened to music, it was like everyone was listening to the same song at that time. Yeah. Not because it was the only thing out, but because it was a moment in time. Right. Like we all remember when get Richard DiTron came out. Oh, yeah. Right. One of my first albums I burnt. Boom. Literally. I don't know. I don't know. Like real quick Eminem's like Marshall Mathers when you couldn't play it in front of your parents because like there was that song fact. Yeah. And you're like, nah. I don't know. I don't know if this song is on. I'm pretty sure it is, but hustlers and ambition. That's a true. That's a soundtrack of my life. Literally. I play that every morning. That's a tune, bro. I generally like the sample at the beginning of that. Yeah. I think someone needs to flip that. My greatest memory of music when I was younger was when I got the iPod mini. The mini. Bro. I got the mini. And it was like a staples like the earphones being white like at the time as well. And like I was, I would remember Black Eyed Peas obviously Blink. That's my band and like all the early 2000s hip hop. Tony Hawk Pro Skater. Yes. Bro. That need for speeds. Fucking. Yeah. Undergrounds. The greatest bro. The greatest soundtracks of that era of video games. Bro. I discovered that. I discovered that. And Snoop Dogg at the same time. Dude. I discovered Red Hot Chili Peppers and and the fucking Terri Aki boys. What about guitar hero? Oh, bro. Okay. I'm more of a band camp than guitar hero guy. Oh yeah. I was in a debate with a friend a while ago and I was like, guitar hero was the, is the daddy, right? Without guitar hero, you don't get band camp. But band camp. World tour. Oh, okay. So it was, it was world tour part of band camp. Oh, it was like the drums and shit came. Right. Right. Right. Okay. So I know that band camp became like the more like refined version of guitar hero. Yeah. But like it just felt, it felt like they really cared. You know what I mean? Like the instruments felt bigger. Yeah. They put more like like plush like, like it was the band camp. So I'm like, yeah. But the greatest, I have opinions about too many things. Gaming soundtrack of all time. San Andreas. Oh, fact. That's a good one, bro. Everything. That's a good one, bro. I can't, I can't. Even country. I got some country. But that's where I like discovered a lot of the, the old school shit or the hip hop stuff. I was like, what the fuck? San Andreas reminded me how dope easy and like, all the like LA like sound was cause prior to that man. And I don't know if like you're the same, but a lot of the hip hop I was exposed to as a kid growing up in Mount Wally around the skate community. And like I was like one of the only black kids in the group that would like play basketball on the weekends and then skate with the homies. So like, I was heavily like Wootag, New York, East Coast sort of. So like, yeah, playing San Andreas and like fuck dude, how could as easy in like culture like so cool. I knew about, I knew about easy eight in your nine cause my, my mate and he was white as fuck. He was just nonstop listening to easy. I was like, what the fuck is this? This is like, you're nonstop listeners and you be like cruising down the street in my six foot. Yeah. I'm like, what's this? What's this stuff? I've never heard this from. He's just like, man, it's easy. He's sick. What the fuck? No, I think for me that a lot of like why I got into hip hop. The young man in me like was just like the vulgar, like the vulgar like street like stories and all the shit that you feel like as a man, you're like learning about the world and like sex and women and like violence and all the things that you're still trying to figure out like your balance in. Like hip hop like is not hiding from that. Right. Like you get that in like metaphorical senses in the writing with like rock and roll and a lot of other music forms, but hip hop is just, it's as real as it comes. And like as a kid, when you're growing up and like your mom's like, oh, don't, don't watch that. Don't listen to this. And then you're like in your room with your headphones like, like you think you're the biggest gangster in the world cause like 50 cents telling you about getting shot nine times. And you're like, I know that feeling bro, you know what I mean? But you don't, but it's like, it's a don't connection. You fell off your bike and you're like related to you. Yeah. You're like, oh, many, man. We were talking about this before. I think that was like the beauty like about juicy face or about even realizing it until you got to the show. Yeah. It's just like, it took me back to so many memories. Oh, right. So that's my first heartbreak to my first girlfriend. Yeah. And then to my first time I thought I was a gangster. Yeah. And every one of those artists filled that slot as well. And then when I thought I was like ripped to take my shit off this is a jar rule. Honestly, man, just like at the back of the bus or the speaker. Oh, bro. Bro. Good times, man. Like putting a plaster on my face. When we were, when we were in in Unlaced and like you have that moment like pinch me. Like, bro, this is fucking sick. Like the one thing I kept having to remind myself is don't mention pit my ride. Oh, someone mentioned it. I kept saying that in my head because I know like I'm a, I watch YouTube all fucking day, bro. So I know how much people have dug into the, the hope in my ride back story. So I was just like, the fan in me was like, bro, I just want to ask one question. But like, I know it could. That's it. Yeah. I'm done. Trigger. Trigger. But it's the same with jar rule and mentioning 50 cent, you know, you don't. Oh, five festival. Yeah, five festival. I mean, bro, Bow Wow and the Bow Wow challenge like a lot of people forgot about that. That's that's one thing I wanted to tap on like we're missing festivals like firefist. This was all part of the marketing plan. Like for people to think it was a scam and then play off that even like when I was talking to Rah, he was like, even the way that they made the artwork, it was to play off that. Oh shit. Yeah. So they had this like literally had this like he pulled. I didn't even know this until like, I think it was the Melbourne show when he was like scrolling through the marketing plan. I was like, what the fuck? You're a fucking genius. I've seen all the like all the fake shit happening kind of helps Yeah. Build the event. It's like it took a massive dip but then it shot all the way up. You know what I think that I always thought about like just specifically with the whole fire thing was like, do they if they trademarked and owned the name they still make money off the Netflix documentary. Oh, I can't. I don't know. It's a rabbit hole. Yeah. And like is because I know that guy is snaky as fuck. Yeah. Is he just smart enough that he's like, bro, I don't know I'll make money off the bike. I don't know people. People would have not vibe with the playing along with what the community thinks. So I was working for Red Rooster for the last 15 months for their TikTok channel. And I'm allowed to say this because I've finished. And a lot of the comments were like, who the fuck goes to Red Rooster? I've never seen anyone in Red Rooster. Like they're a drug front, they're smuggling some shit. And I'm like, right, I'm gonna make content about this. And I hit up because I had to get it approved by the PR and they're like, nah, I don't know. It's a bit how I, and I'm like, nah, just give me one. Just give me one, nah, okay, we did it. Fucking viral, viral, viral, viral. And then I got into the comments. I would go into accounts, random accounts all over TikTok as Red Rooster. And they hired me to do this for 12 months, by the way. That's crazy. To be the community manager, to comment, I would find a video that would match it. And I would just be like, oh, when the World Cup was on, everyone was celebrating, like Melbourne was like, fuck yeah. And then I would come in, I would wake up like an hour after it's finished. And all these videos are coming out at scale. And I'm like, man, this is what we feel like when we first opened our stores in the morning. And then everyone's commenting on, what the fuck, no one goes to your stores. But it has 10,000 likes on it. And I'm getting comments going, I'm actually going to go to Red Rooster tonight because that comment was funny. And I'm like, fuck, I feel like a strip sub now. You know what I mean? Yeah, like while we're on the topic, Red Rooster fried chicken. Game changer, bro. Okay, so. I don't get paid for it anymore. So I don't have that. Can't skip it though. This is from coming from a passion. If you're doing a tea list in Australia, just specifically in Perth, if you're doing a tea list of fried chicken and I'm talking like specific places, KFC is I'm talking gutter, bro. I've had too much diarrhea from KFC. I'm just going to tell you that right now. You don't like the cheapest chips for $20.95? Bro, that's how they get you in the door. They give you some stale-ass potato chips, right? And then you end up eating like fucking, just like solid diarrhea that then liquefies itself later. But okay, so KFC way at the bottom. It's sad to see the counter way down there, right? Like you're at the top, you're the guy, right? Give me a top five hot fried chicken. Top five, fuck, here we go. Top five, so at the bottom, five KFC. I'm actually, you know what? I'll chuck Chimic at number four, not because I love their flavors, but it's so expensive sometimes for fried chicken. Jamal's going to kill you. I love Jamal, shout out to you. Bro, Jamal, I put you on a list with KFC. Come on, like big boys now. And yeah, Red Rusa three for sure. Bro, so chicken treat, like chicken treat, low key. If you go to the one in Inglewood, that one's been there for a minute, bro. And that's a kind of like street exit to drop with them for a reason. Do you know Red Rusa and chicken treat owned by the same company? And Aportos, who's number one? You know what's going to bug you out? Aportos, Aportos fried chicken. Bro. Cravings. Fried chicken. They've got this really beautiful, like spicy, like oily glaze that they put on it. Bro, it's Aporto. Number one. Fucking hell, creative brand. How are you? Top three, just smashing it. What's going on? Dude. Who the fuck paid you, creative brand? My thing is right, like, my thing is with like Aporto versus the rest, even though they're owned by, you know, KFC and, I mean, no, no, no. Chicken treat, Red Rusa and Aporto. I think it's one of those things where like, we talk about the incubator, like brand, like all the incubator label, where you have, you know, you have Sony, right? And then below that, you have Innescope. And then below that, you have like the Brother to Innescope and then the Lola. You've got the mother brand that nobody knows about. No one knows about. And you just use that as a feeder system. That's it? If it really makes sense, you move it up the scale. Yo, Aporto. It's the biggest, like, business place. Get the chicken treat, bro. It's the biggest business hustle ever, like just creating competing brands that you just own. You just own all of them. Like everyone knows now that like Sprite and obviously Coke are the same company or Nike and Jordan and stuff. But when you, when you really think about, like, how far it goes, bro. Right, you, everyone's, you're paying the money to everybody, it's the same people every time. I didn't have a top five. I have a top one, like, Nine Inch Chicken. Real quick while we're on that. Nine Inch Chicken. Puma and Adidas were brothers before they split up. Wow. And now, like in Germany, there are two neighboring towns, there's Puma and Adidas, and they're all like their actual rivals. Even when they play football and stuff, it's hilarious. Yeah, sorry. This is your lesson. Top one, Nine Inch Chicken, Snowy Cheese. Snowy Cheese, Nine Inch Chicken. Korean Fried Chicken. That's actually a good spot, yeah. Korean Fried Chicken goes on too. Nine Inch is in Morley, eh? I don't know where they are. No, Nine Inch is, there's one in North Bridge. Okay, okay. I'm thinking of a place in our Coventry markets. Literally. Have you been there to eat? I wish we had some here right now. Like, I'm a chicken wing fang. Yeah. I'm a connoisseur. Yeah, I've seen the bone. Yeah, dude, you got a clean pool. Like, you're kind of the go-to guy on the... Yeah, yeah. Let's see it. I have to say, that's for a black man? Yes! Oh, clipping the shit out of that. Bro, look, look. I'm very impressed by your skills. You got a blue tick. Yeah, you got the... The blue tick? Coming to the barbecue. They're coming to the barbecue. They're coming to the barbecue. Bring some wings. Cane. Please make sure they're clean pooled. Teach you how to cook them. Pre-clean pooled. Nah, bro, I reviewed one. Drasko's Hot Chicken. That's a good spot, that's a good spot. So, okay, guys, I was, like, labelling these tears depending on how big the company was, not how good the chicken was, right? Like, the chicken for the top five biggest companies that I believe were making chicken, right? Quality of a quantity always. If you want to talk, who makes the best fried chicken? My mama, bro. Oh, yeah. Yeah. Come on. That's a different story. I mean, bully butcher. I go to bully butcher, grab their wings, put them in the air fry 20 minutes and I'm having a kilo worth of quality meat. And chicken wings actually got K-12. This is a vitamin. That you actually... It's actually really good for you. It's like what people use for bodybuilding, right? Oh, fucking, I didn't go that deep. I'm going home. With your chicken wings. Yeah. But I went and went to Ashby recently, Ashby Pub up in Ashby and reviewed a chicken wing I put up the other day. Plain as fuck. And yeah, yeah, yeah, you get the ranch and the blue cheese or whatever. Now, the base needs seasoning, man. It needs seasoning. Man, I learned something about ranch the other day. Apparently it's numbs your tongue. It's not always about the sauce. No. Yeah. Wait, wait, sorry. Wait, the sauce doesn't... You don't think the sauce can help elevate the meat protein? Bro, imagine if you've got like a fried chicken with no batter on it and you put in some sauce. That's not fried chicken, man. In my opinion, you might as well send that more fried chicken. But it's got no breadcrumbs on it. That's just a cauliflower, bro. Yeah, yeah, yeah. Still fried. I don't know how you guys feel about food, but obviously I'm a big food guy. I love food, but good food at least. Last year I went on an absolute rampage with food reviews and shit. And like drinking a lot of stuff and eating a lot of stuff. You're having your sabbatical year. Yeah, I mean, I love my steaks. My steaks and potatoes on the low, low, but I did travel overseas as well. I went to Italy and had a lot of pasta and pizza, like the real shit. And I had a lot of wine. I came back and did a collaboration with Tourism WA on the zip line. And they didn't let me on it because I was too fat. Fuck off, now I'm laughing at you. Dude, I probably had that same situation where we're trying to get on a kid's ride at Benjwells. Just putting all that, like, that's another thing that's important in like artistry, like images, everything. No matter how much people say, fuck, images it matters as long as you've got good music. It's just like, it matters. Oh, it really matters, for sure. Even in business, it shows you that you have discipline, you know, like in your everyday life. I think, though, you have to know what your image is. Right? Like, you never want a panda. Yeah. DJ Khaled is the perfect guy. Well, dude, like, I'm a huge advocate for big boys, bro. I've been an advocate for big boys since. I'm an advocate for tall boys. Yeah, since big boys summer was a thing, bro. Big boys summer. Like, get your chest out, boys. It's all good, you know what I mean? But yeah, like, I think, like, you run the risk of, like, trying to be or try to, like, create an image for yourself that isn't there. You always have to, I think, play to your strengths, right? Like, if you don't know what your strengths are, talk to your friends and family, bro. They'll tell you within five minutes. Like, if you're a big boy, if you're a big boy, like, be a comedian, bro. Because, like, like, you take a joke on yourself. Thanks, Diz. Yeah, right. That's my exit now. Apparently, we can't be taken seriously. It's all good. Like, you're skinny like me, man. I wanted to do a model like at the end of the year. Just be a model. Sorry. What's your, what's your dream venue to set up an event for? Opter Stadium. Opter Stadium. We're here. Yeah, bro. Yeah. Oh, you mean in the world? Well, let's go local, Opters. OK, Opter Stadium. Let's go to the world. The world, I would say Barclay Center. OK. Barclay or it's called the Crypto King Center now in LA. It changes every four days. It used to be the Caesar Palace or something like that in LA. What's the one in New York? That's where the lake is placed. What's one in New York? The garden, what do you call it? That's what it's called, yeah. Oh, that's a bit of a secret. That for me is like, I would love to go watch basketball there, but I wouldn't want to do a show there. I think Barclay Center has a more, it's had bigger shows since. Like, you know, Kevin Hart selling out 100,000, like things like that. I want to break records like that. He's coming here too. All right, Kevin Hart would be... I got to plug him in. I almost thought I saw, I almost thought I saw. We're going to have a good laugh. Yeah, I think this year will be really fun, bro. Yeah, let's go back to local. Yeah. Live Nation, right? Live Nation, I know them as the ones that bring the acts to Australia. Yeah. How does that link you in to Landham and Perth? Does Live Nation take care of that? Or are they the middle man that gets to you to then close the deal? There's multiple middle men. Like, so you've got Live Nation, the touring company, and then you've got, there's probably like, maybe five or six booking agents that I know of that I have good relationships with. So it's either if one of them doesn't have the answer, then another one does. So it's just more so about, I guess, the communication between, all right, we do our research. So we're just like, all right, this guy's coming, like Snoop Dogg's coming next month. Yeah. And I was just talking about and Malbin is like... Bro, my wife will marry you if you fucking get some house. If you want this, bro, I'll see you next month. All right, tell her what she said to you when you first introduced... She was along the lines of like, hey, like, it was like, hey, this is my wife. You're like, yeah, this is my wife. I'm like, oh, and you're like, and you're like, and this is my wife's tits? Because is that what we're talking about? No, you said, you said... My bad, bro, wrong movie, wrong movie. No, you said, you said, I'm Big Rack. And she goes... Oh, yeah, yeah, yeah, yeah, yeah, yeah, yeah. That's what you said, that's what you said, sorry. We were talking about your wife's tits in another context, but we'll talk about that in a little while. Shout out to the lady, by the way. She's a hip hop R&B girl. She loves that shit. Oh, bro, and she was, the excitement on her face made me feel like I actually did something for you guys. Because like, I was like, you were gonna get this anyways. You guys were gonna come anyways. She was fucking stoked. No, that's awesome, man. Me and Steve were behind stage a couple of times and saw you and her and the biggest smile on her face. We looked at each other like, awesome. She's a G too, because I had a TikTok fan. He's like 19, he comes up to me, he says, how you going? And his mum was with him. And his mum, she's like, just tatted up, looks really good for her age. Her name's Ricky, she owns a tattoo parlour, shout outs to her. And yeah, she bragged alcohol and she fed us with... That's awesome. And I'm just like, have you ever been on shoulders before? She's like, no, let's do it. And my wife's filming me. Is that what you posted? Yeah, yeah, yeah. That's awesome, man. It's cool that like, does your partner like really support you throughout? She's chill as fuck, man. Bro, okay, so this is advice for anyone in the creative field. If you don't have a partner, doesn't matter who they are that's supporting you, you need to like, you need to find one that's kind of do that. Because I know how draining it can be. You know what I mean? Someone's fucking like feeding off your energy and you've just spent the whole day giving other people all your energy, right? Like, Steve's has this situation where he always talks to every... He's always talking to everyone, always giving people all this advice. It's like, imagine if you had a partner that drained him. Like, we couldn't get the best out of him every day. It'd be the same for me. And that's part of the reason why I stay single. Like literally, it's more so like, I'm not... I'm not another issue. I'm not, my beautiful girlfriend at home. Amanda, I love you. I'm not an issue to be like, where I can give someone time and commitment because I'm building this fucking empire. So we're... Bro, you're a bit of a savage though, low-key. I'd be single as fuck if I'm single. I'm not even fucking looking, bro. It's just like, it's just... You don't have issues finding women, but I think it's funny for me because like there's moments where I'm like, sorry boys, I gotta go. I've gone home. We don't have dinner with the missus. You're like, yeah, I'm going home to work. Literally, I go home to work. It looks to me and I'm like, I'm sorry, bro. But it's just more so like, you know, like there's nothing wrong with that. No, no, no, I know you were taking the piss all the time, but it's funny as hell still. For me, it's more so like, fuck, I can't offer up the best version of myself just yet because I'm not done building it yet. So I'm going to build this fucking, I'm going to make a million dollars this year. Next year, we'll think about it. Like it goes in the same breath, man. Like don't get caught up with the shit that you think is cool, right? Like if you're a rapper, you're starting to get a little bit of traction with whatever it is you're doing. Rapper, singer, creative, whatever. Bro, don't get gassed. You might be the forefather of something new. Yeah, right? Oh, absolutely. Right, wait, as far as that person, right? Like, keep you focused on what you're doing. Well, fucking all this mumble rap shit came out. Yeah, yeah, and people made fun of it until we're, look at where it's, I mean, I still make fun of it, but like it's generations. Yeah, generations. Like, like our parents took the shit out of us, the fuck's this pop punk shit? Exactly, you know? Like, my mum thought like, this is hilarious. My mum thought Akon was like God's gift to the world, right? I love Akon because he's like, in my opinion, the first original Afro beats artist. Like on God, right? Like you look at Akon, how big he was at the time, but there was no other artist from Africa that was that well known. Is God's gift to Africa? Is God's gift to Africa, bro? He's giving like 350 million people fucking power. Dude's a legend. Yeah, but no one talks about that too. Okay, he's just checking for shit. Yeah, no one talks about how influential Akon is and how amazing of a person he is, but that's a side of the story. But yeah, my mum's a huge Akon fan, but like she did, she doesn't like 50 cent, right? She thinks like there's a huge disparity between them. And I'm like, I look at them and I'm like, mum, like you need to understand, like there's the same person. They're just singing in different terms. They're using different words to get the message across, right? But like, I mean, to be fair, man, 50 cents is just another like a huge, huge influence on the entrepreneurial side of this. Dope for juicy 24. 50? Bro, bro, 50 would be good in any scenario. What are you doing though? I don't know. I don't think the bag's big enough for 50, bro. Yeah, I don't know. In my opinion, I think 50 deserves his own or a G-Unit type, like nostalgic show. I think it's more so because he's like, he's got a hundred other things. Yeah, he's his own entrepreneur. Yeah. Like what do you do? What do you take away? You know, fucking two weeks of his time to come perform for a bag that he can make in one hour. Or, I mean, do you look at it this way? For him, he's probably thinking like, if I'm doing this, I have to own everything. I can't put my name on this and then do 3%. Yeah. You know what I mean? Like what, does it make fiscal sense? Spending the next two weeks, like you said, instead of just waiting a week of power, episode to come out, everyone watches that and I'm good. Who's the dream act that you would like to land on? Drake. Drake. Drake. J Cole. I'm the biggest J Cole fan. I'm the big, I'm a huge J Cole fan, huge Drake fan. I just think Drake, the numbers, I don't have to say anything. Yeah, sure. Like, you could dangle his name in any conversation and the leverage gets fucking, goes like skyrockets. So, okay, hypothetically, Drake, you got him. Yeah. He's coming to Perth. Yeah. What's your play? What do you do? Optostadium. Yeah. We spend a good year promoting this. You won't even need a year, to be honest. Why the fuck did you need to promote? We don't need a year. But I'm saying like, if you're getting a caliber of like artists of Drake, you want to make it like a close to two million, maybe three off that title. You make a way. Well, like, yeah. It's like when, yeah. You want to milk it, right? I'm being like conservative with the numbers, right? But you want to milk it as much spot. You want the Channel 10 and Channel 9 News, him being on there like Sunday morning or Sunday, you know what I mean? Monday morning talking about. And the Sevo show as well. Yeah, you know what I mean? I'm saying on that scale, where it's like all of Australia stops for a second and is like, wow. From that point on, 6,000 events isn't just 6,000 related. It's Australia events. This is my thing. You know what I mean? It's my thing. When we get to a point where, you know, it's a lot more feasible. It's how do we tie in all these other things? So like I was talking to Max about it. I was like, all right, with the Kailani thing, I'm going to offer this much for the after party. But then if you want to offer up something for, unless we tie it into the contract so that it's all a part of the package. So how do you know you're going to make a profit? You don't. You don't. You just, you just, you just like, with the after party situation, you can only announce like five to seven days beforehand. Oh yeah. So it's like, it's a big gamble. But it's more so you bank off. You do a lot of market research first. You have, you know, we have knowledge of just hip hop culture and what's popping and what's not. And I also think like, you know the city as well, right? Like, you can't really bring, I don't know, let's say, you can probably bring Don Toliver over here for a show, but he probably wouldn't necessarily sell out a venue. But you could bring Shek Wess over here for a show. Same, they're from the same label, not really the same artist, but they kind of have the same audience. But the reason is, Shek Wess has a way more popular song, right? He's got that Mo Bamba song. You don't have like Perth is not a scene where they're like, there's the budding hip hop scene of like all these new rappers popping up that everybody knows. We're still like learning about each other here, right? So you need like the big draw act for a small city that doesn't know that well versus you go to Melbourne, you can send over fucking anyone, like that's in the two. We have the numbers. Yeah, there's always, and people expect there to be something cool happening here or there, right? So you can get away with doing like a Tuesday night, fucking just getting like, you know, Drake's DJ to show up and sell out the entire venue, right? Over here, people are like, calculating the numbers. Like we've got about 30 people in our promo team that are willing to sell tickets, you know, to build what 6,000 events is. So if we can break down the cost, if we can break down the cost to make us cover the artists and then everything we take on the door is profit, then cool. But if it doesn't make sense, we're not going to do it. Yeah, also like working with the venue and negotiating like bar spend and, you know, making sure that the venue gets covered for their drink sales, but they're not like completely fucking you over and like asking you for 30 grand on a Friday night, right? Yeah, it's ridiculous. Because sometimes you're like, how am I supposed to do 30 grand and I'm not even making 30 grand that night? All right, like, it's not fair. I think like, you know, at the moment, what we've got going with our venue is good. Our relationship is healthy. So I think moving forward, you know, there's going to be a point where our event is going to get too big for that venue where we're going to have to move it. And it's heading to that, like, after three events, it's already capped. We're looking at Metro's next, Metro City. We've got some things happening at Metro's in a couple months. Metro, Metro, I think we just got to find the right act, right? Like, I feel like a John Butler trio or something like that makes more sense out in Metro Friars than he does. You be 40, some of the Jammin' Acts actually makes sense as well. That's actually a good fucking point. I was at the Western and the elevator and this guy started talking to me and he's like, are you guys enjoying tour? Like, thinking I was from America and I was like, oh, yeah, bro, I'm just helping out. And I was like, and he's like, so what do you do? And I was like, oh, now my mate's one of the co-founders of it, so I'm just helping him out. And he was like, oh, and I was like, oh, by the way, what do you do? He's like, I'm UB40's manager. Oh, yeah. Like, let me get your number. Dude, I was going to say, like, do you have any a couple more interesting stories from touring with Juicy? Because what was back then? Yeah, I didn't even cover that. I didn't even cover that. Oh, dude, it's cool. How long do we have in the batteries in there? Are we good? Yeah, sick. Are we running too long, by the way? Well, normally we go maximum an hour and a half, but I haven't even begun to ask the questions I want to ask. Dude, right, yeah, you do your thing. You let us know. Sorry, bro. Interesting stories about Juicy. The ones that I could talk about. Yeah, yeah, yeah, the ones that I could talk about. So there was piles of cocaine now. Mountains. Fucking mountains. Scarface is grand. And lands now. I think probably one of the coolest things that I noticed, and I'm not even into this shit, is just, like, Bow Wow was, like, he was celebrating something. I can't actually go into the details a little bit, but he was celebrating something. He was so hyped. He was like, get the girls back here, man. We had, like, 40 girls in his green room tent in Melbourne and just having a full-on party. So that was probably one of the coolest things, like, just to see that happen. Because you don't see that. He looks so different. He looks, bro, he doesn't look like little Bow Wow. No, that's what I remember. I remember like Mike, little Bow Wow, that era for me. That was my era. I was going to say, like, I know Steve's, and I know that he really sensed it himself throughout that entire story. The way you told that, I know you when we normally talk. You're like, yo, this and this and that, blah, blah, blah. But you were just, like, celebrating something. We were in a thing, tent-type thing. There was 40 non-discriminate types of human beings. All right, here's the real story. His booking agent, he was like, get the girls, man. Get the girls. And his booking agent looked at me and he was like, go and get something, bro. So I just went out of the crowd. I was like, I was high. I was high, I was drunk, walked out of the crowd, and I was just like, you, you, you, you, you. Bro, can I get that job? That's not going to be my job. I'll be a scout. I can say everyone, you know? They were like, looking at, the girls were looking at me, like, who the fuck is this guy? Yeah, yeah, yeah. Dude, it gives you back. And then they're all like in the tent, and they're looking at me like, don't look at me. Like, I didn't pull you for me. He was like, that was all about. Hey, you're single though, you know? Yeah, yeah, but like, it was like, even that, like I built heaps of cool relationships with these females. Like they actually, some of them actually do cool shit. So, you know, like, obviously I'll keep touching it. Maybe we won't call them these females. Woman, woman, woman. Beautiful, independent woman. There we go. These human beings. Shout out to Kalani. That was a funny story. There was another story where there was some chick walking past Twister. And then Ra was like, Ra's like a hardcore Kiwi dude, and he speaks like it too. So he was like, he goes to Twister, he was like, is that your auntie? And Twister looked at him and he was like, you gonna fuck your auntie? Bro, we just had a, I wish we caught it on camera. Oh, shit. I wasn't on tour with them, but when, on the day where we had to do like the install shop and stuff like that, we were just out at the front waiting to like jump back in the car, the exhibit and stuff, and driving back to the hotel. And like this dude that owned the coffee shop, just on the corner of Hay Street, pops out of the shop and he's like staring at me, Steve's and Ra. And like, I didn't notice at the time, but like I looked like, they look like my bodyguards because they're two like big Islander dudes and one small black, shorter black guy. So he walks up to us and he's like starstruck. And I'm like, uh-oh, what's going on here? This guy looks at me dead in the eye and he's like, Jauru! And I look at the boys and like, we all kind of give each other looks and I'm like, run with it, run with it. So I'm like, hey, what up bro, how you doing man? Bro, we got, it's on my TikTok, man. You go and shoot my TikTok. This guy's like, this guy, he's like biggest fan. Like I need you to come check out my shop. We walk into his story. Like I finally started getting to the point where I'm like, this is running on too long. But he's like fully telling me about his business and like the whole ethos of these brand and stuff. And I'm like, oh, not awesome, man. You know what though, man? I'm kind of busy today, bro. I gotta go, man. Did you put an accent on? Bro, I did. And the funny thing is it took no time to do the accent. This is the role I've been built for. I've been waiting all my life. Someone thought I was Aaron Sandiland's at the library the other night. This guy's been waiting his whole life. She can't take a photo with me. You kind of have that. She's like, Aaron, I'm like, what up? You have the footy look. The height. Bro, you look European, but Australian European? Great, I'll take it. It's a very footy look. You know what I mean? It's like Pavlovich or whatever his name is. Pavlovich, yeah. So. Yeah, I feel like for me, like, for me, because I was like, Rai's right hand man for the Brisbane, Sydney, Melbourne show. And then for this guy to come along for a perf. He was just at the right place at the right time. I was like, all right, cool. Now you can come and do what I was doing and then just enjoy it. You know how you mentioned Mr. Beast before? There's like the first founders luck, right? Sometimes it's just lucky to be there and be a good cunt. It's just good to be just there at the right time, the right place at the right time, you know what I mean? And then you don't fuck around and then trust you and then you're in for life. Bro, and like, there's so many moments that I wanted to be like a super fan. Yeah, yeah, yeah. To be fair, like, okay, leading up to this, I've probably done it. I've done my yards with being around celebrities enough now to like, learn my lesson, right? But, you know, whether it was like Rema or you had Solar and Yemi on here not too long ago, from Afrobeat Fusion. Yeah, the boys. Yeah, those awesome homies of mine. Shout out to Yemi. He was the one that plugged the Lee collection for, like, all the artists, perfect. Yeah, yeah, yeah. Shout out to Yemi. I actually spoke to him earlier today. He wants to talk about some shit. Literally, that was probably like one of the biggest finesses, because like the bookie agents are missing. He's like, bro, you guys got perf on love. Like, we just gave them a full experience. Oh, that's dope. It was just perfect. I love to get Lawrence on the podcast. It'd be a massive attempt, because I know he's busy and, you know, he's the man. I also think it's, when you're at that point, right, you don't need to do anything anymore, like for anyone. Everything, all the students you make are based on how you feel. I reckon he'll be keen, like, because, you know, like from a lot of the conversations with the Lee collection boys, just like we do anything for our friends. So I think once you're in that friends group, like their respect is there. Yeah, I've got that series on TikTok where I went to a car yard, the cargo thing, and then I went and did 30 episodes of which car I could fit into. Dude, it's a whole, dude, it went viral. It went fucking viral. I'm going to message the boys. I'm going to message the boys. I tried to, I tried to like ages ago, but, you know, I don't, I don't like bothering people. No, dude. But I was just like, bro, Lawrence's collection, if I can do a whole season with them. When we were at Unlace, they were like, the two boys were in there as well from the Lee collection that helped run it. Oh, nice. The conversation will be so easy to make. Yeah. And that's what I was really grateful for Yemi for, was like, it's hard to give up those, I guess. It's hard to give up your plugs, bro. Because then you can't leverage it anymore. So that's what I was like, bro, like I seen them a message and I was like, bro, I really like appreciate you doing that for me because it just shows what type of person you are and you're willing to build in the long run. So it was like- And you got to trust like, that, like I said before, you're like being a good person, good, can't, sorry if I use that word as well. Being a good person, bro, like means that when Yemi gives you that plug, he knows that he's going to get it back somehow. Yeah, literally. Like you don't always know- Anything that stems from the Lee collection boys is all his doings. Yeah. So it's like you get that respect. And like, you know, do you want to take one, two plugs back? Like before Yemi and Solar started Afro Beats Fusion, I was just starting Hustling Grind, my radio show. And like we met at this African fashion event and like we both looked, we all three of us looked at each other like, we'll see you in a few years. And like we've always, we've worked with each other since, like IMC for every single one of their events. Yeah, and they got Metro City down a lot. Oh, on lockdown. Yeah, that's what I told them. I was just like, bro, I got you back for life. That's for life now. For sure. So like, you know, like- That's the thing, man. You build those kind of relationships. Now that you're, now that we're a part of the community, we're going to win together. Like, elevate together. That's what it's all about. Facts, facts. I mean, I've always liked the idea of having access, but I remember reading Matthew McConaughey's book, Green Lights, Fantastic Read. And he always said, his main, main, main point was be less impressed and more involved, but not become that super fan, but go, what can I do for this person that helps him out or her out with what I do? Yeah. You know, and for me, it's like the, the TikTok thing has been like a gift. Yeah. But I, but I earned that gift because I've been, I love making videos. And I've got that, I don't, I don't give a fuck. I go up to interview someone random. I don't give a fuck. Yeah. It works. Like, I'm not intimidated. I don't give a shit if they reject me, whatever. Yeah. And then I go into, I treat everybody the same. I go up to you. I don't give a fuck if you're Kendrick or I'll probably give a fuck if it's Kendrick. Yeah. Certain people warrant a certain amount of energy. But I don't, but I don't go stutter. I don't stutter. I just go, I'm very curious about you and I'm not going to ask you the same shit questions you get asked. Cause I know what it's like. Yeah. Every kid comes up to me and just wants a photo. Yeah. Like, that's transactional, man. Yeah. This is just for you. Let's have a conversation. Shake your hand, make eye contact, you know, all that shit. And because I've felt that sort of, kind of celebrity sort of fame stuff, I get it. So it's coming in. Funny story. When we're in the store, Ja Rule and everyone's shopping and shit, literally five or 10 kids rock up to the door and they're like, Sam, Sam, Sam. And Sam looks at me and he's like, bro, does Ja Rule exhibit over there? And then we're worried about me. Fuck it. And he goes out there and shakes their hand, like tries to take a couple of photos and stuff, but it's obviously hard to because the door's like closing, but it was a funny moment, bro. I was like, man, we live in a different era now, man. I got that leverage, man. I got that leverage, but it was crazy. You have a great demographic, man. Like young kids are going to be your eventual like fucking people that buy things. I need to stop rapping. You need to get into it. You need to get into it. Andrew Tate's stuff. So by the time they turn 18, they're all going to come to you. You need to buy a club, bro. Here we are, here we are. You need to invest in, let's all buy a club together. Make it a new venue. Hey, this is SivSpa. So let's talk about the drinks in the last part of the show. I want to talk about your drinks. So you mentioned the brewery before. How do you get involved with this sort of stuff? How do you get involved with the brewery or how did we get involved with the brewery? Yeah, how do you have your own drinks? Man, okay. So like we said, we're like partners with Bright Tank. Like we've all merged our entities together. What does that mean? What sort of shares? Well, you don't have to go into detail, but like do you, do you... We're not mentioning actual. He had Hustle & Grime, which is like community radio. I had the Kinect, which is like an artist development thing. And then Maddie had the brewery. So we've formed a business structure together where all those entities come under 6,000. So 6,000 records, 6,000 agencies, 6,000 events. 6,000 worldwide. So pretty much literally, I think we didn't speak on this before, but like 6,000 because it's per 6,000? That's what it is. Yeah, so it's just like literally, that's why I said it's not about me because I'm not from here. Yeah, it's just like how do we create the... It's about community. That's what it's about. So I think that's how we tie it in because we all had the same core values and we all strive for the same thing. So I think without mentioning percentages, there's just a lot of collaboration, which is another one of our core values. Yeah, that's an important thing. When we initially did the first beer, which is the Blue Foria beer with Blue, like that was just like a good faith project that Bright Tank did with us. Yeah, how'd it go? Oh, it went, bro, we sold out the beer and the beer made it to the top 25 in Australia. Like... What in craft? Yeah, amazing. My guy, bro, I think we have like four cans left. I'll get you one for the studio. I'll actually go to the box area. You got a couple? Okay, awesome, awesome, awesome. Yeah, I'll put it on the... Not much gets up there, so I'll be honoured to put it up there. Bro, one day it'll be something that we will have our name on. Yeah, it'll be like an Emmy or something. I don't know, man. Fucking shooting for the stars. Yeah, so when we did the collaboration initially, because we hadn't actually done the merger yet, we hadn't really fully solidified anything yet. And at that time, to be honest, like Steve was kind of like just doing his own thing, but like we were hanging out a bit and signed the talk about stuff. So I just kept inviting him to meetings that we were having, because I'm like, I don't know, fucking Steve knows some cool shit. He knows something, he's going to be of importance somehow, right? So we had a couple of meetings about maybe getting blue on as like a venue, beer, like promo, like endorsement guy. Bright Tank already kind of does like artist installations sort of things. Like they'll do like a limited edition beer once a month or two, where they get like someone, like for example, this design here is done by, I think it's Jessica Idol. Show the camera there. Oh, Idol, yeah, it's done by Idol. He's a graffiti, local graffiti artist in Perth. Absolutely legend. He's been in the scene for a while. And yeah, so they do like a limited edition can every now and again, right? And like they're like, this, well, we don't have one yet for this month. So let's try to do it. Like I said before, like the owner Matty's and his partner and his wife Gemma, they're like amazing people. Like first off, just don't people to be around. Super, super helpful, super friendly. Shout out to Aunty G. Aunty G, man. Honestly, bro, she's, yeah. The backbone of the business, low key like when we're in the store with Shiggy, like with exhibit and stuff, like we needed to get some stuff over the line. And like we have to, had to call her to get the accounting sorted out. It was just funny because like, we're like these two big tough dudes in the store with these rappers. And then we're like, hey, Aunty G, can you maybe just get them, get the money through when you're done? Just gonna make sure it's all right. We call her Aunty G because it's like a pet name, you know what I mean? But yeah, so Bright Tank does like limited edition beers every now and again. We started doing the collaboration, we wanted to do the collaboration with Blue for Bluephoria. And at every step of the way, even inviting states to the conversation, Matty never looked at us and was like, no. That's what I was saying. Matty is like the human form of passion. Yeah, you literally like, I can't explain, it's fucking a spark. It's feasible and it's something like the Alliance of Hip-Hop. Yeah. And this is a thing you, like I noticed it after talking to him after a few times. It's like, when you pitch him ideas, you think that he, like you have to explain to him what your point is. He gets it. But he's already scaled it up as you're talking. That's cool. So by the time you're done, he's like, all right, cool, done. And then you're thinking, okay, but here's the, no, no, I get it. Do they have a restaurant or anything? Yeah. Bright Tank, Bright Tank Brewing. We need to bring that golf game onto there, man. Okay, so I think after this we'll talk about, like let's get that going soon. Cause I think it'll be an awesome relationship. And I also think like the idea would be to go direct to customer through your network. Cause like give you a percentage, everyone's happy. We're good. I'm giving away too much. Don't leave that in there. So yeah, like. This whole thing is getting important. Yeah. With me and Matty, like we move at a very fast point. Bro, fuck, they're intense. Literally, we had the after party Friday and I was up the next morning. I was like, all right, let's move on to Carolina. Like literally off two and a half hour sleep. I'm always day one. This is the specific waisties went about it. Hey boys, awesome night, man. We did this, this so-and-so on sales. Everything's been dope. You guys did amazing. So Kalani's going to be on the table. I've already booked it. We'll start figuring out on Tuesday. Let's link up. And I'm like, my voice is gone, bro. I'm like, all right. But that's also part of the reason why we've been talking about moving out at MCing. Cause MCing takes a toll on your voice, but also you're up late hours at night when you fucks up the rest of the week for business. So I was just like, bro, you need to get out of there. You're transitioning. I've wired my brain to just not care now. I'm on call 24. I'm like, I'm like, there you are, doctor. I'm on call at all times. I'll ask for Saturday night so I can do it. Even better, if it's a Friday night. But yeah, I'm really actually diving more into the interview scene. Which we really love and to connect. Well, that's what I wanted to speak to you, like off camera as well. Like obviously we've got the Jammin first coming up. We're doing some cool stuff with them. So even if it's, you know, you get a fucking triple A pass and you just go around. Yeah, that's the dream, that's the dream. Cause I wanted to mention that cause I hope that the owners watched this. And they were like, come on man. My ultimate dream originally was to do the photography stuff at Geeks. And I got to do that recently. And I was like, nah, I like to talk to people more. I'll take my camera and take some cheeky snaps and then have my little history later on when it's all said and done. And I'll look through them and I'm like, fuck, these are some vaulted, you know, memories. But the interview is the heart and soul of that person in that moment last year. I love that shit. But to summarize it, we're on the main cam now. I think the, I think the guest cams. Was the middle one? Yeah, the middle one. I think the guest cams fucked off. For the young kids out there coming up wanting to hustle, whether they're wanting to do something like similar as you or they want to build their own business. What would you say to them? Man, you're gonna run into some massive hurdles a lot of the time. Like no one is, no one that's successful or gets to where they got to. Didn't get burnt. That didn't have bad relationships with people. Didn't lose money. You're gonna have all these horrible moments happen to you. But it's the people that are good to you. It's the people of the moments that you take that like make you feel better, that you live with and you carry on to the next thing. Right? Like don't get butt hurt. Don't get butt hurt easily because it's gonna happen every day, bro. It's part of the business. My thing is you really gotta have tough skin and be able to pivot. Shout out, Loki. He said this on another podcast and it was at a time where we were pivoting so much. I was like, fuck, man. I gotta like, do we just give up now? But then when I heard that I was like. Fuck, I nearly gave up some of the time. Pivot, pivot, pivot. Until you just run out of options. And there's gonna be a point where you run out of options and you're gonna fail. But don't let that stop you from trying something new. Literally, we've done free events and we're at cap on our third event and we'll build a brand that we can take anywhere now. That's fucking cool. And keep in mind, right? Like before all the stuff people see, no one sees the like, you know, Drake has his lines like, where were you when I was shooting in the gym? Right? Like people aren't there with you when you're doing all the like back end work. So like don't let like your failure be a failure to yourself. Take it as a learning process. Cause you're not a failure because you failed. You just didn't know. You didn't know what you were doing. You learned something. You learned something. My whole thing like ties back to my artist's advice is build your community. Like find your close niche of friends who all fuck with the same thing and just build around that. Because obviously if you guys are all the same people, you all move at the same pace, you're gonna have a million business ideas that you guys, that's like a million opportunities. Matt, a perfect example of that stays Odd Future. Way back in the day. Like I only, I found out about Odd Future because I was into like, I was not a great skater, but I hung out around skaters and I was into skating. Right? Odd Future would like upload Tyler and his friends. We're just in high school at this time would upload like stupid like prank videos. A lot of people don't know this but like that's how they started their YouTube careers. And then eventually it went into skate videos. Then eventually it just became Dave Vlogs of them around in LA doing dumb shit. And then eventually they dropped like, Earl dropped his first song, Tyler dropped Yonkers and then it just blew up from there. The thing is, there's like, there was like 17 of them shrunk down to about eight of them. They all split up and did their own thing but they all supported each other heaps. And then like, look at where Tyler is now. He's like top three, top four is the best biggest rappers in the world. And what about, what about Kanye's videographer? Is it Cootie? Is it Cootie? Coot? I'm not too sure. We get his name. Is he part of? So did you watch the Kanye documentary? No, I haven't seen that yet. So I refuse to watch things that everyone tells me to watch. I have a problem with that. Like I watch, okay, so I watched Tiger King. You better watch your back. I swear to God, right? I watched Tiger King. Yeah, it was Cootie. Yeah, Tiger King. Yeah, it was Cootie. Was he part of what future? Cootie Simmons. No, so it was Cootie. Cootie was there from the beginning. Yeah, okay. Cootie was documenting Kanye before it was Kanye. Cootie was there when he was like, when Ye was like 18, 19 years old. There was a clip of him like, like nobody knew who he was. And then there was Donda and everything was like, from the very, very beginning. And I was like, holy shit. Like that was, there was like three part series. The first two parts were like- From Netflix, yeah? Yeah, yeah, yeah, yeah. He sold that for 30 million. That's crazy. No, no, no, this is where patience comes in, right? Yeah. You've got to collaborate, you've got to be consistent, the patience is key. If you knew you were going to get a 30 million dollar payout, like I don't know how old Cootie is now 40, maybe. If you knew you were going to get 30 million, would it be worth it all those years to document that journey? Obviously you never know. But he did it for the love. Okay, so he did it for that thing. If you look at time to value, he didn't get his values or time's worth in that 30 million. Well, 30 years, 30 million, that's a million, yeah, I reckon he did. I mean, I feel like he should get it. He would have made other money though. Yeah, exactly. In my opinion, if you're linked to Kanye, you should be making more than 30 million. But it just goes to shoe. What I'm trying to say is that he was not thinking about the value of time and money and all that stuff. No. The passion. He's doing his love. He did it for the passion. The byproduct is the money, but that's where all the artists and everything. You build a community and you don't do it for the money. But then I think also, I've seen you post Steven's podcast on one of your stories. He has some good and diff points, valid points about obviously being stuck in a hustle, but also everything that's around it. Taking time. For me, I think about that. It's just like, do your kids lose out? Your kids lose out on time because you're so focused on doing something for the love. That's things that I think about. Obviously, I have kids too. Absolutely. It's just like, it's a sacrifice in itself. You're gonna win somewhere, but still. Absolutely. All right, Ryan's writing something. So I think that's a great message to finish off. I'll wrap it up real quick. Go follow 6,000 events. Check out, go eat and drink at Bright Tank on Brewery. Plug. Check them out. Like, man, there's no 6,000 without Bright Tank. There's no Bright Tank without 6,000. We work together. We're all of the same. Go follow Juicy Fist, Jammin Fist, and Hom.energy. Those are our other guys from our East that will work in there. Shout to them as well. And yeah, like, right. Plug into your city. Plug into your city. Plug into your city. You've got to have local. You've got to hit local. Then you go national, and then international's later on. Don't aim for international straightaway. And then don't use international to gain clout at a lower end of your city, because that will die as soon as the international act leaves. You just become that guy again. Yeah, that's it. No one cares when the fucking crowd's gone. Yeah. Big rack, Steece. Thank you for coming in. Thanks for having us, bro. Appreciate it, man. And for everybody at home listening on the Spotify, Apple Podcast, the YouTube, thanks for watching on YouTube, bro. At about 250 hours of watch time, which is cool. We need that 4K before the monetization happens. Do you have a vivo account? Vivo, nah. We'll talk about that. Hustling, I'll wait. But yeah, just like we talked about before, it's not about the money. It's a really cool goal to have it. One day it'll happen. Maybe this is a podcast. Maybe the next one, who cares? We're having fun. I'm having fun. Thank you for listening. And if you do have a chance to twiddle your thumbs for 15 seconds, leave a review on Spotify or on the Apple Podcast app or subscribe to the YouTube channel. Leave a comment. It does help. And if you don't, that's OK. We won't be calling you when we're famous. As always, thanks. I'll be mentally telling you like sending a message over through the metaverse.