 The company announced three new phones and their AI powered services. Do any of these excite you? I'm just having a lot of deja vu this morning during Galaxy Unpacked because I feel like a lot of these features either exist already on Pixel or are a re-packaging of things that we've heard at Google IO. It's kind of weird because at some point I was watching and I was like, I waiter, I have some Google in my Samsung Unpacked. Like it just it was really hard to tell it's at what point Google kind of left off and Samsung began. We only have 4% of the market share in Pixel. No one's really picking up any of these really cool demos that we show you after year. 4% is 4% Samsung. If we actually want this AI business, this AI, these AI features to be noticed to be picked up and to be kind of like part of like the average consumer and not like those of us here in the tech space who are savvy and who are super fans, average people to be able to notice us. We need to get and kind of put it more forward in a Samsung