 Everything is sales. One of my mentors, Dr. Bus, he says everything is mating. He's an evolutionary psychologist. So Ty, when it comes down to everything is sex to him. But with business, everything is marketing and sales. If you don't believe me, who's the richest man in the world, Elon Musk. Who's the best marketer to have done, probably done it in the last 50 years, Elon Musk. Not only is he good, but he bought himself a social media platform to become the loudest person in the world. He paid $40 billion for it. I mean, what would you exchange your whole net worth for to be the most visible person in the world? He's posting now, he's getting 500,000 likes a post.