Prehumanity *Official Video* - Programmed for Ending





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Published on Dec 14, 2011

Official video for Programed For Ending by Prehumanity from the album Not So Becoming. http://www.prehumanity.com

Music by Prehumanity (Alexander Harris)
Directed by Nick McCoy & Alexander K. Harris
Videography by N. McCoy
Editing and VFX by N. McCoy
Co-Produced by Hilding Ingemanson
Production Assistance by Laura Kiser
Shot at the facilities of SCAN TV (R.I.P.) Seattle, WA. June, 2011.

Notes from Nick: I often get questions about why the video looks so "bad". Well, the short answer is, it's supposed to. This was actually shot on a very nice HDV camcorder, in HDV resolution. The colors pop in the original footage. It's a crisp clean image at 50i, 1440x1080 resolution.

The idea was to destroy it. Shred it, and make the video the visual equivalent to the sound and spirit of the song. It's supposed to look like a confiscated digital copy, transferred to VHS, recopied to another VHS that was then kicked around, tossed from place to place, until it either wound up in the bottom of a heap of contraband, garbage, or was "liberated" by an insider sympathetic to the message of the song. Think of it as a message from now, found as a retroactive warning in the future, confiscated by big brother, and sent back into the past through a crack in the space time wormhole continuum type thing, so that someone here would have to watch it and maybe, just maybe have their interest piqued....or maybe just be moved and unnerved by the visual and audio overload if played at just the right moment.

So yes, the "shitty" look is intentional. Extraordinarily, painstakingly deliberately created look by me over the course of.... well, too much time to admit to (I was unemployed and using this to distract myself from that unpleasant reality at the time). Simple effect? Yes. Easy to do? Not by any stretch.

With that in mind, I hope you can appreciate the aesthetic for what it is, as I believe it accomplishes our goal quite nicely. If the music is not your bag, fine, but give it a chance. You may find it grows on you quite quickly. Either way, to each their own, so if you don't like it just don't like it and go listen to Kenny G or Gaga or 50 cent or Barry Manillow and allow others to wallow and stomp in this noise as you enjoy.... whatever noise you're into.


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