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The Santander London Grand Prix

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Published on Jun 28, 2012

While London is undoubtedly the focal point of global sporting endeavour and the attendant groundswell of international attention this summer, Santander has articulated the fizzing excitement surrounding the capital with the release of a spectacular concept film featuring Jenson Button and Lewis Hamilton to speculate how the city could add to cement a claim to be the world's pre-eminent sporting capital.

With London not just the host city for the 2012 Games, but also for its premium catalogue of blue riband sporting events that are followed around the globe from Wimbledon to Royal Ascot or the summer calendar of test cricket, Santander - as title sponsor of the British Grand Prix at Silverstone - has explored how a Formula 1 race against the backdrop of one of the most familiar urban skylines, might look.

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