 So here we're looking at the Ohmatex USB cable and what's special about this cable? Well it's besides being the world's thinnest micro USB cable it's bringing the character of textiles into the context of a cable doesn't do anything different than a traditional USB cable but you could call it kind of e-fashion instead of this clumsy traditional cable it brings the conformity into a cable nice it's a is this shipping already yeah yeah since yesterday you can buy it on our web shop so how much is a USB cable I think we charge 30 US dollar for it so it's quite expensive but it's also a fashionable product handmade so who are you I'm the CEO of Ohmatex which is a development company that mainly do research and development for people that want to integrate sensor techniques wearable sensors into so you take the concept and what do you do yeah so what we do we can step in as early as the concept idea for clients but we also typically see ourselves coming into the prototype level solving specific connectivity encapsulation solutions for clients that have run into problems and you're in space yes so some guys in space have it yeah well we're doing an astronaut monitoring kit it's very important for the astronaut to maintain their muscle mass when they're in space but they have no tools to measure they train a couple of hours every day but they don't know if it's enough or if it's too little and we provide them the tool to enable them to you know what is this this is a part of the astronaut monitoring kit this is a dielectric polymer we use it to measure the increase in surface circumference and thereby also the shift of fluid that happens in the body when they're in space all right and what are we looking at here the this one is the first generation of device to harvest take it out yeah is it open so yeah this was the first generation of a near infrared sensor built and molded directly onto the sleeve the reason why it's wired is because it's for the International Space Station and it needs to be wired we can't send it wireless there but we have a feature where this device is also sending the signal wireless what does that have to be wired in the space station they don't want the interference of all the various signals that comes from devices so that's why we need a wire all right and so in the future you have lots of work to do you're gonna work be in textiles what are you gonna do you're gonna be in a leader and smart textiles no I mean what do you do we are not a textile company but to do a fully integration of a sensor into clothing you need to know the character of clothing and the context of the textile and we know that so we master various incorporation techniques encapsulation techniques we develop our own textile wiring to enable it to fit nicely into clothing without being felt when it's integrated nice so but mainly how does it how does it work and how can you transmit through something like this on this one we have stripped stripped the wire so you can see how the wire runs directly into the textile structure so they all your technology here yeah yeah yeah one of the advantages of using textiles is that and the technique we use we can do outbreaks off the wire bring it into the textile again so we can overmold electronics straight on the textile without having to cut in the textile and you maintain the very very strong strength of the textile you maintain that in the in the cable but there's a lot of stuff that's gonna happen with this in the future no so what are you what are you working on getting into these jackets and everywhere we we use it to create the connectivity in various projects but it's not what we consider our core business our core business is to well of electronics to harvest signals from sensors and to incorporate these sensors into the garment whether it's incorporated encapsulated or directly as part of the garment so that means you are more and more busy and new projects oh yeah we've been way way way busy in the in the last years and continue to go that way and where are you based we based in Denmark where and but you travel a lot you go and talk with different customers in different places or no we have an interest of being in ID tech because our CTO is typically in the panels and masterclasses so we go here it's a good way for us to connect with the industry the various techniques that we then use in our development projects other than that no we don't do any you know search for clients that actually come to us they just come to our house and they sit there and work with you on new projects and tell it almost yeah almost all right cool so looking forward to more stuff like this