 What are the most successful ads for newbies number two of three hey this particular video is the second in a series of three videos so if you haven't watched the first one you want to go back and watch the first one now are you new to running online ads are you a little scared of them or maybe you've run some online ads already and you had some bad luck maybe lost some money you're gonna want to watch this video because in this series what I'm doing is I'm walking you through all the steps that a newbie needs to take if you haven't been making money or if you're new to this you'll want to watch all these videos I'm gonna go through all the steps that you need to follow and we're starting right now hey I'm JR Fisher if you're new to my channel do me a favor and subscribe there's a big button down there so subscribe just hit that button and the next thing you want to do is turn on notifications there's a bell right next to it you gotta smash that bell it'll make that noise right there and then you got to turn on all notifications set it to all notifications if you do that you'll be part of the Fisher family part of a VIP group that actually gets notified when I go live and when I post a new video now I've been selling online since 2009 and I've sold millions of dollars of both physical and digital products and I've learned a lot along the way so I built this channel to help you guys start run and grow your online business I have my branded products from thousands of websites including Walmart so what I do is I take this information that I've learned and I pass it on to you so you can get good results too so let's jump into this ads thing this is like I said the second video in a series of three I want to continue on with the things you need to do to have successful ads also before I get going I want to remind you that I do have a free course it's at $97 course actually but you can get it absolutely free I will put a link down in the description you can just click on that grab the course go through it no credit card required number one thing you want to do is borrow credibility now what do I mean by borrowing credibility well if you're new to a person and you're new to a community and they don't know you they haven't bought from you they don't know anything about you you've got to build some credibility you got to make yourself look credible in their eyes that they trust you enough to give you their information or even their money the first thing you can do to increase your credibility is showcase your customer badges now what do I mean by that if there's people already in the market that are respected in your niche and you've worked with them you've done work with them I would put those on your page so that people can see that and they know that you worked with some people that they may already respect and you can kind of get that halo effect they call it where you're falling under that same blanket of trust and respectability because you've worked with people that they already respect now on your screen you should be seeing a get response ad and if you notice they've done that exact same thing they put people up here that are respected within the community everything from Forbes to CNN to the Huffington Post and said hey these people have used our product so it must be a good product they also have Neil Patel up there from Kiss Matrix who is a well respected person within the digital marketing arena so what they're trying to say is hey these people use our product so it's a great product the next thing you can do is actually showcase detailed testimonials and when I say detailed it's actually a write-up by somebody that could be trusted it could actually be a video videos are great for people actually calling out your company and saying they've worked with you and they got good results people have said that they're seven times more likely to purchase from a company that has valid testimonials now make sure they're valid don't get some picture off the internet and some fake quote there make sure it's actually a real person because nowadays you can actually go out there and research that person and see if they really exist here's another example that Amazon uses they show the Amazon Echo there and then they show the customer reviews on that particular product and if you notice it's four and a half stars it's a number one bestseller and there's 21,196 reviews on that particular product so that's kind of a cool thing now don't overthink this faking a testimonial on your landing page that's the wrong thing to do trust me on this your visitors will know and they'll leave in a second even worse such deception can destroy your credibility and short be honest showcasing detailed testimonials it's a great way to boost your credibility here's another example right here wiki jobs added a detailed testimonials to their site and they boosted their conversions by 34% by putting those testimonials on their site now that's pretty amazing just by having those things on there whatever you do always get real photos instead of stock photos stock photos are not good especially people see it on two or three other sites they're going to know that your credibility really means nothing the other good thing about having these images is it's been said that images will increase engagement by 94% so having those images there in addition to you know whatever the person had to say about you is really going to help you a lot now I know some of you actually will have stock images you use whether it's somebody driving a truck or working in an office or something and you're not saying it's that person but they found that by adding these actual images website optimizer found that using a real customer image brought in a 161% click through rate lift along with 38.4% increase in conversions by using actual customers and actual people in their ads now here here's a really bad example but I want you to see this you see Patricia rental right here in Jean Adelis and me this this is the original ad they used and then they actually got pictures of the real people and put the people in there and they saw a 95% conversion improvement by doing that the next thing you can do is give your landing page a single purpose often times we way overwork we way overthink these landing pages and we give people way too many choices there has to be one primary motivation when they get to that landing page now if you think you want to drive traffic and get email sign up and sell products all on the same page you're woefully wrong you can't do that you can't do all three of those things in a single page you can only do one of those things if you want to do all those things that's fine but what you should have is multiple landing pages with different types of goals on those particular pages if you have one that's supposed to be just driving traffic then that's fine if you have another one that's trying to get emails that's another thing if you have another page that's trying to get conversions and sales that's a whole another thing but don't combine those three now take a look at this landing page here this is remit see these six figure consulting landing page for example it has only one purpose and that's to promote his course on how to become a consultant burning six figures per year but before someone can get run meets inside your secrets they have to subscribe to remit email list which is the real purpose of the page so it says here get my most advanced strategies for becoming a six figure consultant and then it has the single opt-in right there now Ryan dice founder of digital marketer knows how to define the purpose of this landing page if you want to become a certified customer value optimization specialist Ryan doesn't want you to just subscribe to his list he wants you to enroll if you're already ready now these are all pretty good examples that you can use but here's one that is not a good example I want to show that to you too now check out this page right here there's a lot of stuff going on here see I don't understand what they're actually even trying to do on this page it's all over the place it's a mess there's tons of different buttons and CTA's there's multiple columns so you're really not sure what to read first as a result your eyes and mind wander all over the place and you really get too distracted to really move on and do anything at all cluttered pages like this actually force people to multitask and you really can't multitask your brain can only focus on one thing at a time they have to try to take in all these different things that are going on and they literally makes your customers scatter brains where they're in all these different directions whereas keeping things nice and simple reducing both the complexity and choices on there will get you more conversions and get you more of what you want now we're going to take that same page and make it a whole lot simpler and just one thing for you to do now here's the changed version of that page right here it says conduct research and promote your products with social media reach 125,000 physicians across 68 specialties with a sermon okay now I can look at this and I say okay I'm just going to opt in here give my information and I see that I've got surveys and panels and client center and promotion and it makes it a whole lot easier for me to understand than that other page that was on there now here's the results of switching that page there's no surprise that this new variation actually increased conversions by 154% you can see the control right there and then the treatment for the lead rate relative difference in statistical level of confidence and it was huge it was a really big difference by them doing this and if you notice it's actually less work to do a page with less stuff on it but it gets better results now it's also been proven that these carousel sliders are bad for landing pages having people switch their mind constantly with new images up there makes them go in different directions the usability sliders commonly cause problems and they have trouble landing on outdated browsers and mobile devices and that type of thing so we're leaning against a lot of those and if you have those on the page you may want to do the same thing and the other thing you're trying to do with these sliders is you're trying to you know get conversions by targeting everybody with all these different products but what ends up happening is it's not appealing to anyone the other problems with having these sliders is it actually reduces the speed and the load time of your page and you're going to lose people there because they're not going to wait for your page to load when you look at actual results of sliders less than 1% of the people ever click on a slider now in this visual right here you're going to see that we have homepage views carousel clicks and click percentage and generally you're going to be using these things for branding thought leadership service promotion whatever and you can see the huge differences here the point is keep it simple don't clutter up your landing pages with a ton of extra stuff that distracts people from their primary goal and whatever you do don't use a carousel slider number three optimize your pages for conversions your landing page is basically your sales force when people get there it needs to do the sales work of a human being so if you don't have it optimized if you don't have a set right if you don't have a clean and meet it's not going to perform its task now this this sounds simple but you kind of need to figure out what is working on your page and what's not working by doing so you can do more of what does work and quit doing all those things that don't work now let's talk about how we can actually do that number one you want to be really clear about the action you want visitors to take what makes a landing page distinct from ordinary web pages that has one purpose in one purpose only wanting your customers to do several things is a recipe for failure many business owners think along the following lines well ultimately we want them to buy our products and become a customer but failing that they could subscribe to our email letter or maybe they could like us on Facebook for your landing page to be a success you must be strict on yourself and have a single outcome as your aim the single outcome is the goal of your landing page and is how you measure your conversions and of course the next thing you need to do is you need to measure your statistics if you don't know where you're at it's hard to know where you're going having identified the goal of your landing page you can measure the conversion rate as mentioned before this is a percentage of visitors who take the action you desire once you've calculated your average daily conversion rate you're ready to start tweaking so the one thing I would tell you start off by removing every single distraction that's on that page you I know and I thought the same thing to the more I have there are more opportunities I have but this is not the case all those things are distracting so get rid of all the distractions focus in on what your primary goal would be when they hit that landing page and just do that thing now here's a good example from copy hackers they use a cartoon like character that points at the opt-in call to action button they just want you to do the one thing there as you can see those little characters pointing at it and that makes it really simple and if you look at the words on the button I think it's kind of interesting too it says yes get the free guide and the no button says no I reject the persuasion guys so they're actually having to reject you if they click that no button Marie Forello uses a white arrow to direct users to her email subscription box it helps the visitor avoid getting lost on the page and here's the example of it right here she's got a few things going on but if you notice that white arrow is pointing right down to what you need to do now here's another one from expert photography says do you want to understand your frustrating camera and take good photos today I mean that's it right anytime we get one of these new cameras it's frustrated we don't understand it we don't know what buttons to hit and what they're saying is we've got this video that will help you out and they've got a red arrow pointing right to it it says where should I send your video okay so all they have to do is put in their email address and click watch the video now limited time so that gets right to the point I think that's a really good ad right there now here's a really interesting statistic when you're thinking about what you want to put on your button what words to put on your body when you're thinking about what words to put on your button HubSpot recently tested landing page CTA buttons okay called action buttons and they use the word submit and then they didn't use the word submit I want you to check this out here the conversion rate by a occurrence of submit if they use the word submit if you notice right here it didn't do very well using the word submit on your button on your page is a poor poor way of trying to get people to follow through without submit you can see how much better it did here did like 17% versus what 15% not even 15 14.2% so that's a huge difference so if that doesn't work the question is what do you put on your buttons to get people to click so it turns out being more specific worked a whole lot better so if you have the choice between submit and click here click here far outweigh the number of clicks than submit did so we probably just want to get rid of the word submit on all of our buttons now here's another chart that shows you different things you can put on your button and how well they perform you see register is at the bottom there because register I think means they're gonna have to do some work and they don't want to do that download once again they're probably gonna have to do some work you notice where that chart is submit was next go was next but the best one on there was quite simply click here now here's an example for unbounce and what they did is they put a button there that spells out exactly what's going to happen and it says build a high converting landing page now so that is a direct result of what happens when you click on that button also you want to keep in mind you don't want to over complicate things like people will rename a blog a thought leadership column and people don't even know what that is they're not used to that so don't try to over complicate don't try to make it sound fancier sound more important the simple words work best and step four is really going to be to drive qualified traffic to your landing page from Facebook Facebook ads work great it's a great source of traffic for your landing page and smart marketers have leveraged this and use this since the beginning of Facebook now in this chart here I want to show you the difference in the click-through rate the CTR with organic and paid and just organic only now that's a huge increase 5% is actually huge now there's other ads out there you can use to other placement ads such as Google text ads out there they don't work quite as well as Facebook does because of the targeting aspect the other drawback to using some of the Google ads and I do like Google ads and I'm doing YouTube ads now but they take a long time to approve normally in Facebook you're gonna get your ad approved in about 15 minutes now the downside to Facebook is they can disapprove your ad or close down your account or shut you out because we don't even know why there's no way to contact them if you're using something like Google you can actually go into chat you can talk to somebody you can call them up on the phone Facebook does not have that unless you have a huge ad spin in the beginning a newbie just doesn't have that so it may be better to go another route where you can get a little bit more help than Facebook okay so that gives you a good pathway we're working our way through this this is the end of video two in this three video series I want to know what you think of the information you've gotten so far put a comment below let me know what you're learning in the series let me know what questions you have in the series too and maybe I can do another series that will help you out you know have you already done some ads you trying to do ads you find things in here they're gonna work for you please let me know in the comments below yeah don't forget I have a free e-commerce course you can get below two it's e-commerce course you don't need a credit card or anything like that you just put in your information and boom you can access it and it's something that will really help you out as a ninety seven dollar value don't need a credit card to 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