"I lead a Division that manufactures and sells various specialty insurance products...I would absolutely recommend it to others. This is the way of the future and where the current environment is and unless you understand Social Technologies and how to leverage it, you'll be left behind. I think it's in every business leader's interest to learn about it and execute on it."
- VP Marketing
"I'm just scratching the surface regarding Social Technology and the application of it. I'm immediately going to assess my sales and client services team's knowledge and bandwidth and map out a plan to implement some of these tools, technologies and methods on a day-in/day-out basis."
- Sales Executive
In every industry, a handful of organizations get the jump on technology tools to keep them ahead of the curve. About 15 of these motivated professionals met in Columbus in 2012, ready to learn how unique Social Tech dynamics can help their organizations compete and win.
The Boot Camp took a deep dive into critically important social technology elements, concepts, and digital marketing sales models, studying ways they can be implemented, measured and driven within the insurance vertical. Participants brought their laptops, tablets, and Smartphones for the hands on instruction segments connecting them with links, tools, Social Cubes, and 'x' marks the spot moments to take away and share.
We also explored the FUTURE of Social concepts and platforms, something very few organizations are looking ahead at today.
Content was intensive and registration was limited so that participants could devote more time to focusing on program content, career and organization-centric questions.
Mike Wise is committed to helping insurance executives embrace these powerful trends and is confident in providing a game-changing experience to Boot Camp attendees.
Here's a tangible example of the impact of Social Tech on insurance Marketing:
"We've had our Web site up since 1999. Year after year, we saw about a 5-6% growth in traffic. We decided to aggressively go after Social at the end of 2009. Our Web site traffic jumped by 50% in the last 18 months." -A Top10 Life Company based in NYC