 Awareness of generational trends can mean the success or failure of any product line, and there is no more important generation to track than the millennials. Millennials are defined as the generation of people born between the 90s and late 2000s, after Generation X and right before the final generation. Millennials are just starting to be unable to enter the workforce and are gaining much more command over their parents' income, making them a great marketing target. Hi, I'm Clint Chinston, consultant for the Millennial Marketing Experts Group, a group of smart baby boomers that have made all the assumptions about millennials that you need to know in order to succeed. In this video, I'll be going over some simple tips and tricks to keep in mind when catering to this elusive, boxy generation. Here's tip number one. Millennials love the concept of brunch, but most don't actually know what it is. Mention it, but don't go into detail. As technology advances, more millennials are more in touch with virtual reality than actual reality. Jump on this trend and help them forget about their pathetic lives. Or go vintage. Millennials love retro things, anything to help them forget about right now. Millennials won't do anything unless it's on their smartphones. Get yourself an app and your guaranteed success. Gas stations, they're not pumping unless there's an app. Hospitals, if you're not live updating your surgery, they're not showing up. Fire extinguishers, if there's not a camera streaming all the action to Twitch, and they're going elsewhere, and your building is burning to the ground. Millennials love to say that they're in touch with nature, even though they destroy it on a daily basis. Tell them that everything is natural and organic, especially if it's not. The definitions are loose enough that it won't matter anyways. Most millennials like dogs more than people. Consider not even using people in any of your advertisements. More millennials than ever are dying. Whoever figures that one out's gonna have a heyday. More millennials than ever are engaging in paganistic rituals. Be sure to use occult symbols like branches lodged into the dirt to market your product. Millennials frontal lobes are smaller than previous generations, and as a result, they have shorter attention spans. In order to get your message out quickly and completely, simply remove all the vowels from your marketing materials. Millennials like to live free and die hard. Be sure to introduce an immediate presence of danger in any marketing strategy you present. Millennials hate birds. Please do not mention them in any of your marketing. Using these tips and tricks, you should be well on your way to pushing your wear to the worst generation to walk the earth. And remember, if your product doesn't succeed, millennials are idiots and self-absorb, and it is not your fault. Be sure to catch the next video in our series, Marketing for Minorities, but only if you want to succeed. This has been Clint Chinston, signing off. Millennials engage most with businesses that they trust. Build your brand with millennials by feeding them small, tasty treats.