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The Inspirational Power of Purpose

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Uploaded on Feb 23, 2011

P&G Global Marketing & Brand-Building Officer Marc Pritchard explains how the Company is using purpose-driven brand building and creative innovation to thrive even in uncertain economic conditions. Pritchard introduces and discusses several commercials for P&G brands, illustrating the Company's core marketing strategy: that by improving people's lives, P&G can do well by doing good.

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