 Knock your shit over looking like the rock out this bit. It's too quiet in here. Y'all hear that? Oh Shit First of all, welcome to the trap. They gave the black market to because it doubles over. It's a multi-purpose building That was yeah, welcome to the trap man Introduce yourself to the black market tears and all the people out there in the 85% nation bruh Atlanta influences everything It's a brand. It's a movement man Chopping it welcome to the platform. You do yourself. Well, I'm joiner one-third of Atlanta influences everything I'm Tory one-third of Atlanta influence everything Was the motivation inspiration behind the brand the creation the inception As much as we want to say, you know something cool it was Retort, you know it came out to Detroit versus everybody. They were already around And Atlanta started doing that and anniversary everybody and then a verse y'all all these different shirts and Our other partner Ian, he and I had a marketing company called the tomorrow's and we were pitching a project in Nike on the 1996 Olympic shoes at the 20th anniversary and so In Chicago, they had did a re-release of some Jordan ones and they told this story about how Michael Jordan Really just changed the city of Chicago and so in Atlanta that that would be the Olympics So we thought that The marketing dollars that Nike spent in Chicago that we would get in the marketing dollars been here So we came up with this campaign to do like the scavenger hunt on the belt line and on Marta Also, so Willy Wonka golden ticket shit like what you like telling them why you did that. Oh To the shoe. Yeah for the for the shoe because that's what we wanted Oh, if y'all gonna do this Olympic shoe for Atlanta that shifted us We need to do this big marketing campaign. So how do you know? All they were doing was a 1996 pair that was their marketing. It was the boat accident Atlanta peach. Yeah, that was the one. I'm still trying to get something Oh, yeah, I need a letter they So we we had a dude as a dude who went to Doug high school chaos Came out of 99 Doug. He actually made it up to Nike Importantly worked on the shoe, which is rare for somebody from APS to be at Nike corporate, right? Not Nike town. That's how it is. So he told us and Nike told us that Atlanta wasn't a large enough market to spend marketing dollars in It's motherfucking in the 2015 it was in 2015 when everybody would dab and so All I could say I told Ian I said down that's fucked up man, you know Won't have to be like Chicago. We ain't as big as LA in New York, but she don't understand man We influenced everything and he called it and say man We need to we need to put it on a shirt, you know, I'm saying it's I think it looked good on a shirt And he was from Brooklyn And he said down I'm from Brooklyn. I don't know but he said I'm from Brooklyn. I went to more house I never went back to Brooklyn. So shit. It might be true. We just need to put it on a shirt and start telling stories But we didn't know how to tell no stories. We knew how to market Already branded products. We ain't never marketed nothing that we created from inception And so we were getting in our own way. We already knew Tory. He was always around He he saw we was finna fumble it, you know, I'm saying getting our own way say man Y'all need to tell the company story better, but Y'all can't help Atlanta tell this story better until y'all tighten up the company story And so that's how it became a trifecta. Yeah, damn it tour Say it up again. I'm showed up and say today There's about to fuck this up and I ain't gonna lie man They might have dropped it, but they had what it took but they you know, I just came in at the right time And we go that's what you need though them puzzle pieces, bro 3D the Triangle offense. So how's everything been since since you've helped them get it together? shit, man, you know, we don't came through some struggles some hard times, but we knew that the brand It ain't about us. It's about community and I think that's what's different about What we've been doing and other people because it's really been about community So we've been giving a whole lot more than we've been getting. Yeah, but it's just like We want the money to match the love So people been showing us love and now it's the brand is starting to grow and ways that we probably never thought Pbc people all over the world With the AI in front of the pyramids in front of the Eiffel Tower They sent just sending it back just cuz they want to represent hell. Yeah, they don't that shit feel amazing Like fuck the money part is just seeing that it's like when people can see your vision the way you see it And they want your shit to go to the top. Yeah, people be sending me same shit Like I'm fucking was in surgery get some shit done in their head and was watching 85 stops Yeah, like this is crazy like the doctor literally like in that ladies head Cuz it's a rat in this city with it's so many dope people It ain't it don't really be no hate, but nigga jib rock they own shit. Yeah, maybe they partner shit So I don't know you why I don't need to rock your shit So it's just it's always been tough to get buy-in in Atlanta from a certain percentage And you would need a certain percentage of Atlanta buying in order to the tip the scales in your favor in the city Yeah, and so Y'all y'all have been able to do that too It's certain, you know God is dope certain brands and it's many brands in the city There's many many dope-ass people here. Hell. Yeah, when you could get a certain Cross-sector cross-cultural buy-in from all walks of life. Yeah, and they all still fuck with your brand Oh that Atlanta new Atlanta. However, everybody. Yeah Yeah, I knew this shit was different when we had a we had a show somewhere and we was at the mall and somebody sent us You know the little t-shirt shit in the mall Like they had they mall version of our shit But they proud of it People start like we all went to the mall like some kid and then people start sending us Actually before we got there like the week of people were sending us videos from the little kiosk And then one time I'm pulling up at the World's doing the tool with Mike Epps new face. This nigga. It was a nigga outside with the bootleg shirt Had me on that shit You know We've been through a different way, but we used to be a cumberland They're coming them all right before COVID and that shit was tough But we was two kiosks away from the nigga who did the shirts damn and then there was There was another nigga downstairs Nigga I caught half of the member to boost you with the cap of shirt. Yeah, he got this shit from coming from The shit the nigga who make the shirts I see he was in cumberland and I seen them hold up a cap of shirt I'm gonna but I ain't seen by it. I had to deal with the nigga at our shit But I remember seeing a nigga hold up the cap of shirt at the little t-shirt thing And then maybe two days later when shawty had on the cap of shit, and I said, oh, he got this shit from the mall Damn, he was seeing if it match It went about nothing The court is more than gonna sell it to you. That's what he in the business of doing They was tearing us up on like Amazon eBay But the one thing is like when you put some shit online even if you got like a website It's some kind of shit. It's like a bottle some shit. Let me just be like white people My fuck you got a shirt of mine with my signature in quote on it. I'm like These motherfuckers They wake it, but you know what I do got to say There's a black culture influence everything I forgot the name of them folks and I understand I understand it I don't understand but I understand I'm mad at that. I have to say though We never been we've been bootleg via our brand, but ain't nobody else put they city Ain't nobody as far as I know that has not been attempted yet with somebody else city Because can nobody only say that Not from not You can't say that you know not not mean a black Yeah, you're right because black culture influence everything like black people And what's black and in Atlanta? shit It ain't a lot of places that's black and in Africa only yeah Yeah, we got Africans in this business Right, they repping the hell out there. Love it and ain't going nowhere. I won't blame them I'll be telling black people wherever you live. I don't know how you don't live in Atlanta. All right, but it's a Taters man. We've been growing And every sports team reach out to us to do a partnership partnership All types of big brand. So you better do it. We just did a partnership with the Hawks. Oh, yeah She you fuck with Do it just do just because For the experience absolutely just so who like you said whoever's watching can know that It's not just that we can do corporate we can do street We could do executive do fashion and spring whatever it is. It was something he said though in terms of like Atlanta You are the book that humans in New York The book it's a book called humans in New York where they just tell Can New York a transient city to me? I've seen the YouTube Okay, yeah, yeah But he said Atlanta We always get mad, you know when somebody don't understand that we did something first or that You don't really understand who we are and why we do we do but it's a it's a it's a retort. It's a reaction But a relationship, you know I'm saying is a two fold relationship So you it's a natural love and you in order to maintain the relationship You got to communicate and we what we found out was the folks that's in charge of Atlanta brand Which is the Atlanta Convention and Visitors Bureau with a hotel motel tax are they should know They're not really showing The footage of what we know why we know Atlanta influence everything. So the story ain't being told correctly and Troy was like We got to start getting these stories It's it's it's so many stories that if the world knew we wouldn't have to be thumping our chest so much They'll be telling us we influence everything, but we weren't controlling the narrative But don't nobody disagree when they see it. I know bro But sometimes Atlanta niggas be taken credit for everything and you know it right niggas in Atlanta got the most ridiculous claims to shit Pink lemonade niggas that green brown Now see no pink lemonade Pink lemonade Since the 1800 The slaves and more fucking, and it's not up, then it started at shit. Bit Blood, he ain't talking about it. He ain't saying Bit Blood. Bit Blood, he ain't talking about it. Excuse me. That's the realest shit I've ever done. You ain't told me. I've been coming to this city since 88, bruv. Here's y'all. My paupers used to live out here. I spent every summer in Atlanta. You love it. Love this shit. It love me back. Ain't no place like this shit, because whatever you want to get into, you can do it. You can beat up any you want. You can go to the club. You can go to the country. Nigga, you can go shopping. You can go hustling. You can go to church. You can stop and get some gas, 30 cents, and a real plate. At the same spot. At the same spot. Well, see, look at that. Tell them about your mama. When you came down here, we were talking about menace society, boys in the hood. At the end, they was everybody was trying to get to Atlanta. Both movies. Exactly. But he said it would seem like to other black folk that Atlanta had the answers. Yeah, had the answers. Streets was paved with gold until a nigga like Curtis Snow beat a nigga that done greeted you. They didn't believe a Curtis Snow was here. They just felt like. No, they thought everybody was Dr. King. It's like, where we from is so loud and fucked up. It's like, just send them there. If he go there, he going to come back Dr. King. They thought Atlanta was just making Dr. King. Atlanta would inspire you because you will see some niggas with some shit that you ain't never seen niggas with. Open show. Yeah. You think just because a motherfucker in a Lambo or Ferrari, you supposed to look in there and know who the fuck they are. You don't know. Very sorry, many black people out here who got a real ass check who are not famous. Right. I'm talking about with real money. Real money. Wealthy. Yes. Atlanta conditioned you to think when you pull up on any luxury farm, it's a black person in it. Yeah. It's the only city where you see a Lambo. You see a white dude in it. You're like, oh shit, all right. Shit. Do you think? That's the truth. You think a nigga going to be in it. Right. I knew this shit was different when I seen the male man, the nigga had all gold teeth, he sat tattooed on his forehead and tatted all the way up. The male man don't put mail in the box. Straight out the trap. Telling you, bro, you might see a black woman that's supposed to be his chief. It's fine. Old black dude, the fire chief, whole damn fire department full of real niggas. Shit. The male. Niggas used to play football. What? A lot of niggas used to play football in Atlanta. Fire fighters, they end up just being. Don't nobody ever mention these cold ass Atlanta bus drivers though. These niggas look like they about to hit you and they squirt. I'm talking about, come on. I'm talking about, come on. What? See a nigga driving a modern train like this, bro. How you doing? Any shit? She hollering at you? What? What you got? Get up and put your hands on it. Whole airport black in here. Everybody working at the airport in black. General manager down to the damn luggage. The busiest airport in the world, bro. And everybody black. Since his trust got a bank in his room about some black folks. Come on. That's like, when we say it, everybody think you think rappers. Ain't nothing wrong with that, bro. Atlanta been doing this shit for so long. The public's on Camp Creek. It's like a club. Come on, nigga. Some motherfuckers in there with heels on, bro. The public's up 20. What's that, Glen Ward? That new, you know what I'm talking about? Yeah, I know what you're talking about. It is a club. They got a wine bar in the public, in the, not publics in Kroger. Bro, if you ain't never been to the Walmart on Old National, don't talk to me. Oh, my God. Right. That's all I'm gonna say. You ain't been here. This is the only Walmart that they letting niggas run. They done dim the lights in this bin. Am I bullshitting? Yo. Well, I got to say, so our business model is weird because it's the sale of the shirt. But our business model is really based on your success as well as a lot of other people's success. Because we're selling how dope we are. So it's like, every time y'all do some dope shit, it's like, yo, they told you that. They make it more true. You know what I'm saying? They make it more true. Yeah. So it's predicated upon everybody else being just as dope. You only as strong as your weakest link. Mm-hmm. But then, and it's the sale of the shirt. But how we work, why and how we work in community is because it just, I'm from the West End, man. And I just, H-Rap, Brown, E-Mind, L-I-Me, I come from, like, yeah, yeah, get free. O-G. But, you know, community engagement, man. Like, Atlanta just didn't fall out the sky and become this black mecca. It was, it's policy. It was certain things that was done here from a mayoral policy perspective that made it a safe place. And we got to keep it that. And so while we influence everything, but then you start getting the numbers back, though, and the numbers, certain numbers don't equate to the shit that we talk. So the number one in income inequality. So we got the largest gap. You guys, you guys explain it. Yeah, which I am. Yeah. You know, the largest gap between the rich and poor in the country. And we have a 4% upward mobility rate. So if you born poor in Atlanta, 96% chance you're going to die poor. And what I found out a long time ago. Yeah, don't let that be the case. And they can move to Augusta and come back. Don't fucking just stay there and die poor. Go to Macon and get on your feet. Go stay with your folks in Columbus. Don't fucking. Don't die. Move around. Come back. Shit. And also property. Because what you find out is, they said that there are, there are no poor white people in Atlanta. So we talking about Atlanta. No, it isn't. At work, though. More Amaretta Atlanta. So Atlanta proper. There's some poor white people around this bitch now. Woo. I'm telling you. They said they in Atlanta proper. You ride up the chair and keep counting. Look, it's on the trailer pause. But we talking about where you can vote for the mayor. I'm telling you to all the poor white people smart enough to move and fuck out of Atlanta. They would be poor. They would be fucked up if they lived downtown. They'd be baby. And that's their us now. You know what I'm saying? Shit. So, yeah, we just, if we influence everything, and we know influence would work money. You know what I'm saying? Chat. Now everybody can't be as funny. Me? I know that. You know what I mean? I've been in the industry with these niggas for a while. I've been waiting. But a nigga like Chat, or just certain other... What you mean? I taught that nigga everything he knew. Ask him. When I met Chat, that nigga was in high school. Fucking up. I got that nigga all his jobs. He had his life except once. Ask him. I was trying to say... I know what you're trying to... I know this nigga. I built him. I got that nigga done when he didn't have no references. He take you credit for your work? That's my nigga. Okay. Well, we could build a lot of chats. No, we can't. Only I know what he's made. You want to build a chat, you go to your local ice cream. Find you one nigga who don't give a fuck about nothing or nobody. Sit in the college. Man. Don't believe it. That's my nigga. He know. If somebody ran in here and tried to shoot me, Chat gonna jump in front of me. I just say that nigga life multiple times. What? Man. That nigga. That nigga cold. For sure. You tried to talk him into being cold, huh? No. You tried to tell this nigga stop thinking about that bullshit. Get the money. Hang up on him. You didn't get it? Man. He cold though. Does somebody do you like that? Mm-mm. That's why I did him like that. That's our business. We feel it in the back of what we didn't get. Bruh, you can't do business with people that you can't disagree with. Word. Damn. Disagreeing about business ain't personal. Mm-hmm. You right. It's just like y'all in business, right? Mm-hmm. If this nigga see the brand being bigger than motherfucking Gucci and Tom Ford and that's... Mm-hmm. You ain't gonna... He not gonna sell it for... Well, maybe we should just start... Fuck that! No! That's too low! That's me. Exactly. You gotta have that. But that's the one thing people be afraid to hear. You can't even disagree with the motherfucker that surrounds you without it changing the whole dynamic of the relationship. It ain't fucked you. Yeah. It's that this... Fuck that bullshit. That bullshit. Because if you think small, you get small shit. Yeah, yeah. Why the fuck when we smorgas on this small ass shit? Why wouldn't you do that when we could be doing something different? Exactly. That Kanye West shit, it gotta sound crazy. Indeed. Exactly. What'd they say? One thing about smart motherfuckers... They sound dumb. To stupid motherfuckers. Exactly. Mm-hmm. That shit gotta sound crazy, bruh. It gotta be crazy. It gotta be crazy. You gotta aim for the moon. Yeah, yeah. So even if you miss, you're amongst the stars. Come on. And Atlanta is a safe place for that. A lot of places, you be done did that, it gonna cost you something. Atlanta, man, it's a place where you can fail. Especially if you move around the way you said it. You know what I'm saying? You got to. You got the hard way to get the hell up out of here. But you just keep moving. You know what I'm saying? It's a good place to fail and gather yourself. I know. Oh, it'll humble you too. Yeah. Because you'll see a lot of success. Mm-hmm. And then when you see somebody be successful with less than you. Mm-hmm. With less resources and making more happen, that's when you're gonna really realize that you're bullshitting. Mm-hmm. There you go. You need that example sometimes. Shh. But the realness is when I see, you know, all of us, I mean, y'all, us, everybody, really trying to, what I call, buy our free papers. You understand what I'm saying? Like, we trying to buy our freedom still. Like, in my opinion, I got to make myself think that. So I go crazy. I go harder this shit. I don't never, like, it's not a moment where I feel cool relaxing. Now, I take time for myself, mental health, but you got to go and be serious about this shit. Yeah. About all you do, but it's worth nothing if you ain't pumping back into the community. Yeah. If you ain't trying to build up the people coming behind you or even the ones next to you, like network across the same way, I might holler at Chad, get him on the phone about something that, you know, we built the bridge in record time. But as y'all rise, and we rise, we know those phone calls can always be made. Yeah. And like the attitude you had to pull him up, he always had that attitude to pull somebody else up and that's what we got to always do. We got to continuously be pulling each other up because honestly, man, we ain't that far from freeing the land. But when we first started this shit, I was bringing all kinds of motherfuckers around and they was like, look, where you finding these scraggling ass people? I'm like, bro, trust me. These motherfuckers got some shit they don't know nobody else got. Yeah. And then once they started seeing this shit, I was like, fuck it, told you. I ain't missed it. That's building community. Yeah. And that's what we supposed to be doing. I think that's part of like the entertaining that we're seeing though. It's like a motherfucker, sometimes the people be in the middle of the struggle be right in front of a breakthrough. And it ain't even about what you can do for somebody. It's where you can put them. Like if you dope as fuck, I might not be able to change your life. But I might be able to put you in front of some people that you've been trying to get in front of. I might know this motherfucker. I might be able to create an opportunity to put you in that we might not gain from. But your situation gonna be different. There you go. You get what I'm saying? Absolutely. I just don't, I don't understand how people don't get that. You can't teach hustle. What the hell? Because you're not thinking of community. The biggest favor motherfuckers can do is bring you somewhere you couldn't get to. If you can't take it from there, you just sitting over there like, man, let these people know you dope at this. Don't you see motherfuckers doing what you're doing right in front of them? Didn't you say that's Jules? Yeah. Them is Jules? Yeah. I can't nobody, I can't be put on, bro. That's why I be funny watching all these rappers when they fall out. Oh, he's a fucking nigga. He didn't give a shit. One of you was in the student gave you free studio. You had the same car, the same, you took the same. They provided everything. Everything. You just laid around and didn't take it. Man, you could have went in that bitch and said anything. All these Instagram followers was nigga, you could have came up with a little dumbass song, made your old money and gathered this nigga fucking right with you. You was in that bitch smoking anyway. You know what that be? Motherfuckers is more grateful for what they think you're going to do than what you already done. Man, ain't nobody grateful. So you tell the motherfucker I'm going to buy you a house and don't buy the house, they're going to forget about the car. That's the thing about it. You buy these motherfuckers a house, they won't take the garbage out. They won't cut the grass. They won't, they won't even got down smoking in the back. They got out in the yard arguing and shit. Damn. They ain't not going to appreciate shit. Motherfuckers don't want you to do nothing for them. They want you to give them what you have. Right. So you don't have them. Right. Have them what you got. They supposed to have the same amount. What you mean, nigga? Give it to me. Can't put nobody on. But that is, that's what I like about the way Lebron had played this situation. All at home, they weren't going pro, but that Maverick caught in their rich Paul. He put them in, in, I forgot the college they went to, but he helped them learn the game. He put his homeboys in position to win. Like, versus, if you look the way out of Iverson that played the situation, just, how Iverson, maybe ten years older than Lebron, a little bit more than ten somewhere. And it's just that, that era of hip hop with no internet, he just brought the homies with him. I don't really know, when you listen to the out of Iverson tell his story, the homies, you don't really know what, what became of them. But, you see what became Lebron homies. And you see J Cole tell the same story. He took a nigga, there was a, a nigga that wasn't going nowhere from his town, and showed him, you know, the stage management shit when he was on tour. And the nigga met the nigga who, when you just placed the towel in the, the water for the nigga, J Cole, he met the nigga that did that for Madonna and other people. So, the nigga who just do the little stage, he done, he said, damn, I ain't even know that was the thing. J Cole was just like, nah, just, just do this. Look, I need the towel right here. I need the water right here. First I'm like, I, but then he said he started meeting the nigga who was on tour with J Cole. Stage manager. That's what I tell the whole, man, I'm a stage manager for J Cole. Yeah. Shit. Shit. All this, all this me. All this me. Yeah. It ain't really about what you're doing, it's how you dress that shit up. What? Don't give me nothing of important. I, I swear. What? I'm the director of operation. Justice. It is. Travelling coordinator, supervisor. Travelling coordinator. I get you there. Just a quick, I can just, what? Get me a boy's head done. I don't, I'm not no fucking garbage man. I'm into recycling. I'm, I'm into I'm into I'm into I'm into I'm into I'm into I'm into I'm into I'm into I'm into I'm into I'm into I'm into I'm into I'm into I'm into I'm into I'm into I'm into I'm into I'm into I'm into I'm into I'm into I'm into I'm into I'm into I'm into I'm into I'm into I'm into I'm into I'm into I'm into I'm into I'm into I'm into I'm into I'm into I'm into I'm into Right, even when it ain't. This is definitely not. Definitely. What are you spending most of your time doing? Man, putting out fires. Putting out fires. Look at that. Already into you environmentalists. Yeah, it is. I'm in the chief environmentalist office. Environmentalists, bro. God damn, man. On the ozone reduction safety team. You's a genius, man. Told you. You's a fucking genius. I do what I can, bro. What can they find y'all on social media and all that? On Instagram, find us at Atlanta Influences Everything, at Atlanta Influences Everything. Our website is aie.life. And Atlanta United just commissioned a 30-foot mural of me and my partners, or my partners and I. Oh, shit. Yes. Thank you. Now, man, it's over in the Edgewood area, 410 Chamberlain, Atlanta, Georgia, right around the corner from Dr. King's home, birth home. That's what's up. Check us out. All right, no, I know Dr. Martin Luther King with the fuck with all of us, that he was still here. He'd be the cool, old, granddaddy who'd be sitting there quiet with the 85-star hat. Proud. Proud. Proud enough. They're my niggas. But what? 404 Day. Oh, yeah. I wonder what y'all got going on. Yeah, 404 Day. We celebrate that every year. 404 Day is April 4th of every year, 404. And shit, we just want to check us out. Wherever we are on social media, and we'll tell you what we got going on. Ain't that a Monday this year? It's a Monday this year, but so far this one. My birthday on the 2nd, me and Mark and Gabe. So I keep up with that April shit. Every season is amongst us. Oh, man, the air. Yeah, we got some dope. We got some dope shit over here, man. We got Spudweb, Atlantic Floor. They got a prime time over here. Bro, we got to send primes, some of these, man. Shout out to Deon Sanders, man. Prime Bouncing back for surgery, and thanks for that, nature. And the sweatsuit is cold, too. Oh, you mean, like, this one that I have right here? I can't wait to bust through the airport is this right here. Come on, man. That might be a little too freaky. I'll be putting words up on my ass and shit. I'm going to be right now. This Atlanta, that's the last place I don't want a nigga looking at. A.I.E., that life is our sight, but we all put my shit on the mid back. So we got some shit coming to Foot Locker, so. It's been in Foot Locker, but it's sold out. We got some more stuff coming. Put my shit on mid back. I don't want no nigga looking at my ass. He said what? He said too close to the ad. Too close to the ad, man. He's a nigga different down here, bro. Yeah, we might want to screw that up, mid back. Now I got to wear this shit and tuck it in, because I'm at the mall causing a ruckus. I ain't sweat bad. See, they all up on my ankles and shit. I think I'll have to wear this one on a late night mish for around the house in this one. You're going to be all right, man. A.I.E., man. You never know. Yeah, next time y'all let the fox man go on and do it, you know what? I don't think they going to let us back up in there, bro. I don't even show y'all hands that they're fucking. They fucking smoked a hundred bucks in there. No white people did gave up trying to stop that. Fuck it, why don't y'all let them do it? I've had it up to here. Look, man, we appreciate y'all stopping through here and upping us on game, man. And I'm keeping all this shit out. If y'all know that shit too hard, it appreciate it, man. Thank y'all. Ready? 85 South Black market is open, you bitch.