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Published on Feb 28, 2020
Lay’s new global football campaign shows just how distracting a bag of Lay’s is…on the biggest football stage ever. Set inside a 70,000 seater football stadium on a UEFA Champions League night, the hero film, “Distracted Stadium”, playfully captures what happens when one person opens a bag of Lay’s; we watch as thousands of fans, cameramen, match officials, players and more, are pulled towards the Lay’s to join in the fun, with a few surprises along the way! The campaign features Leo Messi, Paul Pogba and – in a first for Lay’s football – women’s UCL superstar, Lieke Martens, across a number of exciting touchpoints, including digital content and limited edition packaging.