 Well, hello there. My name is Mark Risenhofkens, founding editor of Silicon Angle. We're coming back at you with more Google Iow 2013 coverage, separating the signal from the noise. We were walking through the upstairs area here of the the the show floor. We came across something that peaked our interest. Obviously we love video here at Silicon Angle. We came across WeVideo and I'm speaking here with Lucien Chirogo from WeVideo and what's interesting about this? This is cloud-based video rendering and so you can use this on a number of different devices that are mobile and cheap and ubiquitous. So now you don't need a special video rendering box anymore with WeVideo. So let's dive deep. Let's talk a little bit about what this product does. Maybe walk through the kind of the three basic levels that you showed me earlier. I will just walk very easily on the levels that we support. So just to present the whole workflow, this is how you see after we get in the tool. The first part of the workflow is actually getting content there. So we support uploading your local content or importing from any major media cloud the company. So we support Drive, Dropbox, Facebook, Instagram, whatever basically. And of course after you got your content in our cloud, you can start editing your video. So the first thing that you will start to do probably as a beginner video editor is just use the normal storyboard editing mode which is a simple slideshow based editor. You just put slides one after the other. Of course you are able to arrange your stuff together. You are able to just adjust a little bit to cut away the parts that you don't need. Also add titles and all that stuff. But things like transitions or overlays or color correction and all that stuff should be transparent for a beginner user. So what you would do in this situation is actually apply a theme to it. We have almost 30 themes. I think there are actually 30 which just spice up the video. It just makes it a lot better. So in this case I would just apply the 1960 theme and you will see that something that was a bit maybe dull at first just normal sync. It just gets a bit of flair. It just gets a bit of nice colors and all that stuff. And that just makes the whole experience a lot better. The cool part is that since I started talking, maybe 30 seconds, so for a beginner you are actually able to do that in a very simple way. Obviously most of our users are beginners. So this is why we are trying to offer them something they can relate to and something normal and easy to use. But we also have advanced users. And for advanced users this is just not good enough for video editing. You probably know very well about that. Okay, so for that we are offering two more editing modes. One is the simple timeline mode. I will not get into that now but I will show you the advanced timeline mode. For a final cut or Adobe Premiere users, this should feel a bit like home because we are supporting several video layers, not several. Any number of video layers or any number of image layers and any number of sound and voice over and stuff like this. And here you can actually start to be creative about your video. You can add your own transitions which we have plenty of. You can add text and frames and animations and all that stuff like overlays that you can put on top or frames or effects or all that. Or for individual videos you can go and adjust the caption or transform it a bit so I can go ahead let's say this video is being transformed so I can go ahead and like move it around. Yeah, make it bigger, flip it horizontally and all that kind of transformations that you want to support like picture-in-picture and all that. And yeah, after you're done with that you're able to play several videos on this so you can actually overlap videos and overlap with different sizes and different alphas. So here for example, I think it kind of shows you will get like a fade in and fade out so you will see like three videos playing in the same time with fade in and fade out and all that. And of course you will get all that rendered in the final product. So that's the idea. Basically you have... So this is running on a Chromebook Pixel. I didn't mean to interrupt you but this is running on a Chromebook Pixel, right? Yes. So this is one of the new Chromebooks that was announced, well it was announced some time back but they've talked about it yesterday during the keynote. But what's the theoretical minimum machine you could run something like Samsung? We are using, can I use this? Sure. We are using, we have a lot of education users so they are using the Samsung Chromebooks which are $300 or something like this. So this works very well on those machines as well. So for this particular web version that we have right now it works on basically any machine. Obviously it has to have some sort of video capabilities, some of graphic capabilities but not that much, you know. Yeah, if you're going to start doing like a lot of layers and a lot of stuff on a low-end Chromebook it will probably be a problem but you usually don't use for that. So in education they use maybe something a bit more simple. Okay. So and you talked a little bit earlier about of course being that we're at a Google event they like HTML5 here. You guys are right, right. So this is built in Flash currently but you were showing me down here this one, no this one. So this is the Google Nexus 10, right? And then this is the Pixel and they're both running in Chrome HTML5 version of WeVideo. The only difference between these two is that here is running online. So it's running on our web server. So it's online content that you see just as you see here but HTML5. The difference is that this is Chrome packaged app. It's a new concept from the Chrome team which allows you to package it up and make it feel like it's installed local and have everything like local. So you can their strategy for the Chrome packaged app is to actually have offline first. So the first thing that you have to think about your app is that users will not always get connection. So obviously somewhere in the future they might get Wi-Fi and then when all the data should be pushed to the cloud and just get in there. So right now the code base for these two are completely similar, I mean not completely but 95% similar. The difference is coming from how we fetch medias. So this is using our REST APIs to fetch the medias. While these are using the Chrome media galleries API and standard HTML file discovery to get URLs for these videos and actually be able to play. And of course it's touch-enabled because it's the Chromebook pixel. So yeah so I can go ahead and do stuff like this. I can add videos to it. I can trim just as I did on the main editor on the Flash editor. I can just trim to something that looks nice and everything. I can add an image in between and just make it a bit shorter because standard is six seconds and just add some sound. Fortunately you're probably not going to be able to hear the sound but it's there. So you play that back and it plays seamlessly back. So this is completely HTML5, completely running in the browser and everything like that. So I think frankly this is the future. What I've seen around here is that most companies are going towards this. What's helping us a lot is the offline, on the web package app, is that we can hide a bit this kind of upload. A lot of users when you go directly here, it's kind of hard to have content because you have to upload it first and a lot of things. So a lot of people get lost. So what we did on the web editors is offering clipart content or something that we can offer to the user so that it gets them started with something. Here you won't have the problem because you will have your own content already there. Otherwise you won't be installing a video editor. So let's switch tracks a little bit. One of the things of the month with over the silicon angle is hyperscale. We're drilling down on the different public clouds that are around right now and of course Amazon is the first top of mind, comes to everybody. Everybody in the enterprise is, I wouldn't say running scared, but companies like EMC and NetApp are becoming aware that they need to have an answer. SAP, Oracle, all these have need to have an answer to Amazon's growing dominance. OpenStack Foundation exists is for everyone to kind of band together. And then of course you've got Google's cloud. So let's talk about your architecture and your choices that you guys made in developing this. Which cloud did you guys go with? We are AVS, most of our services there. We are using AVS even for rendering and all that stuff for storage and for all that. Is there an alternative if you guys wanted to? So did you identify or did you evaluate other alternatives or is this just the only answer at the time when you guys went to market? It's basically the only proper answer that we got at the time. And it was something that was offering us the right set of tools to do our job correctly. And yeah, it was not that big of a decision. Kind of a no-brainer then? It was not kind of a no-brainer, you know. If you're doing it all over the day, what would be your options? I think it would be the same. For the main reason that I can show that here is that we are importing from these guys. And a lot of these guys are on AVS. Which means that if we're importing here, you get a gigabit cloud-to-cloud connection rather than moving from another cloud. Right. Right. It makes sense for us to be on the same page with everybody else. It could be that. If that wasn't the case, I don't know. It could have been different. Yeah. Well, you know, it's hard to stop a rolling stone coming down the mountain. So far, so far it has been, I think it was a good experience for us. So I don't know why we would do that. Fantastic. Okay. Well, it's interesting stuff. And I know we're going to be evaluating this because, you know, we do video and we look at everything. So I thank you for your time. I really appreciate it. It's a fantastic product. And we'll be back to the show floor here at Google I.O. 2013 with more covers. So stay tuned. Don't go anywhere.