If sharing is caring, and you care about your users, then clearly you care about Direct Share. (http://developer.android.com/about/ve...) With Marshmallow, Direct Share means that you can define a specific share target so that instead of a share action launching your app, it can instead launch the specific conversation in your app, with the funny meme ready to go in the message text field. That’s basically a two-click share experience, which basically means your users love you. Basically.