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Published on May 9, 2017
How To Create The Best Testimonial Video - Doctor Marketing. Longtin Media Group. Visit us online at https://goo.gl/KVBbGX
Video testimonial Testimonial videos are one of the most powerful videos that you can create. And what I always recommend to my clients is to tell a story. So rather than focusing on selling yourself, "Oh, my doctor was so amazing, he did the best work. I would tell all my friends about them." Well, we already know that. They're doing a video for you, right?
So really help these patients tell their stories so that other potential patients can relate to them and have an emotional connection to them. And really feel like they've been through the procedure, not only through the procedure but are now enjoying how they feel at the end of the day. I mean, there's nothing more powerful than watching a mother who had a mommy makeover talk about fitting into a bikini or walking by her husband and feeling sexy for the first time in years. So tell a story, help your patients tell a story rather than selling yourself and you will build trust before those patients ever walk in the door.