 Hi I'm Jeremiah Davis, Director of the National Poultry Technology Center and Professor with the Alabama Cooperative Extension System. And I'm Jesse Campbell, also with the NPTC and an associate professor with Alabama Extension. Today we're going to take a closer look into the research behind modern poultry technologies. Modern poultry producers have many new pieces of technology to raise birds humanely, efficiently, and sustainably. These tools are the result of many years of research and technological advancement. Created through science, collaboration, experience, the future of modern poultry production is now. The NPTC serves as a facilitator of new technologies, ensuring their viability for farmers, birds, companies, and the environment. Simply because a technology is new does not mean that it is a better solution. Farmers must weigh costs and benefits before adopting new technologies. Adoption takes time and not every new technology will pass the test. New tools such as electronic controllers, static pressure gauges, thermal infrared cameras, and feeding systems have revolutionized the poultry industry. This is especially true in Alabama. During the last 50 years, producers have been able to go from growing a few hundred birds to more than a hundred thousand at a time thanks to industry technology advancement. The future of poultry production will rely heavily on data-driven research. Feeding a world population that has doubled in the last half century serves as the driving force for the advancement of poultry production. Working together, research entities like the NPTC, the Alabama Agriculture Experiment Station, and Alabama Extension will ensure poultry farmers have the most efficient forms of equipment to do their jobs every day.