 Thank you. Okay. Yes, you're so welcome. Thank you. What we'll do on this call, and this will be, this will be, we'll get this done quick in the next, in the next, hopefully in the next few minutes, but this is very basic, but this is the most important, your custom audiences. It's all about custom audiences. That's why when you start to run Instagram ads or when you start to run Facebook ads for any business, you have to allow Facebook to start segmenting and start categorizing people who are landing on specific pages. So in your case with your landing page, what we're going to do is we're going to, let's just copy that now. So go to your, go to your cartridge page and just grab the link for the landing page, which is the opt-in page. And all we're going to do is click on the three dots and we're going to get code or link. All right. So pages and then landing page. Yes. Get code. Yes. Okay. Yes. Okay. Click that coder link. Okay. I clicked on that. Yeah. And what we're going to do is we're going to copy. We don't need the HTTPS. All we're going to do is copy from David all the way to the right. So get your link, copy it from that first word or that first letter all the way to the right. All we need is that. We don't need the WWW or the HTTPS. We don't need any of that. We just need the URL. Copy that. Okay. Okay. Okay. I got it. Okay. So copy that. And then now we're going to go to the ads manager. Make sure we're in the right account. And then we're going to click on the dots to the left. Actually, you know what? You got your bookmark. You got your bookmark. Click on audiences. You got your bookmark custom audiences. Yes. I did bookmark custom audiences. So let me go there. Custom. Oh, no way. I got, I just clicked on custom conversion. I need custom audiences. Yes. Let me see. Oh, here it is. Okay. I got it. Okay. Perfect. So here's the deal. Let me pull this up real quick. Okay, good. Okay. So let me opt in to this one. Because there's going to be a few audiences that we create right now. Okay. So here's the deal. We're going to click on audiences and we're going to come to this. So you should be right here or, or did, did yours look like? I am. Okay. There's nothing on the right. No. We did an audience for intro video. Yes. Perfect. Perfect. Perfect. Okay. Cool. So now we're going to do the links. We got the video. Now we're going to do the links. So here's what we're going to do. We're going to click on the blue button to the left. Custom audience. And, and over here, let me explain this part as well because this is super important. This, these are the different options we have. So, so what we're going to do website right now. But the other ones are, are super powerful as well. So customer list. This right here is powerful for your in your case with your other business. So as you start to sell the upfront product, you start to build an email list of all those customers. Then what you can do is you can upload that list, that email list up to Facebook and create a custom audience in Facebook. And now, now you can name that audience, my customers, my, my, my, my product customers. And now all those people would be in a, in a custom audience, which you can then run an add to in the future. So you can do it with, with, we're going to do arts today with website, but you can also do it with an email list. That's customer list. We can do it with video, which is what we did the other day. We set up your. And then we can do it with Instagram. So anyone, this is going to be powerful when we start running Instagram ads. We're going to be able to create a custom audience of everyone who has ever landed on your Instagram account. Yes. So we put all those people in a very specific audience. And then we, we target them in the future with Instagram ads. Yeah. Very powerful, very powerful. Same with your Facebook business page. Same with your Facebook business page. And then also shopping, create an audience of people who interacted with your products and a shopping experience on Facebook or Instagram. So that's when you set up a shopping section on your Facebook business page, which we'll get into later, but really right now what's powerful is website, customer list, video, Instagram account and Facebook page. Okay. Okay. So, so those are going to be your powerful custom audiences that you can create in the future. But right now we'll do website. So let's click on website. And then that's going to bring you to this, this right here. Okay. So let me click website. And yes, I'm there. Okay. Perfect. So we're going to make sure that this. Dot is green. That's going to be that. Thank you. I was just about to ask you that my dot is red. Okay. So hit the drop down. And let's, let's make sure that you see your account right there. Do you see any drop down? I do. I do. Is that the one that's going to say Michelle real estate though? Or should it say shelly Higuaro? No, it should say the real estate one. And again, in the top. Okay. In the top right. In the top right behind this square, make sure you're in the right account. You see my account at the top 44096. Yeah, let me go. Let me, let me, you may not be in the right account. Okay. You're right. Yeah. Okay. So let me go in the right account. And then now how do I get back to the page you were at? Just click create the blue button again to the left. As you navigate through the dashboard. Facebook will have you in different accounts. So you always want to check that drop down. Always check that drop down. Make sure you're in the right account. Okay. I'm now in the right account and that is green. Perfect. We're good. Okay. So now let's click on the drop down right here. All website visitors and we're going to go to people who visited specific web pages. And then we're going to change the 30 to 180. 180 is the max. So Facebook's going to allow. Facebook's going to have the ability to track people who have landed on this specific page within the past 180 days. So what we're going to do now is we copied the link to our landing page and we're going to paste it in right there. Okay, let's see. Contains on a URL, at least one of these values, right? And I'm clicking it on that contains the one that. And then just paste it in. Yeah, just paste it in right there. Okay, got it. Okay. Now here's the next step. Here's the next step. This is, this is, this is what you want to, again, everything is, is very specific. We want to be very, very specific. What we're doing here is we're creating an audience of people who land on the landing page. Now, when you really think about it, there's two types of people who are ever going to land on the landing page. One per, and they're very different types of people. One person, one type of lead is going to land here. Press the green button or the yellow button opt in and then land on the thank you page. That's one type of person. The second type of person is going to land here and leave. Right. They're going to, they're going to land here and take off the second type of person. Both people landed here, but both people had two different outcomes. Right. So we want to be very specific. So now what we want to do is we want to come back to Cartra, grab the link for the thank you page. We want to grab that link for the thank you page and copy again, only the URL. Copy that. And we're going to bring that over to the ads manager. And now what we're going to do is we're going to click on exclude people. So what we're creating here is we're creating an audience of people who only landed on the landing page. And right here, same thing, specific web pages, turn this to 180. And we're going to paste in the thank you page URL. So it's very specific. And what we're going to do is we're going to name this audience. Landing landing. Or let's, let's get, let's get specific seller guide, seller guide, seller guide, seller guide, landing page, landing page. Visitors. Am I putting the same URL there that I put up on top? No, these are two different ones. One's the landing page, one's the thank you page. Okay. So I need to grab the link from the thank you page. Yeah, that's what I said. Go back to Cartra. Grab the thank you page. Grab the link, get Coder link. Get that. So let me get out of here. Landing. Thank you page. Get Coder link. I don't know how I missed that stuff, but. Yeah. Grab that one. And then you're going to, you're going to come over here. We're going to click on exclude people. And we're going to hit the same as the top. So same drop down people who visited specific web pages. Also go with 180. And we're going to paste in the link. To the thank you page. Okay. I got all that except the link. But now, now it's in there. Awesome. All right. And you said naming your audience. Seller guide page visitors only. They never hit the thank you page. Meaning they never opted in. Seller guide. Visitors only. Okay. Okay. And then we create audience. And then we click on done. And you'll see that audience right there in the list now. It is. Okay. So cool. This audience is very, very, very, very important. Just as important as your. Video viewers. Right. That audience that you're going to be creating a people who watch your videos. Yeah. These are two, two audiences that you'll always want to retarget in your ads. Because you have a question. Yeah. So where did my intro video audience go? Why is it shouldn't it be sitting on this same page? Yeah, you may have put it in your, in a different account. You might have been. Yeah. You got to always hit that drop down in the top, right? Make sure you're in the right account. Yeah, you're right. It's in a different account. I always put you in a different account as you navigate through the system. It's, I hate it. So that's why. How do I undo? How do I put it in this account? We have to redo it. Yeah. Just go to that, to that account and just, just. Just delete it. So just go to the other account. Check the box and then hit delete. And then just, we'll just do it again right now. In the, in the right account. Delete. Delete audience. Okay. I am in the right account. Now, let's click on the blue button and we'll click on custom audience and we'll do video. And then we're going to just click on, check the box and we're going to go down with, I always say go with at least, go, go, go with, go with at least 25%, 25%. And then we're going to choose the video and then make sure you hit the drop down right now, right here. If you, if you don't see your page, hit the drop down and find your page. And then I'll just check the box to the left of the video and I'll click confirm. So I need to name, I need to name the audience, right? And is it, is it, and then did you say 180 days again? No, on the, actually in the video, you can leave it 365, leave it 365. Okay. But the name, the name would be 25% of intro video or 25% of tip number one seller guide video, like whatever, like just start naming percent. Why is it not giving me, why is the blue button phase out? Choose a content type. I choose the, I chose a content type. Oh, I got to choose the video. Yeah. Choose the video. Okay. Let me go to the right page because it's showing me other stuff. That one. Okay. And then this is the video. Confirm. Okay. Now I can create the audience. Perfect. So click on that and there goes your, there and then just click on next and then click on done. And then there, there would be your video right there. So here's what we want to do. Perfect. We got, we got the video. We got the, we got the seller guide paid landing page visitors. Yes. Only now is what we want to do. We want to go to the thank you page. Let's go to the thank you page. Let's get that link again. Let's copy that link if we don't have it copied already. Let's copy the URL, not the HTTPS, just the URL. Copy that for the thank you page. Now we're going to come back to the custom audience. Click on the blue button. Let me make sure, let me, let me make sure that the right page. All right. So thank you page. You said get code or link, right? Yes. And then I'm copying just after the slash, right? Yes. Okay. Copy. Okay. And then I'm going where. And then you're going to come back to the, to the, to the actual manager. Yeah. To the custom audience and click on, you should see your two audiences right there. I do. Okay. Perfect. So then now let's click on the blue button, click on custom audience and we're going to go website. Again. Okay. Okay. Now we're going to hit the drop down again, all website visitors. We're going to specific. You're going to always do specific because this is a specific URL. It's very, you know, it's not a general page. It's a specific page. It's a thank you page. So always, always go with specific. Go with 180. And then paste in that link. Okay. Done. Okay. Now we don't need to exclude anybody. These are people who have landed on the thank you page. These are leads. So that's exactly, exactly what the title is seller. Seller guide. Leads. Seller leads. And then create audience. Hit done. And that's seller guide leads. Now here's the deal now. So here's what we're, here's what's cooking now. Here's what we got going on now. You should see three audiences right there, right? I am. Yeah. It's, uh, it's still on. It's just saying it might take a few minutes to finish matching up your customer. So it's letting me, it's letting me hit done, but it's not disappearing. So I just got to wait for, but I do see three behind it. Okay. So hit, scroll down, hit next or hit done. Like let's, you should be able to get out of that. Should I, uh, Should I refresh the page? Yeah. Or, or scroll down. If you don't, if you're missing something or is there any next button or done? Yeah. No. So there's a done button, but it's not doing any, it's not working. It's not working. It's not working. It's not working. Look, it's, it's, it's showing like it's browsing, like it's loading. Okay. So I'm just waiting for that screen to. To disappear. Okay. Which is weird, right? Cause you would think you'd, but you can get out of it. Yeah. I think I should, I think I, if I refresh the page, I might be okay. Okay. Try doing that. Awesome. Perfect. So here's the deal. Here's the deal. And, and, and, and, and. In many cases, it doesn't, in many businesses, it doesn't work. It doesn't work. It doesn't work. It doesn't work. It doesn't work. It doesn't work. It doesn't work. It doesn't work. It doesn't work. Shit. Like it's all the same. It's really, it's really people who are landing on an initial page. And then, and then also people who have landed on the final destination. So this could be your other business, for example, I'm over here on your other, on your business. And I'm looking at different products. I'm looking at sizes, different colors, different types of garment. I'm on, I'm on different pages, looking at the product. And I'm looking at the next page that says, thank you for purchasing. Your order has been shipped. That, that, that page. That's an audience. That, that page is also the thank you page that audit. That page is also the final page. So it's the same thing. Over here. We got the thank you page on your other business. We got the shopping page. We got the thank you for purchasing page. So all I got to do is grab the URL for the thank you for purchasing. Go create an audience of that and name it. Customers. Wow. And then that list, I can put it in the cartridge and do the email sequence and send them that other stuff. Well, that's different, but yes. Now I can grab that customer list if I wanted to and come over here and create a, create an audience around that list of customers. But again, what I'm talking about is that it's, it's, it's an audience. It's people who have landed on the thank you for purchasing page. Now I come over here. I create a website. I create an audience around those and name it, name it customers. So now, now I have an audience in Facebook of just people who have landed on the page. So now maybe next week, I can run a specific ad for all of my customers. Hey guys, just wanted to say hi to you. I know you purchased a few of our products last week. We are super fired up and grateful. Thank you so much. And as a preferred customer, what we wanted to do was also run this new promotion by you and get first, get you guys first dibs on products that are not even out yet. Very specific ad. Right. That's a very specific ad to a very specific audience. And I'm targeting them on Instagram with an Instagram ad or I'm targeting them on Facebook. With a Facebook ad because I know my gold. Of the year. 2020. When I'm the closer, I'm the closer. I'm the one that comes in at the end of the game. I'm the one that comes in at the end of the game. It's December, baby. I'm the one that comes at the end of the game on the closer. Right? So, so. I don't know. That's an audience of people who land on a specific page. We know they bought over here. I know you opted in. I know you downloaded my seller guide. You landed on this page. I know that. Right. So it applies for anything. And that's why these audiences are going to be your best friend. Now. What I'm going to do. So, so back to these three basic audiences. Our videos. People who watch our videos are going to be audiences that we always retarget. Because they haven't landed on this page over here. So for example, for example, let's do this, let's do this, let's do this, let's do this. Let's go back to the thank you page. Let's go back to the page. Let's go. Let's grab this URL for the thank you page. Am I opening it? Yeah. Yeah. I don't know. I don't know. I don't know. I don't know. I don't know. I don't know. Let's go back to the URL for the thank you page. Am I opening it? Am I opening the thank you page? Just go back. If you got to go back to Cartier, hit the three dots. Just grab the link. Grab the link for the thank you. Okay. And what we got to do, which I, which we should have done the first time, but I don't think we did. Let's, we could do it right now. You want me to grab the whole link this time, right? No, no, no, just, just always just the URL. No HTTPS. Yeah. Okay. Okay. So here's what we're going to do. Check the box for the video for the 25% or whatever you have, check that box and we're going to go into the edit. Okay. I'm checking the box. Okay. It's going. Actually, this doesn't allow. Actually, no, that's fine. That's fine. That's fine. We don't need it. That's fine. We don't need it. We don't need it. Okay. So here's the deal. Okay. Okay. Because my computer just froze up. Okay. Okay. So all right. So we don't need it. You said, okay. We don't need it. We don't need it. Okay. From this point on, these are your, your, your biggest, biggest audiences. People who have watched your video. You're going to always retarget because these are people who have not landed on the thank you page yet. So meaning they haven't bought your product or they haven't downloaded your seller guide. They have not landed on this page yet. They have only been watching the videos. So what I'm going to always do in my future ads, I'm going to always retarget them. Okay. I'm going to always retarget my, my, and I'm going to always retarget my landing page visitors. And again, it's the same principle. The same principle applies whether this is an audience of people who only landed on my think on my landing page, or whether this is an audience of people who are brown, browsing my different product lines on my website. It's the same shit. They haven't landed on my thank you page. That's what we did over here. So on the landing page visitors only. We excluded people who landed on the, on the thank you page. We also will include people who have landed on the thank you for purchasing page. So these are webpage visitors only. They're browsing through your product line. They haven't purchased. They're on your landing page. They haven't opted in to download your seller guide. They're only webpage visitors. That's an audience that I'll always retarget in future ads. I will always show them my next ad, always show them my next ad, always show them my next ad because they haven't taken the action yet. They're, they're, they're landing on my pages. They're, they're, they're, they're, they're on my landing page, but they haven't gave up their information. So I'm going to always retarget them. Now this right here, the third one. These are people who have came to the landing page and opted in. They have landed on my thank you page. They downloaded my seller guide. Or these are people who have purchased my products. They landed on my thank you for purchasing page. Right. So, so whether it's my leads, they landed on my thank you for, for downloading page or whether it's my customers, they bought my product. That's an audience that I will always exclude from seeing future ads. Future. Yes. Okay. Okay. Yeah. I'll exclude them from seeing future ads. Now, unless I'm running it with your product business, for example, unless we're running a specific ad targeting customers, okay, then cool, I'll target them. But if I'm running the same ad on the same product, I don't want to keep showing it to people who already bought it. Yeah. Or in real, you want to show them another, the next product. Yeah. I'll show them something different. Exactly. I'll show them a different, a different product. But, but, but staying on just real estate alone, you're going to be talking about selling. And let's say you run those ads for several months. Let's say you run that, those different ads for the next year. It's like, you're going to have people that opt in. So, so you don't want to keep showing seller guide tips to people. Yes. Already downloaded your shit. Now they're on your email list. Now talk to them differently via email. Yeah. Yeah. Cause I want to do like some fizzbo stuff and I want to do new stuff. I want to do investor stuff. Yeah. Yeah. Like I want, it depends. But, but, but with your, what you're thinking is you have your Facebook ad and then you have the, the communication that's going to be happening via email. So, so, so your Facebook ad is one thing we're talking about people and we're talking about selling and we're, we're, we're enticing people to download our seller guide. That's one message. But after I already downloaded your seller guide, I'm now on this list. I'm now in this audience. I'm now on your email list. Now you can maybe talk to me differently because I'm already in your world. So now email me something that, that, that will entice me to, to what? To get me to schedule an appointment. Right. So, so you're saying like even after I've done the email that has five or six seller tips, if they still haven't opted in, I'm looking for something else. No, no, if they still haven't scheduled an appointment, if they still, I mean, yes, if they still haven't scheduled a call, I'm still, I'm going to then be looking for something else to talk to them about, right? Via email. That's why I wouldn't just have five emails that are set to go out. I didn't have 25. I just want to keep emailing people who have already downloaded my stuff. I'm not showing them any more ads. I'm excluding them. That's that audience. Yes, yes, yes. Yeah. So they're not getting the emails. They're not seeing in their newsfeed anymore. They're now going to, they're going to now see me in their inbox. Yes. And so, and they're going to keep seeing me in their inbox until they schedule an appointment. And when they schedule an appointment, then they'll stop seeing me in their inbox. We'll automate that. And now put them on a different list. Opt them out of that. Okay. I'll put them on a different list because they've already scheduled an appointment. So, okay. Okay. So that's a whole other sequence, right? Email sequence. Yes. Which we'll go into deeper on cartridge when we go into more cartridge calls, but, but this right here is your custom audiences. Now here's one thing. One more thing we got to do. Now what we have to do is, again, if we got to go back and copy it, we want to copy the thank you page. We want the thank you page. Now what we're going to do is we're going to create a custom conversion. Okay. Now. What's that? I'm like, I just freaked out for a second. Don't mind me, but I think we have that bookmark. Don't we? Yes. Go to the bookmarks. We want, we want custom conversions. Okay. Okay. So it's loading. What is going on with this? This laptop is coming right on time because I'm about to throw this thing across. If your bookmark, like, if your bookmark doesn't get you there, here's, here's how you can do it as well. These dots to the left, you always click on the dots and then go to events manager. Events manager is where we'll be. And then all of the pages are create custom conversion. Perfect. Click on, click on that. Okay. All right. And I don't have that screen yet here. It's saying create a custom conversion. It's a little white box. Let me, let me go back to, let me, let me see where you're at. Let me, let me get. Is that it? Okay. Are you right? Yes. Yes. Yeah. I clicked that. Okay. So let's click that button and you should be right here. Perfect. Perfect. Okay. Let me explain custom conversions. This right here is the cream of the crop. This right here is, is pretty much what we went over so far. We went over bookmarks, right? We went over bookmarks and, and, and, and pointing out all the most important buttons that you'll ever click on. Number two, we installed our pixel. We got our pixel and all these pages and it's the same for, for more pages. As you build out your pages more, as you build different businesses, that pixel and all the pages, that's that's what we went over to. And then today we're going over custom audiences and taking the links and creating custom audiences around everything. Right. Now what we're going to also touch on right now is custom conversions. This is the last part. And then our next call will actually go into targeting and running an ad. But this right here is, is, is the gravy. Like this right here is the most important. Here's how Facebook works. Okay. What, what most people do, what most people do is those simply those they can have, let me, let me, let me show you, let me go back from the beginning real quick. And as I'm going to show you how to do this, I want to teach you my, my train of thought and, and, and I want to teach you about it as well. Just, I want to educate you on, on why it is what it is. Here's where most people get it wrong. What you, you can have, you can have the best, you can have the best ad, right? You can have the best ad image video. You could be on that video and you're just popping. You're hitting every point. You're, you look good. That video is on point two minutes and, and, and, and, and it's a great video. You can have the greatest video. You can have the greatest image. You can write out the best texts on that ad. You can have the best targeting. So you're targeting your demographics, women, men, whatever, you're targeting your city, Tucson, whatever, you can have your targeting on point. But the moment you come over here and you start a new ad and you click on that green button and you come over here and Facebook wants to know, OK, what is your campaign objective? What are you trying to do? This is step one. If you don't choose the correct objective, none of that other shit matters. Best ad, best video, targeting on point, texts written out, professional, like you don't, none of that stuff will matter. If we don't go with the correct objective upfront and this is where everyone gets it wrong. So what we're going to be doing since we are in the business of capturing leads. And even with your other business, since we are in the business of making cells, OK, so any business that that evolves around making a online cell or capturing an online lead, that objective will be conversions. Always, always, always, always. And then correct me if I'm wrong with that first, no like and no like and trust video. That's the only one where you go there. But all the other ones are conversion. It doesn't matter if it's catalog sales or store traffic. It's always conversion. 99% of the time. Now, when you go into your shop and you start to build off that, then you'll start playing around with catalog cells and store traffic. But not even store traffic. Store traffic is actually for a brick and motor. So not store traffic around with catalog cells, if anything, OK, but that's when you go. That's when you start to scale and that's when you're making a shitload of money with Shopify. But but for right now, it's conversions. OK, OK, that's great. OK, good. So before you do that, though, before you do that. What you want to do first is you want to set up a custom conversion. Here is more detail of what a custom conversion really is. As you start to run your Facebook ad. OK, so let's let me let me just pull up Facebook and let's just look at a random ad. As we start to run these ads, and now we're going to go go conversions, right? We're going to go conversion. That's the objective. But here's the deal. As we scroll through Facebook and we start to look at different random ads. Facebook, they want to know they want to know one thing. And here's the deal. So let's like, here's a video right here. Joel sponsored. There's the text. There's a video. There's a learn more button. OK, so as I click on learn more. Do a video with the Lambo. David, if I ever see you on a sponsor. No, not me. I wouldn't be doing that. No, not at all. Here's the deal. As I clicked on that ad, I came over to this guy's landing page. The pixels up. The pixel is right here. Tracking the shit out of me. He doesn't he doesn't just have one pixel. The damn guy has three pixels on my ass. He really knows what the hell he's doing. He does. He does. I'm going to give him that. He knows what he's doing. Like he got he got he got one, two, three. He has four pixels tracking me. So this guy is up on his game and that's cool. But here's the deal. Here's the deal. What this guy is doing is he's running ads. He's running ads for appointments. And how do I know that? Because as I click on click on learn more and I come straight to his page, what he wants me to do is schedule an appointment. Yeah, that's the first. That's all he's asking for is an appointment. So again, whether you're trying to make an online sell, whether you're looking to capture a lead, or in this case, you're looking to get people to schedule an appointment. Scheduling appointment is capturing a lead. It's the same shit. But here's the custom conversion. Here's the custom conversion and I'll use the seller, the seller guide pages as an example. We got two pages. We got two pages. We got the landing page and we got the thank you page. Here's the deal. Here's the deal. Here's custom conversions. As you run that Facebook ad and you click on learn more and you go to my landing page. That's goal number one. That's my goal. My goal is to run an ad, get you to click learn more and come to my landing page. But my ultimate goal, my ultimate goal is to get you to click the button, enter your information and get to my thank you page. That's my ultimate goal. My ultimate goal is to get your ass to land on this specific page right here. That's what we want to tell Facebook. We want to tell Facebook what our ultimate goal is. My goal is yeah, my goal is to get people here. But my ultimate goal is to get people here. Facebook needs to know that they need to know here. They need to know where here is. So what we're going to do is we're going to get the URL for the thank you page. And again, it's the same strategy for Shopify. On Shopify, when I go to your page and I buy, I enter my credit card information. I click buy now. I go to the thank you for purchasing page. It's the same shit. So that thank you for purchasing page. That's the link up here. That's our custom conversion. In this case, it's the thank you for downloading page. This link is our custom conversion. So what we want to tell Facebook is we want to say Facebook. Our goal is to get to the landing page, but our ultimate goal is to get us to get them to the thank you page. And I'm only going to pay you if you, if you can get me people here. And so Facebook wants to know what where here is. We're going to copy the link to the thank you page. We're going to bring it over here to Facebook and we're going to create that conversion. So we're going to name the conversion seller guide. Leads same as we named the custom audience. Seller guide leads was the audience. Seller guide leads can even be the conversion. So what we're going to do is we should see our, our green dot right there. Make sure that we're in the right account. Right. I do. And yes, I am. Okay. Perfect. And then we're going to come down here and select your own category. So Facebook is going to allow us to categorize this under these different section under these different categories. So we can go add payment info, add another custom conversion, add to cart, another custom conversion. You got lead and you got purchase. So right now we're going to do lead, but if it was a purchase, again, I go to your Shopify store, I buy your shit, I land on the thank you for purchasing page. That would be the link up here. And I would categorize that under purchase, but in this case it's lead. So I'm going to go lead and all I'm going to do is paste in that URL and create. So now here's what we got to do next. You got to always remember this part and I'm recording it for you. So, so I'll get this recording to you tonight. But here's what's super important. When you create a custom conversion and, and we'll go into deeper about this on our next call because there's a few more custom conversions for Shopify that you're going to want to create. In this case, it's really just this one. The leads the around people who land on the thank you for downloading page. Okay. But here's what we want to do now. You should, you're should stay inactive just like that. It does. Okay. Here's what we're going to do now. We want to open up a new tab and simply paste in that thank you page link and open it up. That way Facebook can read it again. We want Facebook to read it again. And we want it to open up just like that. Okay, it did. Okay. So now look because I created this page around a custom conversion as I click on my pixel helper now, look what it reads now. So now it reads that my pixel is installed correctly, but I also have this little star down here, seller guide leads. That's how I know I custom conversion correctly. So now that Facebook is reading the page. What I'm going to do now is I'm going to come back to Facebook, come back to the custom conversion page. It says inactive. Now go ahead and refresh it. Oh, go ahead and refresh it. And that should light up green and it should say active. All right, let's see. Oh my God. What would I do without you? This is crazy. I don't know what I do without you either. That's a custom conversion. So here's the deal. Here's the deal. We're going to go about this on our next call. We're going to go on this. We're going to cover this on our next call. But now what we can do is I'm going to go with conversions. I'm going to hit continue. Okay. Wait, where did I go? Am I going back to the other page? No, no, no, no. Just watch what I'm doing. Just watch what I'm doing. Oh, okay. We'll cover this on our next call. But right now. So now I went with conversions. Okay. I went with conversions and I won't even worry about that right now. I'm going to just hit next. And it's in the ad set. It's in the second section. Where I'm going to tell Facebook. About that link. And it's right down here. So I'm going to make sure that my pixel is right there. There's my right pixel. And then what Facebook wants me to do is they want me to choose an event. I'm going to click on it. I'm going to come down, look for my green dot. That's the link I want people to get to. Now, as I come here to the third section, I'm going to include the link to the landing page. So as they click on learn more, they're going to click on learn more and go to the landing page, which is right here. The website URL. Actually, it's right here. So the learn more. So as they click on learn more, they'll go to the landing page. But over here, I'm telling Facebook the real page. I'm trying to get them to the real page. I'm trying to get them to Facebook is this seller guide lead page. That's the link. That's the thank you page that we just set up. That's our custom conversion. That's our conversion event. So we're telling Facebook, I'm willing to pay you if you can get me people to my thank you page. Okay. And the only people that will ever lend on that thank you page are people who enter their name and email. Oh, yeah, that's the money. That's the money. That's the money page. And so that strategy applies for capturing leads. That strategy applies for scheduling appointments. That strategy applies for making online sells through Shopify. You want to create a custom conversion around the thank you page or the thank you for purchasing page. Facebook needs to know that link. Okay. That's conversions. So we, we set up custom audiences today. We set up custom conversions. And then on our next call, we will actually go into a live ad and start messing around with the targeting. And I'm going to, I'm going to show you how to set up multiple targeting that and this, that strategy is going to apply for your Shopify store. Because as you start to target different demographics, I'm going to show you how to separate everything and create multiple targeting to really see where your ROI is coming from because you may target women in between the ages of 25 to 35. And then, and then, and then another targeting, you're going to target women 35 to 45. And then a third targeting, these are separate targeting, a third targeting, you're going to target women. 50 plus. These are three different targets. So as we run an ad, we run one ad to three different independent individual separated targeted audiences. That's our next call. Because as I run that one ad to three different audiences, in a few days, Facebook's going to let me know which one's the winner. Maybe the women, maybe the women from from 25 to 35 is not the winner. Maybe the winner is 40, 45 plus. Then I take my money and I pour it all into that one target. Yeah. It's almost like doing a B testing, huh? It's a B testing on steroids. Yeah. Oh, yeah. Okay. We'll go over that. That's our ad set call. That's our fourth call. We'll go into that next. So schedule that next one and let's get this thing popping. I will. Thank you so much. Yes, Michelle. You're so, so welcome message me if you need anything. And I'll get this recording over to you tonight. All right. That sounds good. We'll talk next week. Awesome. Michelle. God bless you. Have a great weekend. You too. Bye. Bye bye.