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The Five Laws Of Interactive Narrative Marketing

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Published on Apr 25, 2013

This is Take 2 in The Keevan Group's Innovation Series. We chose Interactive Narrative Marketing because it represents the convergence of marketing disciplines (including PR), virtual and traditional technologies and mediums, along with the blurring of editorial, information, and advertising. This eight minute video outlines the five laws, along with three case studies. It distills the essence of Interactive Narrative Marketing and puts the first stake in the ground for its definition. This process and these laws can be used by brands, politicians, or even RAP stars to inform mass movements and activate conversions. Please share as you wish and leave comments or questions below.

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