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Published on Feb 13, 2011
Newcomer, Joe Alessandro wanted a TV spot in both Spanish and English to appeal to the bilingual demographics of his constituency. Employing a little-known rule that allowed candidates to primary across parties, Alessandro used this spot to defeat key opponents in the primary, paving his way to an easier win with a reduced field in November. Written and directed by George Avgerakis. Robbie Anderson, DP.